SEMA Show exhibitors: Generate more buzz for your company and its products at the 2009 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

From now until just days before the annual Show, the latest additions to this list are made available through SEMA eNews. Hundreds of builders access the list, looking for the pieces that add extra flair to their builds. Product placement opportunities such as this are so beneficial that many exhibitors offer products for free or at a greatly reduced rate.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included every week.

View all of the previous submissions on SEMAShow.com.

Exterior Products/Accessories

Delta Tech Industries: Headlights and auxiliary lighting for Jeep, Hummer, truck, restoration and tuner markets. Contact: sales@deltalights.com, 714/577-8028. Website: www.deltalights.com.

Interior Products/Accessories

Prosport Gauges: High-performance gauges and accessories. Contact: Glenn Cohen, sales@prosportgauges.com, 727/572-9010. Website: www.prosportgauges.com.

Superior Mats: Custom-cut floor mats cut to fit the vehicle and will include custom embroidery with your logo or name. Contact: Cindy, 800/931-9330 Website: www.superiormats.com.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

“Basic retail sales training continues to be a critical issue for both our manufacturing and retailing members,” said Bob Price, SEI’s executive director. “With the help of sales experts and adult educators, we’ve designed this course to emphasize the importance of good selling and customer service skills.”

The course presents a five-stage sales process that uses the acronym GEARS to describe how to go about approaching and closing a sale. The five steps are:

• Greet
• Explore
• Assist
• Recommend
• Sell

Each of the five steps in the “Focus on the Customer: Introduction to Selling” course is followed by video demonstrations on how to handle potential customer service scenarios. An interactive quiz follows each Gear overview, and a self-evaluation is also provided at the completion of the course to test and review the participant’s overall knowledge.

To continue reading, click through to the September issue of SEMA News.