Mon, 06/01/2020 - 15:55

SEMA News—June 2020

NEW PRODUCTS

SEMA News Product & Catalog Showcase

For more informaiton about placing an ad in the SEMA News Product and Catalog Showcase, contact 909-610-2030 or email sales@sema.org.

Aldan American

1978–1988 GM G-Body Coilover Kits are now available from Aldan American. Made in the U.S.A., Aldan Road Comp Series Coilover kits include everything you need to convert your front and rear suspensions to fully adjustable coilover shocks and springs.

Road Comp Series Coilovers from Aldan include single- or double-adjustable shocks and allow stock height to 3.0 in. of lowering. OEM-like fitment for easy installation. Bolt-on and GO! Improve your G-Body’s stance and handling performance today.

Aldan PN 300106 shown.
310-834-7478
www.aldanamerican.com

1978–1988 GM G-Body Coilover Kits

American Racing Headers

American Racing Headers (ARH) is the leading manufacturer in performance headers and exhaust systems. With decades of passion and experience in the automotive racing industry, ARH is proud to continue offering you 100%-American-made exhaust products built with power, performance and reliability you can depend on. To learn more about our American-made exhaust systems, check out our website and be sure to follow us on social media for the latest from American Racing Headers.

www.americanracingheaders.com

American Racing Headers

Atturo Tire Corp.

The new Atturo Trail Blade MT Sport is a race-inspired extension of the Trail Blade M/T featuring new sizes and an alternate design borrowing from modifications done by Atturo’s short-course off-road teams. Built for superior traction, the MTS tread pattern features grooves, sipes and a unique four-lug design. The tire is made for 12-in.-wide wheels with a size range from 15 to 24 in., offering 12-ply-rated construction across many sizes. The 35x13.5R20 is now available.

www.atturo.com

Atturo Trail Blade MT Sport

ALLDATA
ALLDATA Estimator

Estimator is an online estimating solution. It’s simple to set up and easy to use. Just click to add parts and labor directly from ALLDATA. It’s ideal for shops that still handwrite estimates or any shop looking for a simple online solution to create estimates compliant with state regulations.

www.alldata.com

ALLDATA Estimator

American Racing Headers
New CARB Legal Hemi Race Manifold

American Racing Headers (ARH) is proud to announce we have high-quality race manifolds system designed to mate directly to your factory catalytic converters and significantly improving your performance and efficiencies. These systems features 17/8-in. .065 wall thickness primaries with merge-style collectors and scavenger spikes. ARH Race Manifolds are 100% U.S.A.-made. Manufactured and come with a with lifetime warranty. Let ARH’s quality and performance make the difference.

www.americanracingheaders.com

Hemi Race Manifold

AutoMeter Products Inc.

The new InVision Digital Dash System allows drivers to monitor the speedometer, tachometer, fuel level, oil pressure, water temperature and volts all in one place. This LCD dash can update worn or outdated equipment with direct-fit make- and model-specific car and truck solutions, as well as a universal all-in-one dash for most vehicles. The InVision Digital Dash was even awarded the Best New Interior Accessory Product at the SEMA Show New Product Awards.

www.autometer.com

InVision Digital Dash System

AutoMeter Products Inc.

The E-Power 800 Jump Starter is a versatile unit that can jump-start your auto, marine, powersports and lawn tractor up to 20 times on one charge. Rated at 800 amps and 1,800mAh, it can charge your vehicle and personal electronics when no other power source is available. The E-Power 800 has a super-bright LED flashlight with SOS- and strobe-mode capabilities. Be ready for emergencies with the E-Power 800 from AutoMeter.

www.autometer.com

E-Power 800 Jump Starter

Biocide Systems
Auto Shocker

Powerful chlorine-dioxide permanent odor solution! From cigarettes to skunk odors and everything in between. Chlorine dioxide is a gas that can penetrate deeper and more effectively than other non-gas products.

The ClO2 molecules are attracted to the negatively charged odor molecules so it literally seeks them out and destroys them like a smart bomb. No other product can get behind the dash and other hard-to-reach places like Auto Shocker!

833-468-7846
www.autoshocker.com

Auto Shocker

Badass Workbench/The Big Rack Shack

This heavy-duty cabinet from Badass Workbench features solid 12-gauge construction, is fully welded and powdercoated. It is available in two sizes—24 in. deep x 48 in. wide x 78 in. tall and 24 in. deep x 60 in. wide x 78 in. tall. The cabinet comes with three adjustable shelves rated at 1,500 lbs. per shelf. Whatever you need to store, this cabinet can handle it!

Badassworkbench.us
3210 Antelope Ave., Ste. A
Kearney, NE 68847
www.badassworkbench.us

Badass Workbench/The Big Rack Shack

Biocide Systems
Bio-Shocker

Powerful chlorine-dioxide odor eliminators! From cigarettes to skunk odors and everything in between. Chlorine dioxide is a gas that can penetrate deeper and more effectively than other non-gas products.

The ClO2 molecules are attracted to the negatively charged odor molecules so it literally seeks them out and destroys them like a smart bomb. No other products can get behind the dash and other hard-to-reach places like Bio-Shocker’s CLO2 Odor Eliminators!

877 792-4624
www.biocidesystems.com

Bio-Shocker

BOP
BOP-MIT Series Clear Paint Protection Film

A top-ranking paint-protection film (PPF) with a nano compact coating offers a 10-year-warranty for yellowing and staining. Long-standing and self-healing; super installer-friendly installation; and 50% higher on car glossy. BOP (Global Standard Window Film) offers a wide range of paint-protection films, including black glossy and matte black; matte and satin; clear ones with different features; 10-mil PPF, etc. Still more items to be developed. Check out more at www.gswfwindowfilms.com.

www.gswfwindowfilms.com

BOP-MIT Series Clear Paint Protection Film

Badass Workbench/The Big Rack Shack

Make the most of your Badass Workbench with the 3BAY Doublewide workbench. This new double-sided workbench pulls overtime so you don’t have to, with six bays of drawers on both sides supported by a wider workbench footprint. The 3BAY Doublewide measures 48-in. deep x 96-in. long x 39.5-in. tall and has a 1/2-in. plate steel top. The Doublewide is also available in 2BAY or 4BAY customizations.

Badassworkbench.us
3210 Antelope Ave., Ste. A
Kearney, NE 68847
www.badassworkbench.us

Badass Workbench/The Big Rack Shack

Callies Performance Products Inc.
Callies Compstar Gen III Center Counterweight Hemi Crankshaft

Redesigned with center counterweights! These performance-specific and durability-enhanced crankshafts are ready for anything your racing program can throw at them. Compstar Hemi Crankshafts are manufactured from 4340 steel. These shafts will easily increase the power potential of Chrysler 6.4L, 6.1L and 5.7L engines. They can be ordered with either 32 or 60-2 reluctor wheels. Rod journals ground to 2.100-in. SBC diameter and width. Strokes available are 3.800 in., 4.000 in., 4.050 in., 4.080 in. All rod and main journals are drilled. Dual-linear post keyways. Standard post and flange configuration.

www.callies.com

Callies Compstar Gen III Center Counterweight Hemi Crankshaft

Design Engineering Inc.

DEI’s New Products Brochure gives you a first-hand look at our new innovative heat- and sound-control products. This year we have introduced Black & Stainless Steel Floor & Tunnel Shield, Oil Rug, GEN 3 Titanium Turbo Shields, Jeep JL and Gladiator Headliners, in addition to new pre-cut hood liners and. Find everything you need to keep you cool and comfortable in your vehicle.

www.designengineering.com

New Products Brochure

Design Engineering Inc.

DEI’s Jeep Products Brochure gives you a first-hand look at our new innovative heat- and sound-control products. We have introduced products to keep you cool and comfortable and on the trails. Products include Wrangler and Gladiator Custom Headliners, vapor-lock prevention, component protection and more. Find everything you need to stay cool and comfortable in your Jeep.

www.designengineering.com

Jeep Products Brochure

Coplus Inc.

Coplus is proud to offer the most innovative, full LED performance lighting for vehicles. Innovative development advanced manufacturing techniques and stringent quality-control procedures make Coplus the leader in high-performance lighting.

Visit www.coplus.com.tw for more information.

www.coplus.com.tw

Coplus Inc.

Coplus Inc.

Coplus provides plug-and-play full-LED performance lighting with unique invention design and high-performance output under high-quality control procedures to improve night version and change the face of vehicles. DOT/SAE/ECE compliance.

Visit www.coplus.com.tw for more information.

Coplus Inc.

EBC Brakes USA Inc.

Introducing the EBC Racing Apollo balanced big-brake kit. The Apollo Kit contains EBC’s new fully floating two-piece rotors, EBC racing calipers, Yellow Stuff performance brake pads, braided stainless brake lines and 1 liter of EBC BF307+ Super DOT 4 brake fluid. The Apollo Kit will also offer Yellow Stuff rear pads along with rear braided stainless brake lines, making the Apollo Kit a true balanced big-brake kit, for more information, contact steve@ebcbrakesusa.com.

www.ebcbrakes.com

EBC Racing Apollo

Energy Suspension

Rock-Flex Suspension Systems for the ’18+ Wrangler JL are a revolutionary way to maximize the performance of the JL platform. Jeeps already feature a well-designed suspension system with great geometry, wheel travel and large wheelwells. Our system enhances the Wrangler’s strengths while addressing the shortcomings of the OE rubber components. These systems are the first of their kind to provide a cost-effective suspension system that addresses all of the issues associated with lifting a coil-sprung Jeep. Visit our website for more information.

Part numbers: 2.18110 Rock-Flex Ultimate System for Rubicon Models; 2.18111 Rock-Flex Ultimate System for Sahara/Sport Models; and 2.18112 Rock-Flex Performance System.

www.energysuspension.com

Energy Suspension 

Griot’s Garage Inc.

In addition to our premium car-care products, the summer series of Griot’s Garage catalogs feature new products and showcase our Best of Show System (BOSS), which includes an innovative foaming car-wash system, a line of industry-leading orbital polishers, and proprietary pads and creams. We’re a family-owned company celebrating our 30th anniversary in 2020, and we make all of our car-care liquids in the U.S.A.

www.griotsgarage.com
800-345-5789

Griot’s Garage Inc.

Erson Cams
Erson Cams 2020 Catalog

Erson Cams’ new 2020 catalog has been completely reorganized and redesigned to make finding the cam profiles you need easier than ever. Many new cam grinds and applications are included as well as Erson’s renowned custom-cam capabilities. and in-depth technical information. Founded in 1964 with the intention of producing the finest racing and performance camshafts available, Erson Cams now offers a full line of camshafts and valvetrain products.

For more information, contact Erson Cams at 800-641-7920 or visit www.pbm-erson.com.

www.pbm-erson.com

Erson Cams 2020 Catalog

Herkules Equipment Corp.
Oil Filter Crusher OFC1

Leveraging the company’s patented airbag technology, the new Herkules OFC1 Crusher provides 4 tons of crushing power in a streamlined, compact unit. This crusher, available in both a bench and standalone version, is powered by 120 psi, and extracts oil remnants for recycling while reducing the used oil filter’s size up to 80%.

Visit www.herkules.us/crushers to learn more.

Oil Filter Crusher OFC1

Ferrea Racing Components
New Ferrea Retainer Degree Gauge

We designed and manufactured a retainer degree gauge to precisely measure the degree on any type of retainer. Using this gauge will prevent incorrect degree on your retainer to valve lock and avoid a valve failure. Shop online now!

www.ferrea.com/ferrea-retainer-degree-gauge/p34450

New Ferrea Retainer Degree Gauge

Melling Performance

Melling Water Pumps are assembled and tested in Jackson, Michigan, by YOUR Melling team with these key advantages:

  • 100% leak tested to ensure dependability.
  • OE-approved components.
  • OE-quality seals: providing exceptional heat transfer and low friction.
  • OE-quality bearings: severe-duty, precision ground and lubricated.
  • Heat-treated bearing shafts ground to match rollers.
  • High-quality protective packaging.

Part #MWP-503 GM LS and Part #MWP-523 Ford
www.melling.com

Melling Water Pumps

Redline Detection LLC

When working on boosted, turbocharged or performance vehicles, it’s critical for technicians to have high-pressure diagnostic leak-testing capabilities. The award-winning Dual Purpose Diagnostic Leak Locator replicates the boost of a running engine, with the engine safely off, to pinpoint performance-killing boost leaks in seconds. The tool provides a full, variable range of low to high pressure for locating intake, exhaust, EVAP and low-pressure leaks, and all boost leaks in a single tool with just the flip of a switch.

www.redlinedetection.com

Redline Detection LLC

The Roadster Shop
Complete Chassis $11,299

Available as SLAMMED with either airbag setup or coilovers. Also available in a STOCK-style ride height.

  • 4.5- to -5-in. ride height. Bagged version will lay rockers with a 29-in. tall tire.
  • Crossmembers and bracing to allow for 3-in. exhaust.
  • True bolt-on installation.
  • Adjustable upper A-arm eccentric mounts for fast and accurate alignments.
  • Parallel four-bar rear suspension.

www.roadstershop.com

The Roadster Shop

Melling Performance

Melling Water Pumps are assembled and tested in Jackson, Michigan, by YOUR Melling team with these key advantages:

  • 100% leak tested to ensure dependability.
  • OE-approved components.
  • OE-quality seals: providing exceptional heat transfer and low friction.
  • OE-quality bearings: severe duty, precision ground and lubricated.
  • Heat-treated bearing shafts ground to match rollers.
  • High-quality protective packaging.

Part #MWP-503 GM LS and Part #MWP-523 Ford
www.melling.com

Melling Performance

SCT Performance LLC

The SCT Livewire Vision Performance Monitor puts your vehicle’s vital stats on display. This easy-to-use monitoring device includes the latest data-logging capabilities to precisely measure each drive and uncover your vehicle’s power potential. Review your vehicle’s data and performance tests with SCT’s free software—Livelink. Extend the possibilities with additional inputs for analog sensors and a backup camera.

www.sctflash.com

SCT Performance LLC

Pro-Tec System One/Trailer-Alarms.Com

  • GPS tracking
  • Easy access through app
  • Remotely arm/disarm
  • Notification when alarm is triggered
  • Security in an instant
  • Flashes trailer lights
  • Sounds siren
  • Locks electric brakes
  • Customization available

Versions for the United States, Canada and Europe.

www.protecsystemone.com/the-alarms
888-741-1004
sales@protecsystemone.com

Pro-Tec System One/Trailer-Alarms.Com

Speed Seat Factory

  • Total weight only 3.5 lbs.
  • Fits in any race seat.
  • Reduces core body temperature.
  • Cooler core temperature helps control mental and physical fatigue.
  • System is complete with mesh insert, hoses and a blower.
  • Three-port adapter is optional to add helmet to this system.
  • Patented technology.

www.speedseatfactory.com

Speed Seat Factory

Trick Flow Specialties

Trick Flow Specialties doesn’t just manufacture high performance—Trick Flow engineers design it from scratch. The parts are fully engineered, tested and dyno proven to deliver phenomenal out-of-the-box power on Chevrolet, Ford and Mopar engines.

Increase your sales today by stocking these premium-quality and affordably priced high-performance engine components. Go online to TrickFlow.com or call Trick Flow Specialties at 1-888-841-6556 to see for yourself the difference Trick Flow’s advanced engineering and manufacturing makes.

Monday-Friday 9:00 a.m.-5:00 p.m. (ET)
330-630-1555/toll free 1-888-841-6556
Fax: 330-633-2504
www.trickflow.com

Trick Flow Specialties

World Products
World Products Man O’War Block for Fords

World Products’ Man O’War Ford small-block is designed to withstand power adder applications. Cast with schedule 40 iron alloy and added thickness to the main webs, offering greatly increased strength. The Man O’War accommodates any standard SBF cylinder heads, and it is the only production block with six head bolts per cylinder. World Products blocks and heads are 100% American made and are subject to stringent quality-assurance procedures to ensure superior performance.

For more information, contact World Products at 877-630-6651.

www.worldproducts.net

World Products World Products Man O’War Block for Fords

Top Street Performance

Top Street Performance is a supplier of high-quality street and strip performance products. Our experience and alliances with a network of quality parts manufacturers allows us to offer an ever-expanding line of premium products at affordable prices, all backed by our one-year warranty. With extensive offerings in ignition, cooling, electrical, intake manifolds and more, we’ve got parts for everything from hot rod to LS. Whether you’ve got classic muscle or a fuel-injected street rod, we’ve got the parts you need.

www.topstreetperformance.com

Top Street Performance

Trick Flow Specialties
DHC 200 Cylinder Heads for Small-Block Chevrolet

Trick Flow’s upcoming DHC 200 cylinder heads for small-block Chevys are similar on the outside to the legendary double hump heads, but are chock-full of today’s performance technology on the inside.

Cast in A356-T61 aluminum, these lightweight heads feature CNC-ported runners and chambers to let more air and fuel in. Bronze guides, ductile iron seats, a multi-angle valve job, extra thick decks and walls, and PAC Racing springs round out the features. Available soon.

Monday–Friday 9:00 a.m.–5:00 p.m. ET
330-630-1555/toll free 1-888-841-6556
Fax: 330-633-2504
www.trickflow.com

DHC 200 Cylinder Heads for Small-Block Chevrolet
Interested in placing an ad in SEMA News? Contact the SEMA Industry Sales Team at sales@sema.org or 909-396-0289 for rates and additional information. 

 

 

Mon, 06/01/2020 - 15:55

SEMA News—June 2020

NEW PRODUCTS

SEMA News Product & Catalog Showcase

For more informaiton about placing an ad in the SEMA News Product and Catalog Showcase, contact 909-610-2030 or email sales@sema.org.

Aldan American

1978–1988 GM G-Body Coilover Kits are now available from Aldan American. Made in the U.S.A., Aldan Road Comp Series Coilover kits include everything you need to convert your front and rear suspensions to fully adjustable coilover shocks and springs.

Road Comp Series Coilovers from Aldan include single- or double-adjustable shocks and allow stock height to 3.0 in. of lowering. OEM-like fitment for easy installation. Bolt-on and GO! Improve your G-Body’s stance and handling performance today.

Aldan PN 300106 shown.
310-834-7478
www.aldanamerican.com

1978–1988 GM G-Body Coilover Kits

American Racing Headers

American Racing Headers (ARH) is the leading manufacturer in performance headers and exhaust systems. With decades of passion and experience in the automotive racing industry, ARH is proud to continue offering you 100%-American-made exhaust products built with power, performance and reliability you can depend on. To learn more about our American-made exhaust systems, check out our website and be sure to follow us on social media for the latest from American Racing Headers.

www.americanracingheaders.com

American Racing Headers

Atturo Tire Corp.

The new Atturo Trail Blade MT Sport is a race-inspired extension of the Trail Blade M/T featuring new sizes and an alternate design borrowing from modifications done by Atturo’s short-course off-road teams. Built for superior traction, the MTS tread pattern features grooves, sipes and a unique four-lug design. The tire is made for 12-in.-wide wheels with a size range from 15 to 24 in., offering 12-ply-rated construction across many sizes. The 35x13.5R20 is now available.

www.atturo.com

Atturo Trail Blade MT Sport

ALLDATA
ALLDATA Estimator

Estimator is an online estimating solution. It’s simple to set up and easy to use. Just click to add parts and labor directly from ALLDATA. It’s ideal for shops that still handwrite estimates or any shop looking for a simple online solution to create estimates compliant with state regulations.

www.alldata.com

ALLDATA Estimator

American Racing Headers
New CARB Legal Hemi Race Manifold

American Racing Headers (ARH) is proud to announce we have high-quality race manifolds system designed to mate directly to your factory catalytic converters and significantly improving your performance and efficiencies. These systems features 17/8-in. .065 wall thickness primaries with merge-style collectors and scavenger spikes. ARH Race Manifolds are 100% U.S.A.-made. Manufactured and come with a with lifetime warranty. Let ARH’s quality and performance make the difference.

www.americanracingheaders.com

Hemi Race Manifold

AutoMeter Products Inc.

The new InVision Digital Dash System allows drivers to monitor the speedometer, tachometer, fuel level, oil pressure, water temperature and volts all in one place. This LCD dash can update worn or outdated equipment with direct-fit make- and model-specific car and truck solutions, as well as a universal all-in-one dash for most vehicles. The InVision Digital Dash was even awarded the Best New Interior Accessory Product at the SEMA Show New Product Awards.

www.autometer.com

InVision Digital Dash System

AutoMeter Products Inc.

The E-Power 800 Jump Starter is a versatile unit that can jump-start your auto, marine, powersports and lawn tractor up to 20 times on one charge. Rated at 800 amps and 1,800mAh, it can charge your vehicle and personal electronics when no other power source is available. The E-Power 800 has a super-bright LED flashlight with SOS- and strobe-mode capabilities. Be ready for emergencies with the E-Power 800 from AutoMeter.

www.autometer.com

E-Power 800 Jump Starter

Biocide Systems
Auto Shocker

Powerful chlorine-dioxide permanent odor solution! From cigarettes to skunk odors and everything in between. Chlorine dioxide is a gas that can penetrate deeper and more effectively than other non-gas products.

The ClO2 molecules are attracted to the negatively charged odor molecules so it literally seeks them out and destroys them like a smart bomb. No other product can get behind the dash and other hard-to-reach places like Auto Shocker!

833-468-7846
www.autoshocker.com

Auto Shocker

Badass Workbench/The Big Rack Shack

This heavy-duty cabinet from Badass Workbench features solid 12-gauge construction, is fully welded and powdercoated. It is available in two sizes—24 in. deep x 48 in. wide x 78 in. tall and 24 in. deep x 60 in. wide x 78 in. tall. The cabinet comes with three adjustable shelves rated at 1,500 lbs. per shelf. Whatever you need to store, this cabinet can handle it!

Badassworkbench.us
3210 Antelope Ave., Ste. A
Kearney, NE 68847
www.badassworkbench.us

Badass Workbench/The Big Rack Shack

Biocide Systems
Bio-Shocker

Powerful chlorine-dioxide odor eliminators! From cigarettes to skunk odors and everything in between. Chlorine dioxide is a gas that can penetrate deeper and more effectively than other non-gas products.

The ClO2 molecules are attracted to the negatively charged odor molecules so it literally seeks them out and destroys them like a smart bomb. No other products can get behind the dash and other hard-to-reach places like Bio-Shocker’s CLO2 Odor Eliminators!

877 792-4624
www.biocidesystems.com

Bio-Shocker

BOP
BOP-MIT Series Clear Paint Protection Film

A top-ranking paint-protection film (PPF) with a nano compact coating offers a 10-year-warranty for yellowing and staining. Long-standing and self-healing; super installer-friendly installation; and 50% higher on car glossy. BOP (Global Standard Window Film) offers a wide range of paint-protection films, including black glossy and matte black; matte and satin; clear ones with different features; 10-mil PPF, etc. Still more items to be developed. Check out more at www.gswfwindowfilms.com.

www.gswfwindowfilms.com

BOP-MIT Series Clear Paint Protection Film

Badass Workbench/The Big Rack Shack

Make the most of your Badass Workbench with the 3BAY Doublewide workbench. This new double-sided workbench pulls overtime so you don’t have to, with six bays of drawers on both sides supported by a wider workbench footprint. The 3BAY Doublewide measures 48-in. deep x 96-in. long x 39.5-in. tall and has a 1/2-in. plate steel top. The Doublewide is also available in 2BAY or 4BAY customizations.

Badassworkbench.us
3210 Antelope Ave., Ste. A
Kearney, NE 68847
www.badassworkbench.us

Badass Workbench/The Big Rack Shack

Callies Performance Products Inc.
Callies Compstar Gen III Center Counterweight Hemi Crankshaft

Redesigned with center counterweights! These performance-specific and durability-enhanced crankshafts are ready for anything your racing program can throw at them. Compstar Hemi Crankshafts are manufactured from 4340 steel. These shafts will easily increase the power potential of Chrysler 6.4L, 6.1L and 5.7L engines. They can be ordered with either 32 or 60-2 reluctor wheels. Rod journals ground to 2.100-in. SBC diameter and width. Strokes available are 3.800 in., 4.000 in., 4.050 in., 4.080 in. All rod and main journals are drilled. Dual-linear post keyways. Standard post and flange configuration.

www.callies.com

Callies Compstar Gen III Center Counterweight Hemi Crankshaft

Design Engineering Inc.

DEI’s New Products Brochure gives you a first-hand look at our new innovative heat- and sound-control products. This year we have introduced Black & Stainless Steel Floor & Tunnel Shield, Oil Rug, GEN 3 Titanium Turbo Shields, Jeep JL and Gladiator Headliners, in addition to new pre-cut hood liners and. Find everything you need to keep you cool and comfortable in your vehicle.

www.designengineering.com

New Products Brochure

Design Engineering Inc.

DEI’s Jeep Products Brochure gives you a first-hand look at our new innovative heat- and sound-control products. We have introduced products to keep you cool and comfortable and on the trails. Products include Wrangler and Gladiator Custom Headliners, vapor-lock prevention, component protection and more. Find everything you need to stay cool and comfortable in your Jeep.

www.designengineering.com

Jeep Products Brochure

Coplus Inc.

Coplus is proud to offer the most innovative, full LED performance lighting for vehicles. Innovative development advanced manufacturing techniques and stringent quality-control procedures make Coplus the leader in high-performance lighting.

Visit www.coplus.com.tw for more information.

www.coplus.com.tw

Coplus Inc.

Coplus Inc.

Coplus provides plug-and-play full-LED performance lighting with unique invention design and high-performance output under high-quality control procedures to improve night version and change the face of vehicles. DOT/SAE/ECE compliance.

Visit www.coplus.com.tw for more information.

Coplus Inc.

EBC Brakes USA Inc.

Introducing the EBC Racing Apollo balanced big-brake kit. The Apollo Kit contains EBC’s new fully floating two-piece rotors, EBC racing calipers, Yellow Stuff performance brake pads, braided stainless brake lines and 1 liter of EBC BF307+ Super DOT 4 brake fluid. The Apollo Kit will also offer Yellow Stuff rear pads along with rear braided stainless brake lines, making the Apollo Kit a true balanced big-brake kit, for more information, contact steve@ebcbrakesusa.com.

www.ebcbrakes.com

EBC Racing Apollo

Energy Suspension

Rock-Flex Suspension Systems for the ’18+ Wrangler JL are a revolutionary way to maximize the performance of the JL platform. Jeeps already feature a well-designed suspension system with great geometry, wheel travel and large wheelwells. Our system enhances the Wrangler’s strengths while addressing the shortcomings of the OE rubber components. These systems are the first of their kind to provide a cost-effective suspension system that addresses all of the issues associated with lifting a coil-sprung Jeep. Visit our website for more information.

Part numbers: 2.18110 Rock-Flex Ultimate System for Rubicon Models; 2.18111 Rock-Flex Ultimate System for Sahara/Sport Models; and 2.18112 Rock-Flex Performance System.

www.energysuspension.com

Energy Suspension 

Griot’s Garage Inc.

In addition to our premium car-care products, the summer series of Griot’s Garage catalogs feature new products and showcase our Best of Show System (BOSS), which includes an innovative foaming car-wash system, a line of industry-leading orbital polishers, and proprietary pads and creams. We’re a family-owned company celebrating our 30th anniversary in 2020, and we make all of our car-care liquids in the U.S.A.

www.griotsgarage.com
800-345-5789

Griot’s Garage Inc.

Erson Cams
Erson Cams 2020 Catalog

Erson Cams’ new 2020 catalog has been completely reorganized and redesigned to make finding the cam profiles you need easier than ever. Many new cam grinds and applications are included as well as Erson’s renowned custom-cam capabilities. and in-depth technical information. Founded in 1964 with the intention of producing the finest racing and performance camshafts available, Erson Cams now offers a full line of camshafts and valvetrain products.

For more information, contact Erson Cams at 800-641-7920 or visit www.pbm-erson.com.

www.pbm-erson.com

Erson Cams 2020 Catalog

Herkules Equipment Corp.
Oil Filter Crusher OFC1

Leveraging the company’s patented airbag technology, the new Herkules OFC1 Crusher provides 4 tons of crushing power in a streamlined, compact unit. This crusher, available in both a bench and standalone version, is powered by 120 psi, and extracts oil remnants for recycling while reducing the used oil filter’s size up to 80%.

Visit www.herkules.us/crushers to learn more.

Oil Filter Crusher OFC1

Ferrea Racing Components
New Ferrea Retainer Degree Gauge

We designed and manufactured a retainer degree gauge to precisely measure the degree on any type of retainer. Using this gauge will prevent incorrect degree on your retainer to valve lock and avoid a valve failure. Shop online now!

www.ferrea.com/ferrea-retainer-degree-gauge/p34450

New Ferrea Retainer Degree Gauge

Melling Performance

Melling Water Pumps are assembled and tested in Jackson, Michigan, by YOUR Melling team with these key advantages:

  • 100% leak tested to ensure dependability.
  • OE-approved components.
  • OE-quality seals: providing exceptional heat transfer and low friction.
  • OE-quality bearings: severe-duty, precision ground and lubricated.
  • Heat-treated bearing shafts ground to match rollers.
  • High-quality protective packaging.

Part #MWP-503 GM LS and Part #MWP-523 Ford
www.melling.com

Melling Water Pumps

Redline Detection LLC

When working on boosted, turbocharged or performance vehicles, it’s critical for technicians to have high-pressure diagnostic leak-testing capabilities. The award-winning Dual Purpose Diagnostic Leak Locator replicates the boost of a running engine, with the engine safely off, to pinpoint performance-killing boost leaks in seconds. The tool provides a full, variable range of low to high pressure for locating intake, exhaust, EVAP and low-pressure leaks, and all boost leaks in a single tool with just the flip of a switch.

www.redlinedetection.com

Redline Detection LLC

The Roadster Shop
Complete Chassis $11,299

Available as SLAMMED with either airbag setup or coilovers. Also available in a STOCK-style ride height.

  • 4.5- to -5-in. ride height. Bagged version will lay rockers with a 29-in. tall tire.
  • Crossmembers and bracing to allow for 3-in. exhaust.
  • True bolt-on installation.
  • Adjustable upper A-arm eccentric mounts for fast and accurate alignments.
  • Parallel four-bar rear suspension.

www.roadstershop.com

The Roadster Shop

Melling Performance

Melling Water Pumps are assembled and tested in Jackson, Michigan, by YOUR Melling team with these key advantages:

  • 100% leak tested to ensure dependability.
  • OE-approved components.
  • OE-quality seals: providing exceptional heat transfer and low friction.
  • OE-quality bearings: severe duty, precision ground and lubricated.
  • Heat-treated bearing shafts ground to match rollers.
  • High-quality protective packaging.

Part #MWP-503 GM LS and Part #MWP-523 Ford
www.melling.com

Melling Performance

SCT Performance LLC

The SCT Livewire Vision Performance Monitor puts your vehicle’s vital stats on display. This easy-to-use monitoring device includes the latest data-logging capabilities to precisely measure each drive and uncover your vehicle’s power potential. Review your vehicle’s data and performance tests with SCT’s free software—Livelink. Extend the possibilities with additional inputs for analog sensors and a backup camera.

www.sctflash.com

SCT Performance LLC

Pro-Tec System One/Trailer-Alarms.Com

  • GPS tracking
  • Easy access through app
  • Remotely arm/disarm
  • Notification when alarm is triggered
  • Security in an instant
  • Flashes trailer lights
  • Sounds siren
  • Locks electric brakes
  • Customization available

Versions for the United States, Canada and Europe.

www.protecsystemone.com/the-alarms
888-741-1004
sales@protecsystemone.com

Pro-Tec System One/Trailer-Alarms.Com

Speed Seat Factory

  • Total weight only 3.5 lbs.
  • Fits in any race seat.
  • Reduces core body temperature.
  • Cooler core temperature helps control mental and physical fatigue.
  • System is complete with mesh insert, hoses and a blower.
  • Three-port adapter is optional to add helmet to this system.
  • Patented technology.

www.speedseatfactory.com

Speed Seat Factory

Trick Flow Specialties

Trick Flow Specialties doesn’t just manufacture high performance—Trick Flow engineers design it from scratch. The parts are fully engineered, tested and dyno proven to deliver phenomenal out-of-the-box power on Chevrolet, Ford and Mopar engines.

Increase your sales today by stocking these premium-quality and affordably priced high-performance engine components. Go online to TrickFlow.com or call Trick Flow Specialties at 1-888-841-6556 to see for yourself the difference Trick Flow’s advanced engineering and manufacturing makes.

Monday-Friday 9:00 a.m.-5:00 p.m. (ET)
330-630-1555/toll free 1-888-841-6556
Fax: 330-633-2504
www.trickflow.com

Trick Flow Specialties

World Products
World Products Man O’War Block for Fords

World Products’ Man O’War Ford small-block is designed to withstand power adder applications. Cast with schedule 40 iron alloy and added thickness to the main webs, offering greatly increased strength. The Man O’War accommodates any standard SBF cylinder heads, and it is the only production block with six head bolts per cylinder. World Products blocks and heads are 100% American made and are subject to stringent quality-assurance procedures to ensure superior performance.

For more information, contact World Products at 877-630-6651.

www.worldproducts.net

World Products World Products Man O’War Block for Fords

Top Street Performance

Top Street Performance is a supplier of high-quality street and strip performance products. Our experience and alliances with a network of quality parts manufacturers allows us to offer an ever-expanding line of premium products at affordable prices, all backed by our one-year warranty. With extensive offerings in ignition, cooling, electrical, intake manifolds and more, we’ve got parts for everything from hot rod to LS. Whether you’ve got classic muscle or a fuel-injected street rod, we’ve got the parts you need.

www.topstreetperformance.com

Top Street Performance

Trick Flow Specialties
DHC 200 Cylinder Heads for Small-Block Chevrolet

Trick Flow’s upcoming DHC 200 cylinder heads for small-block Chevys are similar on the outside to the legendary double hump heads, but are chock-full of today’s performance technology on the inside.

Cast in A356-T61 aluminum, these lightweight heads feature CNC-ported runners and chambers to let more air and fuel in. Bronze guides, ductile iron seats, a multi-angle valve job, extra thick decks and walls, and PAC Racing springs round out the features. Available soon.

Monday–Friday 9:00 a.m.–5:00 p.m. ET
330-630-1555/toll free 1-888-841-6556
Fax: 330-633-2504
www.trickflow.com

DHC 200 Cylinder Heads for Small-Block Chevrolet
Interested in placing an ad in SEMA News? Contact the SEMA Industry Sales Team at sales@sema.org or 909-396-0289 for rates and additional information. 

 

 

Mon, 06/01/2020 - 14:50

SEMA News—June 2020

BUSINESS

2020 Hot-Rod Market Trends

Old School Meets OBD-II: The Evolving State of Hot Rodding

By Douglas McColloch

Hot RodLocated in Central Hall of the Las Vegas Convention Center, Hot Rod Alley is perennially one of the most heavily trafficked areas of the SEMA Show and home to some of the automotive aftermarket’s oldest and most recognizable performance-parts manufacturers. In 2019, more than 160,000 industry professionals attended the Show.

Throughout the years, the automotive aftermarket has adapted many times to changes in consumer taste and advances in product development. Through it all, however, Hot Rod Alley at the SEMA Show has remained a steady industry focal point, providing a forum for some of the aftermarket’s leading lights to showcase their latest, most innovative parts and projects. What began with a handful of fabricators tinkering with pre-war Fords in their home shops has blossomed, decades later, into a global industry boasting thousands of builders who comprise a $1.26-billion market, according to the most recent survey from the Hot Rod Industry Alliance (HRIA).

Editor’s Note: The interviews interspersed in this article were conducted shortly before the Covid-19 outbreak and should be regarded in that context.

The vehicle platforms preferred by builders have likewise expanded due to a recent event that changed the face of hot rodding and which continues to drive its evolution today: In 2018, the Goodguys Rod & Custom Association revised its show eligibility list to include vehicle makes and models up to the ’87 model year in its nationwide show series. In a stroke, ’60s and ’70s musclecars (long a favorite of performance builders) and light-duty pickups became eligible for hot-rod show status. That in turn spurred the development of thousands of new aftermarket products for those platforms, and trucks and musclecars are now among the hottest players in the hot-rod marketplace.

Like other enthusiast-driven vehicle segments, hot rodding faces a number of challenges in the coming years while also presenting opportunities for future growth. For this article, we contacted some two dozen industry insiders representing manufacturers, fabricators, racers, retailers and media. What follows is a compilation of their insights.

Hot Rod
Computer-aided design, 3-D printing and CNC machining are increasingly becoming more integrated into the craft of hot-rod building, and there was no better example at last year’s SEMA Show than the Battle of the Builders-winning ’69 Camaro built by Mike and Jim Ring of Ringbrothers. The bodywork is 100% carbon fiber that was CNC machined in high-density foam.

The State of the Market: Cautious Optimism

Overall, our industry experts agreed that the hot-rod market remains strong—with some caveats. Kyle Tucker, president of Detroit Speed and the 2018 SEMA Show Battle of the Builders winner, noted that consumers seem to have become more guarded lately in their purchasing decisions: “The economy has been strong for so long...but we know there will be a dip, so people seem to be making ‘driver’-quality builds in segments—not necessarily a full-on build all at once.”

Shawn Brereton, editorial director at Power Automedia, pointed to the ongoing U.S.-China trade dispute and the general uncertainty surrounding a presidential election year as potential market drags, as well as the consolidation taking place in the aftermarket. “The collapse of automotive print titles and recent venture capital sales/mergers are leading companies to rethink their spending budgets or take a wait-and-see approach,” he noted.

Goodguys Rod & Custom Association Chief Operating Officer Andrew Ebel sees the market as undergoing “a major evolution right now” as changes in market segmentation and consumer purchasing preferences exert a greater influence over the conventional business model.

“From the continued consolidation of major brands and an ever-changing automotive media landscape to the unrelenting shift and growth from brick-and-mortar retail to e-commerce, it’s becoming more challenging than ever to do business and get the positive results that the industry has been accustomed to in the past,” Ebel said. “In a nutshell, it’s taking more effort and resources than ever to run a successful business in the aftermarket automotive marketplace.”

Hot Rod
As time passes, older ’30s and ’40s Fords become more rare on the hot-rod show circuit, but there are still plenty of fine examples in circulation such as this ’36 roadster sporting hundreds of one-off parts and accessories. Built by Eric Perratt at Pinkee’s Rod Shop, it was named America’s Most Beautiful Roadster for 2019 and was a finalist at the 2019 Battle of the Builders competition.

Market Drivers: Pickups, Late Models, Restomods and Daily Drivers

As with last year’s survey, nearly all of our industry sources pointed to pickup trucks as among the market’s prime movers. Brereton specifically called out “the C-10 and OBS trucks being built in a performance-oriented/Pro Touring style, as well as the introduction of events designed for them. The C-10 and F-100 have been hot but are getting hotter with the proliferation of a ton of aftermarket support. This year will mark the first year for a Pro-Touring Truck Shootout, and it will be interesting to see how the event turns out.”

Tucker agreed: “Trucks are still strong, and more and more companies continue to expand their product lines to cover the GM and Ford truck market from the ’60s to the ’90s.”

Another trend driving the market has been the increased growth of restomodding, the process of restoring a classic vehicle—often, a later-model platform—to its original or near-original appearance while incorporating myriad modern-day high-performance parts and technologies into the build. According to the HRIA’s most recent industry survey, roughly a third of all builders cite restoration as their primary reason for modifying their classic cars. (By contrast, only 20% of builders now modify primarily for more power or faster speeds, though engine and engine-related parts continue to be the most popular in the segment.)

“We see a consolidation of segments that used to be clear silos in the industry,” Hushmat/ZyCoat Founder and Chief Executive Tim McCarthy observed. “For example, the restoration market seems to be consolidating with the hot-rod segment. The lines between the two are blurred, with the hot-rod segment being the dominant future category, in our opinion.”

Steele Rubber Products President and CEO Joanna Agosta Shere concurred on the growing popularity of late-model restoration, adding that “now we’re seeing a ton of requests for parts for ’80s and ’90s Astro vans. We recently came out with a line of products to serve those vehicles due to customer requests.”

More than one of our sources noted how the build priorities of the next generation of enthusiasts are changing the marketplace.

“Baby Boomers today are handing down their hot rods to sons or daughters, and this new generation is not worried about having a Ridler Award winner,” said Mike Hamrick, events and promotions manager at Wilwood Engineering. “Hot rodders today want their cars to be drivable. The number of show cars has decreased, while the number of daily drivers has seen a spike.”

He noted that “75% of our customers are purchasing smaller brakes to fit stock wheels.”

Alan Johnson, owner of Johnson’s Hot Rods, observed a similar trend, noting that “as more road-tour-type events increase, high-quality drivers are in more demand to perform as well as they look, with all the modern comforts of home.” He added that “increased retro EFI applications offer customers driving adaptability to whatever conditions their journey takes them.”

“The shift from traditional street rods, hot rods and customs to high-performance musclecars, trucks and late-models can’t be overlooked,” Ebel said. “While core traditionalists are still around and are still the cornerstone of our hobby, newer enthusiasts are younger, more time-sensitive, have additional interests outside of hot rodding and are, in many cases, interested in different types of cars than their grandpa, uncle or dad was.”

Accompanying the transition to newer underhood technologies has been the adoption of high-tech fabrication processes by modern-day hot-rod builders, including computer-aided design, CNC machining and 3-D printing. A prime specimen of that trend was the 2019 SEMA Show Battle of the Builders winner: a ’69 Chevy Camaro built by Mike and Jim Ring of Ringbrothers that sported 100% CNC-machined carbon-fiber bodywork.

“The advancements of shop equipment have led to making one-off parts to production parts more cost- and time-
effective,” Johnson said. “The advantages of rapid prototyping of parts allow builders to test fit, adjust and finalize without wasting material and finish costs and without delaying the timeline of the build.”

As McCarthy summed up: “The hot-rod builders offering incredible craftsmanship and integrating great technology in their builds are a driving force in the market.”

Another future market mover that was cited by more than one of our sources was the integration of electric and alternative-fuel propulsion technologies into the marketplace. That trend was on display at the 2019 SEMA Show at SEMA Electrified, a first-time standalone exhibit spotlighting the latest trends in electrification and its potential impact on the aftermarket.

The exhibit featured several one-off performance electric conversions on display, including the drag car owned by racing legend Don Garlits that set an electric-vehicle (EV) land speed record of 189 mph in 2019. With electric motors now capable of producing that much power, it seems only a matter of time before EV technology becomes more frequently seen between the framerails of restomods and
street rods.

“Will electric cars kill hot rods?” Brereton asked. “I don’t think so. The market will certainly change, but it always seems to find a way to adapt or reinvent itself.”

Hot Rod
Too new to be considered for “classic” hot-rod status, this 2019 “Lithium” Mustang that was on display at the Ford booth at the 2019 SEMA Show still offers a glimpse into the future of musclecar building—a Webasto electric powertrain conversion that’s said to deliver 1,000 lb.-ft. of torque. A number of our industry sources expect to see increased incorporation of electric propulsion systems in the future hot-rod marketplace.

Future Challenges and Opportunities

Many of our sources mentioned the rapidly shifting media landscape as a potential market disruptor, as traditional print-based commercial media gives way to streaming video and social media as preferred tools of consumer engagement.

“The collapse of print magazines has been spoken about for years, but it has finally happened—and sooner than I thought,” Brereton said. “Only time will tell if it is a good or bad thing, but I’ve already seen smaller niche titles popping up to fill in the void. Additionally, video has leapt to the forefront, whether it be hosted on a company website, Facebook or live-streamed. But I think companies are still trying to figure out the best ways to utilize it, not to mention make it profitable.”

On a related note, Hamrick called out “the migration over the last couple of years to digital advertising. The way that consumers receive and search for information has changed drastically, as has the speed in which it’s received. Researching a product online and finding good technical content from a reliable source is paramount. All companies—not just ours—must embrace this new media and deliver clear and concise content to a younger generation on their phones as they look for guidance from industry experts.”

But the movement away from traditional media holds its share of opportunities, as Ebel explained, by “forcing savvy marketers to take more active control by rounding out their traditional core marketing efforts (print, direct mail, etc.) with extensive behavioral-based digital and social-media activation. This can allow the more progressive companies to fight through the clutter and effectively target and message to a larger than ever base of prospective consumers at a fraction of the price of traditional media.”

Another challenge mentioned by our sources was that of attracting a new generation of enthusiasts to the hobby. As Tucker noted: “Our industry has competition today with cell phones and gaming computers. Instead of buying a $1,000 project car or truck, some kids want a $1,000 phone and a few apps to entertain them. I believe that we need to understand what holds their interest and energy in order to get the youth involved.”

One industry initiative aimed at attracting and nurturing the next generation of builders is Hot Rodders of Tomorrow, a nationwide series of engine-building competitions featuring teams of high-school auto-shop students competing for the chance to win scholarships to sponsoring colleges and technical schools.

The series began in 2008, with five teams of 35 students competing at a performance expo in Illinois. By 2019, the series had expanded to include 14 regional events, and 41 teams qualified for the series’ Dual National Championships, which were held at the SEMA Show in Las Vegas and, a month later, at the PRI Trade Show in Indianapolis. In all, $3.8 million in scholarship vouchers were awarded to the winning competitors, and more than 50 aftermarket sponsors participated in the program.

Hot Rodders
Hot Rodders of Tomorrow is a nonprofit organization that holds a series of engine-building competitions throughout the year with the aim of encouraging the next generation of builders—specifically, high-school students—to refine and show off their skills. The SEMA Show hosts one of the series’ final events each November; the PRI Trade Show hosts the other the following month.

On a related note, the increasingly prohibitive costs of higher education at many four-year colleges and universities could make careers in the automotive aftermarket more attractive alternatives to young enthusiasts. Brereton noted the recent surge in trade school enrollments (up 28% from 2009–2014, according to a study published by the National Center for Education Statistics) as an opportunity to attract a new influx of builders
and fabricators.

“For the first time in decades, there is talk of reintroducing kids to the trades instead of burying themselves in debt to obtain a degree they may never use—even if it is just something to fall back on,” he said. “SEMA has started some initiatives to help in that respect, but it’s going to have to be embraced by those outside of the industry for things to change on a grander scale.”

An additional trend that’s affecting the market is the growing degree of influence that internet culture in general and social media in particular are exerting on consumer shopping preferences, and the need for manufacturers to have a robust online presence to stay relevant in the market.

“Today’s customer is different from what we had 15–20 years ago—or even five years ago,” Tucker said. “New customers coming into our industry many times do not recognize the long-running brands that gearheads growing up in the industry know. If new customers are online, they are there to reach manufacturers and make opinions based on social-media strength. The playing field is different today, and if you have a good online and social-media look, the playing field can be more equal than ever.”

Ebel added that the new generation of aspiring enthusiasts is often “super-excited and ready to cruise, but maybe not so ready to take on a restoration or build. This has led to a demand for more bolt-on products and, in some cases, services that can be tackled by a car guy or gal with some basic mechanical skills and that can be completed in a weekend rather than over months or years.

“The positive thing about this is that it is forcing companies—both old and new—to develop more cutting-edge products and technology that supports the needs of the new-age gearhead. We’re seeing some great new products being engineered and launched every year, and there doesn’t appear to be any slowdown in that area anytime soon.”

Tucker agreed, concluding that “there is growth within that age group if we answer the call correctly.”

Hot-Rod Industry Resources:

Hot Rod Industry Alliance (HRIA): The SEMA HRIA council works to ensure the future prosperity of the hot-rod industry and to advance and promote awareness of the hobby. To learn more about how your business can become involved and benefit from the community, visit www.sema.org/hria.

SEMA Action Network (SAN): The SAN is a nationwide partnership between vehicle clubs, enthusiasts and members of the specialty auto parts industry who want to protect their hobby. Founded in 1997, the SAN was designed to help stamp out legislative threats to the automotive hobby and pass favorable laws. To learn more and join, visit www.semasan.com.

Mon, 06/01/2020 - 14:50

SEMA News—June 2020

BUSINESS

2020 Hot-Rod Market Trends

Old School Meets OBD-II: The Evolving State of Hot Rodding

By Douglas McColloch

Hot RodLocated in Central Hall of the Las Vegas Convention Center, Hot Rod Alley is perennially one of the most heavily trafficked areas of the SEMA Show and home to some of the automotive aftermarket’s oldest and most recognizable performance-parts manufacturers. In 2019, more than 160,000 industry professionals attended the Show.

Throughout the years, the automotive aftermarket has adapted many times to changes in consumer taste and advances in product development. Through it all, however, Hot Rod Alley at the SEMA Show has remained a steady industry focal point, providing a forum for some of the aftermarket’s leading lights to showcase their latest, most innovative parts and projects. What began with a handful of fabricators tinkering with pre-war Fords in their home shops has blossomed, decades later, into a global industry boasting thousands of builders who comprise a $1.26-billion market, according to the most recent survey from the Hot Rod Industry Alliance (HRIA).

Editor’s Note: The interviews interspersed in this article were conducted shortly before the Covid-19 outbreak and should be regarded in that context.

The vehicle platforms preferred by builders have likewise expanded due to a recent event that changed the face of hot rodding and which continues to drive its evolution today: In 2018, the Goodguys Rod & Custom Association revised its show eligibility list to include vehicle makes and models up to the ’87 model year in its nationwide show series. In a stroke, ’60s and ’70s musclecars (long a favorite of performance builders) and light-duty pickups became eligible for hot-rod show status. That in turn spurred the development of thousands of new aftermarket products for those platforms, and trucks and musclecars are now among the hottest players in the hot-rod marketplace.

Like other enthusiast-driven vehicle segments, hot rodding faces a number of challenges in the coming years while also presenting opportunities for future growth. For this article, we contacted some two dozen industry insiders representing manufacturers, fabricators, racers, retailers and media. What follows is a compilation of their insights.

Hot Rod
Computer-aided design, 3-D printing and CNC machining are increasingly becoming more integrated into the craft of hot-rod building, and there was no better example at last year’s SEMA Show than the Battle of the Builders-winning ’69 Camaro built by Mike and Jim Ring of Ringbrothers. The bodywork is 100% carbon fiber that was CNC machined in high-density foam.

The State of the Market: Cautious Optimism

Overall, our industry experts agreed that the hot-rod market remains strong—with some caveats. Kyle Tucker, president of Detroit Speed and the 2018 SEMA Show Battle of the Builders winner, noted that consumers seem to have become more guarded lately in their purchasing decisions: “The economy has been strong for so long...but we know there will be a dip, so people seem to be making ‘driver’-quality builds in segments—not necessarily a full-on build all at once.”

Shawn Brereton, editorial director at Power Automedia, pointed to the ongoing U.S.-China trade dispute and the general uncertainty surrounding a presidential election year as potential market drags, as well as the consolidation taking place in the aftermarket. “The collapse of automotive print titles and recent venture capital sales/mergers are leading companies to rethink their spending budgets or take a wait-and-see approach,” he noted.

Goodguys Rod & Custom Association Chief Operating Officer Andrew Ebel sees the market as undergoing “a major evolution right now” as changes in market segmentation and consumer purchasing preferences exert a greater influence over the conventional business model.

“From the continued consolidation of major brands and an ever-changing automotive media landscape to the unrelenting shift and growth from brick-and-mortar retail to e-commerce, it’s becoming more challenging than ever to do business and get the positive results that the industry has been accustomed to in the past,” Ebel said. “In a nutshell, it’s taking more effort and resources than ever to run a successful business in the aftermarket automotive marketplace.”

Hot Rod
As time passes, older ’30s and ’40s Fords become more rare on the hot-rod show circuit, but there are still plenty of fine examples in circulation such as this ’36 roadster sporting hundreds of one-off parts and accessories. Built by Eric Perratt at Pinkee’s Rod Shop, it was named America’s Most Beautiful Roadster for 2019 and was a finalist at the 2019 Battle of the Builders competition.

Market Drivers: Pickups, Late Models, Restomods and Daily Drivers

As with last year’s survey, nearly all of our industry sources pointed to pickup trucks as among the market’s prime movers. Brereton specifically called out “the C-10 and OBS trucks being built in a performance-oriented/Pro Touring style, as well as the introduction of events designed for them. The C-10 and F-100 have been hot but are getting hotter with the proliferation of a ton of aftermarket support. This year will mark the first year for a Pro-Touring Truck Shootout, and it will be interesting to see how the event turns out.”

Tucker agreed: “Trucks are still strong, and more and more companies continue to expand their product lines to cover the GM and Ford truck market from the ’60s to the ’90s.”

Another trend driving the market has been the increased growth of restomodding, the process of restoring a classic vehicle—often, a later-model platform—to its original or near-original appearance while incorporating myriad modern-day high-performance parts and technologies into the build. According to the HRIA’s most recent industry survey, roughly a third of all builders cite restoration as their primary reason for modifying their classic cars. (By contrast, only 20% of builders now modify primarily for more power or faster speeds, though engine and engine-related parts continue to be the most popular in the segment.)

“We see a consolidation of segments that used to be clear silos in the industry,” Hushmat/ZyCoat Founder and Chief Executive Tim McCarthy observed. “For example, the restoration market seems to be consolidating with the hot-rod segment. The lines between the two are blurred, with the hot-rod segment being the dominant future category, in our opinion.”

Steele Rubber Products President and CEO Joanna Agosta Shere concurred on the growing popularity of late-model restoration, adding that “now we’re seeing a ton of requests for parts for ’80s and ’90s Astro vans. We recently came out with a line of products to serve those vehicles due to customer requests.”

More than one of our sources noted how the build priorities of the next generation of enthusiasts are changing the marketplace.

“Baby Boomers today are handing down their hot rods to sons or daughters, and this new generation is not worried about having a Ridler Award winner,” said Mike Hamrick, events and promotions manager at Wilwood Engineering. “Hot rodders today want their cars to be drivable. The number of show cars has decreased, while the number of daily drivers has seen a spike.”

He noted that “75% of our customers are purchasing smaller brakes to fit stock wheels.”

Alan Johnson, owner of Johnson’s Hot Rods, observed a similar trend, noting that “as more road-tour-type events increase, high-quality drivers are in more demand to perform as well as they look, with all the modern comforts of home.” He added that “increased retro EFI applications offer customers driving adaptability to whatever conditions their journey takes them.”

“The shift from traditional street rods, hot rods and customs to high-performance musclecars, trucks and late-models can’t be overlooked,” Ebel said. “While core traditionalists are still around and are still the cornerstone of our hobby, newer enthusiasts are younger, more time-sensitive, have additional interests outside of hot rodding and are, in many cases, interested in different types of cars than their grandpa, uncle or dad was.”

Accompanying the transition to newer underhood technologies has been the adoption of high-tech fabrication processes by modern-day hot-rod builders, including computer-aided design, CNC machining and 3-D printing. A prime specimen of that trend was the 2019 SEMA Show Battle of the Builders winner: a ’69 Chevy Camaro built by Mike and Jim Ring of Ringbrothers that sported 100% CNC-machined carbon-fiber bodywork.

“The advancements of shop equipment have led to making one-off parts to production parts more cost- and time-
effective,” Johnson said. “The advantages of rapid prototyping of parts allow builders to test fit, adjust and finalize without wasting material and finish costs and without delaying the timeline of the build.”

As McCarthy summed up: “The hot-rod builders offering incredible craftsmanship and integrating great technology in their builds are a driving force in the market.”

Another future market mover that was cited by more than one of our sources was the integration of electric and alternative-fuel propulsion technologies into the marketplace. That trend was on display at the 2019 SEMA Show at SEMA Electrified, a first-time standalone exhibit spotlighting the latest trends in electrification and its potential impact on the aftermarket.

The exhibit featured several one-off performance electric conversions on display, including the drag car owned by racing legend Don Garlits that set an electric-vehicle (EV) land speed record of 189 mph in 2019. With electric motors now capable of producing that much power, it seems only a matter of time before EV technology becomes more frequently seen between the framerails of restomods and
street rods.

“Will electric cars kill hot rods?” Brereton asked. “I don’t think so. The market will certainly change, but it always seems to find a way to adapt or reinvent itself.”

Hot Rod
Too new to be considered for “classic” hot-rod status, this 2019 “Lithium” Mustang that was on display at the Ford booth at the 2019 SEMA Show still offers a glimpse into the future of musclecar building—a Webasto electric powertrain conversion that’s said to deliver 1,000 lb.-ft. of torque. A number of our industry sources expect to see increased incorporation of electric propulsion systems in the future hot-rod marketplace.

Future Challenges and Opportunities

Many of our sources mentioned the rapidly shifting media landscape as a potential market disruptor, as traditional print-based commercial media gives way to streaming video and social media as preferred tools of consumer engagement.

“The collapse of print magazines has been spoken about for years, but it has finally happened—and sooner than I thought,” Brereton said. “Only time will tell if it is a good or bad thing, but I’ve already seen smaller niche titles popping up to fill in the void. Additionally, video has leapt to the forefront, whether it be hosted on a company website, Facebook or live-streamed. But I think companies are still trying to figure out the best ways to utilize it, not to mention make it profitable.”

On a related note, Hamrick called out “the migration over the last couple of years to digital advertising. The way that consumers receive and search for information has changed drastically, as has the speed in which it’s received. Researching a product online and finding good technical content from a reliable source is paramount. All companies—not just ours—must embrace this new media and deliver clear and concise content to a younger generation on their phones as they look for guidance from industry experts.”

But the movement away from traditional media holds its share of opportunities, as Ebel explained, by “forcing savvy marketers to take more active control by rounding out their traditional core marketing efforts (print, direct mail, etc.) with extensive behavioral-based digital and social-media activation. This can allow the more progressive companies to fight through the clutter and effectively target and message to a larger than ever base of prospective consumers at a fraction of the price of traditional media.”

Another challenge mentioned by our sources was that of attracting a new generation of enthusiasts to the hobby. As Tucker noted: “Our industry has competition today with cell phones and gaming computers. Instead of buying a $1,000 project car or truck, some kids want a $1,000 phone and a few apps to entertain them. I believe that we need to understand what holds their interest and energy in order to get the youth involved.”

One industry initiative aimed at attracting and nurturing the next generation of builders is Hot Rodders of Tomorrow, a nationwide series of engine-building competitions featuring teams of high-school auto-shop students competing for the chance to win scholarships to sponsoring colleges and technical schools.

The series began in 2008, with five teams of 35 students competing at a performance expo in Illinois. By 2019, the series had expanded to include 14 regional events, and 41 teams qualified for the series’ Dual National Championships, which were held at the SEMA Show in Las Vegas and, a month later, at the PRI Trade Show in Indianapolis. In all, $3.8 million in scholarship vouchers were awarded to the winning competitors, and more than 50 aftermarket sponsors participated in the program.

Hot Rodders
Hot Rodders of Tomorrow is a nonprofit organization that holds a series of engine-building competitions throughout the year with the aim of encouraging the next generation of builders—specifically, high-school students—to refine and show off their skills. The SEMA Show hosts one of the series’ final events each November; the PRI Trade Show hosts the other the following month.

On a related note, the increasingly prohibitive costs of higher education at many four-year colleges and universities could make careers in the automotive aftermarket more attractive alternatives to young enthusiasts. Brereton noted the recent surge in trade school enrollments (up 28% from 2009–2014, according to a study published by the National Center for Education Statistics) as an opportunity to attract a new influx of builders
and fabricators.

“For the first time in decades, there is talk of reintroducing kids to the trades instead of burying themselves in debt to obtain a degree they may never use—even if it is just something to fall back on,” he said. “SEMA has started some initiatives to help in that respect, but it’s going to have to be embraced by those outside of the industry for things to change on a grander scale.”

An additional trend that’s affecting the market is the growing degree of influence that internet culture in general and social media in particular are exerting on consumer shopping preferences, and the need for manufacturers to have a robust online presence to stay relevant in the market.

“Today’s customer is different from what we had 15–20 years ago—or even five years ago,” Tucker said. “New customers coming into our industry many times do not recognize the long-running brands that gearheads growing up in the industry know. If new customers are online, they are there to reach manufacturers and make opinions based on social-media strength. The playing field is different today, and if you have a good online and social-media look, the playing field can be more equal than ever.”

Ebel added that the new generation of aspiring enthusiasts is often “super-excited and ready to cruise, but maybe not so ready to take on a restoration or build. This has led to a demand for more bolt-on products and, in some cases, services that can be tackled by a car guy or gal with some basic mechanical skills and that can be completed in a weekend rather than over months or years.

“The positive thing about this is that it is forcing companies—both old and new—to develop more cutting-edge products and technology that supports the needs of the new-age gearhead. We’re seeing some great new products being engineered and launched every year, and there doesn’t appear to be any slowdown in that area anytime soon.”

Tucker agreed, concluding that “there is growth within that age group if we answer the call correctly.”

Hot-Rod Industry Resources:

Hot Rod Industry Alliance (HRIA): The SEMA HRIA council works to ensure the future prosperity of the hot-rod industry and to advance and promote awareness of the hobby. To learn more about how your business can become involved and benefit from the community, visit www.sema.org/hria.

SEMA Action Network (SAN): The SAN is a nationwide partnership between vehicle clubs, enthusiasts and members of the specialty auto parts industry who want to protect their hobby. Founded in 1997, the SAN was designed to help stamp out legislative threats to the automotive hobby and pass favorable laws. To learn more and join, visit www.semasan.com.

Mon, 06/01/2020 - 14:46

SEMA News—June 2020

INDUSTRY NEWS

Fast Facts

Ashton Robinson

Performance Racing Industry hired Ashton Robinson as marketing coordinator. With a passion for racing, Robinson said that her entire life revolves around motorsports and the automotive industry. “I currently compete in a few local series driving a ’15 Camaro 1LE,” she said. “This year, I will be starting my journey competing in the Optima Batteries Search for the Ultimate Street Car. So far, I’ve driven Auto Club Speedway, Streets of Willow, and Big Willow (my favorite), and I plan to drive Chuckwalla Raceway and Las Vegas Motor Speedway this year.”

The Automotive Aftermarket Charitable Foundation (AACF) announced the election of Mike Dever to its board of trustees. Dever is with Genuine Parts Co. and is general manager for NAPA major accounts. Prior to joining NAPA, Dever spent many years in the industry with Exide Batteries, NASCAR Inc. and Bulldawg Marketing.

Accudraft announced the appointment of Brandon Lowder to the newly created position of senior vice president of auto and truck. Lowder will oversee the automotive and truck industries for Accudraft’s growing operation. He brings more than 20 years of experience in product sales, revenue management and business development. Prior to joining Accudraft, Lowder was the general manager of Pro Spot International and had six years of experience as vice president of auto refinishing at Global Finishing Solutions.

Stertil-Koni announced that the company’s business development manager, Radu Pop, was named chairman of a new Technology and Maintenance Council (TMC) task force for the Technology & Engineering Policy Committee. TMC supports the American Trucking Association with research, analysis and policy development. The goal of the policy committee is to develop best practices to safely use vehicle lifting systems and related equipment.

Hot Shot’s Secret announced the title sponsorship of Firepunk Diesel’s Save the Racks Chevy S-10 and unveiled an all-new Hot Shot’s Secret-branded design. The world-record holder was used the last two years to support Save the Racks to promote breast cancer awareness. In 2019, the S-10, driven by Larson Miller, clinched the world’s fastest diesel door slammer title at 4.25 at 177 mph and the 2019 Outlaw Diesel Super Series Pro Mod points championship.

Dana
Dana Chairman and CEO Jim Kamsickas (center) at the grand opening of the new manufacturing facility in Slidell, Louisiana.

Dana Inc. announced that it opened the doors to a nearly 32,000-sq.-ft. facility in Slidell, Louisiana, for the repair, service and assembly of industrial gearboxes. The new facility replaces the company’s current operations in Slidell. The company also invested in gear-grinding and hobbing equipment as well as in skilled personnel to more quickly turn around gearboxes for customers.

Derive Systems announced that the company’s board of directors appointed H. John Oechsle as CEO. Oechsle, a consumer and capital market veteran, has more than 30 years of experience with product development that led to many successful product lines in the technology and e-business market segments.

The Australian Automotive Aftermarket Association (AAAA) is celebrating its 40th year serving and protecting the automotive aftermarket industry. In 1980, the AAAA was founded by a group of businesses that became concerned with regulatory developments in Australia and their impact on the automotive aftermarket. AAAA will celebrate its 40th anniversary with members and industry stakeholders over the course of the year.

H&S Autoshot announced a partnership with Steve Darnell of WelderUp (famous for “Vegas Rat Rods” on the Discovery Channel) for its welding and plasma cutting products. The partnership confirms Darnell as H&S Autoshot’s official brand ambassador. Darnell is the creative mastermind behind the motorized works of art that emerge from the WelderUp shop.

Melling Engine Parts CEO Mark Melling announced the acquisition of Performance Springs UK Ltd., based in Blackpool, England. Performance Springs specializes in the design and manufacturing of springs for the automotive and industrial sectors. The new company will be renamed Melling Performance Springs Ltd., and all management and sales staff are staying with the company.

Transtar Industries Inc. named David Haynes vice president of U.S. domestic distribution. Haynes is based in Cleveland and reports to Tim Bowes, president and CEO. Haynes brings a significant track record in leading corporate strategic growth initiatives, according to the company, and joins Transtar from Honeywell International, where he served as vice president of marketing for its Novar and Inn divisions.

Mon, 06/01/2020 - 14:30

SEMA News—June 2020

INDUSTRY NEWS

By Douglas McColloch

North American Auto Show
The 2020 North American International Auto Show has been cancelled for 2020, with 2021 Show dates scheduled for June 11–26, 2021, at the TCF Center in Detroit, Michigan.

2020 North American Auto Show Canceled Amid COVID-19 Pandemic

The North American International Auto Show (NAIAS) announced that it will cancel its June 2020 show in Detroit in light of the coronavirus (COVID-19) pandemic sweeping across the world and the Federal Emergency Management Agency’s expected plans to repurpose the TCF Center into a temporary field hospital.

“With the more than 100 convention centers and facilities around the country being considered to potentially serve as temporary hospitals, it became clear to us that TCF Center would be an inevitable option to serve as a care facility to satisfy our community’s urgent health needs,” said NAIAS Executive Director Rod Alberts.

All tickets purchased for 2020 NAIAS, including tickets for the public show, industry preview and charity preview, will be fully refunded. Charity preview ticket holders will be given the option of a refund or the opportunity to donate the proceeds of their refund to one of the nine designated charity preview beneficiaries. The NAIAS ticket office will be in contact with all ticket holders.

The NAIAS sponsorship team will also be in contact with each sponsor directly to answer questions regarding refunds and their contracts.

The scheduled 2021 show dates are:

  • Motor Bella: Friday, June 11 to Monday, June 14
  • The Gallery: Monday, June 14
  • Press Preview: Tuesday, June 15 to Wednesday, June 16
  • AutoMobili-D Powered by PlanetM: Tuesday, June 15 to Thursday, June 17
  • Industry Preview: Wednesday, June 16 to Thursday, June 17
  • Charity Preview: Friday, June 18
  • Public Show: Saturday, June 19 to Saturday, June 26

Denise Waddingham
Denise Waddingham

SEMA Hires Denise Waddingham as Council Director

Denise Waddingham started as SEMA council director effective April 13. She joins SEMA after nearly 15 years with Dee Zee, which is based in Des Moines, Iowa.

“We are excited to bring Denise aboard,” said Nathan Ridnouer, SEMA vice president of councils and membership. “She has a tremendous amount of industry knowledge and will bring an ability to create great partnerships with our volunteer leaders and community.”

“I am super excited to join the SEMA team to continue my passion for this industry and look forward to developing meaningful programs to promote exceptional relationships between member companies and the association,” Waddingham said.

 

 

Mon, 06/01/2020 - 14:24

SEMA News—June 2020

LEGISLATIVE AND TECHNICAL AFFAIRS

By Stuart Gosswein

FEDERAL UPDATE

RPM
RPM Act: Congressional support for the Recognizing the Protection of Motorsports (RPM) Act, H.R. 5434/S. 2602, continues to grow. SEMA is working with lawmakers to pass the bill in 2020. There were 29 co-sponsors in the Senate and 58 co-sponsors in the House at press time for this issue of SEMA News. The bipartisan RPM Act protects the right to convert an automobile into a race car used exclusively at the track and to sell parts used to make the conversion and race the vehicle. SEMA asks its members to contact their lawmakers and urge their support. Visit www.sema.org/rpm.

Federal Enforcement Practices: SEMA submitted comments to the White House Office of Management and Budget on ways to improve regulatory enforcement practices employed by the federal government. The comments included examples of excessive practices being employed by the U.S. Environmental Protection Agency, such as unscheduled inspections, failure to inform company employees of the right to deny entry and consult with an attorney, overly broad investigations, and the threat of exorbitant fines as a negotiating strategy. SEMA recommended that the Office of Management and Budget issue guidelines requiring that government enforcement procedures take small-business size into consideration.

Small-Business Loans: In response to coronavirus, the U.S. Small Business Administration (SBA) established a “Paycheck Protection Loan” program providing companies up to $10 million to cover payroll, rent and other expenses. The SBA is forgiving that portion of the loan used to cover payroll, rent, mortgage interest and utilities for a period of eight weeks if a small business retains its employees and payroll levels. In a separate program, the SBA is issuing an emergency coronavirus disaster loan of up to $2 million at 3.75% interest to be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. Small-business owners in all U.S. states and territories are eligible to apply for a coronavirus loan.

Tariffs: SEMA joined with other members of the Americans for Free Trade Coalition in asking for a suspension of the tariffs on steel and aluminum imports and Chinese products as part of coronavirus emergency economic measures. The tariff relief request has significant bipartisan support on Capitol Hill.

Paperwork Violations: The U.S. Senate Homeland Security and Government Affairs Committee passed a bill to prohibit federal government agencies from fining small businesses for first-time paperwork violations. The Harmless Error Lesser Penalty (HELP) for Small Businesses Act would apply to violations such as information collection requests. However, it would still allow government agencies to issue fines for certain violations, including interfering with the detection of criminal activity, IRS debt or tax collection, and endangerment of public health and safety (unless the endangerment is corrected within 24 hours of notification). The bipartisan bill has been sent to the U.S. Senate floor for consideration.

Apprenticeship Programs: The U.S. Department of Labor (DOL) issued a final rule to encourage companies, trade associations, colleges, unions and other entities to establish industry-recognized apprenticeship programs (IRAP). The apprenticeships will be paid positions that provide trainees with on-the-
job training and classroom education. IRAPs will use industry-driven approaches in providing pathways for workers to gain skills and start careers. The DOL program is intended to encourage a market-based approach while operating within DOL standards for training, structure and curricula. Federal funds may be available to supplement the program but have not yet been appropriated by Congress.

STATE UPDATE

Hawaii—Motorsports: The Hawaii legislature reintroduced SEMA-supported resolutions advocating for the construction of a new racetrack or raceway park on the island of Oahu. The racing community lost motorsports facilities on Oahu more than a decade ago. Similar resolutions were introduced last year but failed to pass the legislature. The resolutions are currently awaiting consideration in the House Transportation and Senate Energy Economic Development, and Tourism Committees.

Kansas—Historic Vehicles: The Kansas House of Representatives passed SEMA-supported legislation to redefine vehicles eligible to be registered as antiques. The Kansas Highway Patrol currently defines an antique vehicle as being more than 35 years old and as close to the original as possible, without any significant alterations to the major component parts. The bill would only require the vehicle to be more than 35 years old, regardless of the age or type of equipment installed and thereby allowing the use of non-original materials. The bill currently awaits consideration in the Senate Committee
on Transportation.

Louisiana—License Plates: The Louisiana House of Representatives introduced SEMA-supported legislation to create a classic black special prestige license plate, which would be available for display on all vehicles. The plate would cost an extra $25 annually and would require a minimum of 1,000 applicants to be produced. The bill currently awaits consideration in the House Transportation, Highways, and Public Works Committee.

Maryland—Historic Vehicles: The Maryland House of Delegates withdrew SEMA-opposed legislation that would have imposed an emissions inspection requirement on historic vehicles less than 40 years old. All historic vehicles are currently exempt. In Maryland, a historic vehicle is defined as being 20 years old or older and not substantially altered from the manufacturer’s original design.

Massachusetts—License Plates: The Massachusetts Joint Committee on Transportation passed SEMA-supported legislation to allow year-of-manufacture (YOM) registration plates to be restored to their original colors and designs. Vehicles registered as antiques may display YOM plates with DMV approval. However, current DMV regulations state that these plates must be in original condition. The bill awaits consideration in the Senate Rules Committee.

Minnesota—Ethanol: The Minnesota legislature introduced SEMA-opposed legislation to increase the state’s standard biofuel blend to 15% ethanol. There is currently a 10% state-wide standard. Minnesota currently has an exemption in place for those selling or dispensing limited quantities of nonoxygenated gas for collector vehicles. This legislation would create a similar exemption for vehicles not approved to use more than 10% biofuel, which includes all model-year 2000 and older vehicles. The bills await consideration in the House Agriculture and Food Finance and Policy Division and Senate Commerce and Consumer Protection Finance and Policy Committees, respectively.

New Jersey—Historic Vehicles: The New Jersey Assembly introduced SEMA-supported legislation to allow historic vehicles to be used for pleasure driving one day per week. Vehicles currently registered as historic must be at least 25 years old and may be driven solely for exhibition and educational purposes. The bill awaits consideration in the Assembly Transportation and Independent Authorities Committee.

Virginia—Motorsports: The Virginia legislature passed SEMA-supported legislation to create a motor vehicle racing heritage trail in order to promote tourism and economic development. The bill awaits approval by Governor Ralph Northam.

Washington—Vehicle Registration: SEMA-opposed legislation (H.B. 2373/S.B. 6156) in Washington that would have significantly restricted eligibility of collector vehicles and horseless carriages failed to pass as the legislature adjourned for the year. Under existing law, a collector vehicle must be at least 30 years old, while a horseless carriage must be at least 40 years old. If passed, collector vehicles would have been required to be at least 40 years old, while horseless carriages would have been defined as being manufactured prior to 1916. The bill would also have restricted the issuance of year-of-manufacture plates and considerably increased registration fees.

West Virginia—Military Vehicles: The West Virginia legislature passed a SEMA-supported bill to allow antique military vehicles to display an alternate registration insignia as opposed to a traditional license plate. Antique vehicle plates are currently available for vehicles that are more than 25 years old and owned solely as collector’s items. The bill awaits final approval by Governor Jim Justice.

Mon, 06/01/2020 - 14:24

SEMA News—June 2020

LEGISLATIVE AND TECHNICAL AFFAIRS

By Stuart Gosswein

FEDERAL UPDATE

RPM
RPM Act: Congressional support for the Recognizing the Protection of Motorsports (RPM) Act, H.R. 5434/S. 2602, continues to grow. SEMA is working with lawmakers to pass the bill in 2020. There were 29 co-sponsors in the Senate and 58 co-sponsors in the House at press time for this issue of SEMA News. The bipartisan RPM Act protects the right to convert an automobile into a race car used exclusively at the track and to sell parts used to make the conversion and race the vehicle. SEMA asks its members to contact their lawmakers and urge their support. Visit www.sema.org/rpm.

Federal Enforcement Practices: SEMA submitted comments to the White House Office of Management and Budget on ways to improve regulatory enforcement practices employed by the federal government. The comments included examples of excessive practices being employed by the U.S. Environmental Protection Agency, such as unscheduled inspections, failure to inform company employees of the right to deny entry and consult with an attorney, overly broad investigations, and the threat of exorbitant fines as a negotiating strategy. SEMA recommended that the Office of Management and Budget issue guidelines requiring that government enforcement procedures take small-business size into consideration.

Small-Business Loans: In response to coronavirus, the U.S. Small Business Administration (SBA) established a “Paycheck Protection Loan” program providing companies up to $10 million to cover payroll, rent and other expenses. The SBA is forgiving that portion of the loan used to cover payroll, rent, mortgage interest and utilities for a period of eight weeks if a small business retains its employees and payroll levels. In a separate program, the SBA is issuing an emergency coronavirus disaster loan of up to $2 million at 3.75% interest to be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. Small-business owners in all U.S. states and territories are eligible to apply for a coronavirus loan.

Tariffs: SEMA joined with other members of the Americans for Free Trade Coalition in asking for a suspension of the tariffs on steel and aluminum imports and Chinese products as part of coronavirus emergency economic measures. The tariff relief request has significant bipartisan support on Capitol Hill.

Paperwork Violations: The U.S. Senate Homeland Security and Government Affairs Committee passed a bill to prohibit federal government agencies from fining small businesses for first-time paperwork violations. The Harmless Error Lesser Penalty (HELP) for Small Businesses Act would apply to violations such as information collection requests. However, it would still allow government agencies to issue fines for certain violations, including interfering with the detection of criminal activity, IRS debt or tax collection, and endangerment of public health and safety (unless the endangerment is corrected within 24 hours of notification). The bipartisan bill has been sent to the U.S. Senate floor for consideration.

Apprenticeship Programs: The U.S. Department of Labor (DOL) issued a final rule to encourage companies, trade associations, colleges, unions and other entities to establish industry-recognized apprenticeship programs (IRAP). The apprenticeships will be paid positions that provide trainees with on-the-
job training and classroom education. IRAPs will use industry-driven approaches in providing pathways for workers to gain skills and start careers. The DOL program is intended to encourage a market-based approach while operating within DOL standards for training, structure and curricula. Federal funds may be available to supplement the program but have not yet been appropriated by Congress.

STATE UPDATE

Hawaii—Motorsports: The Hawaii legislature reintroduced SEMA-supported resolutions advocating for the construction of a new racetrack or raceway park on the island of Oahu. The racing community lost motorsports facilities on Oahu more than a decade ago. Similar resolutions were introduced last year but failed to pass the legislature. The resolutions are currently awaiting consideration in the House Transportation and Senate Energy Economic Development, and Tourism Committees.

Kansas—Historic Vehicles: The Kansas House of Representatives passed SEMA-supported legislation to redefine vehicles eligible to be registered as antiques. The Kansas Highway Patrol currently defines an antique vehicle as being more than 35 years old and as close to the original as possible, without any significant alterations to the major component parts. The bill would only require the vehicle to be more than 35 years old, regardless of the age or type of equipment installed and thereby allowing the use of non-original materials. The bill currently awaits consideration in the Senate Committee
on Transportation.

Louisiana—License Plates: The Louisiana House of Representatives introduced SEMA-supported legislation to create a classic black special prestige license plate, which would be available for display on all vehicles. The plate would cost an extra $25 annually and would require a minimum of 1,000 applicants to be produced. The bill currently awaits consideration in the House Transportation, Highways, and Public Works Committee.

Maryland—Historic Vehicles: The Maryland House of Delegates withdrew SEMA-opposed legislation that would have imposed an emissions inspection requirement on historic vehicles less than 40 years old. All historic vehicles are currently exempt. In Maryland, a historic vehicle is defined as being 20 years old or older and not substantially altered from the manufacturer’s original design.

Massachusetts—License Plates: The Massachusetts Joint Committee on Transportation passed SEMA-supported legislation to allow year-of-manufacture (YOM) registration plates to be restored to their original colors and designs. Vehicles registered as antiques may display YOM plates with DMV approval. However, current DMV regulations state that these plates must be in original condition. The bill awaits consideration in the Senate Rules Committee.

Minnesota—Ethanol: The Minnesota legislature introduced SEMA-opposed legislation to increase the state’s standard biofuel blend to 15% ethanol. There is currently a 10% state-wide standard. Minnesota currently has an exemption in place for those selling or dispensing limited quantities of nonoxygenated gas for collector vehicles. This legislation would create a similar exemption for vehicles not approved to use more than 10% biofuel, which includes all model-year 2000 and older vehicles. The bills await consideration in the House Agriculture and Food Finance and Policy Division and Senate Commerce and Consumer Protection Finance and Policy Committees, respectively.

New Jersey—Historic Vehicles: The New Jersey Assembly introduced SEMA-supported legislation to allow historic vehicles to be used for pleasure driving one day per week. Vehicles currently registered as historic must be at least 25 years old and may be driven solely for exhibition and educational purposes. The bill awaits consideration in the Assembly Transportation and Independent Authorities Committee.

Virginia—Motorsports: The Virginia legislature passed SEMA-supported legislation to create a motor vehicle racing heritage trail in order to promote tourism and economic development. The bill awaits approval by Governor Ralph Northam.

Washington—Vehicle Registration: SEMA-opposed legislation (H.B. 2373/S.B. 6156) in Washington that would have significantly restricted eligibility of collector vehicles and horseless carriages failed to pass as the legislature adjourned for the year. Under existing law, a collector vehicle must be at least 30 years old, while a horseless carriage must be at least 40 years old. If passed, collector vehicles would have been required to be at least 40 years old, while horseless carriages would have been defined as being manufactured prior to 1916. The bill would also have restricted the issuance of year-of-manufacture plates and considerably increased registration fees.

West Virginia—Military Vehicles: The West Virginia legislature passed a SEMA-supported bill to allow antique military vehicles to display an alternate registration insignia as opposed to a traditional license plate. Antique vehicle plates are currently available for vehicles that are more than 25 years old and owned solely as collector’s items. The bill awaits final approval by Governor Jim Justice.

Mon, 06/01/2020 - 14:24

SEMA News—June 2020

LEGISLATIVE AND TECHNICAL AFFAIRS

By Stuart Gosswein

FEDERAL UPDATE

RPM
RPM Act: Congressional support for the Recognizing the Protection of Motorsports (RPM) Act, H.R. 5434/S. 2602, continues to grow. SEMA is working with lawmakers to pass the bill in 2020. There were 29 co-sponsors in the Senate and 58 co-sponsors in the House at press time for this issue of SEMA News. The bipartisan RPM Act protects the right to convert an automobile into a race car used exclusively at the track and to sell parts used to make the conversion and race the vehicle. SEMA asks its members to contact their lawmakers and urge their support. Visit www.sema.org/rpm.

Federal Enforcement Practices: SEMA submitted comments to the White House Office of Management and Budget on ways to improve regulatory enforcement practices employed by the federal government. The comments included examples of excessive practices being employed by the U.S. Environmental Protection Agency, such as unscheduled inspections, failure to inform company employees of the right to deny entry and consult with an attorney, overly broad investigations, and the threat of exorbitant fines as a negotiating strategy. SEMA recommended that the Office of Management and Budget issue guidelines requiring that government enforcement procedures take small-business size into consideration.

Small-Business Loans: In response to coronavirus, the U.S. Small Business Administration (SBA) established a “Paycheck Protection Loan” program providing companies up to $10 million to cover payroll, rent and other expenses. The SBA is forgiving that portion of the loan used to cover payroll, rent, mortgage interest and utilities for a period of eight weeks if a small business retains its employees and payroll levels. In a separate program, the SBA is issuing an emergency coronavirus disaster loan of up to $2 million at 3.75% interest to be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. Small-business owners in all U.S. states and territories are eligible to apply for a coronavirus loan.

Tariffs: SEMA joined with other members of the Americans for Free Trade Coalition in asking for a suspension of the tariffs on steel and aluminum imports and Chinese products as part of coronavirus emergency economic measures. The tariff relief request has significant bipartisan support on Capitol Hill.

Paperwork Violations: The U.S. Senate Homeland Security and Government Affairs Committee passed a bill to prohibit federal government agencies from fining small businesses for first-time paperwork violations. The Harmless Error Lesser Penalty (HELP) for Small Businesses Act would apply to violations such as information collection requests. However, it would still allow government agencies to issue fines for certain violations, including interfering with the detection of criminal activity, IRS debt or tax collection, and endangerment of public health and safety (unless the endangerment is corrected within 24 hours of notification). The bipartisan bill has been sent to the U.S. Senate floor for consideration.

Apprenticeship Programs: The U.S. Department of Labor (DOL) issued a final rule to encourage companies, trade associations, colleges, unions and other entities to establish industry-recognized apprenticeship programs (IRAP). The apprenticeships will be paid positions that provide trainees with on-the-
job training and classroom education. IRAPs will use industry-driven approaches in providing pathways for workers to gain skills and start careers. The DOL program is intended to encourage a market-based approach while operating within DOL standards for training, structure and curricula. Federal funds may be available to supplement the program but have not yet been appropriated by Congress.

STATE UPDATE

Hawaii—Motorsports: The Hawaii legislature reintroduced SEMA-supported resolutions advocating for the construction of a new racetrack or raceway park on the island of Oahu. The racing community lost motorsports facilities on Oahu more than a decade ago. Similar resolutions were introduced last year but failed to pass the legislature. The resolutions are currently awaiting consideration in the House Transportation and Senate Energy Economic Development, and Tourism Committees.

Kansas—Historic Vehicles: The Kansas House of Representatives passed SEMA-supported legislation to redefine vehicles eligible to be registered as antiques. The Kansas Highway Patrol currently defines an antique vehicle as being more than 35 years old and as close to the original as possible, without any significant alterations to the major component parts. The bill would only require the vehicle to be more than 35 years old, regardless of the age or type of equipment installed and thereby allowing the use of non-original materials. The bill currently awaits consideration in the Senate Committee
on Transportation.

Louisiana—License Plates: The Louisiana House of Representatives introduced SEMA-supported legislation to create a classic black special prestige license plate, which would be available for display on all vehicles. The plate would cost an extra $25 annually and would require a minimum of 1,000 applicants to be produced. The bill currently awaits consideration in the House Transportation, Highways, and Public Works Committee.

Maryland—Historic Vehicles: The Maryland House of Delegates withdrew SEMA-opposed legislation that would have imposed an emissions inspection requirement on historic vehicles less than 40 years old. All historic vehicles are currently exempt. In Maryland, a historic vehicle is defined as being 20 years old or older and not substantially altered from the manufacturer’s original design.

Massachusetts—License Plates: The Massachusetts Joint Committee on Transportation passed SEMA-supported legislation to allow year-of-manufacture (YOM) registration plates to be restored to their original colors and designs. Vehicles registered as antiques may display YOM plates with DMV approval. However, current DMV regulations state that these plates must be in original condition. The bill awaits consideration in the Senate Rules Committee.

Minnesota—Ethanol: The Minnesota legislature introduced SEMA-opposed legislation to increase the state’s standard biofuel blend to 15% ethanol. There is currently a 10% state-wide standard. Minnesota currently has an exemption in place for those selling or dispensing limited quantities of nonoxygenated gas for collector vehicles. This legislation would create a similar exemption for vehicles not approved to use more than 10% biofuel, which includes all model-year 2000 and older vehicles. The bills await consideration in the House Agriculture and Food Finance and Policy Division and Senate Commerce and Consumer Protection Finance and Policy Committees, respectively.

New Jersey—Historic Vehicles: The New Jersey Assembly introduced SEMA-supported legislation to allow historic vehicles to be used for pleasure driving one day per week. Vehicles currently registered as historic must be at least 25 years old and may be driven solely for exhibition and educational purposes. The bill awaits consideration in the Assembly Transportation and Independent Authorities Committee.

Virginia—Motorsports: The Virginia legislature passed SEMA-supported legislation to create a motor vehicle racing heritage trail in order to promote tourism and economic development. The bill awaits approval by Governor Ralph Northam.

Washington—Vehicle Registration: SEMA-opposed legislation (H.B. 2373/S.B. 6156) in Washington that would have significantly restricted eligibility of collector vehicles and horseless carriages failed to pass as the legislature adjourned for the year. Under existing law, a collector vehicle must be at least 30 years old, while a horseless carriage must be at least 40 years old. If passed, collector vehicles would have been required to be at least 40 years old, while horseless carriages would have been defined as being manufactured prior to 1916. The bill would also have restricted the issuance of year-of-manufacture plates and considerably increased registration fees.

West Virginia—Military Vehicles: The West Virginia legislature passed a SEMA-supported bill to allow antique military vehicles to display an alternate registration insignia as opposed to a traditional license plate. Antique vehicle plates are currently available for vehicles that are more than 25 years old and owned solely as collector’s items. The bill awaits final approval by Governor Jim Justice.

Mon, 06/01/2020 - 14:21

SEMA News—June 2020

NEW PRODUCTS

By Fredy Ramirez

Mobile-Electronics & Technology New Products

The Future Looks Electric

While electric vehicles seem to be a leading industry topic of conversation, adapting older models to current vehicle technology is still driving customer demand. As well, bolt-on advanced driver-assistance systems (ADAS) continue to impact the market. The advent of UTVs as a major player in the market has also extended to the mobile-electronics segment. The following is a collection of products displayed in the New Products Showcase at the 2019 SEMA Show, and insights from industry experts.

Amy Faulk, Chief Executive Officer, Hypertech

“Virtually every major manufacturer has plans for some type of electric vehicle. Several independent companies are attempting to follow in Tesla’s footsteps, focusing on electric propulsion. Rivian, a California-based company, hopes to release a fully electric pickup. But closer to our SEMA members, Big Daddy Don Garlits made news setting two records with an electric dragster in the quarter-mile. So as aftermarket providers of products designed to deliver a better driving experience, increased fuel economy and legal emissions, we challenge ourselves with the thought of what products would add customer benefit to an electric vehicle owner.”


Craig Piersma, Director of Marketing, Gentex Corp.

“Right now, automaker R&D is focused on the future: vehicle electrification and autonomous driving solutions. That means there’s a huge opportunity for the supply base and aftermarket to develop features drivers want and need today. We need to be listening to the consumer and help the industry develop features that bridge the gap between today and the autonomous future.”


Chris Cook, President, Mobile Electronics Association

“Advanced driver-assistance systems (ADAS) are the gateway and foundation technologies for advancing connected, automated and autonomous driving. To properly transition to fully autonomous, SAE Level-5 vehicles, we must have a way for them to properly receive vehicle-to-vehicle (V2V) communications with non-autonomous vehicles sharing our roads. I see this as an area of growth yet to be realized, and one that has great potential in the aftermarket.”

Tara Bloch, Marketing Manager, Diode Dynamics

“With the coming electrification in the market, entirely new categories of products will be in demand, especially in powertrain and electronics.

As the systems become more sophisticated, price points will rise for modifications, which will drive growth in the industry, led by the companies who can respond quickly to the changing landscape of what a vehicle is in 2020.”

 

“We are sure to see continued growth in safety performance, high-end auto sound, connectivity and vehicle electrification this year. While car makers are delivering these technologies and features, there are nearly 280 million vehicles on the road that stand to benefit from the latest safety performance, connected and electrification technology offerings from innovative aftermarket companies.”

—John Waraniak, Vice President of Vehicle Technology, SEMA

 

New Products Featured in the 2019 SEMA New Products Showcase

AAMP Global
Chevrolet/GMC Intellihaul 2.0 Blind-Spot Camera Towing System

800-477-2267
www.echomaster.com
PN: FCTP-GM1903

Expand field of vision with the Intellihaul 2.0 blind-spot camera towing system from EchoMaster, engineered to add visibility into blind spots while towing in Chevrolet Silverado and GMC Sierra trucks, starting with model-year ’19. It features proprietary, factory-matched side mirror pods with built-in HD blind-spot elimination cameras.

AAMP Global

AAMP Global
Ford Third Brake Light Camera With Cargo and Side Blind-Spot Views

800-477-2267
www.echomaster.com
PN: PCAM-CHMSL2-FD99

The EchoMaster third brake light camera is one camera with three viewing angles—truck bed and side blind-spot views. The left and right blind-spot views automatically activate when using a turn signal. The ultra-low lux video sensor provides superior day and night use. Currently available for select Ford, General Motors and Ram trucks.

AAMp Global

AAMP Global
Microwave Blind-Spot Kit for Jeep Wrangler

800-477-2267
www.echomaster.com
PN: PBS-MWJK

This microwave blind-spot sensor kit adds an OEM-grade sensor system into the factory rear bumper of ’07–’18 Jeep Wrangler JK/JKUs. It includes audible and visible alerts for notification.

AAMP Global

AAMP Global
Jeep Wrangler Full View Rearview Mirror Monitor and Camera Kit

800-477-2267
www.echomaster.com
PN: PMK-JK07

This full-view HD rearview-mirror monitor and camera kit provides visibility behind ’07–’18 Jeep Wrangler vehicles so that users can see through obstacles such as a spare tires, headrests, passengers or anything else in the way. There is also a custom spare-tire bracket included for simplified installation.

AAMp Global

AAMP Global
Stinger X-Link

800-477-2267
www.stingerelectronics.com
PN: XFDB108

Stinger X-Link’s patented design is said to provide the highest power transfer and system flexibility for no-compromise installations. With X-Link, gain maximum performance by utilizing its ability to transform from an inline fuse holder to an expandable power, ground or power+ground distribution using 0, 4 or 8GA in/outputs and/or both ANL, MIDI/AFS fuses.

AAMP Global

Antigravity Lithium Batteries
The Battery Tracker

310-527-2330
www.antigravitybatteries.com
PN: AG-BTR-1

The Battery Tracker is said to be the first Bluetooth device that monitors the voltage and condition of vehicle or RV batteries remotely via a phone. Easily know real-time and historical voltage and charging data without having to check the battery manually. Low-battery warnings and data are sent automatically to the phone.

Antigravity Lithium

Autotrickz
Remote Auto Engine Start for Hyundai and Kia Vehicles

951-310-1035
www.autotrickz.com
PN: 80300-E

A specifically designed auto-engine start for Hyundai and Kia vehicles. Comes with a built-in bypass module/system. With model 80300-E, all the installer needs to do is identify the vehicle’s year and model and set the pin switches to correspond to that particular vehicle. Quality-made and equipped with advanced and desirable features.

Autotrickz

AeroLidz
Single-Row LED Light Bar Cover

314-279-5636
www.aerolidz.com
PN: SGL109

Aerodynamic single-row LED light bar cover.

AeroLidz

Audiopipe
APDLO-30001D

877-AUDIOPIPE
www.audiopipe.com
PN: APDLO-30001D

The company’s first dealer line 1-ohm stable 3,000-watt amp. Available only through authorized dealer line locations.

Audiopipe

BME/Boss Audio Systems
MGV550B

805-751-4853
www.bossaudio.com
PN: MGV550B

Multimedia radio with 5-in. touchscreen. Weatherproof and 60 watts times four max power. Compatible with audio out from smartphones and MP3 players. Equipped with USB, aux, AV and rear camera input. Ideal for powersports, marine and other outdoor recreational vehicles.

BME/Boss Audio Systems

Antigravity Lithium Batteries
Lithium-Ion Auto Battery

310-527-2330
www.antigravitybatteries.com
PN: AG-H6-40-RS

Never be stranded by a dead battery again. Antigravity Batteries says that its new lithium-ion automotive battery is the world’s first battery with wireless built-in jump-starting. Available in OEM group sizes. Features include eight- to 10-year life cycle, ultra-light weight and high power at 14 lbs. with 1,300 cranking amps. Wireless key fob included to activate built-in jump-starting.

Antigravity

AutoRing.Com
AutoRing

561-468-5088
www.autoring.us

AutoRing is an early-warning detection system for vehicles. When a thief opens a vehicle equipped with AutoRing, it activates and takes a picture of the thief within 30 sec. and sends it to an app on the user’s phone with GPS location of vehicle. Have peace of mind with AutoRing.

AutoRing

Brandmotion
F-150 Radar Blind-Spot System

734-619-1250
www.brandmotion.com
PN: RDBS-1520

Award-winning radar blind-spot detection for trucks, this system works like an original-equipment-based system. Brandmotion’s radar-based system works with any ’15–’19 Ford F-150 trim level and offers the only system based on automaker-validated original-equipment components, resulting in true OEM-like fit, finish and performance.

Brandmotion

Brandmotion
FullVue Rear Camera Mirror

734-619-1250
www.brandmotion.com
PN: FVMR-1000

Brandmotion’s latest FullVue mirror resets the driving experience by helping the user see what has never been seen before. This versatile new safety and convenience aid replaces the current rearview mirror with a full HD video screen. View exactly what the user needs to see with no obstructions of passengers, cargo or small rear windows.

Brandmotion

Cedar Electronics—Cobra/Escort
Road Scout

773-804-6290
www.cobra.com
PN: Cobra Road Scout

The Cobra Road Scout Elite packaging was designed to attract discriminating drivers who want to be empowered with differentiated and intelligent driver-alert solutions. Cobra created the packaging with the driver in mind. Its aim was to showcase the benefits, features and value of the product by driving smarter, resulting in safer driving.

Cedar Electronics

CTEK Inc.
Smartpass 120S 120A Power Management System

312-967-1430
www.smartercharger.com
PN: 40-289

The CTEK Smartpass 120S is a fully automatic 120-amp power management system that distributes power between the starter battery, the service battery and onboard equipment without the need for traditional diodes or VSR relays. Key features of the Smartpass 120S include smart alternator compatibility, current source priority and start assistance.

Brandmotion
Transparent Trailer

734-619-1250
www.brandmotion.com
PN: FVMR-2000

Brandmotion brings the first aftermarket rear-vision display made specifically for the tow/haul market. Drivers no longer need to sacrifice continuous rear vision while pulling a trailer. This system will provide a high-resolution video of everything happening behind them. With this system, drivers can see what they’ve never seen before.

Brandmotion

Cedar Electronics—Cobra/Escort
Road Scout

773-804-6290
www.cobra.com
PN: Cobra Road Scout

The Road Scout is a two-in-one driver-alert system with an accurate and long-range radar detector combined with a high-definition dash cam to capture and share unexpected moments. Uses sensors such as radar/laser-cameras to a HD Wi-Fi dash cam to detect live road threats and help drivers tell their side of the story for insurance claims or incidents.

Cedar Electronics

Digipower
DPW Exhaust Cutout

407-261-4444
www.digipowerusa.com
PN: 30205

Performance sound controlled by app or remote control. Increase a car’s sound with the new DPW cutout exhaust system. The cutout combines technology and craftsmanship with its exclusive DRS design, allowing an easy installation and mounting customization and enabling the use of different angles and sides.


Car Mate USA/Razo
d’Action 360 S

310-533-1647
www.razo-usa.com
PN: DC5000A

DC5000A has front- and rear-facing lenses that record events in 4.1 or 7.3 megapixels. It records 360 degrees horizontally and 360 degrees vertically. Dual-recording technology automatically crops the front-facing footage and creates a separate, higher-definition 2.0- megapixels file. Packed with features such as wireless LAN, Sony image sensor, GPS and three-axis G sensor.

CTEK Inc.
D250SE 20A On-Board Battery Charger

312-967-1430
www.smartercharger.com
PN: 40-315

The CTEK D250SE delivers a powerful 20 amps of power to charge, condition and maintain any 12V service battery while on the move. Its dual-input capability means it can also draw power from solar sources, and it comes with some exciting features: flexible charging, direct connection for solar power, and smart alternator compatibility.

Dynamic Services International Inc.
AB Analyzer Cloud

212-997-2000
www.hotvalue.com

AB Analyzer Cloud is a vehicle battery analyzer/monitor with a mobile app, connecting via Bluetooth. Repair shops can view and manage results in Cloud storage. Five functions: testing battery health, low-voltage warning, journey/battery monitor live, starter test and alternator test. View live driver journey routes on Google Maps in the Cloud.

GU Auto Tech Inc.
12.1-in. Touchscreen Multimedia Station for ’15+ Ford F-150 and Expedition

800-844-5995
www.guautotech.com
PN: V1TSM19FA

The GUA 12.1-in. touchscreen multimedia station brings users the ultimate high-definition display and easy touchscreen access to various aspects of a vehicle. This product transforms a regular OEM multimedia station into the latest and greatest display with features that the company says can be enjoyed only with the GUA 12.1-in. touchscreen multimedia station.

GU Auto Tech

DS18
Jeep Wrangler J Subwoofer Left or Right

954-924-1213
www.ds18.com
PN: JSUBR/L

DS18 presents its new Jeep Wrangler JK subwoofer enclosure. It is designed to fit over the rear wheelwells, carrying a 12-in. subwoofer so that users may enjoy their off-roading or daily driving like never before and save space in their trunks. Enclosures are injected-molded plastic that is meant to last forever. Available in left and right positions.

DS18

Dynavin GMBH
N7-MST2010 Pro

559-486-4041
www.dynavinnorthamerica.com
PN: N7-MST2010 PRO

Apple CarPlay and Android Auto compatible. Dynavin N7-MST2010 Pro radio navigation system for ’10–’14 Ford Mustangs. Plug and play. Premium 9-in./16:9 LCD capacitive touchscreen display. CAN Bus solution integration (for functionality of steering wheel controls). Reverse/backup and/or front-camera ready and much more.

Dynavin 

DS18
Hydro NXL T360.8

954-924-1213
www.ds18.com
PN: NXLT360.8

DS18 is proud to release its newest portable marine and powersports pod, the NXLT360.8. This high-end speaker pod projects sound all around in 360 degrees so that there is no need for clever positioning to hear crystal-clear sound. A completely weatherproof and tough design.

DS18

Gravity X
Car Phone Mount

561-702-0075
www.gravityxmount.com

Gravity X approached the mounting of a device from an innovative angle. Instead of relying on mechanical arms that spread with gears and springs, Gravity X took a much simpler approach using the natural laws of physics and utilized the simple weight of the phone. Secondarily, Gravity X has an optional unique mounting utilizing small gaps or seams within a dashboard.

Gravity X

Hornblasters Inc.
Wrango Air Horn Kit

877-209-8179
www.hornblasters.com
PN: HK-S2JKU-238A

For as long as Hornblasters has been making horn kits, customers asked for a solution for Jeeps. After years of research and development, the company brings the loudest Jeep air horn kit users can buy: the Wrango JKU horn kit. For its first vehicle-specific kit, Hornblasters made sure to pack as much power as possible into its Wrango JKU kit.

Hornblasters

GU Auto Tech Inc.
Snake Eye Thermal Far IR Night Vision

800-844-5995
www.guautotech.com
PN: IR-FDECU-01

The GUA SnakeEye Thermal Far infrared night vision system provides enhanced visual assistance when driving under impaired vision environments such as fog, rain, dust, smoke and low-light to no-light conditions. The system detects heat and provides visibility from up to 400 meters distance versus 130 meters from typical headlight illumination.

GU Auto Tech

Hornblasters Inc.
Goliath Horn Mount

877-209-8179
www.hornblasters.com
PN: HB-GBXXXX

Hornblasters introduces its newest and latest addition, the Goliath train horn mount. The perfect application for Hornblasters’ most popular train horns. Fits most American-made trucks. It’s 65 lbs. of 1/4-in., American-made, plasma-cut steel in a raw finish.

Hornblasters

Italia HiFi
BL6

469-757-4271
www.italiahifi.com
PN: BL6-3WACK

The BL6 is not for the faint of heart. It is said to be the ultimate listening experience for the truest of audiophiles. The 10-speaker package utilizes the best materials to deliver a precise reproduction of the music that makes users feel like they were in the recording studio when the artists were laying down the tracks.

Italia HiFi 

Hornblasters Inc.
ShockerXL Horn Mount

877-209-8179
www.hornblasters.com
PN: HB-SB-1

The ultimate installation solution for legendary Shocker XL train horns. Take guesswork out of installation with the Shocker mount. Forged out of ultra-durable 14-gauge steel and powdercoated stealth black, the Shocker mount gives Shocker XL horns a clean, professional look without having to make a custom bracket. (Horns not included.)

Hornblasters

Kicker
Kisload 4

405-533-7364
www.kicker.com
PN: KISLOAD4

Kicker Kisload 4 four-channel smart radio interface. Kicker says that its acoustic engineers put the largest voice coil and magnet the company has ever integrated into this thin sub. A next-level top-plate design and unique heat-management system help to give the listener deep bass and outstanding reliability in a weatherproof design that can be installed almost anywhere.

Kicker

Kicker
L7T

405-624-8510
www.kicker.com
PN: L7T

Kicker L7T thin subwoofer. Kicker says that its acoustic engineers put the largest voice coil and magnet the company has ever integrated into this thin sub. A next-level top-plate design and unique heat-management system help to give the listener deep bass and outstanding reliability in a weatherproof design that can be installed almost anywhere.

Kicker

Metra Electronics
Heise 20-in. Slimline Edgeless Light Bar

386-257-2956
www.metraonline.com
PN: HE-TSL20

A modern streamlined appearance is void of the traditional look of screws on the front of the 20-in. Slimline edgeless light bar. This style doesn’t sacrifice durability, as it features Heise’s proprietary, torture-tested, heavy-duty construction with a virtually unbreakable polycarbonate lens and integrated epoxy-encapsulated electronics.

Metra Electronics

Metra Electronics
Heise Universal Eight-Gang Switch Panel System

386-257-2956
www.metraonline.com
PN: HE-SWP8

Integrate lighting control into any vehicle with this compact, universal control panel that can fit into tight locations and be installed in multiple positions. This gang switch panel system controls up to eight auxiliary LED lights or electrical devices and comes with 50 different switch stickers for customization, which have blue LED backlighting.

Metra Electronics

MouseBlocker
Classic 12V Anti-Rodent Device

877-368-0002
www.mouseblocker.com
PN: 99917

MouseBlocker is said to be the world’s first ultrasonic mouse deterrent dedicated to automobiles. MouseBlocker is designed to protect automobiles from clogged or blocked interior areas, which can ultimately result in severe damage to a vehicle. The Mouse Blocker runs exclusively off a vehicle’s 12V battery or anywhere with a 12V power supply.

MouseBlocker

Metra Electronics
Heise 22-in. High-Output, Dual-Row, Heated Light Bar

386-257-2956
www.metraonline.com
PN: HE-HDRH22

Fight the frost with Heise’s 22-in. high-output heated light bar. The heating element activates below 41°F to assist with defrosting and de-icing of the light bar and will automatically shut off when the temperature reaches 41°F or higher. This light bar is IP67 rated and has 120 watts with 10,800 lumens of light.

Metra Electronics

Metra Electronics
Replacement Speaker Pods for ’18–Up Jeep Wrangler JLs

386-257-2956
www.metraonline.com
PN: JP-1014

The replacement speaker pods are designed to replace the original 4-in. speaker pods located under the driver and passenger sides of the dashboard to allow for 6- to 6.75-in. aftermarket speakers in ’19–up Jeep Wrangler JL and ’20–up Gladiator models. Each pair of pods has an ABS plastic housing that utilizes factory mounting locations for a secure fit.

Metra Electronis

Metra Electronics
Heise 23.2-in. High-Output, Dual-Row Light Bar With Side Lights

386-257-2956
www.metraonline.com
PN: HE-HDRS22

This new light bar features a set of diffused LED end caps on both sides of the bar that produce a 240-degree field of light. Designed to provide even more coverage to illuminate the road ahead and all around the vehicle. A high output of illumination ensures that one light bar will provide more than enough coverage for dark nights.

Metra Electronics 

Mito Corp.
Splitsecnd Crash Detection/GPS Device

800-433-6486
www.mito-splitsecnd.com
PN: 53-SPLITSECND

Crash detection and GPS tracking for teen, senior or fleet drivers, Splitsecnd is safety simplified. Universally installs into a 12V outlet. The built-in cellular device connects the driver with assistance and alerts responders to the location if a crash is detected. A GPS app shows the location and allows the setting of destination arrival and boundary alerts.

Mito Corp.

MouseBlocker
Pro 110V Plug-In Anti-Rodent Device

877-368-0002
www.mouseblocker.com
PN: 95731

The MouseBlocker Plug-In Pro model is the company’s recommendation for long-term storage situations (longer than two weeks) where users want the most power and protection available. This plug-in MouseBlocker Pro model can be easily installed virtually anywhere. Works great when protecting items that do not have a 12V battery but power is nearby.

MouseBlocker

Pittasoft Co. Ltd.
DR750-2CH LTE

+82-2-6947-4670
www.blackvue.com

Two-channel full HD LTE cloud dash cam. Built-in 4G LTE (Nano-SIM). Full HD 1080p60 (front) and 1080p30 (rear). Enhanced night vision powered by Sony Starvis CMOS sensor. Sub-stream technology for quick viewing over Wi-Fi or the cloud. Up to 256GB microSD card supported. Graphite heat sink. BlackVue app and viewer. Smart parking mode.

Pittasoft

MouseBlocker
Pro 12V Anti-Rodent Device

877-368-0002
www.mouseblocker.com
PN: 61924

The 12V MouseBlocker Pro is said to be the most advanced electronic rodent deterrent on the market today. With three powerful settings topping out at 115dB, it is said to be 50 times more powerful than anything else available on the market. Perfect for new dealers, repair facilities, RV and motorcycle dealers and more.

MouseBlocker

PowerBass
XL-1250

909-923-3868
www.powerbassusa.com
PN: XL-1250

PowerBass XL-1250 is a new evolution of sound-bar technology for water-resistant Bluetooth amplified speaker systems. The XL-1250 consists of 12 speakers; 500W system with Bluetooth or 3.5mm aux input/output connectivity. Installation is easy with a single watertight power cord and multiple optional mounting brackets for a universal fitment.

PowerBass

Phoenix Automotive
Vertical Screen Navigation Receiver for ’19 and ’20 Chevy Silverado and GMC Sierra

323-917-9036
www.phoenixautomotiveinc.com
PN: VS212-GM-SLV/SRA

This Android-based vertical screen navigation receiver for ’19 and ’20 Silverado and Sierra retains almost all OEM features, including SXM, Wi-Fi and OnStar, if equipped. Bluetooth 5.0. Supports split-screen display apps, MirrorLink, optional CarPlay and Android Auto.

Phoenix Automotive

Promata
Mata 2E

+8620-83553371
www.promata.cn
PN: MATA 2E

Mata 2E is a four-sensor tire-pressure monitor with wireless solar-power display that monitors the pressure, temperature and sensor battery. This versatile system can monitor up to 10 tires, including two spare tires, and is suitable for car/4WD/motorhome/camper van/single- and dual-axle trailer/caravan, or 4WD towing a caravan. Three-minute DIY installation.

Promata

Promata
Mata C

+8620-83553371
www.promata.cn
PN: MATA C

Mata C is a four-sensor TPMS with a cig-plug-style display that monitors pressure, temperature and car battery voltage. Its one-button-operation feature allows users to set independent front/rear axle pressure alarms with one button. This DIY TPMS can be installed in 2 minutes. The patented spanner can secure the sensor easily to prevent theft.

Promata

Promata
MataT2

+8620-83553371
www.promata.cn
PN: MATA T2

Mata T2 is a six-sensor TPMS for trucks that can monitor up to 22 tires with a booster and is suitable for bus/prime mover/rigid trucks. Its FreshData technology refreshes tire data for each drive to display real-time tire data on the stylish solar-power display. It has alarms for high/low pressure, leakage, high temperature and low-sensor battery.

Promata

Rockford Fosgate
Digital Media Receiver for ’98–’13 Harley-Davidson

800-366-2349
www.rockfordfosgate.com
PN: PMX-HD9813

A direct-replacement digital media receiver with 3-in., full-color, ultra-bright day/night mode display and oversized buttons for easy control. Plug-and-play installation with existing factory harnesses. Retains factory thumb controls. Bluetooth wireless streaming, Pandora Internet radio control, AM/FM/WB tuner, aux and USB input with USB charging.

Fosgate

Scosche
M8RIX Relay Switch System

800-363-4490
www.scosche.com
PN: RSS1

A customizable 120-amp power management system. The touchscreen interface lets users control up to eight 12V accessories on vehicles, side x sides, boats or tractors.

 

Rockford Fosgate
750-Watt Five-Channel Class D Amplifier

800-366-2349
www.rockfordfosgate.com
PN: R2-750X5

A 750-watt five-channel amplifier that is designed to power a complete speaker and subwoofer stereo system. Installation is made simple by Rockford’s patented C.L.E.A.N. circuit with input and output clip indicators that help match the source unit to the amplifier and optimize musical output.

Fosgate

Rostra Accessories
190-Degree Programmable Camera

800-782-3379
www.rostra.com
PN: 250-8172

Rostra’s all-new 190-Degree Programmable Camera gives drivers an unparalleled view of their surroundings, which can be adjusted even after the camera has been installed with the separately available remote. Adjust the on-screen image up, down, left, right, rotate side to side, flip horizontally for rear- or forward-facing capability and more.

Rockford Fosgate
Color Optix Controller

800-366-2349
www.rockfordfosgate.com
PN: PMX-RGB

The Color Optix controller gives infinite control over LED color options on RGB-equipped marine speakers and subwoofers by pairing with the RF connect app. The controller is watertight and features plug-and-play connectors that make installation of the controller, extension cables and Y adapters seamless with Rockford’s Color Optix products.

Scosche
Integrated Touch Control (ITC) Kit for Jeep

800-363-4490
www.scosche.com
PN: ITCCR05B

The ’18–up Jeep Wrangler Integrated Touch Control Kit. Scosche says that its ITC kits provide the most complete radio replacement solutions and retain original vehicle settings.

Scosche
MagicGrip Wireless Charging Phone Mount (Window/Dash)

800-363-4490
www.scosche.com
PN: MGQWD

A Qi-certified advanced wireless charging phone mount for vehicle or home, with an Auto-Grip feature that senses when a Qi-enabled phone is aligned over its charging coil.

Scosche
MagicMount Fresche Phone Mount and Air Freshener (FreeFlow Vent)

800-363-4490
www.scosche.com
PN: MMF

A magnetic mount that securely holds a phone and freshens the air. Its open design allows free airflow from the vent and releases fragrance from a replaceable cartridge.

Shenzhen Carku Technology Co. Ltd.
Innovative Multi-Function Jump Starter With Breathing Lamp

+86-755-89955266-838
www.car-ku.com
PN: EPOWER-199

Cup shape fits to a car’s cup holder perfectly, creating a harmonious, rhythmic driving atmosphere with breathing lamp. Built-in dual 12V/5A cigar lighters provide unlimited power for vehicle devices. Shows real-time battery voltage of the car. Dual USB outputs and quick charge for efficient life. Powerful. Will even start a 12V/5L gasoline car.

Sirius Light Technology Co. Ltd.
NS-2290 LED Headlight

+886-62484811
www.ns-sirius.com
PN: NS-2290

Aftermarket replacement full LED headlight for VNL heavy-duty trucks.

Scosche
NEXS2 HD Smart Dash Camera Powered by Nexar

800-363-4490
www.scosche.com
PN: NEXS21064

The HD two-way dash cam with robust Wi-Fi and precision G-sensor works with a smartphone and the Nexar app to capture video evidence inside and outside the vehicle in the event of an incident.

Shenzhen Carku Technology Co. Ltd.
Slimmest Pocket Jump Starter With Wireless Charge

+86-755-89955266-838
www.car-ku.com
PN: EPOWER-186W

Designed with an LCD screen. Dual USB outputs matched with newest technology 10W wireless charge. Slimmest, but powerful enough to start a 4.0L/12V gasoline car. Put it in a pocket and take it anywhere. LED flashlight with three modes (lighting, strobe, flashing).

Sondpex Electronics
Fully Wireless Marine Wakeboard Speaker System

732-940-4430
www.sondpex.com
PN: MS-J65B4

A pair of true wireless stereo speaker systems with built-in Class-D digital amplifier to provide 350W output power. No wiring needed. Each speaker contains a rechargeable Li-Ion battery that can be recharged from a wall outlet or from a boat’s cigarette lighter port (DC). No external power source is needed while the speakers are running.

Scosche
MagicMount Charge3 Wireless Charging Phone Mount (Vent)

800-363-4490
www.scosche.com
PN: MCQVP

A Qi-certified wireless charging magnetic phone mount with patent-pending FreeFlow design and articulating swing-arm to allow unencumbered airflow from the vehicle’s vent.

Shenzhen Carku Technology Co. Ltd.
12V/24V Compatible Super Safe Battery-Less Jump Starter

+86-755-89955266-838
www.car-ku.com
PN: EPOWER-161

Exclude any batteries. Environmentally friendly. The safest jump starters for starting freely. Long recycling lifetime up to 100,000 times. Maintenance-free. Good performance in low-temperature environments. A powerful ultra-capacitor jump starter. Start all 12V/24V cars and even tough trucks.

Sony Car Audio
XAV-AX8000

800-538-7550
www.sony.com/car
PN: XAV-AX8000

Sony’s XAV-AX8000 has an oversize 8.95-in. touchscreen display and is compatible with Apple CarPlay and Android Auto. The sturdy and adjustable mount works in three directions and allows flexible installation in a variety of vehicles.

Steelmate Co. Ltd.
One-S Safety Driving System

+760-2261-3886
www.steel-mate.com/englishweb/index.html
PN: ONE-S ADDITION PARTS

Additional parts to add on the M900 rearview mirror. Can be purchased as one set of seven parts together or separately, depending on customer need. A complete set includes front collision warning, blind-spot detection, a tire-pressure monitoring system, an air-quality monitor, a seatbelt reminder, a front and rear parking-assist system, and a parking alarm system.

Tomar Electronics
iLED Warning and Illumination Light

800-338-3133
www.tomar.com
PN: RECT-SDH-XX

Dominate safety using warning, illumination and design. The iLED series delivers unprecedented functionality in an extremely rugged platform that is unlike anything else in the industry. Adaptable for a variety of applications from POVs to tactical vehicles. Responds to and illuminates the scene with the brightest of lights.

Soundigital/Ground Zero
800.4 Evox

786-600-1056
www.soundigitalusa.com
PN: 800.4 EVOX

With incredible patent-pending technology, this amplifier is able to deliver more than 800 WRMS at 12.6V in an incredibly compact chassis. The 800.4 Evox is said to be the smallest product in its category and has an amazing frequency response (3Hz–22kHz). Said to be the perfect solution for a car or motorcycle sound system.

Super Mini Booster.com
Anti-Explosion Fuel Technology

+614-250-80555
www.superminibooster.com

This anti-explosion fuel technology will change the safety of the world. From 10 liters up to 20,000 liters, put the new non-explosive spherical non-metallic suppression material manufactured by precision injection molding of polymer materials into fuel tanks. The material will only account for 5% of the total volume of an oil tank or a drum.

Tomar Electronics
R79LVD13-XX With Multifunction Revolution

800-338-3133
www.tomar.com
PN: R79LVD13-XX

The Multifunction Revolution (mfR) series fuses award-winning warning and award-winning illumination into one easy-to-install light head. The mfR will help reduce chaos when responding to and working a dangerous scene. The mfR features single- or dual-color warnings and an independently operated, intense, 13-degree tilt-down scene light.

Steelmate Co. Ltd.
One-S Eight-in-One Rearview Mirror Safety Driving System

+760-2261-3886
www.steel-mate.com/englishweb/index.html
PN: ONE-S MIRROR

Steelmate’s multiple-function driving safety system. One-S is built in to one full-screen, 9.35-in. touchscreen rearview mirror. Upgrade passenger cars or trucks with new technology to improve safety on the road. Basic function includes driving recorder. Additional parts install extra eight-function display on the mirror, FCW, BSD, TPMS, air quality, PTS and SBR.

Super Mini Booster.com
G7

+64274334756
www.superminibooster.com
PN: G7

Super mini booster G7 acid battery (DC12V) 20AH high capacity; 100% memory-free charges from 12V AC; 100% recyclable non-lithium battery. Display voltage, two LED lights, two USBs, output (12V DC) 1,800 amps, 12V output. Made in Taiwan.

Tomar Electronics
Revolution-Series Scene Light

800-338-3133
www.tomar.com
PN: R37L-13

Chaotic scenes put those around the scene at great risk. Tomar designed the Revolution Illumination series to clear the chaos and remove the risk. Tomar’s patented technology, combined with the latest LED technology available, creates one of the most rugged and reliable surface-mounted scene lights in the industry. Scene safe, by design.

Tomar Electronics
SA441 Magforce Mechanical Siren

800-338-3133
www.tomar.com
PN: SA-441-17F

The SA-441M MagForce Mechanical Siren takes warning sound performance to the next level by combining a classic mechanical one and a Carson stutter air horn with the power of an independent two-channel, 200-watt amplifier. The dual-tone feature creates alternating sweeps of sound, giving the perception of two sirens operating at the same time.

Vais Technology
Smart Entry Exit Recognition (SEER)

720-733-2348
www.vaistech.com
PN: SER-TY51

Smart Entry Exit Recognition is a patent-pending auto-integration device for automated door locking at driver’s departure and unlocking when driver is approaching as well as hands-free liftgate opening/closing. Safe illuminated entry and four inputs/outputs that are fully customizable to trigger other electronic vehicle accessories based on driver proximity.

XS Power Batteries
Lithium Racing 16-Volt Battery

865-688-5953
www.4xspower.com
PN: Li-S1600

XS Power has cut the weight on performance batteries. The all-new Li-S1600 provides 1,620 cranking amps, 70.2-amp hours and 2,160 max amps in a package weighing just 11.6 lbs. Using an industry-standard group 34-size housing, the Li-S1600 is also a direct replacement for many sanctioning-body-battery hold-downs.

Toppking Electronics Ltd.
In-Driving Front Detection System With GPS Activation

416-750-1221
www.blindspotsolution.com
PN: FS04

In-driving front detection system with GPS suits all types of cars with no need of CAN Bus data. When driving speed reaches a preset standard, the system is activated automatically to alert the driver to the front distance. It assists the driver to keep the proper range away from front objects.

Vais Technology
SiriusXM Factory Radio Integration

720-733-2348
www.vaistech.com
PN: GSR-UV01

SiriusXM add-on module for factory OEM radios with no dash clutter. This kit integrates SiriusXM into the factory head unit, allowing the user to control channels, categories and presets using factory radio and steering wheel controls. Software flash to specific vehicle applications, including Chevrolet, Ford, Toyota, Honda, Hyundai, Kia, Mazda and more.

XS Power Batteries
SuperBank Combo Kit

865-688-5953
www.4xspower.com
PN: SB150-925L

A direct-fit battery replacement for many popular powersports and motorcycle models. Using ultra-capacitor technology, the XS Power SuperBank can be recharged from 0 to 16.2 volts and 3,000 max amps in as quickly as 24 seconds with the available XS Power PowerBank, all in a package weighing less than 5 lbs. at a cost of $199.

Ventra Technology
VDR-220 Weatherproof Two-Camera Dash Cam System

888-418-3833
www.ventrainc.com
PN: VDR-220

Ventra VDR-220 weatherproof two-camera dash cam is the optimal rugged system for enhanced security. Ideal for any type of vehicle or motorcycle. Each weatherproof camera can be mounted anywhere in the interior or exterior of the vehicle. VDR connects to an app via Wi-Fi for local viewing, or subscribe to the optional Ventra Cloud Remote Live View.

XS Power Batteries
SuperBank Combo Kit

865-688-5953
www.4xspower.com
PN: SB500-51

A direct-fit battery replacement for many popular powersports and motorcycle models. Using ultra-capacitor technology, the XS Power SuperBank can be recharged from 0 to 16.2 volts and 10,000 max amps in as quickly as 24 seconds with the available XS Power PowerBank, all in a package weighing less than 9 lbs. at a cost of $517.49.

Vais Technology
Motorcycle and Powersports SiriusXM Integration

720-733-2348
www.vaistech.com
PN: GSR-HM51

A SiriusXM add-on module for select motorcycles and powersports vehicles. The kit allows users to control SiriusXM channels, categories and presets using the factory OEM radio and controls. The product is encased in a weather-resistant enclosure and installs out of sight with a mounting bracket. Compatible with select Harley-Davidson and Polaris models.