Keystone Automotive has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012.

Keystone Automotive's 1-800-AUTOPARTS Official Performance Parts Supplier of NMCA and NMCA WEST


Keystone Automotive, a distributor and marketer of specialty automotive equipment and accessories, has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012. Keystone's "support your local speed shop" campaign resonates as their speed and performance accounts plan to participate with both series. Expect to see Keystone speed and performance customers on display as a part of the manufacturer's midway at most events. Keystone's dealer locator program, 1-800-AUTOPARTS, will become the official performance parts supplier of the NMCA and NMCA WEST.

Stenhouse Jr., Jason Johnson Racing Form New ASCS Sprint Car Team
Two-time ASCS National Sprint Car Champion Jason Johnson and 2011 NASCAR Nationwide Series Champion Ricky Stenhouse Jr. have announced that they have partnered to launch an all-new team called "Stenhouse Jr. Racing." The Stenhouse Jr. Racing ASCS team has selected Roush Yates Engines of Mooresville, North Carolina. as the team's power plant supplier. The team will continue to run Maxim chassis.

Under the new team partnership, Stenhouse Jr. Racing will field a Ford-powered sprint car team that will witness Johnson in an all-out assault to win the 2012 ASCS championship. Stenhouse Jr. will compete in a team car in anywhere from three to five races in 2012, as his NASCAR racing schedule permits. Johnson and Stenhouse Jr. will campaign the numbers 41 and 6, respectively.

In addition to the team's commitment to compete on the 2012 Lucas Oil ASCS national tour, it was also announced that driver Johnson, aka "The Ragin Cajun," will compete in approximately 20 to 25 World of Outlaw events.

	The 4th Annual shopHEMI.com Late-Model HEMI Shootout will take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012.

4th Annual shopHEMI.com Late-Model HEMI Shootout Announced
The NMCA Flowmaster Muscle Car Nationals has announced that the 4th Annual shopHEMI.com Late-Model HEMI Shootout, presented by Mopar Now magazine, will once again take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012. Mopar Now, published by the folks who produce Mopar Muscle, will provide pre-event and post-event coverage of the Late-Model HEMI Shootout. This NMCA event will feature race and car show classes specifically designed for modern HEMI-powered Chrysler and Dodge vehicles. Other event features include a huge car show, manufacturers’ midway/swap meet and a 300+ mph jet dragster.

Jacky Jones Ford & Ford Racing Bring Cobra Jet Showdown to NMRA Season Opener
The NMRA Keystone Automotive Ford Nationals has announced that Jacky Jones Ford & Ford Racing will sponsor a special Cobra Jet Showdown that will run at the Nitto Tire NMRA Spring Break Shootout event at Bradenton Motorsports Park in Bradenton, Florida, the weekend of March 1–4, 2012. Watch as Cobra Jets from all around the U.S. converge on Bradenton Motorsports Park and set their combinations on kill for the title of Cobra Jet Showdown Champion. Jacky Jones Ford, a Cobra Jet dealer in the southeast and presenting sponsor of the Showdown, will be at the event with customer cars and a great display on NMRA’s huge manufacturers midway.

The class will qualify on Friday, and run on a Sportsman ladder with a .500 full tree for Saturday eliminations. The class will feature a $2,500 purse and the overall winner of the Showdown will receive $1,000, a custom jacket and award, and exposure in national magazines.

For more information on the Cobra Jet Showdown including rules and purses log on to www.nmradigital.com/FL.

	Brianne Corn at the 2011 Tire Rack Solo National Championships. (Photo: Rupert Berrington)

Top SCCA Solo Award Winners Announced
Brianne Corn, of San Marcos, Texas, and Jonathon Lugod, of Oceanside, California, have been selected by the Sports Car Club of America Solo Events Board for two of the top honors in the program based on their efforts at the 2011 Tire Rack SCCA Solo National Championships.

Corn earned the 2011 Driver of the Year title after becoming just the third woman to win an open-class National Championship in SCCA Solo competition, earning the B Modified title with a 1.054-second win over two-time defending champion Clemens Burger. After earning the B Modified Ladies championship in 2008, Corn moved strictly to open-class competition and finished as the runner-up in 2010 driving the Le Grand Dragon that she would pilot in 2011.

Lugod made his first appearance in Lincoln in 2011 as a 24-year-old, finishing third in the Street Touring class behind the wheel of a 1991 Honda Civic. Trailing only three-time champ Andy Hollis and former title winner Jason Frank in the 44-car class, Lugod’s run was made more exceptional after a severely broken ankle in April left him in a wheel chair until two weeks before the August event.

In that two weeks, Lugod relearned to walk, and also to right-foot brake after previously using his left foot on the pedal. The steep learning curve also hampered his ability to walk the course prior to runs, but the payoff earned a trophy and the Rookie of the Year award.

The two drivers will be presented their awards during a celebration at the 2012 SCCA National Convention, March 1–3, at the South Point Hotel and Casino in Las Vegas.

	Falken Tire, partnered with Savvy Off Road, claimed its first off-road victory in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event, February 5.

Team Falken Scores First Win With Savvy Off Road in King of the Hammers' Every Man Off-Road Event
Falken Tire claimed its first off-road victory. Partnered with Savvy Off Road, the team took first place in the Stock Class in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event February 5. According to the rules, teams competing in either the Stock or Stock Modified classes must run stock, DOT-approved tires. Savvy Off Road ran Falken WildPeak A/T Tires, sized 35x12.50 R15.


The inaugural Every Man Challenge was created as a partner event to the King of Hammers (KOH) race, allowing off-road enthusiasts a chance to race their stock and modified stock vehicles during the dedicated one-day off-road race. Savvy Off Road competed in a stock class Jeep Wrangler Unlimited, which started in 33rd position. Running a stock engine and transmission platform, Driver John Currie (co-owner of Currie Enterprises) and Savvy Off Road car owner/co-driver Gerald Lee quickly passed 30 cars and ran in third place for the majority of the race, competing on much of the same desert terrain as the KOH event, before catching the race leaders to take the win at the 77-mile end. Currie and Lee completed the course in less than three hours.


For the main KOH event, scheduled this coming weekend, February 8–10, Falken will field a vehicle in the Ultra4 Class to be driven by Falken Vice President of Marketing Andrew Hoit, as well as support Race Prep Racing—the husband-and-wife-managed team that will also compete in the same class.



Both King of The Hammers and the Every Man Challenge take place on public lands in Johnson Valley, California, near the U.S. Marine Corps Combat Center located in Twenty Nine Palms. The KOH race has evolved from 12 teams to more than 150 teams competing before thousands of fans both live and online.

	Red Line's mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events.

Red Line Oil Continues NHRA Major Sponsorship
Red Line Synthetic Oil Corp. has announced its 14th year of partnership with the NHRA as an official Major Sponsor of the NHRA Full Throttle Drag Racing Series. Red Line will post more than $125,000 in contingency prizes to NHRA drag racers in various professional and sportsman categories. Red Line is also continuing its major technical partnerships with some to the racing industry's most successful drag-racing teams. 

Red Line also announced its continued collaboration with FM3 Marketing and Optima Batteries.

A mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events. More information is available at www.RedLineOil.com.

Tobler Tunes Beckman to Career-Best Elapsed Time
Jack Beckman posted the quickest elapsed time of his career three weeks ago in testing when his Valvoline NextGen Dodge Charger R/T tuned by crew chief Rahn Tobler completed a lap in 4.037 seconds at Palm Beach International Raceway in Jupiter, Florida. However, it would be more meaningful to him if he and his Valvoline NextGen team can match that quick time this week when the NHRA Full Throttle Drag Racing Series season opens Thursday with the Winternationals at Pomona, California.

Beckman won three titles last year in the NHRA Full Throttle Drag Racing Series and finished 72 points behind Don Schumacher Racing (DSR) teammate Matt Hagan, who knocked Beckman out of the NHRA Finals last November in the second round. At last year's Winternationals, Beckman lost in the first round to Ron Capps, another DSR teammate.

The Winternationals opens Thursday with one round of qualifying followed by a single session on Friday. The last two sessions are Saturday with championship eliminations set for Sunday.

Returning NASCAR Team Sponsor Reese Towpower Announces 2012 Sponsorship Dates With Multi-Teams
Second year NASCAR team sponsors, Cequent Consumer Products (CCP) and its brand Reese Towpower will kick off the 2012 NASCAR season February 24, 2012, at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series. Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s #19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.

After Daytona, Reese Towpower will then go to the Kansas Speedway April 21–22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower and Highland will return for a second year to sponsor 2000 NASCAR Champion driver Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.

The Kansas City race is also when Reese Towpower will debut as the primary sponsor of the No. 29 Reese Towpower RAM in the Camping World Truck Series with up-and-coming driver Parker Kligerman of Brad Keselowski Racing (BKR).

 

	Keystone Automotive has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012.

Keystone Automotive's 1-800-AUTOPARTS Official Performance Parts Supplier of NMCA and NMCA WEST


Keystone Automotive, a distributor and marketer of specialty automotive equipment and accessories, has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012. Keystone's "support your local speed shop" campaign resonates as their speed and performance accounts plan to participate with both series. Expect to see Keystone speed and performance customers on display as a part of the manufacturer's midway at most events. Keystone's dealer locator program, 1-800-AUTOPARTS, will become the official performance parts supplier of the NMCA and NMCA WEST.

Stenhouse Jr., Jason Johnson Racing Form New ASCS Sprint Car Team
Two-time ASCS National Sprint Car Champion Jason Johnson and 2011 NASCAR Nationwide Series Champion Ricky Stenhouse Jr. have announced that they have partnered to launch an all-new team called "Stenhouse Jr. Racing." The Stenhouse Jr. Racing ASCS team has selected Roush Yates Engines of Mooresville, North Carolina. as the team's power plant supplier. The team will continue to run Maxim chassis.

Under the new team partnership, Stenhouse Jr. Racing will field a Ford-powered sprint car team that will witness Johnson in an all-out assault to win the 2012 ASCS championship. Stenhouse Jr. will compete in a team car in anywhere from three to five races in 2012, as his NASCAR racing schedule permits. Johnson and Stenhouse Jr. will campaign the numbers 41 and 6, respectively.

In addition to the team's commitment to compete on the 2012 Lucas Oil ASCS national tour, it was also announced that driver Johnson, aka "The Ragin Cajun," will compete in approximately 20 to 25 World of Outlaw events.

	The 4th Annual shopHEMI.com Late-Model HEMI Shootout will take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012.

4th Annual shopHEMI.com Late-Model HEMI Shootout Announced
The NMCA Flowmaster Muscle Car Nationals has announced that the 4th Annual shopHEMI.com Late-Model HEMI Shootout, presented by Mopar Now magazine, will once again take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012. Mopar Now, published by the folks who produce Mopar Muscle, will provide pre-event and post-event coverage of the Late-Model HEMI Shootout. This NMCA event will feature race and car show classes specifically designed for modern HEMI-powered Chrysler and Dodge vehicles. Other event features include a huge car show, manufacturers’ midway/swap meet and a 300+ mph jet dragster.

Jacky Jones Ford & Ford Racing Bring Cobra Jet Showdown to NMRA Season Opener
The NMRA Keystone Automotive Ford Nationals has announced that Jacky Jones Ford & Ford Racing will sponsor a special Cobra Jet Showdown that will run at the Nitto Tire NMRA Spring Break Shootout event at Bradenton Motorsports Park in Bradenton, Florida, the weekend of March 1–4, 2012. Watch as Cobra Jets from all around the U.S. converge on Bradenton Motorsports Park and set their combinations on kill for the title of Cobra Jet Showdown Champion. Jacky Jones Ford, a Cobra Jet dealer in the southeast and presenting sponsor of the Showdown, will be at the event with customer cars and a great display on NMRA’s huge manufacturers midway.

The class will qualify on Friday, and run on a Sportsman ladder with a .500 full tree for Saturday eliminations. The class will feature a $2,500 purse and the overall winner of the Showdown will receive $1,000, a custom jacket and award, and exposure in national magazines.

For more information on the Cobra Jet Showdown including rules and purses log on to www.nmradigital.com/FL.

	Brianne Corn at the 2011 Tire Rack Solo National Championships. (Photo: Rupert Berrington)

Top SCCA Solo Award Winners Announced
Brianne Corn, of San Marcos, Texas, and Jonathon Lugod, of Oceanside, California, have been selected by the Sports Car Club of America Solo Events Board for two of the top honors in the program based on their efforts at the 2011 Tire Rack SCCA Solo National Championships.

Corn earned the 2011 Driver of the Year title after becoming just the third woman to win an open-class National Championship in SCCA Solo competition, earning the B Modified title with a 1.054-second win over two-time defending champion Clemens Burger. After earning the B Modified Ladies championship in 2008, Corn moved strictly to open-class competition and finished as the runner-up in 2010 driving the Le Grand Dragon that she would pilot in 2011.

Lugod made his first appearance in Lincoln in 2011 as a 24-year-old, finishing third in the Street Touring class behind the wheel of a 1991 Honda Civic. Trailing only three-time champ Andy Hollis and former title winner Jason Frank in the 44-car class, Lugod’s run was made more exceptional after a severely broken ankle in April left him in a wheel chair until two weeks before the August event.

In that two weeks, Lugod relearned to walk, and also to right-foot brake after previously using his left foot on the pedal. The steep learning curve also hampered his ability to walk the course prior to runs, but the payoff earned a trophy and the Rookie of the Year award.

The two drivers will be presented their awards during a celebration at the 2012 SCCA National Convention, March 1–3, at the South Point Hotel and Casino in Las Vegas.

	Falken Tire, partnered with Savvy Off Road, claimed its first off-road victory in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event, February 5.

Team Falken Scores First Win With Savvy Off Road in King of the Hammers' Every Man Off-Road Event
Falken Tire claimed its first off-road victory. Partnered with Savvy Off Road, the team took first place in the Stock Class in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event February 5. According to the rules, teams competing in either the Stock or Stock Modified classes must run stock, DOT-approved tires. Savvy Off Road ran Falken WildPeak A/T Tires, sized 35x12.50 R15.


The inaugural Every Man Challenge was created as a partner event to the King of Hammers (KOH) race, allowing off-road enthusiasts a chance to race their stock and modified stock vehicles during the dedicated one-day off-road race. Savvy Off Road competed in a stock class Jeep Wrangler Unlimited, which started in 33rd position. Running a stock engine and transmission platform, Driver John Currie (co-owner of Currie Enterprises) and Savvy Off Road car owner/co-driver Gerald Lee quickly passed 30 cars and ran in third place for the majority of the race, competing on much of the same desert terrain as the KOH event, before catching the race leaders to take the win at the 77-mile end. Currie and Lee completed the course in less than three hours.


For the main KOH event, scheduled this coming weekend, February 8–10, Falken will field a vehicle in the Ultra4 Class to be driven by Falken Vice President of Marketing Andrew Hoit, as well as support Race Prep Racing—the husband-and-wife-managed team that will also compete in the same class.



Both King of The Hammers and the Every Man Challenge take place on public lands in Johnson Valley, California, near the U.S. Marine Corps Combat Center located in Twenty Nine Palms. The KOH race has evolved from 12 teams to more than 150 teams competing before thousands of fans both live and online.

	Red Line's mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events.

Red Line Oil Continues NHRA Major Sponsorship
Red Line Synthetic Oil Corp. has announced its 14th year of partnership with the NHRA as an official Major Sponsor of the NHRA Full Throttle Drag Racing Series. Red Line will post more than $125,000 in contingency prizes to NHRA drag racers in various professional and sportsman categories. Red Line is also continuing its major technical partnerships with some to the racing industry's most successful drag-racing teams. 

Red Line also announced its continued collaboration with FM3 Marketing and Optima Batteries.

A mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events. More information is available at www.RedLineOil.com.

Tobler Tunes Beckman to Career-Best Elapsed Time
Jack Beckman posted the quickest elapsed time of his career three weeks ago in testing when his Valvoline NextGen Dodge Charger R/T tuned by crew chief Rahn Tobler completed a lap in 4.037 seconds at Palm Beach International Raceway in Jupiter, Florida. However, it would be more meaningful to him if he and his Valvoline NextGen team can match that quick time this week when the NHRA Full Throttle Drag Racing Series season opens Thursday with the Winternationals at Pomona, California.

Beckman won three titles last year in the NHRA Full Throttle Drag Racing Series and finished 72 points behind Don Schumacher Racing (DSR) teammate Matt Hagan, who knocked Beckman out of the NHRA Finals last November in the second round. At last year's Winternationals, Beckman lost in the first round to Ron Capps, another DSR teammate.

The Winternationals opens Thursday with one round of qualifying followed by a single session on Friday. The last two sessions are Saturday with championship eliminations set for Sunday.

Returning NASCAR Team Sponsor Reese Towpower Announces 2012 Sponsorship Dates With Multi-Teams
Second year NASCAR team sponsors, Cequent Consumer Products (CCP) and its brand Reese Towpower will kick off the 2012 NASCAR season February 24, 2012, at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series. Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s #19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.

After Daytona, Reese Towpower will then go to the Kansas Speedway April 21–22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower and Highland will return for a second year to sponsor 2000 NASCAR Champion driver Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.

The Kansas City race is also when Reese Towpower will debut as the primary sponsor of the No. 29 Reese Towpower RAM in the Camping World Truck Series with up-and-coming driver Parker Kligerman of Brad Keselowski Racing (BKR).

 

	Keystone Automotive has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012.

Keystone Automotive's 1-800-AUTOPARTS Official Performance Parts Supplier of NMCA and NMCA WEST


Keystone Automotive, a distributor and marketer of specialty automotive equipment and accessories, has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012. Keystone's "support your local speed shop" campaign resonates as their speed and performance accounts plan to participate with both series. Expect to see Keystone speed and performance customers on display as a part of the manufacturer's midway at most events. Keystone's dealer locator program, 1-800-AUTOPARTS, will become the official performance parts supplier of the NMCA and NMCA WEST.

Stenhouse Jr., Jason Johnson Racing Form New ASCS Sprint Car Team
Two-time ASCS National Sprint Car Champion Jason Johnson and 2011 NASCAR Nationwide Series Champion Ricky Stenhouse Jr. have announced that they have partnered to launch an all-new team called "Stenhouse Jr. Racing." The Stenhouse Jr. Racing ASCS team has selected Roush Yates Engines of Mooresville, North Carolina. as the team's power plant supplier. The team will continue to run Maxim chassis.

Under the new team partnership, Stenhouse Jr. Racing will field a Ford-powered sprint car team that will witness Johnson in an all-out assault to win the 2012 ASCS championship. Stenhouse Jr. will compete in a team car in anywhere from three to five races in 2012, as his NASCAR racing schedule permits. Johnson and Stenhouse Jr. will campaign the numbers 41 and 6, respectively.

In addition to the team's commitment to compete on the 2012 Lucas Oil ASCS national tour, it was also announced that driver Johnson, aka "The Ragin Cajun," will compete in approximately 20 to 25 World of Outlaw events.

	The 4th Annual shopHEMI.com Late-Model HEMI Shootout will take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012.

4th Annual shopHEMI.com Late-Model HEMI Shootout Announced
The NMCA Flowmaster Muscle Car Nationals has announced that the 4th Annual shopHEMI.com Late-Model HEMI Shootout, presented by Mopar Now magazine, will once again take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012. Mopar Now, published by the folks who produce Mopar Muscle, will provide pre-event and post-event coverage of the Late-Model HEMI Shootout. This NMCA event will feature race and car show classes specifically designed for modern HEMI-powered Chrysler and Dodge vehicles. Other event features include a huge car show, manufacturers’ midway/swap meet and a 300+ mph jet dragster.

Jacky Jones Ford & Ford Racing Bring Cobra Jet Showdown to NMRA Season Opener
The NMRA Keystone Automotive Ford Nationals has announced that Jacky Jones Ford & Ford Racing will sponsor a special Cobra Jet Showdown that will run at the Nitto Tire NMRA Spring Break Shootout event at Bradenton Motorsports Park in Bradenton, Florida, the weekend of March 1–4, 2012. Watch as Cobra Jets from all around the U.S. converge on Bradenton Motorsports Park and set their combinations on kill for the title of Cobra Jet Showdown Champion. Jacky Jones Ford, a Cobra Jet dealer in the southeast and presenting sponsor of the Showdown, will be at the event with customer cars and a great display on NMRA’s huge manufacturers midway.

The class will qualify on Friday, and run on a Sportsman ladder with a .500 full tree for Saturday eliminations. The class will feature a $2,500 purse and the overall winner of the Showdown will receive $1,000, a custom jacket and award, and exposure in national magazines.

For more information on the Cobra Jet Showdown including rules and purses log on to www.nmradigital.com/FL.

	Brianne Corn at the 2011 Tire Rack Solo National Championships. (Photo: Rupert Berrington)

Top SCCA Solo Award Winners Announced
Brianne Corn, of San Marcos, Texas, and Jonathon Lugod, of Oceanside, California, have been selected by the Sports Car Club of America Solo Events Board for two of the top honors in the program based on their efforts at the 2011 Tire Rack SCCA Solo National Championships.

Corn earned the 2011 Driver of the Year title after becoming just the third woman to win an open-class National Championship in SCCA Solo competition, earning the B Modified title with a 1.054-second win over two-time defending champion Clemens Burger. After earning the B Modified Ladies championship in 2008, Corn moved strictly to open-class competition and finished as the runner-up in 2010 driving the Le Grand Dragon that she would pilot in 2011.

Lugod made his first appearance in Lincoln in 2011 as a 24-year-old, finishing third in the Street Touring class behind the wheel of a 1991 Honda Civic. Trailing only three-time champ Andy Hollis and former title winner Jason Frank in the 44-car class, Lugod’s run was made more exceptional after a severely broken ankle in April left him in a wheel chair until two weeks before the August event.

In that two weeks, Lugod relearned to walk, and also to right-foot brake after previously using his left foot on the pedal. The steep learning curve also hampered his ability to walk the course prior to runs, but the payoff earned a trophy and the Rookie of the Year award.

The two drivers will be presented their awards during a celebration at the 2012 SCCA National Convention, March 1–3, at the South Point Hotel and Casino in Las Vegas.

	Falken Tire, partnered with Savvy Off Road, claimed its first off-road victory in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event, February 5.

Team Falken Scores First Win With Savvy Off Road in King of the Hammers' Every Man Off-Road Event
Falken Tire claimed its first off-road victory. Partnered with Savvy Off Road, the team took first place in the Stock Class in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event February 5. According to the rules, teams competing in either the Stock or Stock Modified classes must run stock, DOT-approved tires. Savvy Off Road ran Falken WildPeak A/T Tires, sized 35x12.50 R15.


The inaugural Every Man Challenge was created as a partner event to the King of Hammers (KOH) race, allowing off-road enthusiasts a chance to race their stock and modified stock vehicles during the dedicated one-day off-road race. Savvy Off Road competed in a stock class Jeep Wrangler Unlimited, which started in 33rd position. Running a stock engine and transmission platform, Driver John Currie (co-owner of Currie Enterprises) and Savvy Off Road car owner/co-driver Gerald Lee quickly passed 30 cars and ran in third place for the majority of the race, competing on much of the same desert terrain as the KOH event, before catching the race leaders to take the win at the 77-mile end. Currie and Lee completed the course in less than three hours.


For the main KOH event, scheduled this coming weekend, February 8–10, Falken will field a vehicle in the Ultra4 Class to be driven by Falken Vice President of Marketing Andrew Hoit, as well as support Race Prep Racing—the husband-and-wife-managed team that will also compete in the same class.



Both King of The Hammers and the Every Man Challenge take place on public lands in Johnson Valley, California, near the U.S. Marine Corps Combat Center located in Twenty Nine Palms. The KOH race has evolved from 12 teams to more than 150 teams competing before thousands of fans both live and online.

	Red Line's mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events.

Red Line Oil Continues NHRA Major Sponsorship
Red Line Synthetic Oil Corp. has announced its 14th year of partnership with the NHRA as an official Major Sponsor of the NHRA Full Throttle Drag Racing Series. Red Line will post more than $125,000 in contingency prizes to NHRA drag racers in various professional and sportsman categories. Red Line is also continuing its major technical partnerships with some to the racing industry's most successful drag-racing teams. 

Red Line also announced its continued collaboration with FM3 Marketing and Optima Batteries.

A mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events. More information is available at www.RedLineOil.com.

Tobler Tunes Beckman to Career-Best Elapsed Time
Jack Beckman posted the quickest elapsed time of his career three weeks ago in testing when his Valvoline NextGen Dodge Charger R/T tuned by crew chief Rahn Tobler completed a lap in 4.037 seconds at Palm Beach International Raceway in Jupiter, Florida. However, it would be more meaningful to him if he and his Valvoline NextGen team can match that quick time this week when the NHRA Full Throttle Drag Racing Series season opens Thursday with the Winternationals at Pomona, California.

Beckman won three titles last year in the NHRA Full Throttle Drag Racing Series and finished 72 points behind Don Schumacher Racing (DSR) teammate Matt Hagan, who knocked Beckman out of the NHRA Finals last November in the second round. At last year's Winternationals, Beckman lost in the first round to Ron Capps, another DSR teammate.

The Winternationals opens Thursday with one round of qualifying followed by a single session on Friday. The last two sessions are Saturday with championship eliminations set for Sunday.

Returning NASCAR Team Sponsor Reese Towpower Announces 2012 Sponsorship Dates With Multi-Teams
Second year NASCAR team sponsors, Cequent Consumer Products (CCP) and its brand Reese Towpower will kick off the 2012 NASCAR season February 24, 2012, at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series. Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s #19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.

After Daytona, Reese Towpower will then go to the Kansas Speedway April 21–22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower and Highland will return for a second year to sponsor 2000 NASCAR Champion driver Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.

The Kansas City race is also when Reese Towpower will debut as the primary sponsor of the No. 29 Reese Towpower RAM in the Camping World Truck Series with up-and-coming driver Parker Kligerman of Brad Keselowski Racing (BKR).

 

	Keystone Automotive has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012.

Keystone Automotive's 1-800-AUTOPARTS Official Performance Parts Supplier of NMCA and NMCA WEST


Keystone Automotive, a distributor and marketer of specialty automotive equipment and accessories, has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012. Keystone's "support your local speed shop" campaign resonates as their speed and performance accounts plan to participate with both series. Expect to see Keystone speed and performance customers on display as a part of the manufacturer's midway at most events. Keystone's dealer locator program, 1-800-AUTOPARTS, will become the official performance parts supplier of the NMCA and NMCA WEST.

Stenhouse Jr., Jason Johnson Racing Form New ASCS Sprint Car Team
Two-time ASCS National Sprint Car Champion Jason Johnson and 2011 NASCAR Nationwide Series Champion Ricky Stenhouse Jr. have announced that they have partnered to launch an all-new team called "Stenhouse Jr. Racing." The Stenhouse Jr. Racing ASCS team has selected Roush Yates Engines of Mooresville, North Carolina. as the team's power plant supplier. The team will continue to run Maxim chassis.

Under the new team partnership, Stenhouse Jr. Racing will field a Ford-powered sprint car team that will witness Johnson in an all-out assault to win the 2012 ASCS championship. Stenhouse Jr. will compete in a team car in anywhere from three to five races in 2012, as his NASCAR racing schedule permits. Johnson and Stenhouse Jr. will campaign the numbers 41 and 6, respectively.

In addition to the team's commitment to compete on the 2012 Lucas Oil ASCS national tour, it was also announced that driver Johnson, aka "The Ragin Cajun," will compete in approximately 20 to 25 World of Outlaw events.

	The 4th Annual shopHEMI.com Late-Model HEMI Shootout will take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012.

4th Annual shopHEMI.com Late-Model HEMI Shootout Announced
The NMCA Flowmaster Muscle Car Nationals has announced that the 4th Annual shopHEMI.com Late-Model HEMI Shootout, presented by Mopar Now magazine, will once again take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012. Mopar Now, published by the folks who produce Mopar Muscle, will provide pre-event and post-event coverage of the Late-Model HEMI Shootout. This NMCA event will feature race and car show classes specifically designed for modern HEMI-powered Chrysler and Dodge vehicles. Other event features include a huge car show, manufacturers’ midway/swap meet and a 300+ mph jet dragster.

Jacky Jones Ford & Ford Racing Bring Cobra Jet Showdown to NMRA Season Opener
The NMRA Keystone Automotive Ford Nationals has announced that Jacky Jones Ford & Ford Racing will sponsor a special Cobra Jet Showdown that will run at the Nitto Tire NMRA Spring Break Shootout event at Bradenton Motorsports Park in Bradenton, Florida, the weekend of March 1–4, 2012. Watch as Cobra Jets from all around the U.S. converge on Bradenton Motorsports Park and set their combinations on kill for the title of Cobra Jet Showdown Champion. Jacky Jones Ford, a Cobra Jet dealer in the southeast and presenting sponsor of the Showdown, will be at the event with customer cars and a great display on NMRA’s huge manufacturers midway.

The class will qualify on Friday, and run on a Sportsman ladder with a .500 full tree for Saturday eliminations. The class will feature a $2,500 purse and the overall winner of the Showdown will receive $1,000, a custom jacket and award, and exposure in national magazines.

For more information on the Cobra Jet Showdown including rules and purses log on to www.nmradigital.com/FL.

	Brianne Corn at the 2011 Tire Rack Solo National Championships. (Photo: Rupert Berrington)

Top SCCA Solo Award Winners Announced
Brianne Corn, of San Marcos, Texas, and Jonathon Lugod, of Oceanside, California, have been selected by the Sports Car Club of America Solo Events Board for two of the top honors in the program based on their efforts at the 2011 Tire Rack SCCA Solo National Championships.

Corn earned the 2011 Driver of the Year title after becoming just the third woman to win an open-class National Championship in SCCA Solo competition, earning the B Modified title with a 1.054-second win over two-time defending champion Clemens Burger. After earning the B Modified Ladies championship in 2008, Corn moved strictly to open-class competition and finished as the runner-up in 2010 driving the Le Grand Dragon that she would pilot in 2011.

Lugod made his first appearance in Lincoln in 2011 as a 24-year-old, finishing third in the Street Touring class behind the wheel of a 1991 Honda Civic. Trailing only three-time champ Andy Hollis and former title winner Jason Frank in the 44-car class, Lugod’s run was made more exceptional after a severely broken ankle in April left him in a wheel chair until two weeks before the August event.

In that two weeks, Lugod relearned to walk, and also to right-foot brake after previously using his left foot on the pedal. The steep learning curve also hampered his ability to walk the course prior to runs, but the payoff earned a trophy and the Rookie of the Year award.

The two drivers will be presented their awards during a celebration at the 2012 SCCA National Convention, March 1–3, at the South Point Hotel and Casino in Las Vegas.

	Falken Tire, partnered with Savvy Off Road, claimed its first off-road victory in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event, February 5.

Team Falken Scores First Win With Savvy Off Road in King of the Hammers' Every Man Off-Road Event
Falken Tire claimed its first off-road victory. Partnered with Savvy Off Road, the team took first place in the Stock Class in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event February 5. According to the rules, teams competing in either the Stock or Stock Modified classes must run stock, DOT-approved tires. Savvy Off Road ran Falken WildPeak A/T Tires, sized 35x12.50 R15.


The inaugural Every Man Challenge was created as a partner event to the King of Hammers (KOH) race, allowing off-road enthusiasts a chance to race their stock and modified stock vehicles during the dedicated one-day off-road race. Savvy Off Road competed in a stock class Jeep Wrangler Unlimited, which started in 33rd position. Running a stock engine and transmission platform, Driver John Currie (co-owner of Currie Enterprises) and Savvy Off Road car owner/co-driver Gerald Lee quickly passed 30 cars and ran in third place for the majority of the race, competing on much of the same desert terrain as the KOH event, before catching the race leaders to take the win at the 77-mile end. Currie and Lee completed the course in less than three hours.


For the main KOH event, scheduled this coming weekend, February 8–10, Falken will field a vehicle in the Ultra4 Class to be driven by Falken Vice President of Marketing Andrew Hoit, as well as support Race Prep Racing—the husband-and-wife-managed team that will also compete in the same class.



Both King of The Hammers and the Every Man Challenge take place on public lands in Johnson Valley, California, near the U.S. Marine Corps Combat Center located in Twenty Nine Palms. The KOH race has evolved from 12 teams to more than 150 teams competing before thousands of fans both live and online.

	Red Line's mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events.

Red Line Oil Continues NHRA Major Sponsorship
Red Line Synthetic Oil Corp. has announced its 14th year of partnership with the NHRA as an official Major Sponsor of the NHRA Full Throttle Drag Racing Series. Red Line will post more than $125,000 in contingency prizes to NHRA drag racers in various professional and sportsman categories. Red Line is also continuing its major technical partnerships with some to the racing industry's most successful drag-racing teams. 

Red Line also announced its continued collaboration with FM3 Marketing and Optima Batteries.

A mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events. More information is available at www.RedLineOil.com.

Tobler Tunes Beckman to Career-Best Elapsed Time
Jack Beckman posted the quickest elapsed time of his career three weeks ago in testing when his Valvoline NextGen Dodge Charger R/T tuned by crew chief Rahn Tobler completed a lap in 4.037 seconds at Palm Beach International Raceway in Jupiter, Florida. However, it would be more meaningful to him if he and his Valvoline NextGen team can match that quick time this week when the NHRA Full Throttle Drag Racing Series season opens Thursday with the Winternationals at Pomona, California.

Beckman won three titles last year in the NHRA Full Throttle Drag Racing Series and finished 72 points behind Don Schumacher Racing (DSR) teammate Matt Hagan, who knocked Beckman out of the NHRA Finals last November in the second round. At last year's Winternationals, Beckman lost in the first round to Ron Capps, another DSR teammate.

The Winternationals opens Thursday with one round of qualifying followed by a single session on Friday. The last two sessions are Saturday with championship eliminations set for Sunday.

Returning NASCAR Team Sponsor Reese Towpower Announces 2012 Sponsorship Dates With Multi-Teams
Second year NASCAR team sponsors, Cequent Consumer Products (CCP) and its brand Reese Towpower will kick off the 2012 NASCAR season February 24, 2012, at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series. Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s #19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.

After Daytona, Reese Towpower will then go to the Kansas Speedway April 21–22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower and Highland will return for a second year to sponsor 2000 NASCAR Champion driver Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.

The Kansas City race is also when Reese Towpower will debut as the primary sponsor of the No. 29 Reese Towpower RAM in the Camping World Truck Series with up-and-coming driver Parker Kligerman of Brad Keselowski Racing (BKR).

 

	Keystone Automotive has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012.

Keystone Automotive's 1-800-AUTOPARTS Official Performance Parts Supplier of NMCA and NMCA WEST


Keystone Automotive, a distributor and marketer of specialty automotive equipment and accessories, has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012. Keystone's "support your local speed shop" campaign resonates as their speed and performance accounts plan to participate with both series. Expect to see Keystone speed and performance customers on display as a part of the manufacturer's midway at most events. Keystone's dealer locator program, 1-800-AUTOPARTS, will become the official performance parts supplier of the NMCA and NMCA WEST.

Stenhouse Jr., Jason Johnson Racing Form New ASCS Sprint Car Team
Two-time ASCS National Sprint Car Champion Jason Johnson and 2011 NASCAR Nationwide Series Champion Ricky Stenhouse Jr. have announced that they have partnered to launch an all-new team called "Stenhouse Jr. Racing." The Stenhouse Jr. Racing ASCS team has selected Roush Yates Engines of Mooresville, North Carolina. as the team's power plant supplier. The team will continue to run Maxim chassis.

Under the new team partnership, Stenhouse Jr. Racing will field a Ford-powered sprint car team that will witness Johnson in an all-out assault to win the 2012 ASCS championship. Stenhouse Jr. will compete in a team car in anywhere from three to five races in 2012, as his NASCAR racing schedule permits. Johnson and Stenhouse Jr. will campaign the numbers 41 and 6, respectively.

In addition to the team's commitment to compete on the 2012 Lucas Oil ASCS national tour, it was also announced that driver Johnson, aka "The Ragin Cajun," will compete in approximately 20 to 25 World of Outlaw events.

	The 4th Annual shopHEMI.com Late-Model HEMI Shootout will take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012.

4th Annual shopHEMI.com Late-Model HEMI Shootout Announced
The NMCA Flowmaster Muscle Car Nationals has announced that the 4th Annual shopHEMI.com Late-Model HEMI Shootout, presented by Mopar Now magazine, will once again take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012. Mopar Now, published by the folks who produce Mopar Muscle, will provide pre-event and post-event coverage of the Late-Model HEMI Shootout. This NMCA event will feature race and car show classes specifically designed for modern HEMI-powered Chrysler and Dodge vehicles. Other event features include a huge car show, manufacturers’ midway/swap meet and a 300+ mph jet dragster.

Jacky Jones Ford & Ford Racing Bring Cobra Jet Showdown to NMRA Season Opener
The NMRA Keystone Automotive Ford Nationals has announced that Jacky Jones Ford & Ford Racing will sponsor a special Cobra Jet Showdown that will run at the Nitto Tire NMRA Spring Break Shootout event at Bradenton Motorsports Park in Bradenton, Florida, the weekend of March 1–4, 2012. Watch as Cobra Jets from all around the U.S. converge on Bradenton Motorsports Park and set their combinations on kill for the title of Cobra Jet Showdown Champion. Jacky Jones Ford, a Cobra Jet dealer in the southeast and presenting sponsor of the Showdown, will be at the event with customer cars and a great display on NMRA’s huge manufacturers midway.

The class will qualify on Friday, and run on a Sportsman ladder with a .500 full tree for Saturday eliminations. The class will feature a $2,500 purse and the overall winner of the Showdown will receive $1,000, a custom jacket and award, and exposure in national magazines.

For more information on the Cobra Jet Showdown including rules and purses log on to www.nmradigital.com/FL.

	Brianne Corn at the 2011 Tire Rack Solo National Championships. (Photo: Rupert Berrington)

Top SCCA Solo Award Winners Announced
Brianne Corn, of San Marcos, Texas, and Jonathon Lugod, of Oceanside, California, have been selected by the Sports Car Club of America Solo Events Board for two of the top honors in the program based on their efforts at the 2011 Tire Rack SCCA Solo National Championships.

Corn earned the 2011 Driver of the Year title after becoming just the third woman to win an open-class National Championship in SCCA Solo competition, earning the B Modified title with a 1.054-second win over two-time defending champion Clemens Burger. After earning the B Modified Ladies championship in 2008, Corn moved strictly to open-class competition and finished as the runner-up in 2010 driving the Le Grand Dragon that she would pilot in 2011.

Lugod made his first appearance in Lincoln in 2011 as a 24-year-old, finishing third in the Street Touring class behind the wheel of a 1991 Honda Civic. Trailing only three-time champ Andy Hollis and former title winner Jason Frank in the 44-car class, Lugod’s run was made more exceptional after a severely broken ankle in April left him in a wheel chair until two weeks before the August event.

In that two weeks, Lugod relearned to walk, and also to right-foot brake after previously using his left foot on the pedal. The steep learning curve also hampered his ability to walk the course prior to runs, but the payoff earned a trophy and the Rookie of the Year award.

The two drivers will be presented their awards during a celebration at the 2012 SCCA National Convention, March 1–3, at the South Point Hotel and Casino in Las Vegas.

	Falken Tire, partnered with Savvy Off Road, claimed its first off-road victory in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event, February 5.

Team Falken Scores First Win With Savvy Off Road in King of the Hammers' Every Man Off-Road Event
Falken Tire claimed its first off-road victory. Partnered with Savvy Off Road, the team took first place in the Stock Class in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event February 5. According to the rules, teams competing in either the Stock or Stock Modified classes must run stock, DOT-approved tires. Savvy Off Road ran Falken WildPeak A/T Tires, sized 35x12.50 R15.


The inaugural Every Man Challenge was created as a partner event to the King of Hammers (KOH) race, allowing off-road enthusiasts a chance to race their stock and modified stock vehicles during the dedicated one-day off-road race. Savvy Off Road competed in a stock class Jeep Wrangler Unlimited, which started in 33rd position. Running a stock engine and transmission platform, Driver John Currie (co-owner of Currie Enterprises) and Savvy Off Road car owner/co-driver Gerald Lee quickly passed 30 cars and ran in third place for the majority of the race, competing on much of the same desert terrain as the KOH event, before catching the race leaders to take the win at the 77-mile end. Currie and Lee completed the course in less than three hours.


For the main KOH event, scheduled this coming weekend, February 8–10, Falken will field a vehicle in the Ultra4 Class to be driven by Falken Vice President of Marketing Andrew Hoit, as well as support Race Prep Racing—the husband-and-wife-managed team that will also compete in the same class.



Both King of The Hammers and the Every Man Challenge take place on public lands in Johnson Valley, California, near the U.S. Marine Corps Combat Center located in Twenty Nine Palms. The KOH race has evolved from 12 teams to more than 150 teams competing before thousands of fans both live and online.

	Red Line's mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events.

Red Line Oil Continues NHRA Major Sponsorship
Red Line Synthetic Oil Corp. has announced its 14th year of partnership with the NHRA as an official Major Sponsor of the NHRA Full Throttle Drag Racing Series. Red Line will post more than $125,000 in contingency prizes to NHRA drag racers in various professional and sportsman categories. Red Line is also continuing its major technical partnerships with some to the racing industry's most successful drag-racing teams. 

Red Line also announced its continued collaboration with FM3 Marketing and Optima Batteries.

A mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events. More information is available at www.RedLineOil.com.

Tobler Tunes Beckman to Career-Best Elapsed Time
Jack Beckman posted the quickest elapsed time of his career three weeks ago in testing when his Valvoline NextGen Dodge Charger R/T tuned by crew chief Rahn Tobler completed a lap in 4.037 seconds at Palm Beach International Raceway in Jupiter, Florida. However, it would be more meaningful to him if he and his Valvoline NextGen team can match that quick time this week when the NHRA Full Throttle Drag Racing Series season opens Thursday with the Winternationals at Pomona, California.

Beckman won three titles last year in the NHRA Full Throttle Drag Racing Series and finished 72 points behind Don Schumacher Racing (DSR) teammate Matt Hagan, who knocked Beckman out of the NHRA Finals last November in the second round. At last year's Winternationals, Beckman lost in the first round to Ron Capps, another DSR teammate.

The Winternationals opens Thursday with one round of qualifying followed by a single session on Friday. The last two sessions are Saturday with championship eliminations set for Sunday.

Returning NASCAR Team Sponsor Reese Towpower Announces 2012 Sponsorship Dates With Multi-Teams
Second year NASCAR team sponsors, Cequent Consumer Products (CCP) and its brand Reese Towpower will kick off the 2012 NASCAR season February 24, 2012, at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series. Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s #19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.

After Daytona, Reese Towpower will then go to the Kansas Speedway April 21–22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower and Highland will return for a second year to sponsor 2000 NASCAR Champion driver Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.

The Kansas City race is also when Reese Towpower will debut as the primary sponsor of the No. 29 Reese Towpower RAM in the Camping World Truck Series with up-and-coming driver Parker Kligerman of Brad Keselowski Racing (BKR).

 

	Keystone Automotive has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012.

Keystone Automotive's 1-800-AUTOPARTS Official Performance Parts Supplier of NMCA and NMCA WEST


Keystone Automotive, a distributor and marketer of specialty automotive equipment and accessories, has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012. Keystone's "support your local speed shop" campaign resonates as their speed and performance accounts plan to participate with both series. Expect to see Keystone speed and performance customers on display as a part of the manufacturer's midway at most events. Keystone's dealer locator program, 1-800-AUTOPARTS, will become the official performance parts supplier of the NMCA and NMCA WEST.

Stenhouse Jr., Jason Johnson Racing Form New ASCS Sprint Car Team
Two-time ASCS National Sprint Car Champion Jason Johnson and 2011 NASCAR Nationwide Series Champion Ricky Stenhouse Jr. have announced that they have partnered to launch an all-new team called "Stenhouse Jr. Racing." The Stenhouse Jr. Racing ASCS team has selected Roush Yates Engines of Mooresville, North Carolina. as the team's power plant supplier. The team will continue to run Maxim chassis.

Under the new team partnership, Stenhouse Jr. Racing will field a Ford-powered sprint car team that will witness Johnson in an all-out assault to win the 2012 ASCS championship. Stenhouse Jr. will compete in a team car in anywhere from three to five races in 2012, as his NASCAR racing schedule permits. Johnson and Stenhouse Jr. will campaign the numbers 41 and 6, respectively.

In addition to the team's commitment to compete on the 2012 Lucas Oil ASCS national tour, it was also announced that driver Johnson, aka "The Ragin Cajun," will compete in approximately 20 to 25 World of Outlaw events.

	The 4th Annual shopHEMI.com Late-Model HEMI Shootout will take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012.

4th Annual shopHEMI.com Late-Model HEMI Shootout Announced
The NMCA Flowmaster Muscle Car Nationals has announced that the 4th Annual shopHEMI.com Late-Model HEMI Shootout, presented by Mopar Now magazine, will once again take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012. Mopar Now, published by the folks who produce Mopar Muscle, will provide pre-event and post-event coverage of the Late-Model HEMI Shootout. This NMCA event will feature race and car show classes specifically designed for modern HEMI-powered Chrysler and Dodge vehicles. Other event features include a huge car show, manufacturers’ midway/swap meet and a 300+ mph jet dragster.

Jacky Jones Ford & Ford Racing Bring Cobra Jet Showdown to NMRA Season Opener
The NMRA Keystone Automotive Ford Nationals has announced that Jacky Jones Ford & Ford Racing will sponsor a special Cobra Jet Showdown that will run at the Nitto Tire NMRA Spring Break Shootout event at Bradenton Motorsports Park in Bradenton, Florida, the weekend of March 1–4, 2012. Watch as Cobra Jets from all around the U.S. converge on Bradenton Motorsports Park and set their combinations on kill for the title of Cobra Jet Showdown Champion. Jacky Jones Ford, a Cobra Jet dealer in the southeast and presenting sponsor of the Showdown, will be at the event with customer cars and a great display on NMRA’s huge manufacturers midway.

The class will qualify on Friday, and run on a Sportsman ladder with a .500 full tree for Saturday eliminations. The class will feature a $2,500 purse and the overall winner of the Showdown will receive $1,000, a custom jacket and award, and exposure in national magazines.

For more information on the Cobra Jet Showdown including rules and purses log on to www.nmradigital.com/FL.

	Brianne Corn at the 2011 Tire Rack Solo National Championships. (Photo: Rupert Berrington)

Top SCCA Solo Award Winners Announced
Brianne Corn, of San Marcos, Texas, and Jonathon Lugod, of Oceanside, California, have been selected by the Sports Car Club of America Solo Events Board for two of the top honors in the program based on their efforts at the 2011 Tire Rack SCCA Solo National Championships.

Corn earned the 2011 Driver of the Year title after becoming just the third woman to win an open-class National Championship in SCCA Solo competition, earning the B Modified title with a 1.054-second win over two-time defending champion Clemens Burger. After earning the B Modified Ladies championship in 2008, Corn moved strictly to open-class competition and finished as the runner-up in 2010 driving the Le Grand Dragon that she would pilot in 2011.

Lugod made his first appearance in Lincoln in 2011 as a 24-year-old, finishing third in the Street Touring class behind the wheel of a 1991 Honda Civic. Trailing only three-time champ Andy Hollis and former title winner Jason Frank in the 44-car class, Lugod’s run was made more exceptional after a severely broken ankle in April left him in a wheel chair until two weeks before the August event.

In that two weeks, Lugod relearned to walk, and also to right-foot brake after previously using his left foot on the pedal. The steep learning curve also hampered his ability to walk the course prior to runs, but the payoff earned a trophy and the Rookie of the Year award.

The two drivers will be presented their awards during a celebration at the 2012 SCCA National Convention, March 1–3, at the South Point Hotel and Casino in Las Vegas.

	Falken Tire, partnered with Savvy Off Road, claimed its first off-road victory in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event, February 5.

Team Falken Scores First Win With Savvy Off Road in King of the Hammers' Every Man Off-Road Event
Falken Tire claimed its first off-road victory. Partnered with Savvy Off Road, the team took first place in the Stock Class in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event February 5. According to the rules, teams competing in either the Stock or Stock Modified classes must run stock, DOT-approved tires. Savvy Off Road ran Falken WildPeak A/T Tires, sized 35x12.50 R15.


The inaugural Every Man Challenge was created as a partner event to the King of Hammers (KOH) race, allowing off-road enthusiasts a chance to race their stock and modified stock vehicles during the dedicated one-day off-road race. Savvy Off Road competed in a stock class Jeep Wrangler Unlimited, which started in 33rd position. Running a stock engine and transmission platform, Driver John Currie (co-owner of Currie Enterprises) and Savvy Off Road car owner/co-driver Gerald Lee quickly passed 30 cars and ran in third place for the majority of the race, competing on much of the same desert terrain as the KOH event, before catching the race leaders to take the win at the 77-mile end. Currie and Lee completed the course in less than three hours.


For the main KOH event, scheduled this coming weekend, February 8–10, Falken will field a vehicle in the Ultra4 Class to be driven by Falken Vice President of Marketing Andrew Hoit, as well as support Race Prep Racing—the husband-and-wife-managed team that will also compete in the same class.



Both King of The Hammers and the Every Man Challenge take place on public lands in Johnson Valley, California, near the U.S. Marine Corps Combat Center located in Twenty Nine Palms. The KOH race has evolved from 12 teams to more than 150 teams competing before thousands of fans both live and online.

	Red Line's mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events.

Red Line Oil Continues NHRA Major Sponsorship
Red Line Synthetic Oil Corp. has announced its 14th year of partnership with the NHRA as an official Major Sponsor of the NHRA Full Throttle Drag Racing Series. Red Line will post more than $125,000 in contingency prizes to NHRA drag racers in various professional and sportsman categories. Red Line is also continuing its major technical partnerships with some to the racing industry's most successful drag-racing teams. 

Red Line also announced its continued collaboration with FM3 Marketing and Optima Batteries.

A mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events. More information is available at www.RedLineOil.com.

Tobler Tunes Beckman to Career-Best Elapsed Time
Jack Beckman posted the quickest elapsed time of his career three weeks ago in testing when his Valvoline NextGen Dodge Charger R/T tuned by crew chief Rahn Tobler completed a lap in 4.037 seconds at Palm Beach International Raceway in Jupiter, Florida. However, it would be more meaningful to him if he and his Valvoline NextGen team can match that quick time this week when the NHRA Full Throttle Drag Racing Series season opens Thursday with the Winternationals at Pomona, California.

Beckman won three titles last year in the NHRA Full Throttle Drag Racing Series and finished 72 points behind Don Schumacher Racing (DSR) teammate Matt Hagan, who knocked Beckman out of the NHRA Finals last November in the second round. At last year's Winternationals, Beckman lost in the first round to Ron Capps, another DSR teammate.

The Winternationals opens Thursday with one round of qualifying followed by a single session on Friday. The last two sessions are Saturday with championship eliminations set for Sunday.

Returning NASCAR Team Sponsor Reese Towpower Announces 2012 Sponsorship Dates With Multi-Teams
Second year NASCAR team sponsors, Cequent Consumer Products (CCP) and its brand Reese Towpower will kick off the 2012 NASCAR season February 24, 2012, at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series. Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s #19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.

After Daytona, Reese Towpower will then go to the Kansas Speedway April 21–22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower and Highland will return for a second year to sponsor 2000 NASCAR Champion driver Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.

The Kansas City race is also when Reese Towpower will debut as the primary sponsor of the No. 29 Reese Towpower RAM in the Camping World Truck Series with up-and-coming driver Parker Kligerman of Brad Keselowski Racing (BKR).

 

	Keystone Automotive has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012.

Keystone Automotive's 1-800-AUTOPARTS Official Performance Parts Supplier of NMCA and NMCA WEST


Keystone Automotive, a distributor and marketer of specialty automotive equipment and accessories, has signed on as a major sponsor with the NMCA and NMCA WEST series in 2012. Keystone's "support your local speed shop" campaign resonates as their speed and performance accounts plan to participate with both series. Expect to see Keystone speed and performance customers on display as a part of the manufacturer's midway at most events. Keystone's dealer locator program, 1-800-AUTOPARTS, will become the official performance parts supplier of the NMCA and NMCA WEST.

Stenhouse Jr., Jason Johnson Racing Form New ASCS Sprint Car Team
Two-time ASCS National Sprint Car Champion Jason Johnson and 2011 NASCAR Nationwide Series Champion Ricky Stenhouse Jr. have announced that they have partnered to launch an all-new team called "Stenhouse Jr. Racing." The Stenhouse Jr. Racing ASCS team has selected Roush Yates Engines of Mooresville, North Carolina. as the team's power plant supplier. The team will continue to run Maxim chassis.

Under the new team partnership, Stenhouse Jr. Racing will field a Ford-powered sprint car team that will witness Johnson in an all-out assault to win the 2012 ASCS championship. Stenhouse Jr. will compete in a team car in anywhere from three to five races in 2012, as his NASCAR racing schedule permits. Johnson and Stenhouse Jr. will campaign the numbers 41 and 6, respectively.

In addition to the team's commitment to compete on the 2012 Lucas Oil ASCS national tour, it was also announced that driver Johnson, aka "The Ragin Cajun," will compete in approximately 20 to 25 World of Outlaw events.

	The 4th Annual shopHEMI.com Late-Model HEMI Shootout will take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012.

4th Annual shopHEMI.com Late-Model HEMI Shootout Announced
The NMCA Flowmaster Muscle Car Nationals has announced that the 4th Annual shopHEMI.com Late-Model HEMI Shootout, presented by Mopar Now magazine, will once again take place at Maryland International Raceway in Mechanicsville, Maryland, June 8–10, 2012. Mopar Now, published by the folks who produce Mopar Muscle, will provide pre-event and post-event coverage of the Late-Model HEMI Shootout. This NMCA event will feature race and car show classes specifically designed for modern HEMI-powered Chrysler and Dodge vehicles. Other event features include a huge car show, manufacturers’ midway/swap meet and a 300+ mph jet dragster.

Jacky Jones Ford & Ford Racing Bring Cobra Jet Showdown to NMRA Season Opener
The NMRA Keystone Automotive Ford Nationals has announced that Jacky Jones Ford & Ford Racing will sponsor a special Cobra Jet Showdown that will run at the Nitto Tire NMRA Spring Break Shootout event at Bradenton Motorsports Park in Bradenton, Florida, the weekend of March 1–4, 2012. Watch as Cobra Jets from all around the U.S. converge on Bradenton Motorsports Park and set their combinations on kill for the title of Cobra Jet Showdown Champion. Jacky Jones Ford, a Cobra Jet dealer in the southeast and presenting sponsor of the Showdown, will be at the event with customer cars and a great display on NMRA’s huge manufacturers midway.

The class will qualify on Friday, and run on a Sportsman ladder with a .500 full tree for Saturday eliminations. The class will feature a $2,500 purse and the overall winner of the Showdown will receive $1,000, a custom jacket and award, and exposure in national magazines.

For more information on the Cobra Jet Showdown including rules and purses log on to www.nmradigital.com/FL.

	Brianne Corn at the 2011 Tire Rack Solo National Championships. (Photo: Rupert Berrington)

Top SCCA Solo Award Winners Announced
Brianne Corn, of San Marcos, Texas, and Jonathon Lugod, of Oceanside, California, have been selected by the Sports Car Club of America Solo Events Board for two of the top honors in the program based on their efforts at the 2011 Tire Rack SCCA Solo National Championships.

Corn earned the 2011 Driver of the Year title after becoming just the third woman to win an open-class National Championship in SCCA Solo competition, earning the B Modified title with a 1.054-second win over two-time defending champion Clemens Burger. After earning the B Modified Ladies championship in 2008, Corn moved strictly to open-class competition and finished as the runner-up in 2010 driving the Le Grand Dragon that she would pilot in 2011.

Lugod made his first appearance in Lincoln in 2011 as a 24-year-old, finishing third in the Street Touring class behind the wheel of a 1991 Honda Civic. Trailing only three-time champ Andy Hollis and former title winner Jason Frank in the 44-car class, Lugod’s run was made more exceptional after a severely broken ankle in April left him in a wheel chair until two weeks before the August event.

In that two weeks, Lugod relearned to walk, and also to right-foot brake after previously using his left foot on the pedal. The steep learning curve also hampered his ability to walk the course prior to runs, but the payoff earned a trophy and the Rookie of the Year award.

The two drivers will be presented their awards during a celebration at the 2012 SCCA National Convention, March 1–3, at the South Point Hotel and Casino in Las Vegas.

	Falken Tire, partnered with Savvy Off Road, claimed its first off-road victory in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event, February 5.

Team Falken Scores First Win With Savvy Off Road in King of the Hammers' Every Man Off-Road Event
Falken Tire claimed its first off-road victory. Partnered with Savvy Off Road, the team took first place in the Stock Class in the Smittybilt Every Man Challenge at the Ultra4 Racing King of the Hammers event February 5. According to the rules, teams competing in either the Stock or Stock Modified classes must run stock, DOT-approved tires. Savvy Off Road ran Falken WildPeak A/T Tires, sized 35x12.50 R15.


The inaugural Every Man Challenge was created as a partner event to the King of Hammers (KOH) race, allowing off-road enthusiasts a chance to race their stock and modified stock vehicles during the dedicated one-day off-road race. Savvy Off Road competed in a stock class Jeep Wrangler Unlimited, which started in 33rd position. Running a stock engine and transmission platform, Driver John Currie (co-owner of Currie Enterprises) and Savvy Off Road car owner/co-driver Gerald Lee quickly passed 30 cars and ran in third place for the majority of the race, competing on much of the same desert terrain as the KOH event, before catching the race leaders to take the win at the 77-mile end. Currie and Lee completed the course in less than three hours.


For the main KOH event, scheduled this coming weekend, February 8–10, Falken will field a vehicle in the Ultra4 Class to be driven by Falken Vice President of Marketing Andrew Hoit, as well as support Race Prep Racing—the husband-and-wife-managed team that will also compete in the same class.



Both King of The Hammers and the Every Man Challenge take place on public lands in Johnson Valley, California, near the U.S. Marine Corps Combat Center located in Twenty Nine Palms. The KOH race has evolved from 12 teams to more than 150 teams competing before thousands of fans both live and online.

	Red Line's mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events.

Red Line Oil Continues NHRA Major Sponsorship
Red Line Synthetic Oil Corp. has announced its 14th year of partnership with the NHRA as an official Major Sponsor of the NHRA Full Throttle Drag Racing Series. Red Line will post more than $125,000 in contingency prizes to NHRA drag racers in various professional and sportsman categories. Red Line is also continuing its major technical partnerships with some to the racing industry's most successful drag-racing teams. 

Red Line also announced its continued collaboration with FM3 Marketing and Optima Batteries.

A mobile display with product available for sale to racers and fans will be presented on the NHRA Nitro Alley Manufacturer’s Midway at 16 NHRA Full Throttle events. More information is available at www.RedLineOil.com.

Tobler Tunes Beckman to Career-Best Elapsed Time
Jack Beckman posted the quickest elapsed time of his career three weeks ago in testing when his Valvoline NextGen Dodge Charger R/T tuned by crew chief Rahn Tobler completed a lap in 4.037 seconds at Palm Beach International Raceway in Jupiter, Florida. However, it would be more meaningful to him if he and his Valvoline NextGen team can match that quick time this week when the NHRA Full Throttle Drag Racing Series season opens Thursday with the Winternationals at Pomona, California.

Beckman won three titles last year in the NHRA Full Throttle Drag Racing Series and finished 72 points behind Don Schumacher Racing (DSR) teammate Matt Hagan, who knocked Beckman out of the NHRA Finals last November in the second round. At last year's Winternationals, Beckman lost in the first round to Ron Capps, another DSR teammate.

The Winternationals opens Thursday with one round of qualifying followed by a single session on Friday. The last two sessions are Saturday with championship eliminations set for Sunday.

Returning NASCAR Team Sponsor Reese Towpower Announces 2012 Sponsorship Dates With Multi-Teams
Second year NASCAR team sponsors, Cequent Consumer Products (CCP) and its brand Reese Towpower will kick off the 2012 NASCAR season February 24, 2012, at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series. Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s #19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.

After Daytona, Reese Towpower will then go to the Kansas Speedway April 21–22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower and Highland will return for a second year to sponsor 2000 NASCAR Champion driver Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.

The Kansas City race is also when Reese Towpower will debut as the primary sponsor of the No. 29 Reese Towpower RAM in the Camping World Truck Series with up-and-coming driver Parker Kligerman of Brad Keselowski Racing (BKR).

 

	The ’13 Ford Shelby GT500 is equipped with a 5.8L supercharged V8 aluminum-block engine that produces 650 hp and 600 lb.-ft. of torque.

Equipped with a 5.8L supercharged V8 aluminum-block engine that produces 650 hp and 600 lb.-ft. of torque, the ’13 Ford Shelby GT500 convertible can reach a track-tested top speed of more than 200 mph. Nearly every part of the powertrain has been optimized for producing additional horsepower, including a new supercharger, new cross-drilled block and heads, updated camshaft profiles, a new carbon-fiber driveshaft and upgraded clutch, transmission and axle. And, nearly every gear on the ’13 Ford Shelby GT500 has been revised to manage the torque and use more of the power in a way that makes it more driver-friendly.

Recently, the Ford Shelby GT500 convertible made its debut at the Chicago Auto Show, serving as the celebratory vehicle of the 20th anniversary of Ford’s Special Vehicle Team (SVT).

The ’13 Shelby GT500 convertible with the optional Performance Package is faster around a track than the outgoing model, shaving nearly 3.5 seconds off its lap time at Sebring International Raceway compared to the ’11 and ’12 models.

Keys to the improved lap times are the power boost from the new 5.8L supercharged V8, SVT-designed Bilstein electronic adjustable dampers available on the Performance Package and all-new chassis tuning. The upgraded dampers allowed SVT engineers to tune the convertible more aggressively for the track while still being able to maintain desirable on-road manners.

A new Brembo brake system also is a key enabler in boosting the convertible's performance. The new brakes offer drivers enhanced stopping power to help keep their car under control, while new six-piston calipers in front, along with larger front and rear rotors, further improve braking performance. More aggressive brake pads also help the car achieve high deceleration.

The ’13 Ford Shelby GT500 will be built at AutoAlliance International Plant in Flat Rock, Michigan.

 

	The ’13 Ford Shelby GT500 is equipped with a 5.8L supercharged V8 aluminum-block engine that produces 650 hp and 600 lb.-ft. of torque.

Equipped with a 5.8L supercharged V8 aluminum-block engine that produces 650 hp and 600 lb.-ft. of torque, the ’13 Ford Shelby GT500 convertible can reach a track-tested top speed of more than 200 mph. Nearly every part of the powertrain has been optimized for producing additional horsepower, including a new supercharger, new cross-drilled block and heads, updated camshaft profiles, a new carbon-fiber driveshaft and upgraded clutch, transmission and axle. And, nearly every gear on the ’13 Ford Shelby GT500 has been revised to manage the torque and use more of the power in a way that makes it more driver-friendly.

Recently, the Ford Shelby GT500 convertible made its debut at the Chicago Auto Show, serving as the celebratory vehicle of the 20th anniversary of Ford’s Special Vehicle Team (SVT).

The ’13 Shelby GT500 convertible with the optional Performance Package is faster around a track than the outgoing model, shaving nearly 3.5 seconds off its lap time at Sebring International Raceway compared to the ’11 and ’12 models.

Keys to the improved lap times are the power boost from the new 5.8L supercharged V8, SVT-designed Bilstein electronic adjustable dampers available on the Performance Package and all-new chassis tuning. The upgraded dampers allowed SVT engineers to tune the convertible more aggressively for the track while still being able to maintain desirable on-road manners.

A new Brembo brake system also is a key enabler in boosting the convertible's performance. The new brakes offer drivers enhanced stopping power to help keep their car under control, while new six-piston calipers in front, along with larger front and rear rotors, further improve braking performance. More aggressive brake pads also help the car achieve high deceleration.

The ’13 Ford Shelby GT500 will be built at AutoAlliance International Plant in Flat Rock, Michigan.

SEMA News—February 2012

Market Trends in Tires and Wheels

Over the past couple of years, the trends in this huge market have been affected by the economy, raw-materials costs and the tendency of consumers to hang onto their vehicles longer in an effort to conserve their cash. The result has been some movement away from overly complex and large combinations and toward simpler, more functional tire and wheel pairings.

Wheels

“The wheel market has been somewhat stagnant for the last two years,” said Myles Kovacs, president and co-founder of DUB magazine and part owner of wheel companies TIS and Dropstars. “It’s been like the fashion industry, which goes retro when it gets stagnant. The old-school musclecar influences have come back. And if you look at the Japanese segment, the Hellaflush trend is returning, with wide rims, deep offsets and really stretched tires.”

Joe Schaefer, president and CEO of Konig American and chair-elect of SEMA’s Wheel & Tire Council (WTC), said that his company also sees the cyclical nature of the market.

“Right now, it seems that some of the directional styles might be on the next wave, but it’s also safe to say that cleaner is in right now,” Schaefer said. “People are looking for clean, aggressive fitments that graduate their vehicles to that next level.”

The off-road and 4x4 category has been one area of significant growth in wheels, but even that part of the industry has seen a movement toward cleaner looks and styles that were in vogue a decade ago.

“The off-road scene is over bling and big wheels,” said Fred Williams, technical editor for Petersen’s 4-Wheel & Off-Road magazine. “A strong, light, rugged 17-in. wheel is perfect for most, and they are available in a variety of bolt patterns, backspacings and locked or unlocked bead styles. Steel wheels will always have a place for the lower-budget off-roader due to their strength, and going fast off-road has spawned an interest in high-quality forged wheels that can take abuse without adding unsprung weight, but that demand is often hindered by cost. A strong, light, carbon-fiber off-road beadlock wheel that can withstand serious abuse would be great to see.”

On the passenger-car side, manufacturers have been seeing increased demand for concave and European designs.

	Clean designs and the continuation of black finishes are two of the trends that are currently prevalent in the wheel market. Courtesy of Konig American

“Machined faces and combinations with clean styling and lines are very much the heavy trend in passenger-car applications,” said Joe Podiovits, sales manager for Prestige Autotech Corp. “Painted wheels with milled window designs have spurred a dramatic increase in the number of sales and the number of companies now offering these types of finishes. Flat black is still tremendously popular, and wheels with inserts offer a very affordable way to give styling options without the heavy cost of new molds.”

Manufacturing costs are one of the areas where the economy has taken a toll in the industry, and finding ways to improve efficiency while reducing weight for better fuel economy are high on the lists of most of the top-flight brands.

“The trend toward forged, spin-forged and rotary-forged wheels continues,” said Wayne Williams of ExSell Marketing. “This process helps create strong wheels with less unsprung weight that provide a quality ride for today’s more sophisticated suspensions. There is also more one-piece construction with a two-piece appearance, providing a more expensive look at a lower price, and more wheel manufacturers are now having ‘blank’ wheels produced overseas to take advantage of lower labor costs and then performing the finish and drilling procedures locally, which greatly assists in inventory management and helps reduce back-order situations.”

Schaefer said that many of the gains in wheel construction are being created by companies that have the resources to engage in intensive research and development.

“With an ever-increasing need to make cars more fuel efficient, Konig spends a great deal of time searching for ways to increase wheel strength while decreasing the amount of aluminum used. It is surprising how a change in even a small radius can sometimes result in additional strength.”

Schaefer said that his company is also using a process called MAT Technology, which was developed by Enkei Japan. In that system, the wheel is spun and the barrel is squeezed between two dies, increasing strength and reducing the amount of material required.

Another technology innovation involves a revised finishing process. Prestige Autotech Corp. President and CEO Fenton Leffick said that the Detroit automakers and most of the recreational-vehicle converters are increasingly replacing conventional chrome with physical vapor deposition (PVD), which deposits a thin metal or alloy coating onto the wheel.

“They call it ‘vacuum chrome,’” Leffick said. “Applied properly, it holds up in the winter salt country much better than chrome.”

Podiovits added that, regardless of technology, cast wheels are still the industry sales leader due to cost and will likely remain so, but he said that mono-block forged wheels and multi-piece brands offer the benefit of reduced start-up costs and minimal reduction requirements, so they are gaining popularity with manufacturers.

Because the design area seems to have hit a lull, some in the wheel community have looked to their marketing options to help spur sales. Kovacs said that he has entered into a licensing agreement with drink manufacturer Monster Energy as a way to innovate.

“I wanted to get into the off-road space, but I opted to go with Monster Energy instead of just taking TIS and Dropstars there,” he said. “That allowed us to become kind of an extension of their marketing and branding for X Games, action sports and off-road racing. We became part of their team. It’s about the cool factor and the association with the brand.”

There is no single, standout direction in tires within the off-road market. Each subsegment requires its own design. “The crossing of rock crawling with desert racing has many rock wheelers looking for extreme traction while surviving high-speed racing to and from the trailhead,” said Fred Williams, technical editor for Petersen’s 4-Wheel & Off-Road Magazine. Courtesy of Petersen’s 4-Wheel & Off-Road magazine.

Schaefer and Williams pointed to social media and the Internet as more-frequently used marketing tools. Wheel and tire manufacturers and retailers benefit from tuning into their customers’ needs and concerns using social media, blogs, forums and websites, they said, offering customers not only information, but also a unique way of becoming part of a company’s planning and design process.

“Wheel manufacturers are reworking their websites and relying more and more on configurators that allow retailers, e-tailers and end users to view wheels on the vehicles they own,” said Williams, who pointed out that the wheel business is not as simple as it once was. “With tire-pressure monitoring systems (TPMS), increased staggered fitments, run-flat tires, specific load ratings and more sensitive suspensions, the wheel business is becoming more and more sophisticated,” he said. “This isn’t the ’90s, where a cheap tire and any 20-in. chrome wheel from China just get slapped onto a Tahoe and away we go. Wheel manufacturers can no longer build thousands of commodity wheels and place them in a warehouse hoping they sell. It’s too easy to guess wrong.”

Diversification provides one way for dealers to augment their businesses and find new ways to be profitable, Podiovits said.

“One-dimensional selling has become a thing of the past,” he explained. “If the pace your running now won’t get you to the finish line, find a new way to run the race. Find new ways to sell and be profitable, such as adding online retailing, restyling to auto dealers in your local market and learning how to install lift kits and other suspension components.”

Tires

Pricing is a unanimous conversational theme among industry tire experts. Serial increases have hindered the market across North America over the past year, and that has created a strain on retailers who are struggling to move even the most basic tires, let alone ultra-high-performance lines.

“The majority of consumers have been locked in on saving money wherever they can,” said Jim Smith, editor of Tire Review magazine. “Consumers are keeping their vehicles longer, so a lot of money is going into basic repairs and maintenance. In fact, there is growing concern that consumers are holding onto their tires a bit too long. With growing tire prices, more and more vehicles are on the road with dodgy tires.”

Kevin Rohlwing, senior vice president of training for the Tire Industry Association (TIA), said that those price increases are directly related to the cost of raw materials and transportation.

“Even though natural rubber prices have dropped to under $2 a pound, it was just $.58 just three years ago and went as high as $2.80 in early 2011,” he said. “When you add in the price of crude oil and the energy to heat the molds, the costs keep going up so that there doesn’t appear to be any end in sight.”

Environmental concerns have coupled with economics to propel the hottest categories in current tire technology, according to most experts.

“All of the tire companies are developing eco tires and lower-rolling-resistance (LRR) tires to reduce their total corporate carbon footprint and improve vehicle fuel economy,” said David E. Zielasko, editor and vice president/publisher of Tire Business magazine. “But they are also anticipating a new federal tire-labeling regulation that will include a fuel-economy rating. The industry is waiting for the final version of the regulation from the National Highway Traffic Safety Administration [NHTSA].”

Rohlwing said that the industry should also be aware of a recent letter from the NHTSA regarding the interpretation of the “knowingly make inoperative” provision when servicing tires on vehicles that have TPMS. The NHTSA holds that if a TPMS is functioning at the time of an aftermarket tire and wheel purchase, “a service provider would violate the ‘make inoperative’ prohibition of 49 USC 30122(b) by installing new tires and wheels that do not have a functioning TPMS system.”

“It’s important that every tire installer understand that custom tire and wheel packages must include TPMS sensors that will allow the system to operate following installation,” Rohlwing said. “In other words, if the system was working before the new tires and wheels were installed, it must be working after.”

	Falken Tire Corp. previewed its Azenis PT722 A/S at the 2011 SEMA Show. The premium ultra-high-performance touring tire is representative of a market that is seeing some growth despite price increases that have hampered the industry. Courtesy of Falken Tire Corp.

While following those provisions may further elevate service costs, Zielasko also pointed to elevated U.S. tariffs on imported Chinese-made passenger and light-truck tires as contributors to higher prices of entry-level tires. The tariffs currently stand at 29%, he said, so the reduction in Chinese products has been replaced with imports from other Asian countries, such as South Korea, Indonesia, Thailand and Taiwan. The tariffs are scheduled to return to the 4% level in September 2012, which may mitigate that part of the pricing conundrum.

Hank Feldman, president of retail dealership Performance Plus Tire, said that he has been in the business for four decades and has never before seen the nearly double-digit price increases that occurred twice in 2011. In addition, he has seen stories in the tire trade publications indicating that tire manufacturers will be offering rebates to consumers as a way to offset the price increases, though, that strategy doesn’t offer much help to the profit picture for the retail community.

“We’re also seeing mileage warranties on even some of the ultra-high-performance products,” he said. “Because they’re so confident of their products, virtually all of the suppliers are putting 500-mile trial rides on their tires.”

Bob Ulrich, editor of Modern Tire Dealer, said that there is a trend toward selling tires and wheels as a single package, especially over the Internet, and some enthusiasts who buy wheels without also considering the cost of the tires to go with them may experience severe sticker shock.

“There are no more ‘Four for $100’ promotions,” he said. “In fact, you’re lucky if you can get a ‘Four for $400’ deal. Low-end tires are even more expensive, comparatively. Part of the reason is the increase in raw material costs, of course, but domestic manufacturers have greatly reduced low-cost radial production, leaving that end of the market to overseas tire makers. The transportation costs and the tariffs on consumer imports from China add to the price.”

Tire Review’s Smith said that LRRs and touring tires for small SUVs and CUVs are the hottest categories currently. The quickly growing consumer acceptance of those smaller vehicles shows that American drivers want to balance the utility afforded by their old midsize and large SUVs with better fuel economy, and they see LRR tires as an important tool in the battle against rising gas prices.

In the off-road arena, tires are a mainstay for enthusiasts. 4-Wheel & Off-Road’s Williams pointed out that websites and forums allow buyers to share information about what they like or dislike from their tires.

“Though a huge portion of off-road purchases are based on aesthetics, performance cannot be ignored,” he said. “I’ve always felt that you could put big, aggressive tires on any vehicle, and it will look like a 4x4, but the diversity of the off-road market doesn’t have one standout direction in tires. Mud guys are going bigger and bigger. The crossing of rock crawling with desert racing has many rock wheelers looking for extreme traction while surviving high-speed racing to and from the trailhead. Overland or expedition enthusiasts are looking for high-mileage tires that can support added weight, and the daily-driven truck guys are interested in a 35- to 37-in. tire for fullsize trucks with leveling kits, but they still need E load ratings for towing.”

Of course, the Internet communities and research sources that Williams referred to are just as prevalent among other segments.

“The Internet has changed the whole world, and social media has become a big issue,” Feldman said. “I told my staff years ago that if you upset one customer, he would tell 10 of his friends. Now they’ll tell a million people on the Internet. But you can also make lemonade out of lemons. We want our customers to go to social media sites to talk positively about us, because we’ve always been very customer-service oriented. We believe that if they get the word out, it will drive more traffic to our stores. And it has. We’ve seen it.”

	Myles Kovacs licensed with drink maker Monster Energy to extend that company’s marking and branding to his TIS and Dropstars wheel companies as a way to innovate in a somewhat stagnant market. Courtesy of DUB Magazine

Feldman said that the continued proliferation in tire sizing has given dealers another obstacle to overcome. To cover the marketplace, a dealer has to offer many more sizes than it did only a few years ago, and that creates difficulties in inventory control.

“If you have to go good, better, best, it can be overwhelming,” he said. Fortunately, his very large operation in Southern California can count on a distribution network that provides twice-a-day delivery “I don’t know whether that exists in other markets around the country,” he said, “but we certainly enjoy it here.”

Retailers must also be highly attuned to the benefits of training, Rohlwing said, because lives are at stake when tires and wheels are installed or serviced.

“TIA is embarking on a 28-city training tour throughout 2012 to educate retailers on the proper procedures for servicing passenger and light-truck tires and wheels as well as TPMS,” he said. “Retailers can send a key employee to a four-day class at a local community or technical college to become a TIA Certified Instructor, which will give the dealership a qualified in-house ‘expert’ to train technicians and establish the procedures for every employee.”

Feldman said that the Internet also presents an opportunity to educate his
company’s technicians.

“We have a program in place where our guys are required to take a certain amount of online training and are rewarded if they exceed the requirements,” he said. “Most of the rubber companies have comprehensive e-training programs that we can access, and we provide a couple of laptops that our staff can check out if they want to train at home. We’re also expanding our automotive services.”

In fact, said Rohlwing, tire dealers that don’t perform vehicle repair and maintenance services are at a huge disadvantage.

“The most successful independent retailers count on tire sales for only a small percentage of overall sales,” he said. “The bulk of their revenue comes from repairing and maintaining vehicles. If dealers can make exceptional customer service part of their brand, they don’t always have to compete on price. Many consumers are willing to pay a little more if they believe they are receiving something extra that the chain stores cannot offer.”

At this stage of the economic recovery, offering something extra may make all the difference.