By Ashley Reyes

Learn how to focus on the acceptance of positive change and continue improving business operations in next week’s webinar “Pushing Ahead with Change While Barriers Are Down”, taking place Tuesday, May 19, at 10:00 a.m. (PDT).

The recent economic challenges have brought about many changes, from relationships to purchasing situations. As SEMA members continue to push forward, knowing how to adapt to those changes and alter them into a benefit is essential to maintaining a strong market presence.

Learn how to focus on the acceptance of positive change and continue improving business operations in next week’s webinar “Pushing Ahead with Change While Barriers Are Down”, taking place Tuesday, May 19, at 10:00 a.m. (PDT).

Presented by SEMA Education in partnership with Mike Brown, CEO and founder of The Brainzooming Group, the half-hour webinar is available to all SEMA members free of charge and will provide them with new tips and strategies on how to come out of the pandemic stronger than ever before.  

“As the leading association in the specialty-equipment market, SEMA’s top priority is providing our members with the essential tools and resources they need in order to succeed and prosper,” said Zane Clark, SEMA senior director of education. “This webinar will help members look to the future in a strategic manner and plan for a successful economic recovery.”  

Preregister now for “Pushing Ahead with Change While Barriers Are Down,” taking place May 19, at 10:00 a.m. (PDT).

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week's submissions are listed below.

The companies included with the SEMA Data Co-op (SDC) logo are also members of the SDC, the definitive, industry-owned and -operated centralized data repository. Learn more about the SDC at www.semadatacoop.org.

Submit new-product press releases for consideration to editors@sema.org.

Sinister Diesel Coolant Filtration System Sinister Diesel has released its Coolant Filtration Kit for the ’17–’20 Ford F-250–450 with the 6.7L Powerstroke V-8. The application will come standard with a CAT filter, and all hoses are multi-layer silicone hoses rated for coolant. This kit is designed to bypass and filter small amounts of the engine’s coolant while the engine is running. The CNC-machined billet 6061 aluminum anodized construction filter boss attaches to a supplied bracket, which mounts to factory holes. The boss includes two threaded inlet ports and one outlet port. This kit includes all fittings needed for installation. It is recommended to replace the first filter at 500 miles with replacement of the second and third filters at 3,000 miles each. After three changes, filter replacement can be done once a year. 888-966-6543 www.sinisterdiesel.com PN: SD-CF-6.7P-17
Edge Insight CTS3 Edge announces the release of its Insight CTS3 digital gauge monitor. The monitor is designed to display hundreds of different combinations of gauges in digital or analog format in Metric or U.S. units. The system is constructed to allow audible and visual alert notifications when certain parameters or temperatures are met. Tech specs include over a gigabyte of RAM, onboard storage, and a capacitive touch screen, all powered by a ARM 9 TI processor. The monitor is engineered to adjust light sensitivity during day or night conditions.   888-360-3343 www.edgeproducts.com PN: 84130-3
Hooker BlackHeart LT Swap Exhaust Manifolds Hooker BlackHeart announces its LT Swap Exhaust Manifolds. These Hooker BlackHeart cast iron exhaust manifolds feature 2.5-in. outlets and are designed to hug close to the engine block so they fit into a wide variety of replacement and engine-swap applications. The contoured design guides the exhaust directly toward the exit port engineered for improved flow and minimal turbulence. MLS flange gaskets and hardware are included to ensure fitment and a leak-free installation and are available in plain as cast finish, black or silver ceramic coatings. 866-464-6553 www.holley.com PN: bhs516
Hooker BlackHeart Gen III D100/D150 Engine Swap Mounts Hooker BlackHeart introduces Gen III D100/D150engine swap mounting brackets. The mount is designed to move the engine slightly forward to eliminate firewall and brake booster modifications. The engine mounting brackets fit the K-member on trucks that originally came from the factory with a V8 or “slant-6” engine. The mounts feature a black finish and include two engine mounting brackets, attaching hardware and instructions. 866-464-6553 www.holley.com PN: BHS524
Coker Dunlop SP Sport Aquajet Tires Coker Tire Company expands its product line with the addition of Dunlop SP Sport Aquajet radial tires. The tires feature a special tread pattern designed to evacuate water, increase traction in wet weather conditions and improve safety and performance. The tires are constructed to perform well in both dry and wet conditions and enhance the style of any vintage sports car. The tires are DOT-approved and feature an S, H or V speed rating, depending on the tire size. The Dunlop SP Sport Aquajet product line features six sizes, with fitments for 10-, 13- and 15-in. wheels. Aspect ratios range from 60-series up to 80-series, with widths ranging from 145 to 205 mm. There is a wide range of vintage fitment options. 877-207-8634 www.cokertire.com PN: Vary
Coker Dunlop Sports Classic Radial Tires Coker Tire Company introduces the addition of Dunlop Sport Classic radial tires. The tires are designed to be speed rated and ready for action. Dunlop’s line of Sport Classic radials features a black sidewall and a classic tread pattern. The tires are engineered to perform well in dry and wet conditions and enhance the style of any vintage sportscars. The tires are DOT-approved and feature an H, V or W speed rating, depending on the tire size. The Dunlop Sport Classic product line features 15 sizes, with fitments for 13-, 14-and 15-in. wheels. Aspect ratios range from 60-series to 80-series and widths ranging from 155 mm to 215 mm. Fitment options are extensive. 877-207-8634 www.cokertire.com PN: Vary
Hofmann Wheel Aligners Hofmann introduces its Geoliner Wheel Alignment Systems. The aligners are constructed to provide shops with a high level of innovative performance and productivity-enhancing features. The systems are manufactured to enhanced online connectivity that can quickly access vehicle specifications and OEM repair procedures for ADAS repairs. The new online report management feature allows service providers to print, email or text aligner reports from anywhere in the shop. The line of wheel alignment systems includes models for every size shop. 800-251-4500 www.us.hofmann-equipment.com PN: Vary

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week's submissions are listed below.

The companies included with the SEMA Data Co-op (SDC) logo are also members of the SDC, the definitive, industry-owned and -operated centralized data repository. Learn more about the SDC at www.semadatacoop.org.

Submit new-product press releases for consideration to editors@sema.org.

Sinister Diesel Coolant Filtration System Sinister Diesel has released its Coolant Filtration Kit for the ’17–’20 Ford F-250–450 with the 6.7L Powerstroke V-8. The application will come standard with a CAT filter, and all hoses are multi-layer silicone hoses rated for coolant. This kit is designed to bypass and filter small amounts of the engine’s coolant while the engine is running. The CNC-machined billet 6061 aluminum anodized construction filter boss attaches to a supplied bracket, which mounts to factory holes. The boss includes two threaded inlet ports and one outlet port. This kit includes all fittings needed for installation. It is recommended to replace the first filter at 500 miles with replacement of the second and third filters at 3,000 miles each. After three changes, filter replacement can be done once a year. 888-966-6543 www.sinisterdiesel.com PN: SD-CF-6.7P-17
Edge Insight CTS3 Edge announces the release of its Insight CTS3 digital gauge monitor. The monitor is designed to display hundreds of different combinations of gauges in digital or analog format in Metric or U.S. units. The system is constructed to allow audible and visual alert notifications when certain parameters or temperatures are met. Tech specs include over a gigabyte of RAM, onboard storage, and a capacitive touch screen, all powered by a ARM 9 TI processor. The monitor is engineered to adjust light sensitivity during day or night conditions.   888-360-3343 www.edgeproducts.com PN: 84130-3
Hooker BlackHeart LT Swap Exhaust Manifolds Hooker BlackHeart announces its LT Swap Exhaust Manifolds. These Hooker BlackHeart cast iron exhaust manifolds feature 2.5-in. outlets and are designed to hug close to the engine block so they fit into a wide variety of replacement and engine-swap applications. The contoured design guides the exhaust directly toward the exit port engineered for improved flow and minimal turbulence. MLS flange gaskets and hardware are included to ensure fitment and a leak-free installation and are available in plain as cast finish, black or silver ceramic coatings. 866-464-6553 www.holley.com PN: bhs516
Hooker BlackHeart Gen III D100/D150 Engine Swap Mounts Hooker BlackHeart introduces Gen III D100/D150engine swap mounting brackets. The mount is designed to move the engine slightly forward to eliminate firewall and brake booster modifications. The engine mounting brackets fit the K-member on trucks that originally came from the factory with a V8 or “slant-6” engine. The mounts feature a black finish and include two engine mounting brackets, attaching hardware and instructions. 866-464-6553 www.holley.com PN: BHS524
Coker Dunlop SP Sport Aquajet Tires Coker Tire Company expands its product line with the addition of Dunlop SP Sport Aquajet radial tires. The tires feature a special tread pattern designed to evacuate water, increase traction in wet weather conditions and improve safety and performance. The tires are constructed to perform well in both dry and wet conditions and enhance the style of any vintage sports car. The tires are DOT-approved and feature an S, H or V speed rating, depending on the tire size. The Dunlop SP Sport Aquajet product line features six sizes, with fitments for 10-, 13- and 15-in. wheels. Aspect ratios range from 60-series up to 80-series, with widths ranging from 145 to 205 mm. There is a wide range of vintage fitment options. 877-207-8634 www.cokertire.com PN: Vary
Coker Dunlop Sports Classic Radial Tires Coker Tire Company introduces the addition of Dunlop Sport Classic radial tires. The tires are designed to be speed rated and ready for action. Dunlop’s line of Sport Classic radials features a black sidewall and a classic tread pattern. The tires are engineered to perform well in dry and wet conditions and enhance the style of any vintage sportscars. The tires are DOT-approved and feature an H, V or W speed rating, depending on the tire size. The Dunlop Sport Classic product line features 15 sizes, with fitments for 13-, 14-and 15-in. wheels. Aspect ratios range from 60-series to 80-series and widths ranging from 155 mm to 215 mm. Fitment options are extensive. 877-207-8634 www.cokertire.com PN: Vary
Hofmann Wheel Aligners Hofmann introduces its Geoliner Wheel Alignment Systems. The aligners are constructed to provide shops with a high level of innovative performance and productivity-enhancing features. The systems are manufactured to enhanced online connectivity that can quickly access vehicle specifications and OEM repair procedures for ADAS repairs. The new online report management feature allows service providers to print, email or text aligner reports from anywhere in the shop. The line of wheel alignment systems includes models for every size shop. 800-251-4500 www.us.hofmann-equipment.com PN: Vary

By Ashley Reyes

Mike Brown

SEMA Education has partnered with Mike Brown, founder and CEO of the Brainzooming Group, to host a free six-part webinar series filled with tips and strategies to help SEMA members communicate, respond and plan for the changes resulting from the Coronavirus situation. The first webinar was held April 28, with additional webinars scheduled through May 26.

In the SEMA “Jumpstart Business Operations Webinar Series,” Brown will address looking to the future in a strategic manner and provide essential tools, resources and advice for businesses to think beyond near-term survival. Participants will learn how to communicate messages that reflect the environment, prepare for the potential pent-up demand resulting from a shut down, identify new ways to grow and how to incorporate changes into what will become the new normal.

Webinar 5: Tuesday, May 19, 2020

Pushing Ahead with Change While Barriers Are Down
Everyone inside and outside your business has faced tremendous changes in relationships and purchasing situations. In this webinar, we’ll focus on sustaining the acceptance of positive change and continuing improving your business operations and performance.
Register now.

Webinar 6: Tuesday, May 26, 2020
Engaging and Re-engaging Your Most Important Audiences
When social distancing ends, there will be a need to engage with employees and customers in ways that incorporate both previous and new strategies. In this webinar, you’ll learn strategies to help ensure the employee and customer experiences of your business reflect and can continue to adapt to new realities.
Register now.

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

*One winner per webinar. Winner can only win once. No purchase necessary.

By Ashley Reyes

Mike Brown

SEMA Education has partnered with Mike Brown, founder and CEO of the Brainzooming Group, to host a free six-part webinar series filled with tips and strategies to help SEMA members communicate, respond and plan for the changes resulting from the Coronavirus situation. The first webinar was held April 28, with additional webinars scheduled through May 26.

In the SEMA “Jumpstart Business Operations Webinar Series,” Brown will address looking to the future in a strategic manner and provide essential tools, resources and advice for businesses to think beyond near-term survival. Participants will learn how to communicate messages that reflect the environment, prepare for the potential pent-up demand resulting from a shut down, identify new ways to grow and how to incorporate changes into what will become the new normal.

Webinar 5: Tuesday, May 19, 2020

Pushing Ahead with Change While Barriers Are Down
Everyone inside and outside your business has faced tremendous changes in relationships and purchasing situations. In this webinar, we’ll focus on sustaining the acceptance of positive change and continuing improving your business operations and performance.
Register now.

Webinar 6: Tuesday, May 26, 2020
Engaging and Re-engaging Your Most Important Audiences
When social distancing ends, there will be a need to engage with employees and customers in ways that incorporate both previous and new strategies. In this webinar, you’ll learn strategies to help ensure the employee and customer experiences of your business reflect and can continue to adapt to new realities.
Register now.

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

*One winner per webinar. Winner can only win once. No purchase necessary.

It’s not too late to apply for a 2020 SEMA Show booth. The online Exhibitor Services Manual contains all of the resources pertinent to a successful exhibit at the SEMA Show. To help you navigate efficiently, each section is broken down to the basics. Simply click the buttons to the left to see the products and services available. 

It’s not too late to apply for a 2020 SEMA Show booth. The online Exhibitor Services Manual contains all of the resources pertinent to a successful exhibit at the SEMA Show. To help you navigate efficiently, each section is broken down to the basics. Simply click the buttons to the left to see the products and services available. 

By Ashley Reyes

Joel Ayres

This week’s SEMA Truck and Off-Road Alliance (TORA) Volunteer Spotlight Member is Joel Ayres of the Automotive Aftermarket Charitable Foundation (AACF).

As TORA's most recent Hall of Fame award winner, Ayres is recognized for his many leadership roles within the industry and active volunteerism within the community, where he dedicates much of his time to multiple education outlets and youth outreach programs. His prior leadership roles include serving on the SEMA Board of Directors, past chairman of the SEMA Memorial Scholarship Committee, and founder and first chairman of SEMA Cares.

It’s members like Ayres who keep the industry strong. Get to know more about Ayres in his Q&A with the SEMA Truck and Off-road Alliance.  

SEMA: What inspired you to pursue a career in the truck and off-road industry?

Joel Ayres: I grew up in a car enthusiast family. An older brother who was a race car driver, another older brother who collected and restored classic cars, a family who attended races each Sunday night and finally a father who started one of the first fiberglass truck cap companies in the United States. I worked for the company during high school and college summers before joining the family business full-time.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

JA: I served on the first SEMA Truck Cap Industry Association (TCIA) board and encouraged truck cap members to make us stronger by embracing the accessory manufacturers. TCIA later became the Truck Cap and Accessory Alliance (TCAA), and while on the SEMA Board, I encouraged the name change to the SEMA Light Truck Accessory Alliance (LTAA) to recognize our entire segment at that time. Regardless of the group’s name, which recently changed to TORA to acknowledge off-road members, the council has impacted my professional career, friendships and my desire to make a difference through charitable efforts.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

JA: Get involved in associations and events. Whether it's TORA, the SEMA Professional Restylers Organization (PRO), SEMA Businesswomen’s Network (SBN), SEMA Young Executives Network (YEN) or any other council or network, raise your hand and volunteer, it’s one of the best things you can do for your career. You will meet peers, mentors and others who can help you as you grow professionally and as a person. Remember to give back and pay it forward. It is important to help others along the way in life.

SEMA: What is your dream truck or off-road vehicle? Where would you take that vehicle on any weekend?

JA: I have driven every model, including El Camino, Ranchero, LUV, Scout Terra, Subaru Brat, Dodge Rampage, Suzuki and VW Rabbit (yes, Volkswagen made a truck). The ’73 Chevy 427 was fun for speed. But my favorites were Tacoma four-wheels. I had three. I like the outdoors, especially the golf course. When I was with LEER, I drove a Tacoma we did with Callaway Golf, complete with the Callaway plaid interior and golf bag carrier on a BEDSLIDE.

By Ashley Reyes

Joel Ayres

This week’s SEMA Truck and Off-Road Alliance (TORA) Volunteer Spotlight Member is Joel Ayres of the Automotive Aftermarket Charitable Foundation (AACF).

As TORA's most recent Hall of Fame award winner, Ayres is recognized for his many leadership roles within the industry and active volunteerism within the community, where he dedicates much of his time to multiple education outlets and youth outreach programs. His prior leadership roles include serving on the SEMA Board of Directors, past chairman of the SEMA Memorial Scholarship Committee, and founder and first chairman of SEMA Cares.

It’s members like Ayres who keep the industry strong. Get to know more about Ayres in his Q&A with the SEMA Truck and Off-road Alliance.  

SEMA: What inspired you to pursue a career in the truck and off-road industry?

Joel Ayres: I grew up in a car enthusiast family. An older brother who was a race car driver, another older brother who collected and restored classic cars, a family who attended races each Sunday night and finally a father who started one of the first fiberglass truck cap companies in the United States. I worked for the company during high school and college summers before joining the family business full-time.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

JA: I served on the first SEMA Truck Cap Industry Association (TCIA) board and encouraged truck cap members to make us stronger by embracing the accessory manufacturers. TCIA later became the Truck Cap and Accessory Alliance (TCAA), and while on the SEMA Board, I encouraged the name change to the SEMA Light Truck Accessory Alliance (LTAA) to recognize our entire segment at that time. Regardless of the group’s name, which recently changed to TORA to acknowledge off-road members, the council has impacted my professional career, friendships and my desire to make a difference through charitable efforts.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

JA: Get involved in associations and events. Whether it's TORA, the SEMA Professional Restylers Organization (PRO), SEMA Businesswomen’s Network (SBN), SEMA Young Executives Network (YEN) or any other council or network, raise your hand and volunteer, it’s one of the best things you can do for your career. You will meet peers, mentors and others who can help you as you grow professionally and as a person. Remember to give back and pay it forward. It is important to help others along the way in life.

SEMA: What is your dream truck or off-road vehicle? Where would you take that vehicle on any weekend?

JA: I have driven every model, including El Camino, Ranchero, LUV, Scout Terra, Subaru Brat, Dodge Rampage, Suzuki and VW Rabbit (yes, Volkswagen made a truck). The ’73 Chevy 427 was fun for speed. But my favorites were Tacoma four-wheels. I had three. I like the outdoors, especially the golf course. When I was with LEER, I drove a Tacoma we did with Callaway Golf, complete with the Callaway plaid interior and golf bag carrier on a BEDSLIDE.

SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.