By SEMA Editors

Companies that submit their booth space application and deposit for the 2020 SEMA Show by Friday, March 27, are eligible to participate in May’s Priority Space Selection process. Buying a booth now guarantees your company’s eligibility for the booth selection process, while creating the opportunity to plan early and take advantage of the early-bird savings available on Show services on everything from electricity to drayage.

The 2020 SEMA Show Priority Space Selection takes place May 4–20. During the selection process, exhibitors use their SEMA Show seniority to choose the best locations for their Show displays at the Las Vegas Convention Center and Westgate Las Vegas Resort & Casino.

When it’s time to pick a location, a SEMA Show account representative will contact (via telephone) the exhibitor’s primary SEMA Show contact and help locate and assign the space that best suits the company’s needs.

The 2020 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. To participate in the Priority Space Selection Process, reserve a booth space by visiting www.SEMAShow.com/buyabooth.

By SEMA Editors

Ray Flugger

Ray Flugger, 79, founder of Flowmaster Inc., The Exhaust Technology Co., passed away February 8, at his home in Santa Rosa, California.

An inventor, innovator and entrepreneur, Flugger is best known as the designer of the Flowmaster scavenging muffler that was to reinvent the performance muffler category worldwide, opening the market to more than a dozen new company names. A classic hot rodder at heart, Flugger was a chiefly self-taught engineer who designed his first successful muffler, the Hushpower design, in his Petaluma, California-based Flugger Engineering facility. Less known successes include helping to write the California Lane Splitting recommendations in the ’70s, developing half of Midas Muffler’s initial operating manual and a high-output corn plant for fuel and animal feed purposes.

A popular muffler with VW performance fans, Flugger’s success with Hushpower would lead to the 1983 opening of Flowmaster in Santa Rosa. His scavenging muffler design increased engine horsepower, torque and mileage over open exhaust in race cars and street vehicles. His mufflers, when used on race cars, helped them meet the sound requirements for a wide range of racetracks where sound limits had become an issue.

Flugger’s contribution to the performance world was validated when Hot Rod magazine awarded Flowmaster the induction into the Speed Parts Hall of Fame in 2007. Flowmaster was also the first company to offer cat-back and axle-back systems for street vehicles.

Flugger left Flowmaster in 2011 when he sold the company to B&M Racing. The company he started in 1983 continues today producing high-quality mufflers and other assorted exhaust system products for race and street applications.

Flugger is survived by his wife Winnie Flugger, daughters Jacki Flugger and Larinda Merkins, and his son Jarrett (JC) Flugger.

A celebration of his life will be held in April in Sonoma County. In the meantime, friends and family members are encouraged to share their love, memories and condolences at www.rayflugger.com.

In lieu of flowers, the family requests donations to the Michael J. Fox Foundation.

By Ashley Reyes

The TORA meet-up is an opportunity for industry professionals to connect with select-committee members, discuss the latest council initiatives, learn about new truck and off-road trends and find out what volunteer opportunities are available in the industry.

The SEMA Truck and Off-Road Alliance (TORA) will host its second meetup of the year at the Adventure Expo in Costa Mesa, California, Saturday, March 7, from 5:00 p.m.–7:00 p.m.

All TORA members and truck and off-road professionals are encouraged to attend. This is a great chance for industry professionals to connect with select-committee members, discuss the latest council initiatives, learn about new truck and off-road trends and find out what volunteer opportunities are available in the industry.

If you live in the SoCal area, and you’re a current TORA member or interested in getting more involved, RSVP today and join TORA for an evening of light refreshments and engaging conversation with fellow colleagues.

For more information, contact SEMA Vice President of Councils and Membership Nathan Ridnour at nathanr@sema.org.

By Ashley Reyes

The TORA meet-up is an opportunity for industry professionals to connect with select-committee members, discuss the latest council initiatives, learn about new truck and off-road trends and find out what volunteer opportunities are available in the industry.

The SEMA Truck and Off-Road Alliance (TORA) will host its second meetup of the year at the Adventure Expo in Costa Mesa, California, Saturday, March 7, from 5:00 p.m.–7:00 p.m.

All TORA members and truck and off-road professionals are encouraged to attend. This is a great chance for industry professionals to connect with select-committee members, discuss the latest council initiatives, learn about new truck and off-road trends and find out what volunteer opportunities are available in the industry.

If you live in the SoCal area, and you’re a current TORA member or interested in getting more involved, RSVP today and join TORA for an evening of light refreshments and engaging conversation with fellow colleagues.

For more information, contact SEMA Vice President of Councils and Membership Nathan Ridnour at nathanr@sema.org.

By Ashley Reyes

Chris Kersting, SEMA’s president and CEO, has been selected to present the keynote address to open the 2020 BIG Show at the Gaylord Texan Resort Hotel and Convention Center in Grapevine, Texas.

Kersting, who has been CEO of the trade association for the past 18 years, will share his uniquely qualified perspective into trends and patterns that provide insight about where the automotive industry is heading.

“When selecting a keynote speaker, we looked for an individual that would exemplify this year’s theme: Our Vision for Serving the Aftermarket,” said Keystone Automotive Operations President Bill Rogers. “Chris is an industry advocate, and as he leads SEMA into the new decade, he plays a vital role in many aspects of the automotive aftermarket. We couldn’t think of a better way to kick off The 2020 BIG Show and we’re looking forward to hearing Chris’ insights.”

Kersting will discuss several factors and how they are impacting the future of the automotive industry, including the increase in electrified and alternative-fuel vehicles, interest from the youth market and the ever-evolving regulatory landscape. Keynote attendees will learn more about what will power our vehicles in the future, how interested the next generation is in cars and how government regulations will affect the automotive industry. As he connects the dots between past, present and future indicators, Kersting will paint a realistic picture of disruptions and opportunities in the automotive aftermarket.

The BIG Show opens March 27 with Kersting’s keynote address presented by LEER, followed by a preview of the show floor and more than 250 suppliers and brands showcasing their products. With more than 75 featured vehicles, in addition to innovative product displays and technology throughout the 180,000-sq.-ft. convention center, The BIG Show is a premier automotive aftermarket industry event.

“There are few individuals who possess the insight into the opportunities and challenges facing the automotive aftermarket than Chris Kersting,” said John Aleva, president and COO, Truck Accessories Group/LEER. “As SEMA CEO, he has an important viewpoint on these timely topics that will resonate with BIG Show attendees. We are proud to be sponsoring this informative and educational keynote address.”

The Keystone BIG Show, presented by Weatherguard, brings together leading suppliers and manufacturers in the specialty automotive parts and accessories industry. The relaxed and interactive environment offers customers and exhibitors opportunities to connect, share and discover.

Attendees will also be treated to an opening night concert and a closing reception.

For more information on The BIG Show, visit www.keystoneBIGshow.com.

By SEMA Editors

The Las Vegas Convention Center’s exhibit space, halls, sections and operations for the 2020 SEMA Show will remain the same as last year.

SEMA Show management has announced that the Las Vegas Convention Center's (LVCC) exhibit space, halls, sections and operations for the 2020 SEMA Show will remain the same as last year (2019).

The LVCC is currently in Phase II of the planned construction, which is scheduled to be complete by January 2021.

For the 2021 SEMA Show, the newly expanded hall, located adjacent to the LVCC, will contain 600,000 sq.-ft. of exhibit space. The SEMA Board of Directors and Show staff are currently working on a process to create a smooth transition to the new space.

For more information about the 2020 SEMA Show, taking place Tuesday–Friday, November 3–6, visit www.SEMAShow.com. To exhibit, get started at www.SEMAShow.com/buyabooth.

By SEMA Editors

The Las Vegas Convention Center’s exhibit space, halls, sections and operations for the 2020 SEMA Show will remain the same as last year.

SEMA Show management has announced that the Las Vegas Convention Center's (LVCC) exhibit space, halls, sections and operations for the 2020 SEMA Show will remain the same as last year (2019).

The LVCC is currently in Phase II of the planned construction, which is scheduled to be complete by January 2021.

For the 2021 SEMA Show, the newly expanded hall, located adjacent to the LVCC, will contain 600,000 sq.-ft. of exhibit space. The SEMA Board of Directors and Show staff are currently working on a process to create a smooth transition to the new space.

For more information about the 2020 SEMA Show, taking place Tuesday–Friday, November 3–6, visit www.SEMAShow.com. To exhibit, get started at www.SEMAShow.com/buyabooth.

By Ashley Reyes

Denise Waddingham

This month’s SEMA Businesswomen’s Network (SBN) #SheIsSEMA Spotlight features Dee Zee Inc.’s Denise Waddingham, SBN chair-elect. As such, she plays a vital role in the success of all SBN initiatives while raising awareness of the career possibilities for women in the automotive industry. Throughout her professional career, Waddingham has developed programs to create better relationships between Dee Zee and the company’s accounts, outside sales representatives and customers.

Get to know Denise in her Q&A with SEMA and SBN below:

SEMA: What is the best advice you have ever received?

Denise Waddingham: Be a mentor. Although it may seem easier to just “do it yourself,” you are denying another person the opportunity to grow and learn. Involve others, show others how to do something and then watch them prosper.

SEMA: What keeps you involved in this industry?

DW: Comradery and networking. Being a female in the automotive aftermarket industry is gaining momentum. The more I learn from others, the farther I can go within this industry. Being involved in networks and events allows me to broaden my knowledge and gain the respect and admiration of others in the industry.

SEMA: On a Saturday, where can you be found?

DW: Hanging out with my husband Jamie and Sarge, our 1-year-old Fox Red Lab. We can be found at the dog park, taking a walk in the open fields by our house or lounging in front of the fireplace watching a movie or football. Oh, that’s of course after grabbing a coffee and puppy latte at our local coffee shop.

SEMA: How do you prepare for going to an important meeting?

DW: Prepared with an agenda. While in the meeting, I listen and take notes on important topics. I am never afraid to ask questions and input my ideas into the conversation.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

DW: GiGi Carlton. I had the opportunity to meet her briefly at the 2017 SEMA Installation & Gala and at the 2017 SEMA Show. Not only is she an industry icon, but she’s also got a smart sense of humor. Oh, the stories she could tell. I’d just love to pick her brain and hear all about the beginning of the SEMA Show.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

Denise Waddingham

This month’s SEMA Businesswomen’s Network (SBN) #SheIsSEMA Spotlight features Dee Zee Inc.’s Denise Waddingham, SBN chair-elect. As such, she plays a vital role in the success of all SBN initiatives while raising awareness of the career possibilities for women in the automotive industry. Throughout her professional career, Waddingham has developed programs to create better relationships between Dee Zee and the company’s accounts, outside sales representatives and customers.

Get to know Denise in her Q&A with SEMA and SBN below:

SEMA: What is the best advice you have ever received?

Denise Waddingham: Be a mentor. Although it may seem easier to just “do it yourself,” you are denying another person the opportunity to grow and learn. Involve others, show others how to do something and then watch them prosper.

SEMA: What keeps you involved in this industry?

DW: Comradery and networking. Being a female in the automotive aftermarket industry is gaining momentum. The more I learn from others, the farther I can go within this industry. Being involved in networks and events allows me to broaden my knowledge and gain the respect and admiration of others in the industry.

SEMA: On a Saturday, where can you be found?

DW: Hanging out with my husband Jamie and Sarge, our 1-year-old Fox Red Lab. We can be found at the dog park, taking a walk in the open fields by our house or lounging in front of the fireplace watching a movie or football. Oh, that’s of course after grabbing a coffee and puppy latte at our local coffee shop.

SEMA: How do you prepare for going to an important meeting?

DW: Prepared with an agenda. While in the meeting, I listen and take notes on important topics. I am never afraid to ask questions and input my ideas into the conversation.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

DW: GiGi Carlton. I had the opportunity to meet her briefly at the 2017 SEMA Installation & Gala and at the 2017 SEMA Show. Not only is she an industry icon, but she’s also got a smart sense of humor. Oh, the stories she could tell. I’d just love to pick her brain and hear all about the beginning of the SEMA Show.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

Compiled by SEMA Editors

Joey Logano and the No. 22 Team Penske race team were the winners for the first time in the 2020 NASCAR Cup Series (NCS) race season.

Logano Wins Second Straight Pennzoil 400 Presented by Jiffy Lube at Las Vegas Motor Speedway

Joey Logano and the No. 22 Team Penske race team gambled on a late race call in Vegas and came out winners for the first time in the 2020 NASCAR Cup Series (NCS) race season. This was Logano’s second straight victory in a special race for the 2018 Champion driver and his team. Driving the No. 22 Pennzoil Ford Mustang in his sponsor’s entitlement race, the Pennzoil 400 Presented by Jiffy Lube, Logano scored his second straight win at the track and the 24th victory of his Cup Series career by holding off a host of challengers with fresher tires after a bold call following a late race caution. The 2020 Pennzoil 400 victory brings Logano and the No. 22 team to 22 total NCS wins since he joined the team in 2013. Logano’s 2020 Pennzoil 400 win brings Team Penske to a total combined 542 wins, 620 pole positions and 37 national championships.

Sparta Evolution and United States Touring Car Championship to Partner for 2020 Season

Sparta Evolution has announced a partnership with the United States Touring Car Championship (USTCC) for the 2020 racing season. The big beneficiary of the program will be the competitors who will receive a discount program, free technical support and exposure through the partnership. The program will also introduce the “Sparta Award” at every race where a driver will win $1,000 of Sparta products.

Tommy Johnson Jr. went 3.883 seconds at 326.40 mph to defeat teammate Jack Beckman during the final round at Wild Horse Pass Motorsports Park in his MD Anderson Dodge Charger SRT Hellcat.

Johnson, Torrence and Enders Take Home Wins From the Desert at NHRA Arizona Nationals

Funny Car veteran Tommy Johnson Jr. added a trophy to his collection at the 36th annual NHRA Arizona Nationals at Wild Horse Pass Motorsports Park in front of a sold-out crowd last Sunday. Steve Torrence (Top Fuel) and Erica Enders (Pro Stock) also took home wins in their respective categories at the second of 24 events on the 2020 NHRA Mello Yello Drag Racing Series schedule. In an all Don Schumacher Racing final, Johnson went 3.883 seconds at 326.40 mph to defeat teammate Jack Beckman during the final round at Wild Horse Pass Motorsports Park in his MD Anderson Dodge Charger SRT Hellcat.

In Top Fuel, defending world champion Torrence faced Doug Kalitta in the final round, picking up his 37th career win and his second in Phoenix after going 3.679 seconds at 321.27 in his CAPCO Contractors dragster. In Pro Stock, Enders grabbed her first win of the season and the 26th of her career with a 6.531-second pass at 210.44 in her Melling/Elite Performance Chevrolet Camaro. Sunday’s win moves Enders into the top 10 for all-time wins in the Pro Stock class. NHRA Mello Yello Drag Racing Series racing action continues to Gainesville, Florida, March 12–15, at the 51st annual AMALIE Motor Oil Gatornationals at Gainesville Raceway.

GRDLOC, built by SuperJeep Builder of the Year Nic Ashby, won top honor at the SuperJeep Invitational Championship at King of Hammers in MotorTrend’s American SuperJeep Challenge.

Nic Ashby Wins 2020 American SuperJeep Challenge Builder of the Year

Rockstar Performance Garage owner Nic Ashby has been named 2020 SuperJeep Challenge Builder of the Year. Ashby’s win at MotorTrend’s 2020 American SuperJeep Invitational Championship was supported by Yukon Gear & Axle gears, axles and driveshafts, a Grizzly locker differential and a Yukon Zip Locker Differential. The inaugural event was held last month at the conclusion of King of the Hammers off-road race in Johnson Valley, California. GRDLOC, Ashby’s modified ’83 CJ7 Jeep Wrangler entry, won unanimously by proving its mettle at handling desert and rock climbing as judged by an elite and diversified panel of industry experts—Courtney Hansen, Terry Madden and Greg Henderson.

The project GRDLOC, three years in development, was also supported by many top-notch aftermarket brand sponsors, including a 4.4 supercharged Cadillac Northstar forged V8, Trophy Truck-sized 3.0 King Shock Coilovers, Bullet Liner-coated olive drab paint job, Scosche 12v Power Sport/Lifestyle Mounts, Throttle Down customs Race Frame, PRP Racing Seats, Mickey Thompson 46-in. tires, Genright Offroad Aluminum Armor, Billet KN Filters intake, Forged wheels, eight-piston brakes from R1 Concepts, nine-speaker Kicker audio sound system, Rugged Radios bluetooth internal comms, seven independent coolers from Mishimoto and an 87 Dodge KingPin front axle/2001 11.5-in. AAM rear axle from Yukon Gear and Axle. The judges and Tony May, executive producer of the “American SuperJeep Challenge,” pointed out that Ashby’s GRDLOC stood out from the field for its marriage of form, function and creativity to unequivocally earn the title.

The Mustang RTR has been named the official vehicle of the NMRA Ford Nationals.

Ford Mustang RTR Named Official Vehicle of Holley NMRA Ford Nationals in 2020

The Mustang RTR has been named the official vehicle of the NMRA Ford Nationals and Vaughn Gittin Jr. will make a special appearance during the Nitto Tire-sponsored Spring Break Shootout, February 27–March 1, at Bradenton Motorsports Park. The Spring Break Shootout will feature a match race between Gittin Jr. and teammate Chelsea DeNofa in their 1,200hp Formula DRIFT vehicles.

Recaro Automotive Seating and Subaru Motorsports USA Achieve Success During 2019 Rallycross and Rally Seasons

Recaro Automotive Seating has announced a number of milestones achieved in collaboration with Subaru Motorsports USA during the 2019 Rallycross and Rally Championship seasons. Recaro provided Subaru Motorsports with Pro Racer SPA and Pro Racer SPA XL seats, which were used in numerous Subaru rally vehicles. This season, the Subaru Motorsports USA rallycross effort saw four wins from six rounds of the 2019 Americas Rallycross Championship (ARX). Drivers Scott Speed, Patrik Sandell and Chris Atkinson each earned at least one win during the ARX season. The team also put at least one car on the podium at all six ARX rounds, with a total of nine ARX podiums and two double podiums. Atkinson finished second in the ARX Driver’s Championship, while Sandell placed third, and Subaru Motorsports USA took home the ARX Team Championship. As part of the partnership, the two brands also attended more than 80 events across the United States, displaying key show cars together.

EXEDY Signs as Official Clutch Sponsorship With DIESEL Motorsports

EXEDY has finalized an endorsed product sponsorship deal with DIESEL Motorsports as the official clutch system for all events for the 2020 DIESEL Motorsports season.