SEMA News - April 2010

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

STATE UPDATE

Iowa

Antiques: SEMA is supporting Iowa legislation that would allow antique-vehicle owners to register limited-use vehicles for a reduced fee. Under the measure, owners who agree to use their vehicles for hobbyist purposes and occasional transportation (not to exceed 1,000 miles annually) would be charged an annual $5 fee. All other antique-vehicle owners would be charged a standard $70 fee for a two-year registration.

Kansas

	Nuisance-abatement laws are often used by cities to force removal of inoperable vehicles, including parts cars, stored on private property by car collectors.

Inoperable Vehicles: Legislation that would allow cities to enforce “nuisance-abatement” procedures by notifying affected property owners by use of first-class mail instead of certified mail (with a return receipt) has been introduced in the Kansas Legislature. Nuisance-abatement laws are often used by cities to force removal of inoperable vehicles, including parts cars, stored on private property by car collectors. In opposing the bill, SEMA has argued that certified mail with a signed receipt provides proof that a property owner has been properly alerted to a future enforcement action.

Maryland

New-Car Emissions Exemption: SEMA is supporting legislation to exempt newer motor vehicles from the state’s mandatory emissions inspection program. Under the bill, a vehicle would be exempt from mandatory emissions test requirements for four years after the vehicle’s model year or first registration date, whichever is earlier. Maryland, like most other states, already exempts older (pre-’77 model year) motor vehicles from emissions tests.

Mississippi

Nitrous Oxide: SEMA is seeking to amend a bill that would outlaw all vehicles equipped with nitrous-oxide systems. Using an approach adopted by other states, the amended legislation would allow the system if it is disconnected (or the canisters are removed) while the vehicle is in use on public roadways.

New Jersey

Street Rods: New Jersey has reintroduced SEMA-model legislation to create a vehicle registration classification for street rods and custom vehicles and provide for special license plates for these vehicles. In the 2009 legislative session, the bill was approved by the New Jersey Senate Transportation Committee but not considered by the full Senate prior to adjournment. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. The bill allows a kit car or replica vehicle to be assigned a certificate of title bearing the same model-year designation as the body of the vehicle it most closely resembles.

	In order to be designated as historic, a vehicle must be at least 25 years old and owned as a collector’s item.

Historic Vehicles: SEMA is again supporting legislation to allow historic vehicles to be used for pleasure driving one day per week. The bill did not receive committee consideration last session. Under current law, owners of properly registered historic motor vehicles are permitted to operate them solely for exhibition and educational purposes. In order to be designated as historic, a vehicle must be at least 25 years old and owned as a collector’s item.

Ohio

Street Rods/Custom Vehicles: SEMA-model legislation to create a vehicle registration and titling classification for street rods and custom vehicles and provide for special license plates for these vehicles is pending before the Ohio House Transportation Committee. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. The bill allows a kit car or replica vehicle to be assigned a certificate of title bearing the same model-year designation that the body of the vehicle was constructed to resemble.

Virginia

Exhaust Noise: At SEMA’s urging, the House Transportation Committee rejected a bill to ban the sale of “any aftermarket exhaust system component” that would cause the vehicle to produce “excessive or unusual noise.” SEMA recommended that Virginia adopt reasonable noise decibel limits for modified exhaust systems that can be verified through an easy-to-administer test standard. In California, for example, a SEMA-supported provision is made for the testing of vehicle exhaust noise to a standard adopted by the Society of Automotive Engineers (SAE) to an established noise limit of 95 decibels (SAE J1169). To date, this procedure has been enacted in California, Washington state, Maine and Montana.

West Virginia

Exhaust Noise: SEMA is again opposing legislation to provide that the noise from a motor-vehicle exhaust system deemed “disturbing or unreasonably loud” constitutes disturbing the peace. The bill did not receive committee consideration in the last session before the legislature adjourned for the year.

Antiques: SEMA is again supporting legislation that would exclude owners of antique cars from the scope of vehicles required to pay any taxes or fees related to the registration or titling of these vehicles. Last session, the bill did not receive committee consideration before the legislature adjourned for the year.

FEDERAL UPDATE

Jobs Bill: Lawmakers are considering legislation to spur job growth. Although the details have yet to be finalized, there appears to be support for offering a tax credit to companies that hire new workers during 2010. President Obama suggested that businesses receive a $5,000 tax credit for each new employee to offset the 6.2% Social Security payroll tax. The Obama administration also wants to make $30 billion available for small-business loans and to extend current tax incentives that allow companies to depreciate 50% on new equipment costs in the first year.

Campaign Spending Ban:The U.S. Supreme Court rejected a long-standing ban against direct spending on political advertising by corporations and unions. The 5–4 decision overturns laws and court precedents dating back to 1907. Until this ruling, corporations and unions had been permitted to run “issue ads” on particular subjects but not allowed to directly advocate for the election or defeat of a federal candidate. The court ruled that the First Amendment protects corporations and unions the same as individuals in terms of the ability to spend money to influence campaigns. However, the ruling does not overturn existing regulations that ban direct corporate and union contributions to federal candidates and political parties. Although spending on political campaigns is sure to increase, many corporations may be cautious about pursuing direct advertising as part of their public relations strategy. Some lawmakers may also seek to reestablish limits by enacting roadblocks, such as a requirement that shareholders approve corporate spending.

Nitrogen-Dioxide Standard:
The U.S. Environmental Protection Agency (EPA) tightened the one-hour standard for measuring emissions of nitrogen dioxide (NO2) but left the annual standard unchanged. The short-term exposure limit is now 100 parts per billion rather than the previous limit of 200 parts per billion. The EPA believes that NO2 exposure has been linked to respiratory problems. The primary man-made sources for NO2 are motor vehicles, coal-burning powerplants and factories. The new standard will not have any immediate consequences. More NO2 monitors will be placed along busy roads and in large urban areas by 2013. The EPA will then collect data for several more years to determine which areas are not in compliance with the new standard and whether additional steps are necessary to reduce emissions. All areas of the country were in compliance with the old NO2 standards, according to the EPA.

SEMA News - April 2010

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

STATE UPDATE

Iowa

Antiques: SEMA is supporting Iowa legislation that would allow antique-vehicle owners to register limited-use vehicles for a reduced fee. Under the measure, owners who agree to use their vehicles for hobbyist purposes and occasional transportation (not to exceed 1,000 miles annually) would be charged an annual $5 fee. All other antique-vehicle owners would be charged a standard $70 fee for a two-year registration.

Kansas

	Nuisance-abatement laws are often used by cities to force removal of inoperable vehicles, including parts cars, stored on private property by car collectors.

Inoperable Vehicles: Legislation that would allow cities to enforce “nuisance-abatement” procedures by notifying affected property owners by use of first-class mail instead of certified mail (with a return receipt) has been introduced in the Kansas Legislature. Nuisance-abatement laws are often used by cities to force removal of inoperable vehicles, including parts cars, stored on private property by car collectors. In opposing the bill, SEMA has argued that certified mail with a signed receipt provides proof that a property owner has been properly alerted to a future enforcement action.

Maryland

New-Car Emissions Exemption: SEMA is supporting legislation to exempt newer motor vehicles from the state’s mandatory emissions inspection program. Under the bill, a vehicle would be exempt from mandatory emissions test requirements for four years after the vehicle’s model year or first registration date, whichever is earlier. Maryland, like most other states, already exempts older (pre-’77 model year) motor vehicles from emissions tests.

Mississippi

Nitrous Oxide: SEMA is seeking to amend a bill that would outlaw all vehicles equipped with nitrous-oxide systems. Using an approach adopted by other states, the amended legislation would allow the system if it is disconnected (or the canisters are removed) while the vehicle is in use on public roadways.

New Jersey

Street Rods: New Jersey has reintroduced SEMA-model legislation to create a vehicle registration classification for street rods and custom vehicles and provide for special license plates for these vehicles. In the 2009 legislative session, the bill was approved by the New Jersey Senate Transportation Committee but not considered by the full Senate prior to adjournment. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. The bill allows a kit car or replica vehicle to be assigned a certificate of title bearing the same model-year designation as the body of the vehicle it most closely resembles.

	In order to be designated as historic, a vehicle must be at least 25 years old and owned as a collector’s item.

Historic Vehicles: SEMA is again supporting legislation to allow historic vehicles to be used for pleasure driving one day per week. The bill did not receive committee consideration last session. Under current law, owners of properly registered historic motor vehicles are permitted to operate them solely for exhibition and educational purposes. In order to be designated as historic, a vehicle must be at least 25 years old and owned as a collector’s item.

Ohio

Street Rods/Custom Vehicles: SEMA-model legislation to create a vehicle registration and titling classification for street rods and custom vehicles and provide for special license plates for these vehicles is pending before the Ohio House Transportation Committee. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. The bill allows a kit car or replica vehicle to be assigned a certificate of title bearing the same model-year designation that the body of the vehicle was constructed to resemble.

Virginia

Exhaust Noise: At SEMA’s urging, the House Transportation Committee rejected a bill to ban the sale of “any aftermarket exhaust system component” that would cause the vehicle to produce “excessive or unusual noise.” SEMA recommended that Virginia adopt reasonable noise decibel limits for modified exhaust systems that can be verified through an easy-to-administer test standard. In California, for example, a SEMA-supported provision is made for the testing of vehicle exhaust noise to a standard adopted by the Society of Automotive Engineers (SAE) to an established noise limit of 95 decibels (SAE J1169). To date, this procedure has been enacted in California, Washington state, Maine and Montana.

West Virginia

Exhaust Noise: SEMA is again opposing legislation to provide that the noise from a motor-vehicle exhaust system deemed “disturbing or unreasonably loud” constitutes disturbing the peace. The bill did not receive committee consideration in the last session before the legislature adjourned for the year.

Antiques: SEMA is again supporting legislation that would exclude owners of antique cars from the scope of vehicles required to pay any taxes or fees related to the registration or titling of these vehicles. Last session, the bill did not receive committee consideration before the legislature adjourned for the year.

FEDERAL UPDATE

Jobs Bill: Lawmakers are considering legislation to spur job growth. Although the details have yet to be finalized, there appears to be support for offering a tax credit to companies that hire new workers during 2010. President Obama suggested that businesses receive a $5,000 tax credit for each new employee to offset the 6.2% Social Security payroll tax. The Obama administration also wants to make $30 billion available for small-business loans and to extend current tax incentives that allow companies to depreciate 50% on new equipment costs in the first year.

Campaign Spending Ban:The U.S. Supreme Court rejected a long-standing ban against direct spending on political advertising by corporations and unions. The 5–4 decision overturns laws and court precedents dating back to 1907. Until this ruling, corporations and unions had been permitted to run “issue ads” on particular subjects but not allowed to directly advocate for the election or defeat of a federal candidate. The court ruled that the First Amendment protects corporations and unions the same as individuals in terms of the ability to spend money to influence campaigns. However, the ruling does not overturn existing regulations that ban direct corporate and union contributions to federal candidates and political parties. Although spending on political campaigns is sure to increase, many corporations may be cautious about pursuing direct advertising as part of their public relations strategy. Some lawmakers may also seek to reestablish limits by enacting roadblocks, such as a requirement that shareholders approve corporate spending.

Nitrogen-Dioxide Standard:
The U.S. Environmental Protection Agency (EPA) tightened the one-hour standard for measuring emissions of nitrogen dioxide (NO2) but left the annual standard unchanged. The short-term exposure limit is now 100 parts per billion rather than the previous limit of 200 parts per billion. The EPA believes that NO2 exposure has been linked to respiratory problems. The primary man-made sources for NO2 are motor vehicles, coal-burning powerplants and factories. The new standard will not have any immediate consequences. More NO2 monitors will be placed along busy roads and in large urban areas by 2013. The EPA will then collect data for several more years to determine which areas are not in compliance with the new standard and whether additional steps are necessary to reduce emissions. All areas of the country were in compliance with the old NO2 standards, according to the EPA.

	The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.

	The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.

	The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.

	The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.

	The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.

	The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.

	The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.

	The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.