By Fredy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Mishimoto Dodge Ram 6.7L Thermal Bypass Valve Kit Mishimoto announces the release of its Dodge Ram 6.7L Thermal Bypass Valve Kit. The kit utilizes a replaceable thermostat that is engineered to be more durable than the stock thermostat and opens about 10°F earlier. It is manufactured to allow fluid to flow to the cooler sooner without overcooling. Cooling fins machined into the valve are designed for heat dissipation. 877-466-4744 www.mishimoto.com PN MMTC-RAM-TBV
Hooker BlackHeart Cat-Back Exhaust Hooker BlackHeart introduces a catback system for the ’06–’15 2.0L Mazda Miata MX-5. The cat-back system uses an X-merged muffler and resonator designed to deliver a civilized attitude with a deep, sporty tone. It has adjustable tips to fit to either the standard or optional sport rear valance and is constructed to produce an extra 6.5 hp and 8 lb.-ft. of torque. 866-464-6553 www.holley.com PN BH10304
Flowmaster American Thunder Cat-Back Exhaust System Flowmaster releases its American Thunder catback exhaust system for the ’20 Chevy Silverado and GMC Sierra 2500HD/3500HD trucks with the 6.6L gas engine. The emissions-legal system features a stainless steel 50-Series HD muffler and large dual 3-in. 409 stainless-steel mandrel-bent tailpipes. The pipes are constructed to be configured to exit either dual straight out the back, or dual out the sides behind the rear wheels, which is best suited for towing applications. 866-464-6553 www.holley.com PN: 817933
Holley Sniper EFI Fuel Tank '68-'69 Chevelle Holley announces the release of its Sniper EFI fuel tank for the ’68–’69 Chevy Chevelle. Featuring notched corners for additional tire clearance, the tank utilizes a 255-lph fuel pump and is engineered to be capable of supporting up to 550 hp in EFI applications. Tanks are coated in galvanized steel, then powdercoated silver manufactured for total corrosion protection. A fuel-level sender is included with the correct Ohm range for your factory gauges. EFI-style tank baffling includes a large 4.3L internal fuel tray. The kit includes the tank, fuel pump, internal baffling, fuel level sender and filler neck. 866-464-6553 www.holley.com PN 19-159
Earl’s Performance LS Steam Tube Kit Earl's Performance introduces its Hard Line Steam Tube Kit with stainless hard line and anodized fittings. The kit is designed to eliminate trapped air and steam from your engine to prevent hot spots and overheating. 866-464-6553 www.holley.com PN: LS0036ERL
Flowtech Upright Headers Flowtech has released its Upright Headers for small-block and big-block Chevrolet engines. They feature a merged collector coupled with a collector spear that is welded inside the collector. These components are engineered to help improve the flow and performance of the header. 866-464-6553 www.holley.com PN: 11545FLT (SB), 11551FLT (BB)
Proryde Silverado Sierra 1500 Adjustable Front Lift Leveling Kit Proryde announces the release of its Adjustable Front Lift Leveling Kit for the GMC Sierra 1500. The kit is engineered to provide live on-vehicle front ride-height adjustment. Seasonal on-vehicle ride-height adjustment can be made on snow-plow vehicles and other commercial front-heavy applications. The kit is manufactured to allow fender clearance for larger tire/wheel combinations and retains original OE ride quality and driving comfort. 888-813-7933 www.prorydeliftkits.com PN: 751065G

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

By SEMA Editors

Companies that submit their booth space application and deposit for the 2020 SEMA Show by Friday, March 27, are eligible to participate in May’s Priority Space Selection process. Buying a booth now guarantees your company’s eligibility for the booth selection process, while creating the opportunity to plan early and take advantage of the early-bird savings available on Show services on everything from electricity to drayage.

The 2020 SEMA Show Priority Space Selection takes place May 4–20. During the selection process, exhibitors use their SEMA Show seniority to choose the best locations for their Show displays at the Las Vegas Convention Center and Westgate Las Vegas Resort & Casino.

When it’s time to pick a location, a SEMA Show account representative will contact (via telephone) the exhibitor’s primary SEMA Show contact and help locate and assign the space that best suits the company’s needs.

The 2020 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. To participate in the Priority Space Selection Process, reserve a booth space by visiting www.SEMAShow.com/buyabooth.

By SEMA Editors

Companies that submit their booth space application and deposit for the 2020 SEMA Show by Friday, March 27, are eligible to participate in May’s Priority Space Selection process. Buying a booth now guarantees your company’s eligibility for the booth selection process, while creating the opportunity to plan early and take advantage of the early-bird savings available on Show services on everything from electricity to drayage.

The 2020 SEMA Show Priority Space Selection takes place May 4–20. During the selection process, exhibitors use their SEMA Show seniority to choose the best locations for their Show displays at the Las Vegas Convention Center and Westgate Las Vegas Resort & Casino.

When it’s time to pick a location, a SEMA Show account representative will contact (via telephone) the exhibitor’s primary SEMA Show contact and help locate and assign the space that best suits the company’s needs.

The 2020 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. To participate in the Priority Space Selection Process, reserve a booth space by visiting www.SEMAShow.com/buyabooth.

By Ashley Reyes

Andreanna Ditton

The SEMA Businesswomen’s Network (SBN) #SheIsSEMA Spotlight member Andreanna Ditton is the content and social media manager for Internet Brands Auto Classifieds Group. Since 2007, Ditton has worked in automotive publishing, specializing in racing performance for motorcycles and cars.  

Throughout her professional career, she has excelled in shaping and leading editorial direction while managing content strategies through email marketing, social media campaigns and business development efforts. Her expertise in brand strategy and editorial management truly makes her contributions to the industry one-of-a-kind. 

Get to know Ditton in her Q&A with SEMA and SBN below:

SEMA: What is the best advice you have ever received?

Andreanna Ditton: Be clear, confident and concise—particularly as a journalist and a woman in the auto industry. 
That has served me well, even if I’m usually the opposite of concise!

SEMA: What keeps you involved in this industry?

AD: The people, absolutely. It’s an industry that offers such an outpouring of support from its workers, fans, enthusiasts, customers and readers.

SEMA: On a Saturday, where can you be found?

AD: Hanging out with my two-year-old and husband after breakfast at one of the amazing restaurants in Austin, Texas.

SEMA: How do you prepare for an important meeting?

AD: As prepared as I can be, but ready to improvise on the spot.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

AD: I admire so many women in the auto industry, from racers like Shirley Muldowney to journalist icons like Jean Jennings, and I’d love to learn from them. But honestly, I’d rather go to lunch with people I talk to on a regular basis, like Betsy Bennett from Goodguys, Krista Baldwin or Cora Jokinen of Torq-Masters because they inspire me and they are great to talk to about everything.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

Andreanna Ditton

The SEMA Businesswomen’s Network (SBN) #SheIsSEMA Spotlight member Andreanna Ditton is the content and social media manager for Internet Brands Auto Classifieds Group. Since 2007, Ditton has worked in automotive publishing, specializing in racing performance for motorcycles and cars.  

Throughout her professional career, she has excelled in shaping and leading editorial direction while managing content strategies through email marketing, social media campaigns and business development efforts. Her expertise in brand strategy and editorial management truly makes her contributions to the industry one-of-a-kind. 

Get to know Ditton in her Q&A with SEMA and SBN below:

SEMA: What is the best advice you have ever received?

Andreanna Ditton: Be clear, confident and concise—particularly as a journalist and a woman in the auto industry. 
That has served me well, even if I’m usually the opposite of concise!

SEMA: What keeps you involved in this industry?

AD: The people, absolutely. It’s an industry that offers such an outpouring of support from its workers, fans, enthusiasts, customers and readers.

SEMA: On a Saturday, where can you be found?

AD: Hanging out with my two-year-old and husband after breakfast at one of the amazing restaurants in Austin, Texas.

SEMA: How do you prepare for an important meeting?

AD: As prepared as I can be, but ready to improvise on the spot.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

AD: I admire so many women in the auto industry, from racers like Shirley Muldowney to journalist icons like Jean Jennings, and I’d love to learn from them. But honestly, I’d rather go to lunch with people I talk to on a regular basis, like Betsy Bennett from Goodguys, Krista Baldwin or Cora Jokinen of Torq-Masters because they inspire me and they are great to talk to about everything.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.

Exhibitors interested in getting a jump on SEMA Show planning for 2020 can reserve booth space now.

Exhibitors interested in getting a jump on SEMA Show planning for 2020 can reserve booth space now.

One of the more pressing issues confronting today’s small-business shops is finding and attracting young talent.



https://www.sema.org/sema-news/2020/03/attracting-and-retaining-next-generation-talent

Compiled by SEMA Editors

Ashton Robinson

PRI Hires Ashton Robinson as Marketing Coordinator

PRI has hired Ashton Robinson as marketing coordinator. With a passion for racing, Robinson says her entire life revolves around motorsports and the automotive industry. “I grew up around motorsports with my dad, from dirt bikes to go-karting. I currently compete in a few local series driving a ’15 Camaro 1LE, and this year I will be starting my journey competing in the Optima Batteries Search For The Ultimate Street Car. So far, I’ve driven Auto Club Speedway, Streets of Willow, and Big Willow (my favorite) and plan to drive Chuckwalla Raceway and Las Vegas Motor Speedway this year,” she said.

Brandon Lowder

Accudraft Paint Booths Welcomes Brandon Lowder as New Senior Vice President of Auto and Truck

Accudraft has announced the appointment of Brandon Lowder to the newly created position of senior vice president of auto and truck. Lowder will oversee the automotive and truck industries for Accudraft’s growing operation. He brings more than 20 years of experience in product sales, revenue management and business development. Prior to joining Accudraft, Lowder was the general manager of Pro Spot International and has six years’ experience as vice president of auto refinishing at Global Finishing Solutions.

Dana Opens New Louisiana Facility

Dana Chairman and CEO Jim Kamsickas (center) attends the grand opening and ribbon-cutting ceremony at the company’s new Slidell, Louisiana facility.

Dana Inc. has announced it has opened the doors to a nearly 32,000 sq.-ft. facility in Slidell, Louisiana, for the repair, service and assembly of industrial gearboxes, including the ability to custom-make gears up to 6.5 ft. Located in the Fremaux Park development, the new facility replaces the company’s current operations in Slidell. The company also invested in gear-grinding and hobbing equipment and skilled personnel to increase the ability to quickly turnaround gearboxes for customers.

Red Line Synthetic Oil Opens Sponsorship Program to Support New Racers and Builders for the 2020 Powersports Season

Red Line Synthetic Oil has announced plans to recruit new, influential racers, riders, enthusiasts and builders to promote the Red Line brand and products throughout 2020 and beyond. The company seeks on-brand ambassadors who are committed to powersports and are interested in taking the necessary steps to maintain and prepare their bikes for the most extreme conditions. Red Line provides amateur and professional support for sponsored riders of all levels. New additions to the program this season will include lower product order minimums and refreshed, branded casual clothing designs. For consideration, Red Line requests résumés, bios or proposals with recent photos and results. Should you be accepted into the program, you will gain access to Red Line’s VIP ordering portal, as well as direct technical support and product discount support, based upon your level. Currently, only riders in the United States are eligible for the program. Those interested may submit their applications no later than April 30.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.