Mon, 06/01/2015 - 08:17
SEMA News—June 2015

HOT-ROD PRODUCTS

It’s All About Performance

From the very first SEMA Show in 1967, hot rodding has remained a highly influential niche within the specialty-equipment marketplace. That heritage was again on display at the recent SEMA Show’s Hot Rod Alley, where attendees were able to examine first hand the amazing parts and craftsmanship that go into custom-built rods. These are vehicles that can trace their lineage from post-WWII dry-lake racing, through the street scenes of the ’50s and the ’70s musclecar era, to the restomod movement of today.

Accordingly, the New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry. The following pages offer a look at these hot-rod products, which continue to breathe new life and performance into a legacy market.

View more than 150 Hot Rod Products debuted at the 2014 SEMA Show (PDF).

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryMcLeod Racing LLC
LS Mag Force Clutch Kit With Adjustable Stands
714-630-2764
www.mcleodracing.com

The McLeod Mag Force clutch kit with the adjustable stands provides the racer with the ability to adjust the clutch apply without removing the clutch from the car in order to remove or add shims. This saves a considerable amount of time and wrenching. Adjustable stands are a new feature to the ever-popular Mag Force Clutch Kit.

 

McLeod Racing LLC
LS Nodular Iron Flywheel
714-630-2764

www.mcleodracing.com

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryMcLeod’s Nodular Iron Flywheels are a high-quality yet low-cost alternative when replacing a flywheel. Being Nodular Iron, these flywheels are stronger than the OEM units and can handle higher-horsepower engines.

McLeod Racing LLC
Chevelle Hydraulic Conversion Kit
714-630-2764
www.mcleodracing.com
PN: 1434004

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryNow convert your Chevelle to hydraulic clutch actuation without all the hassles. Our kits are perfect for builds where the factory linkage may cause clearances issues.

 

Marquez Design Inc.
’67–’72 C-10/K5/Suburban Full Wrap Door Panel
916-373-9783
www.marquezdesign.com

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryMarquez Design introduces another innovative product for Chevrolet/GMC trucks and related models. Full wrap, top to bottom door panel. The new door panel can run manual-crank windows or upgrade to power. Factory felts and door handles can be used. It is a hand-laid fiberglass part that can be upholstered or painted.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryKeg Media Digital Garage
Concept Rendering
479-452-2626

www.kegmedia.com
PN: digitalgarage

Digital renderings give users and/or clients a great visual of the end product. Keg Media has specialized in high-impact, realistic digital renderings since 2002. Let them help create a dream build. Order a digital rendering for the next project.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryAll Sales
Mfg. (AMI)
AMI Billet for Chevy Camaro
800-891-3592

www.allsalesmfg.com
PN: 3810

AMI introduces items from its billet styling line for the late-model Chevy Camaro. These retro hood vents, side grilles and pistol-grip shifters are made from 6061-T6 aluminum in the U.S.A. Easy to install, they come in chrome, polished and black.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryAll Sales Mfg. (AMI)
AMI Billet Interior for Dodge Challenger
800-891-3592
www.allsalesmfg.com
PN: 4803K

AMI introduces several new items to both its Billet Styling and V-Tech Styling lines for the ’08–’15 Dodge Challenger. Made in the U.S.A., these items are easy to install and dramatically change the Challenger inside and out.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryBob Drake Reproductions Inc.
’36 Ford Coupe and Roadster Steel Rear Fenders
800-221-3673
www.bobdrake.com
PN: 68-16160/1

With all the same bracing, mounting holes and beautiful curves of the Ford originals, these heavy steel fenders will transform any ’36 coupe or roadster into a classic beauty.

Classic Instruments Inc.
Signal Interface
800-575-0461

www.classicinstruments.com
PN: SN74Z

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryThe SN74Z speed-signal Interface is designed to accept a variety of signals and convert them to work with most aftermarket speedometers and tachometers. Setup is easy with the onboard LED screen, pushbutton and several calibration options for speedometer or tachometer operation.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryQA1
Hollywood Hot Rods Series Rear Threaded Body Shocks
952-985-5675

www.qa1.net
PN: HH Series

Working with the legendary Troy Ladd of Hollywood Hot Rods, QA1 designed an exclusive line of shocks for the hot-rod market that combines traditional-looking hot-rod shocks with modern-day performance adjustability. Made in QA1’s facility at Lakeville, Minnesota, the threaded body shocks offer ride-height adjustability for the rear of the car.

Classic Instruments Inc.
’63–’67 Corvette Package
800-575-0461
www.classicinstruments.com
PN: CO63AT

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryUpgrade the interior of a ’63–’67 ’Vette with Classic Instruments’ new instrument package. The package fits into the stock dash bezel and is available in 16 different series. The electronic gauges are perfect for modern drivetrain swaps, and all sending units are included for an easy installation.

 

Tuff Stuff Performance
Accessories Ltd.
Early-Style Saginaw
New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryPower Steering Pumps
216-961-1800
www.tuffstuffperformance.com
PN: 6196A

Direct-fit pumps cover early GM musclecars and hot-rod applications. All-new components include reservoir, pump assembly and cap with dipstick. Chrome-plated or black-powdercoated finishes.

Mattson’s Custom Radiator
’55–’57 Chevy Truck Radiator/
Support Package
909-435-6477
www.mattsonscustomradiator.com
PN: 55-57 Chevy Truck with Support

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryA ’55–’57 Chevy pickup aluminum-core support/radiator/electric fan/shroud, relay package—made to cool any horsepower. Stock mount yet designed for extra clearance from the support to the motor. Comes with A/C condenser and trans cooler optional. Made for LS, big-/small-block, polished or unpolished.

 

Cornhusker Sign/OldNeons.Com
Vintage Speed Shop Tachometer Neon Clock Sign
402-332-5050
www.oldneons.com
PN: 72SS-BKW-TACH

Cornhusker Sign Speed Shop neon clock sign. All-metal cabinet with beautiful powdercoated finish; electric clock. Made in the U.S.A.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry

VDO Instrumentation & Accessories
PRT Tachometer
610-739-7973
www.vdo-gauegs.com
PN: A2C59517123

VDO PRT performance tachometers available in black and white; 0–10,000 rpm.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry
 

Powermaster Performance
Powergen
A Model
630-957-4019
www.powermasterperformance.com
PN: 82006

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryThe exact Ford A Model generator look with major engineering changes inside to give users modern alternator performance. Fits existing ’29–’31 brackets. Half the weight; billet aluminum. Huge amp increase compared to original. One-wire hookup. Available in 12V (90A+) and 6V (60A+). Durable black-powdercoat finish. Made in the U.S.A.

Flaming River Industries Inc.
Streamliner Design ’79–’93 Power Rack and Pinion
440-826-4488
www.flamingriver.com
PN: FR40002

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryDirect bolt-in replacement power rack and pinion for ’79–’93 Mustang and street-
rod applications.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryVintage Air Inc.
E-Z Clip Refrigerant Hose Kit
800-862-6658
www.vintageair.com
PN: 547002

The E-Z Clip refrigerant hose system is now available as a universal kit. The E-Z Clip refrigerant hose is easy to assemble. The entire process—fabricating, routing and crimping—can be done in the user’s own garage. The unique, smaller-diameter hose allows for tighter-radius bends, which make for a much cleaner installation.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryVDO Instrumentation
& Accessories
356 Gauges
610-366-8489

www.vdo-gauges.com
PN: A2C59519846-S

VDO 356 gauges with 4-in. electronic tachometer and speedometer and two-in-one temperature and fuel gauges with warning lights.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryVintage Air Inc.
Proline Slyder Series Louvers
800-862-6658
www.vintageair.com
PN: proline series upgrade louvers

Vintage Air’s billet-aluminum Slyder louvers combine striking new designs with excellent airflow and a unique push-to-open/pull-to-close operation. Louvers also feature the ability to rotate for adjustable airflow direction. Available in both clear-coat machined and black-anodized finishes. They offer the perfect complement to any custom interior.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryCoker Tire
American Classic 7.50R14
Blackwall Bias-Look Radial
800-251-6336
www.cokertire.com
PN: 700310

Coker Tire expands its American Classic bias-look radial tire line by adding blackwall tires. The 7.50R14 sizing fits many ’50s classic cars.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryNuRodder Series Smoothie Wheel
800-959-2100
www.wheelvintiques.com
PN: 02-7712514

The NuRodder Smoothie wheel is designed for modern vehicles. NuRodder wheels feature appropriate sizing and offset to fit modern cars, including front-wheel-drive applications.

United Pacific
Industries Inc.
Motorcycle License-Plate Frame With LED Light
866-327-5288
www.uapac.com
New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryPN: 50145

Chrome motorcycle license-plate frame with five-LED auxiliary brake light and 11-LED license-plate light. All-metal quality die-cast chrome-plated construction.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryMB Marketing & Manufacturing
’85–’87 Buick Grand National Power Master Brake Unit
800-231-4125
www.mbmbrakeboosters.com
PN: PM1

MBM-exclusive Powermaster unit for ’85–’87 GM G- and B-body vehicles. Electronically supplies braking power, unlike vacuum or hydraulic systems. Uses DOT 3.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryViking Performance Inc.
High Force Crusader Shocks
952-469-4130
www.vi-king.com
PN: Various

These patent-pending double adjustable
shocks provide progressive high-force rebound valving and digressive compression valving and are ideal for drag racing, autocross and road racing.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryididit Inc.
’65 Ford Falcon Tilt Steering Column
517-424-0577
www.ididitinc.com
PN: 1170906051

ididit’s new ’65 Ford Falcon tilt steering
column features eight-position tilt, a Ford-splined top shaft and Ford wiring. A new model-specific floor mount, gearbox cover
and Ford-style knobs and levers are included.

Unisteer Performance
Ford Bronco Rack-and-Pinion
330-425-9080
www.unisteer.com
PN: 8012440-01

Complete bolt-in rack and pinion assembly for ’66–’77 Ford Broncos. Easy installation.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry

 

Eddie Motorsports
Serpentine Pulley System for 383-426-440 MOPAR Engines
888-813-1293
www.eddiemotorsports.com
PN: MS107-67P

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryOne part number gives users a complete kit with everything needed to accessorize an engine with American-made billet-aluminum and new, name-brand components. The kit offers a simple, hassle-free installation, a sleek, compact design and a brilliant show-quality appearance. Offered in a brightly polished finish or in a variety of custom colors.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryDakota Digital
Digital Plug-In Instrumentation for ’14–Up Harley Touring Models
800-593-4160
www.dakotadigital.com
PN: MCL-3014

Direct-fit, direct plug-in digital instruments for ’14–up Harley-Davidson Touring models, including the ’15 Road Glide. Using the stock harnesses, stock chrome bezels and supplied oil-temp sensor, installation couldn’t be easier. Add features such as oil temperature and gear position without losing factory readings. Available in red or blue.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryNotcHead
NotcHead Line Clamps
360-243-3492

www.notchead.com
PN: DSRCLP187-6

Upgrade from regular clamps to NotcHead line clamps; an easy way to secure lines and eliminate the need for Z-bends to adjust for fittings. Lines easily snap in for quick installation and mock-ups. Available for hard, braided, AC and DOT air lines as well as battery cables and heater hoses. Sizes range from 3/16-in. brake lines to 3/4-in. heater hose; six-pack.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryRocket Racing Wheels
Rocket Fire
888-307-7525
www.rocketracingwheels.com
PN: multiple item #s

The Rocket Fire recreates the styling of the 6 pin-drive wheels used on the Indy Roadster wheels of the ’50s and ’60s. Rocket’s lug cover emulates the original pressure plate and provides the safety of a five-lug, bolt-on wheel. Available in machined and as-cast finishes in 16x5 and 18x6 for traditional hot rods.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industrySteele Rubber Products
Chevrolet Vega Quarter Window Seals
800-544-8665
www.steelerubber.com
PN: 70-3514-77

Quarter window seal for ’71–’77 Chevy Vega. Faithful copy of original and tested on an original car. Proper cross-section with molded corners. Excellent fit. Made of high-quality, long-lasting rubber compounds. Made in the U.S.A.

View more than 150 Hot Rod Products debuted at the 2014 SEMA Show (PDF).

Mon, 06/01/2015 - 08:17
SEMA News—June 2015

HOT-ROD PRODUCTS

It’s All About Performance

From the very first SEMA Show in 1967, hot rodding has remained a highly influential niche within the specialty-equipment marketplace. That heritage was again on display at the recent SEMA Show’s Hot Rod Alley, where attendees were able to examine first hand the amazing parts and craftsmanship that go into custom-built rods. These are vehicles that can trace their lineage from post-WWII dry-lake racing, through the street scenes of the ’50s and the ’70s musclecar era, to the restomod movement of today.

Accordingly, the New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry. The following pages offer a look at these hot-rod products, which continue to breathe new life and performance into a legacy market.

View more than 150 Hot Rod Products debuted at the 2014 SEMA Show (PDF).

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryMcLeod Racing LLC
LS Mag Force Clutch Kit With Adjustable Stands
714-630-2764
www.mcleodracing.com

The McLeod Mag Force clutch kit with the adjustable stands provides the racer with the ability to adjust the clutch apply without removing the clutch from the car in order to remove or add shims. This saves a considerable amount of time and wrenching. Adjustable stands are a new feature to the ever-popular Mag Force Clutch Kit.

 

McLeod Racing LLC
LS Nodular Iron Flywheel
714-630-2764

www.mcleodracing.com

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryMcLeod’s Nodular Iron Flywheels are a high-quality yet low-cost alternative when replacing a flywheel. Being Nodular Iron, these flywheels are stronger than the OEM units and can handle higher-horsepower engines.

McLeod Racing LLC
Chevelle Hydraulic Conversion Kit
714-630-2764
www.mcleodracing.com
PN: 1434004

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryNow convert your Chevelle to hydraulic clutch actuation without all the hassles. Our kits are perfect for builds where the factory linkage may cause clearances issues.

 

Marquez Design Inc.
’67–’72 C-10/K5/Suburban Full Wrap Door Panel
916-373-9783
www.marquezdesign.com

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryMarquez Design introduces another innovative product for Chevrolet/GMC trucks and related models. Full wrap, top to bottom door panel. The new door panel can run manual-crank windows or upgrade to power. Factory felts and door handles can be used. It is a hand-laid fiberglass part that can be upholstered or painted.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryKeg Media Digital Garage
Concept Rendering
479-452-2626

www.kegmedia.com
PN: digitalgarage

Digital renderings give users and/or clients a great visual of the end product. Keg Media has specialized in high-impact, realistic digital renderings since 2002. Let them help create a dream build. Order a digital rendering for the next project.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryAll Sales
Mfg. (AMI)
AMI Billet for Chevy Camaro
800-891-3592

www.allsalesmfg.com
PN: 3810

AMI introduces items from its billet styling line for the late-model Chevy Camaro. These retro hood vents, side grilles and pistol-grip shifters are made from 6061-T6 aluminum in the U.S.A. Easy to install, they come in chrome, polished and black.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryAll Sales Mfg. (AMI)
AMI Billet Interior for Dodge Challenger
800-891-3592
www.allsalesmfg.com
PN: 4803K

AMI introduces several new items to both its Billet Styling and V-Tech Styling lines for the ’08–’15 Dodge Challenger. Made in the U.S.A., these items are easy to install and dramatically change the Challenger inside and out.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryBob Drake Reproductions Inc.
’36 Ford Coupe and Roadster Steel Rear Fenders
800-221-3673
www.bobdrake.com
PN: 68-16160/1

With all the same bracing, mounting holes and beautiful curves of the Ford originals, these heavy steel fenders will transform any ’36 coupe or roadster into a classic beauty.

Classic Instruments Inc.
Signal Interface
800-575-0461

www.classicinstruments.com
PN: SN74Z

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryThe SN74Z speed-signal Interface is designed to accept a variety of signals and convert them to work with most aftermarket speedometers and tachometers. Setup is easy with the onboard LED screen, pushbutton and several calibration options for speedometer or tachometer operation.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryQA1
Hollywood Hot Rods Series Rear Threaded Body Shocks
952-985-5675

www.qa1.net
PN: HH Series

Working with the legendary Troy Ladd of Hollywood Hot Rods, QA1 designed an exclusive line of shocks for the hot-rod market that combines traditional-looking hot-rod shocks with modern-day performance adjustability. Made in QA1’s facility at Lakeville, Minnesota, the threaded body shocks offer ride-height adjustability for the rear of the car.

Classic Instruments Inc.
’63–’67 Corvette Package
800-575-0461
www.classicinstruments.com
PN: CO63AT

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryUpgrade the interior of a ’63–’67 ’Vette with Classic Instruments’ new instrument package. The package fits into the stock dash bezel and is available in 16 different series. The electronic gauges are perfect for modern drivetrain swaps, and all sending units are included for an easy installation.

 

Tuff Stuff Performance
Accessories Ltd.
Early-Style Saginaw
New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryPower Steering Pumps
216-961-1800
www.tuffstuffperformance.com
PN: 6196A

Direct-fit pumps cover early GM musclecars and hot-rod applications. All-new components include reservoir, pump assembly and cap with dipstick. Chrome-plated or black-powdercoated finishes.

Mattson’s Custom Radiator
’55–’57 Chevy Truck Radiator/
Support Package
909-435-6477
www.mattsonscustomradiator.com
PN: 55-57 Chevy Truck with Support

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryA ’55–’57 Chevy pickup aluminum-core support/radiator/electric fan/shroud, relay package—made to cool any horsepower. Stock mount yet designed for extra clearance from the support to the motor. Comes with A/C condenser and trans cooler optional. Made for LS, big-/small-block, polished or unpolished.

 

Cornhusker Sign/OldNeons.Com
Vintage Speed Shop Tachometer Neon Clock Sign
402-332-5050
www.oldneons.com
PN: 72SS-BKW-TACH

Cornhusker Sign Speed Shop neon clock sign. All-metal cabinet with beautiful powdercoated finish; electric clock. Made in the U.S.A.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry

VDO Instrumentation & Accessories
PRT Tachometer
610-739-7973
www.vdo-gauegs.com
PN: A2C59517123

VDO PRT performance tachometers available in black and white; 0–10,000 rpm.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry
 

Powermaster Performance
Powergen
A Model
630-957-4019
www.powermasterperformance.com
PN: 82006

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryThe exact Ford A Model generator look with major engineering changes inside to give users modern alternator performance. Fits existing ’29–’31 brackets. Half the weight; billet aluminum. Huge amp increase compared to original. One-wire hookup. Available in 12V (90A+) and 6V (60A+). Durable black-powdercoat finish. Made in the U.S.A.

Flaming River Industries Inc.
Streamliner Design ’79–’93 Power Rack and Pinion
440-826-4488
www.flamingriver.com
PN: FR40002

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryDirect bolt-in replacement power rack and pinion for ’79–’93 Mustang and street-
rod applications.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryVintage Air Inc.
E-Z Clip Refrigerant Hose Kit
800-862-6658
www.vintageair.com
PN: 547002

The E-Z Clip refrigerant hose system is now available as a universal kit. The E-Z Clip refrigerant hose is easy to assemble. The entire process—fabricating, routing and crimping—can be done in the user’s own garage. The unique, smaller-diameter hose allows for tighter-radius bends, which make for a much cleaner installation.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryVDO Instrumentation
& Accessories
356 Gauges
610-366-8489

www.vdo-gauges.com
PN: A2C59519846-S

VDO 356 gauges with 4-in. electronic tachometer and speedometer and two-in-one temperature and fuel gauges with warning lights.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryVintage Air Inc.
Proline Slyder Series Louvers
800-862-6658
www.vintageair.com
PN: proline series upgrade louvers

Vintage Air’s billet-aluminum Slyder louvers combine striking new designs with excellent airflow and a unique push-to-open/pull-to-close operation. Louvers also feature the ability to rotate for adjustable airflow direction. Available in both clear-coat machined and black-anodized finishes. They offer the perfect complement to any custom interior.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryCoker Tire
American Classic 7.50R14
Blackwall Bias-Look Radial
800-251-6336
www.cokertire.com
PN: 700310

Coker Tire expands its American Classic bias-look radial tire line by adding blackwall tires. The 7.50R14 sizing fits many ’50s classic cars.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryNuRodder Series Smoothie Wheel
800-959-2100
www.wheelvintiques.com
PN: 02-7712514

The NuRodder Smoothie wheel is designed for modern vehicles. NuRodder wheels feature appropriate sizing and offset to fit modern cars, including front-wheel-drive applications.

United Pacific
Industries Inc.
Motorcycle License-Plate Frame With LED Light
866-327-5288
www.uapac.com
New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryPN: 50145

Chrome motorcycle license-plate frame with five-LED auxiliary brake light and 11-LED license-plate light. All-metal quality die-cast chrome-plated construction.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryMB Marketing & Manufacturing
’85–’87 Buick Grand National Power Master Brake Unit
800-231-4125
www.mbmbrakeboosters.com
PN: PM1

MBM-exclusive Powermaster unit for ’85–’87 GM G- and B-body vehicles. Electronically supplies braking power, unlike vacuum or hydraulic systems. Uses DOT 3.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryViking Performance Inc.
High Force Crusader Shocks
952-469-4130
www.vi-king.com
PN: Various

These patent-pending double adjustable
shocks provide progressive high-force rebound valving and digressive compression valving and are ideal for drag racing, autocross and road racing.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryididit Inc.
’65 Ford Falcon Tilt Steering Column
517-424-0577
www.ididitinc.com
PN: 1170906051

ididit’s new ’65 Ford Falcon tilt steering
column features eight-position tilt, a Ford-splined top shaft and Ford wiring. A new model-specific floor mount, gearbox cover
and Ford-style knobs and levers are included.

Unisteer Performance
Ford Bronco Rack-and-Pinion
330-425-9080
www.unisteer.com
PN: 8012440-01

Complete bolt-in rack and pinion assembly for ’66–’77 Ford Broncos. Easy installation.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry

 

Eddie Motorsports
Serpentine Pulley System for 383-426-440 MOPAR Engines
888-813-1293
www.eddiemotorsports.com
PN: MS107-67P

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryOne part number gives users a complete kit with everything needed to accessorize an engine with American-made billet-aluminum and new, name-brand components. The kit offers a simple, hassle-free installation, a sleek, compact design and a brilliant show-quality appearance. Offered in a brightly polished finish or in a variety of custom colors.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryDakota Digital
Digital Plug-In Instrumentation for ’14–Up Harley Touring Models
800-593-4160
www.dakotadigital.com
PN: MCL-3014

Direct-fit, direct plug-in digital instruments for ’14–up Harley-Davidson Touring models, including the ’15 Road Glide. Using the stock harnesses, stock chrome bezels and supplied oil-temp sensor, installation couldn’t be easier. Add features such as oil temperature and gear position without losing factory readings. Available in red or blue.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryNotcHead
NotcHead Line Clamps
360-243-3492

www.notchead.com
PN: DSRCLP187-6

Upgrade from regular clamps to NotcHead line clamps; an easy way to secure lines and eliminate the need for Z-bends to adjust for fittings. Lines easily snap in for quick installation and mock-ups. Available for hard, braided, AC and DOT air lines as well as battery cables and heater hoses. Sizes range from 3/16-in. brake lines to 3/4-in. heater hose; six-pack.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industryRocket Racing Wheels
Rocket Fire
888-307-7525
www.rocketracingwheels.com
PN: multiple item #s

The Rocket Fire recreates the styling of the 6 pin-drive wheels used on the Indy Roadster wheels of the ’50s and ’60s. Rocket’s lug cover emulates the original pressure plate and provides the safety of a five-lug, bolt-on wheel. Available in machined and as-cast finishes in 16x5 and 18x6 for traditional hot rods.

 

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industrySteele Rubber Products
Chevrolet Vega Quarter Window Seals
800-544-8665
www.steelerubber.com
PN: 70-3514-77

Quarter window seal for ’71–’77 Chevy Vega. Faithful copy of original and tested on an original car. Proper cross-section with molded corners. Excellent fit. Made of high-quality, long-lasting rubber compounds. Made in the U.S.A.

View more than 150 Hot Rod Products debuted at the 2014 SEMA Show (PDF).

Thu, 05/28/2015 - 14:56
By SEMA Editors

wood
Rutledge Wood will co-host the History Channel's “Lost in Transmission.”
Do you have a rare vintage vehicle in need of restoration? “Lost in Transmission,” a new program airing on the History Channel and hosted by “Top Gear” co-host Rutledge Wood and fellow car fanatic George Flanigen, would like to hear from you. Producers are seeking classic cars to restore and return to the road.

Those interested should apply directly to the show's website.

For more information on “Lost in Transmission” or to view clips of the show, visit the History Channel's website.
Thu, 05/28/2015 - 14:28

The next big fad is GMC superchargers,” wrote LeRoi “Tex” Smith in the June 1964 issue of Rod & Custom magazine.

The title was well earned. Beatty was one of hot rodding’s pioneers—a longtime dry-lakes and Bonneville racer who “has been working hard with the GMC blower since 1947,” said Tex. His blown motors—first for flathead Fords and later for Oldsmobiles—were potent and led to opening his own business, Tom Beatty Automotive Engineering, which specialized in supercharger components.

Thu, 05/28/2015 - 14:28

The next big fad is GMC superchargers,” wrote LeRoi “Tex” Smith in the June 1964 issue of Rod & Custom magazine.

The title was well earned. Beatty was one of hot rodding’s pioneers—a longtime dry-lakes and Bonneville racer who “has been working hard with the GMC blower since 1947,” said Tex. His blown motors—first for flathead Fords and later for Oldsmobiles—were potent and led to opening his own business, Tom Beatty Automotive Engineering, which specialized in supercharger components.

Thu, 05/28/2015 - 14:28

The next big fad is GMC superchargers,” wrote LeRoi “Tex” Smith in the June 1964 issue of Rod & Custom magazine.

The title was well earned. Beatty was one of hot rodding’s pioneers—a longtime dry-lakes and Bonneville racer who “has been working hard with the GMC blower since 1947,” said Tex. His blown motors—first for flathead Fords and later for Oldsmobiles—were potent and led to opening his own business, Tom Beatty Automotive Engineering, which specialized in supercharger components.

Thu, 05/28/2015 - 14:05

By Becca Butler

As 2015 SEMA Show exhibitors plan and prepare for the upcoming Show, taking place November 3–6, in Las Vegas, designated account reps are available to help exhibitors navigate the SEMA Show process. Each exhibitor has one account rep dedicated to helping companies with their SEMA Show needs.

Alan Josse is a SEMA Show representative assigned to assist exhibitors in the Trucks, SUVs & Off-Road section, as well as Powersports & Utility Vehicles and Restoration Marketplace.

Show Section: Trucks, SUVs & Off-Road; Powersports & Utility Vehicles; and Restoration Marketplace

Alan Josse
Alan Josse
 
  
Account Rep: Alan Josse
Trucks, SUVs, Offroad
Powersports and Utility
Restoration
   

Years in the industry: 20

Year of first SEMA Show: 1994

Favorite event at the Show: SEMA Cruise

Contact: alanj@sema.org or 909-978-6666

Advice for exhibitors: Pre-market your presence and location at the SEMA Show to maximize your ROI. Update your website, e-mail your customer list, advertise in industry publications and post your pre-Show activities on social media because everything you do exponentially increases your chances for success at the Show.

Most common mistake: Checking out. Not literally, but figuratively. At some point during the week, everyone feels the fatigue of staying mentally focused and being on their feet for so long. Try not to sink back into your booth, where unintentionally, you seem unapproachable.

Advice for the 2015 SEMA Show: Major components of the SEMA Show can change locations in the convention center from year to year. Familiarize yourself with the online facility layout prior to arriving at the Show.

About SEMA’s Account Representatives

As part of SEMA’s initiative to enhance customer service and raise awareness of member benefits, each exhibiting company has a designated account representative. Assigned based on business categories, these in-house reps are available to assist with things such as booth space, sponsorships, magazine ads, Show registration, as well as non-Show programs, such as Measuring Sessions, Tech Transfer, research, education and more. Your rep will bring you the expertise and insight needed to accomplish your goals and receive the greatest return on your SEMA Show investment. Connect with your account rep as soon as possible so they can assist in creating the best SEMA Show strategy for your business.

Don’t know who your account rep is? Find your Show section below, and get to know them! For questions, e-mail sales@sema.org or call 909-396-0289.
 Racing & Performance
  

Show Section: Racing & Performance

Jeff Swoboda
Jeff Swoboda


  
Account Rep: Jeff Swoboda

Years in the industry: 15

Year of first SEMA Show: 2003—I remember thinking how fantastic it was to see the sheer scale and breadth of products all in one place!

Contact: jeffs@performaneracing.com or 949-373-9212

Advice for exhibitors: Put as much emphasis on pre-Show marketing as possible. On-site, you are competing with more than 2,000 companies for the attention of buyers on the floor. It’s important to set a clear plan going into the Show regarding who you want to reach while you’re there and how you can communicate with them before they arrive.

Biggest misconception: Securing and setting up a booth guarantees success. There are more than one-dozen factors that go into your success at the Show, including your pre-Show marketing, budget control, booth staff, follow-up system, products and more.

One thing for exhibitors to know: Exhibiting at the SEMA Show is incredibly valuable in relation to what it would take to reach that many buyers through other means. Exhibiting at the Show is expensive and is a lot of work, but compared to shows in other industries, what SEMA provides in terms of value per dollar is second to none.

Advice for the 2015 SEMA Show: Plan as far ahead as possible, while still building flexibility into your plan.

Reed Morales
Reed Morales
 
  
 Racing & Performance
  
Account Rep: Reed Morales

Years in the industry: 15

Year of first SEMA Show: 2002—I thought I could do the Show in two days, but ended up staying the whole week and had to go buy clothes for the final days.

Contact: reedm@performanceracing.com or 949-373-9210

Advice for exhibitors: Don’t keep your participation in the Show a secret. Reach out to your current and prospective customers to let them know you will be exhibiting at the SEMA Show, and invite them to see your latest product offerings. You have to make some noise before the Show; there’s more than 2,000 exhibitors competing for your customers’ attention.

Biggest misconception: It’s not worth the cost. Imagine how much it would cost to personally visit all of the people that you connect with at the SEMA Show.

Favorite thing about the SEMA Show: Seeing exhibitors conducting business and being successful.

Andrea Brake
Andrea Brake
 
  
 Racing & Performance
  
Account Rep: Andrea Brake

Years in the industry: 4

Year of first SEMA Show: 2011—I couldn’t believe how huge it was!

Contact: andreab@performanceracing.com or 949-373-9222.

Most common mistake:
Exhibitors who do not market or promote their booth in any way. Leads will not just fall into your lap.

One thing for exhibitors to know: If you want to exhibit at the SEMA Show and you don’t get your “ideal” booth space, it’s still important for you to be there. There are things you can do to draw exposure to your booth, such as sponsorships or getting a remote booth outside. The SEMA Show is the best place for exhibitors to come and do business with serious buyers in the industry.

Biggest misconception: You will get lost in the shuffle because it’s so big. Exhibitors can avoid that by taking advantage of the opportunities to draw extra attention to their brand.

Francisque Savinien
Francisque Savinien
 
  
 Racing & Performance
  
Account Rep: Francisque Savinien

Years in the industry: 20

Year of first SEMA Show: 2000

Contact: FrancisqueS@performanceracing.com or 949-373-9247

Biggest opportunity for exhibitors: The SEMA Show is a concentration of opportunities. The halls are filled with tens of thousands of industry professionals with business needs. Some people are there to buy, some are there to sell and all are there to network.

Opportunities are everywhere, and you’ll notice that conversations continue beyond the Show floor. Be present and make every effort to engage with attendees.

Most common mistake: Sitting in the back of your booth. Try to engage with buyers and other exhibitors. Business happens everywhere.

One thing for exhibitors to know:
The SEMA Show only happens once per year, which means you’ve got to be prepared. The next Show is in 12 months, so take full advantage of all opportunities while you are there.

Judy Kean
Judy Kean
 
  
 Racing & Performance
  
Account Rep: Judy Kean

Years in the industry: 17

Year of first SEMA Show: 1999

Contact: judyk@performaneracing.com or 949-373-9214

Advice for Exhibitors: Don’t expect potential buyers to just walk by your booth. You need to have a plan to target potential buyers through pre-Show marketing. Know who you’re going after and how you’re going to get their attention.

How exhibitors can be successful: SEMA offers a number of opportunities to help exhibitors get their company message out to the industry. Take advantage of all that SEMA has to offer!

Most Common mistake: Not marketing new products and product lines prior to the Show.

Eric Jurado
Eric Jurado
 
  
 Racing & Performance
  
Account Rep: Eric Jurado

Years in the industry: 12

Year of first SEMA Show: 2005

Contact: ericj@performanceracing.com or 949-373-9220

Biggest opportunity the SEMA Show provides: Exhibitors can develop new leads, service existing customers, develop brand recognition and gain valuable market share.
 
One thing for exhibitors to know: SEMA remains a uniquely powerful link between racing and performance product manufacturers and the volume of buyers in this business. Make sure you follow up with your leads after the Show. I’ve heard countless times that attendees are still waiting for exhibitors to contact them!
 
Most common mistake: Not pre-marketing your presence at the Show. Most buyers already have a plan mapped out of who they will be visiting at the Show, and most of them base that off of the marketing materials they’ve received.

Show Section: Restyling & Car Care Accessories; Collision Repair & Refinish; Hot Rod Alley

Monica Terlouw
Monica Terlouw
 
  
Account Rep: Monica Terlouw
Trucks, SUVs, Offroad
Powersports and Utility
Restoration
   

Years in the industry: More than 20

Year of first SEMA Show: 1986—I remember thinking I will never bring a suitcase of “cute high-heel” shoes again!

Contact: monicat@sema.org or 909-978-6695

Biggest Opportunity: The free promotions available to exhibitors. I have three freebies that are a must. First is the free product submission in the New/Featured Products Showcase. Second is to post a press release on the SEMA Show Online Media Center. Third is for exhibitors to submit their Show specials and incentives to SEMA for free promotion.

Advice for exhibitors: Take advantage of the exhibitor education available to help you be profitable and successful at the Show. Videos are recorded at the yearly Exhibitor Summit that are available online at www.SEMAShow.com. Become familiar with the Exhibitor Services Manual—there is priceless information in there, including a printable “Budget” and “Deadline” checklist.

Biggest misconception: That you need a large booth to be successful. By being strategic and taking advantage of all the resources and savings the Show offers. A 10x10 can have as much success as a larger booth.

Advice for the 2015 SEMA Show: SEMA Ignited will be an amazing experience in 2015 and should not be missed.

 Mobile Electronics
 Wheels & Accessories
 OEM

Show Sections: OEM, Wheels & Accessories; Mobile Electronics & Technology

Warren Kosikov
Warren Kosikov
 
  
Account Rep: Warren Kosikov

Years in the industry: 20

Year of first SEMA Show: 1996—I remember being overwhelmed by the “acreage” of the Show. I had never been to a trade show as large as the SEMA Show.

Contact: warrenk@sema.org or 909-978-6665

Biggest opportunity at the Show: One of the best and biggest opportunities for exhibitors is the potential media coverage of their products. Coverage from the SEMA Show continues for many months, keeping your new-product launch fresh and providing you with ROI from the SEMA Show long after the doors have closed.

Advice for exhibitors: Don’t be overly concerned about booth location. The look of your exhibit, the products that are being displayed, pre-Show marketing efforts and the demeanor of your booth staff can all play a significant role in the success of your Show, more than the physical location of your booth.

One thing for exhibitors to know: Although the SEMA Show is the most visible thing we as an organization do, we work year-round to help our members’ businesses succeed. Benefits such as the SEMA Garage, Tech Transfer program and SEMA Data Co-op are all tools and resources available to SEMA members. I work with exhibitors throughout the year helping them take advantage of these programs and continue their success beyond the Show floor.

Advice for the 2015 SEMA Show: Wear sensible shoes.

Show Section: Global Tire Expo; Tools & Equipment; Business Services

Brian Paik
Brian Paik
 
  
Account Rep: Brian Paik
Global Tire
Tools & Equipment
Business Services
   

Years in the industry: 13

Year of first SEMA Show: 2000—Was only there for one day and remember seeing the sheer number of project cars under one roof.

Contact: brianp@sema.org or 909-978-6677.

Biggest opportunity: One of the biggest opportunities for exhibitors is to enter your product(s) in the New Products Showcase.

Advice for exhibitors: Have a plan to promote your products and booth before the Show, during the Show and following up with potential customers after the Show.

Most common mistake: Purchasing a booth and expecting buyers to come find you.

One thing for exhibitors to know: The Exhibitor Services Manual will answer 99% of your questions. I will also be available to help answer all of your questions—even the tough ones!

For more information, contact sales@sema.org or 909-396-0289.

Thu, 05/28/2015 - 14:05

By Becca Butler

As 2015 SEMA Show exhibitors plan and prepare for the upcoming Show, taking place November 3–6, in Las Vegas, designated account reps are available to help exhibitors navigate the SEMA Show process. Each exhibitor has one account rep dedicated to helping companies with their SEMA Show needs.

Alan Josse is a SEMA Show representative assigned to assist exhibitors in the Trucks, SUVs & Off-Road section, as well as Powersports & Utility Vehicles and Restoration Marketplace.

Show Section: Trucks, SUVs & Off-Road; Powersports & Utility Vehicles; and Restoration Marketplace

Alan Josse
Alan Josse
 
  
Account Rep: Alan Josse
Trucks, SUVs, Offroad
Powersports and Utility
Restoration
   

Years in the industry: 20

Year of first SEMA Show: 1994

Favorite event at the Show: SEMA Cruise

Contact: alanj@sema.org or 909-978-6666

Advice for exhibitors: Pre-market your presence and location at the SEMA Show to maximize your ROI. Update your website, e-mail your customer list, advertise in industry publications and post your pre-Show activities on social media because everything you do exponentially increases your chances for success at the Show.

Most common mistake: Checking out. Not literally, but figuratively. At some point during the week, everyone feels the fatigue of staying mentally focused and being on their feet for so long. Try not to sink back into your booth, where unintentionally, you seem unapproachable.

Advice for the 2015 SEMA Show: Major components of the SEMA Show can change locations in the convention center from year to year. Familiarize yourself with the online facility layout prior to arriving at the Show.

About SEMA’s Account Representatives

As part of SEMA’s initiative to enhance customer service and raise awareness of member benefits, each exhibiting company has a designated account representative. Assigned based on business categories, these in-house reps are available to assist with things such as booth space, sponsorships, magazine ads, Show registration, as well as non-Show programs, such as Measuring Sessions, Tech Transfer, research, education and more. Your rep will bring you the expertise and insight needed to accomplish your goals and receive the greatest return on your SEMA Show investment. Connect with your account rep as soon as possible so they can assist in creating the best SEMA Show strategy for your business.

Don’t know who your account rep is? Find your Show section below, and get to know them! For questions, e-mail sales@sema.org or call 909-396-0289.
 Racing & Performance
  

Show Section: Racing & Performance

Jeff Swoboda
Jeff Swoboda


  
Account Rep: Jeff Swoboda

Years in the industry: 15

Year of first SEMA Show: 2003—I remember thinking how fantastic it was to see the sheer scale and breadth of products all in one place!

Contact: jeffs@performaneracing.com or 949-373-9212

Advice for exhibitors: Put as much emphasis on pre-Show marketing as possible. On-site, you are competing with more than 2,000 companies for the attention of buyers on the floor. It’s important to set a clear plan going into the Show regarding who you want to reach while you’re there and how you can communicate with them before they arrive.

Biggest misconception: Securing and setting up a booth guarantees success. There are more than one-dozen factors that go into your success at the Show, including your pre-Show marketing, budget control, booth staff, follow-up system, products and more.

One thing for exhibitors to know: Exhibiting at the SEMA Show is incredibly valuable in relation to what it would take to reach that many buyers through other means. Exhibiting at the Show is expensive and is a lot of work, but compared to shows in other industries, what SEMA provides in terms of value per dollar is second to none.

Advice for the 2015 SEMA Show: Plan as far ahead as possible, while still building flexibility into your plan.

Reed Morales
Reed Morales
 
  
 Racing & Performance
  
Account Rep: Reed Morales

Years in the industry: 15

Year of first SEMA Show: 2002—I thought I could do the Show in two days, but ended up staying the whole week and had to go buy clothes for the final days.

Contact: reedm@performanceracing.com or 949-373-9210

Advice for exhibitors: Don’t keep your participation in the Show a secret. Reach out to your current and prospective customers to let them know you will be exhibiting at the SEMA Show, and invite them to see your latest product offerings. You have to make some noise before the Show; there’s more than 2,000 exhibitors competing for your customers’ attention.

Biggest misconception: It’s not worth the cost. Imagine how much it would cost to personally visit all of the people that you connect with at the SEMA Show.

Favorite thing about the SEMA Show: Seeing exhibitors conducting business and being successful.

Andrea Brake
Andrea Brake
 
  
 Racing & Performance
  
Account Rep: Andrea Brake

Years in the industry: 4

Year of first SEMA Show: 2011—I couldn’t believe how huge it was!

Contact: andreab@performanceracing.com or 949-373-9222.

Most common mistake:
Exhibitors who do not market or promote their booth in any way. Leads will not just fall into your lap.

One thing for exhibitors to know: If you want to exhibit at the SEMA Show and you don’t get your “ideal” booth space, it’s still important for you to be there. There are things you can do to draw exposure to your booth, such as sponsorships or getting a remote booth outside. The SEMA Show is the best place for exhibitors to come and do business with serious buyers in the industry.

Biggest misconception: You will get lost in the shuffle because it’s so big. Exhibitors can avoid that by taking advantage of the opportunities to draw extra attention to their brand.

Francisque Savinien
Francisque Savinien
 
  
 Racing & Performance
  
Account Rep: Francisque Savinien

Years in the industry: 20

Year of first SEMA Show: 2000

Contact: FrancisqueS@performanceracing.com or 949-373-9247

Biggest opportunity for exhibitors: The SEMA Show is a concentration of opportunities. The halls are filled with tens of thousands of industry professionals with business needs. Some people are there to buy, some are there to sell and all are there to network.

Opportunities are everywhere, and you’ll notice that conversations continue beyond the Show floor. Be present and make every effort to engage with attendees.

Most common mistake: Sitting in the back of your booth. Try to engage with buyers and other exhibitors. Business happens everywhere.

One thing for exhibitors to know:
The SEMA Show only happens once per year, which means you’ve got to be prepared. The next Show is in 12 months, so take full advantage of all opportunities while you are there.

Judy Kean
Judy Kean
 
  
 Racing & Performance
  
Account Rep: Judy Kean

Years in the industry: 17

Year of first SEMA Show: 1999

Contact: judyk@performaneracing.com or 949-373-9214

Advice for Exhibitors: Don’t expect potential buyers to just walk by your booth. You need to have a plan to target potential buyers through pre-Show marketing. Know who you’re going after and how you’re going to get their attention.

How exhibitors can be successful: SEMA offers a number of opportunities to help exhibitors get their company message out to the industry. Take advantage of all that SEMA has to offer!

Most Common mistake: Not marketing new products and product lines prior to the Show.

Eric Jurado
Eric Jurado
 
  
 Racing & Performance
  
Account Rep: Eric Jurado

Years in the industry: 12

Year of first SEMA Show: 2005

Contact: ericj@performanceracing.com or 949-373-9220

Biggest opportunity the SEMA Show provides: Exhibitors can develop new leads, service existing customers, develop brand recognition and gain valuable market share.
 
One thing for exhibitors to know: SEMA remains a uniquely powerful link between racing and performance product manufacturers and the volume of buyers in this business. Make sure you follow up with your leads after the Show. I’ve heard countless times that attendees are still waiting for exhibitors to contact them!
 
Most common mistake: Not pre-marketing your presence at the Show. Most buyers already have a plan mapped out of who they will be visiting at the Show, and most of them base that off of the marketing materials they’ve received.

Show Section: Restyling & Car Care Accessories; Collision Repair & Refinish; Hot Rod Alley

Monica Terlouw
Monica Terlouw
 
  
Account Rep: Monica Terlouw
Trucks, SUVs, Offroad
Powersports and Utility
Restoration
   

Years in the industry: More than 20

Year of first SEMA Show: 1986—I remember thinking I will never bring a suitcase of “cute high-heel” shoes again!

Contact: monicat@sema.org or 909-978-6695

Biggest Opportunity: The free promotions available to exhibitors. I have three freebies that are a must. First is the free product submission in the New/Featured Products Showcase. Second is to post a press release on the SEMA Show Online Media Center. Third is for exhibitors to submit their Show specials and incentives to SEMA for free promotion.

Advice for exhibitors: Take advantage of the exhibitor education available to help you be profitable and successful at the Show. Videos are recorded at the yearly Exhibitor Summit that are available online at www.SEMAShow.com. Become familiar with the Exhibitor Services Manual—there is priceless information in there, including a printable “Budget” and “Deadline” checklist.

Biggest misconception: That you need a large booth to be successful. By being strategic and taking advantage of all the resources and savings the Show offers. A 10x10 can have as much success as a larger booth.

Advice for the 2015 SEMA Show: SEMA Ignited will be an amazing experience in 2015 and should not be missed.

 Mobile Electronics
 Wheels & Accessories
 OEM

Show Sections: OEM, Wheels & Accessories; Mobile Electronics & Technology

Warren Kosikov
Warren Kosikov
 
  
Account Rep: Warren Kosikov

Years in the industry: 20

Year of first SEMA Show: 1996—I remember being overwhelmed by the “acreage” of the Show. I had never been to a trade show as large as the SEMA Show.

Contact: warrenk@sema.org or 909-978-6665

Biggest opportunity at the Show: One of the best and biggest opportunities for exhibitors is the potential media coverage of their products. Coverage from the SEMA Show continues for many months, keeping your new-product launch fresh and providing you with ROI from the SEMA Show long after the doors have closed.

Advice for exhibitors: Don’t be overly concerned about booth location. The look of your exhibit, the products that are being displayed, pre-Show marketing efforts and the demeanor of your booth staff can all play a significant role in the success of your Show, more than the physical location of your booth.

One thing for exhibitors to know: Although the SEMA Show is the most visible thing we as an organization do, we work year-round to help our members’ businesses succeed. Benefits such as the SEMA Garage, Tech Transfer program and SEMA Data Co-op are all tools and resources available to SEMA members. I work with exhibitors throughout the year helping them take advantage of these programs and continue their success beyond the Show floor.

Advice for the 2015 SEMA Show: Wear sensible shoes.

Show Section: Global Tire Expo; Tools & Equipment; Business Services

Brian Paik
Brian Paik
 
  
Account Rep: Brian Paik
Global Tire
Tools & Equipment
Business Services
   

Years in the industry: 13

Year of first SEMA Show: 2000—Was only there for one day and remember seeing the sheer number of project cars under one roof.

Contact: brianp@sema.org or 909-978-6677.

Biggest opportunity: One of the biggest opportunities for exhibitors is to enter your product(s) in the New Products Showcase.

Advice for exhibitors: Have a plan to promote your products and booth before the Show, during the Show and following up with potential customers after the Show.

Most common mistake: Purchasing a booth and expecting buyers to come find you.

One thing for exhibitors to know: The Exhibitor Services Manual will answer 99% of your questions. I will also be available to help answer all of your questions—even the tough ones!

For more information, contact sales@sema.org or 909-396-0289.

Thu, 05/28/2015 - 14:05

By Becca Butler

As 2015 SEMA Show exhibitors plan and prepare for the upcoming Show, taking place November 3–6, in Las Vegas, designated account reps are available to help exhibitors navigate the SEMA Show process. Each exhibitor has one account rep dedicated to helping companies with their SEMA Show needs.

Alan Josse is a SEMA Show representative assigned to assist exhibitors in the Trucks, SUVs & Off-Road section, as well as Powersports & Utility Vehicles and Restoration Marketplace.

Show Section: Trucks, SUVs & Off-Road; Powersports & Utility Vehicles; and Restoration Marketplace

Alan Josse
Alan Josse
 
  
Account Rep: Alan Josse
Trucks, SUVs, Offroad
Powersports and Utility
Restoration
   

Years in the industry: 20

Year of first SEMA Show: 1994

Favorite event at the Show: SEMA Cruise

Contact: alanj@sema.org or 909-978-6666

Advice for exhibitors: Pre-market your presence and location at the SEMA Show to maximize your ROI. Update your website, e-mail your customer list, advertise in industry publications and post your pre-Show activities on social media because everything you do exponentially increases your chances for success at the Show.

Most common mistake: Checking out. Not literally, but figuratively. At some point during the week, everyone feels the fatigue of staying mentally focused and being on their feet for so long. Try not to sink back into your booth, where unintentionally, you seem unapproachable.

Advice for the 2015 SEMA Show: Major components of the SEMA Show can change locations in the convention center from year to year. Familiarize yourself with the online facility layout prior to arriving at the Show.

About SEMA’s Account Representatives

As part of SEMA’s initiative to enhance customer service and raise awareness of member benefits, each exhibiting company has a designated account representative. Assigned based on business categories, these in-house reps are available to assist with things such as booth space, sponsorships, magazine ads, Show registration, as well as non-Show programs, such as Measuring Sessions, Tech Transfer, research, education and more. Your rep will bring you the expertise and insight needed to accomplish your goals and receive the greatest return on your SEMA Show investment. Connect with your account rep as soon as possible so they can assist in creating the best SEMA Show strategy for your business.

Don’t know who your account rep is? Find your Show section below, and get to know them! For questions, e-mail sales@sema.org or call 909-396-0289.
 Racing & Performance
  

Show Section: Racing & Performance

Jeff Swoboda
Jeff Swoboda


  
Account Rep: Jeff Swoboda

Years in the industry: 15

Year of first SEMA Show: 2003—I remember thinking how fantastic it was to see the sheer scale and breadth of products all in one place!

Contact: jeffs@performaneracing.com or 949-373-9212

Advice for exhibitors: Put as much emphasis on pre-Show marketing as possible. On-site, you are competing with more than 2,000 companies for the attention of buyers on the floor. It’s important to set a clear plan going into the Show regarding who you want to reach while you’re there and how you can communicate with them before they arrive.

Biggest misconception: Securing and setting up a booth guarantees success. There are more than one-dozen factors that go into your success at the Show, including your pre-Show marketing, budget control, booth staff, follow-up system, products and more.

One thing for exhibitors to know: Exhibiting at the SEMA Show is incredibly valuable in relation to what it would take to reach that many buyers through other means. Exhibiting at the Show is expensive and is a lot of work, but compared to shows in other industries, what SEMA provides in terms of value per dollar is second to none.

Advice for the 2015 SEMA Show: Plan as far ahead as possible, while still building flexibility into your plan.

Reed Morales
Reed Morales
 
  
 Racing & Performance
  
Account Rep: Reed Morales

Years in the industry: 15

Year of first SEMA Show: 2002—I thought I could do the Show in two days, but ended up staying the whole week and had to go buy clothes for the final days.

Contact: reedm@performanceracing.com or 949-373-9210

Advice for exhibitors: Don’t keep your participation in the Show a secret. Reach out to your current and prospective customers to let them know you will be exhibiting at the SEMA Show, and invite them to see your latest product offerings. You have to make some noise before the Show; there’s more than 2,000 exhibitors competing for your customers’ attention.

Biggest misconception: It’s not worth the cost. Imagine how much it would cost to personally visit all of the people that you connect with at the SEMA Show.

Favorite thing about the SEMA Show: Seeing exhibitors conducting business and being successful.

Andrea Brake
Andrea Brake
 
  
 Racing & Performance
  
Account Rep: Andrea Brake

Years in the industry: 4

Year of first SEMA Show: 2011—I couldn’t believe how huge it was!

Contact: andreab@performanceracing.com or 949-373-9222.

Most common mistake:
Exhibitors who do not market or promote their booth in any way. Leads will not just fall into your lap.

One thing for exhibitors to know: If you want to exhibit at the SEMA Show and you don’t get your “ideal” booth space, it’s still important for you to be there. There are things you can do to draw exposure to your booth, such as sponsorships or getting a remote booth outside. The SEMA Show is the best place for exhibitors to come and do business with serious buyers in the industry.

Biggest misconception: You will get lost in the shuffle because it’s so big. Exhibitors can avoid that by taking advantage of the opportunities to draw extra attention to their brand.

Francisque Savinien
Francisque Savinien
 
  
 Racing & Performance
  
Account Rep: Francisque Savinien

Years in the industry: 20

Year of first SEMA Show: 2000

Contact: FrancisqueS@performanceracing.com or 949-373-9247

Biggest opportunity for exhibitors: The SEMA Show is a concentration of opportunities. The halls are filled with tens of thousands of industry professionals with business needs. Some people are there to buy, some are there to sell and all are there to network.

Opportunities are everywhere, and you’ll notice that conversations continue beyond the Show floor. Be present and make every effort to engage with attendees.

Most common mistake: Sitting in the back of your booth. Try to engage with buyers and other exhibitors. Business happens everywhere.

One thing for exhibitors to know:
The SEMA Show only happens once per year, which means you’ve got to be prepared. The next Show is in 12 months, so take full advantage of all opportunities while you are there.

Judy Kean
Judy Kean
 
  
 Racing & Performance
  
Account Rep: Judy Kean

Years in the industry: 17

Year of first SEMA Show: 1999

Contact: judyk@performaneracing.com or 949-373-9214

Advice for Exhibitors: Don’t expect potential buyers to just walk by your booth. You need to have a plan to target potential buyers through pre-Show marketing. Know who you’re going after and how you’re going to get their attention.

How exhibitors can be successful: SEMA offers a number of opportunities to help exhibitors get their company message out to the industry. Take advantage of all that SEMA has to offer!

Most Common mistake: Not marketing new products and product lines prior to the Show.

Eric Jurado
Eric Jurado
 
  
 Racing & Performance
  
Account Rep: Eric Jurado

Years in the industry: 12

Year of first SEMA Show: 2005

Contact: ericj@performanceracing.com or 949-373-9220

Biggest opportunity the SEMA Show provides: Exhibitors can develop new leads, service existing customers, develop brand recognition and gain valuable market share.
 
One thing for exhibitors to know: SEMA remains a uniquely powerful link between racing and performance product manufacturers and the volume of buyers in this business. Make sure you follow up with your leads after the Show. I’ve heard countless times that attendees are still waiting for exhibitors to contact them!
 
Most common mistake: Not pre-marketing your presence at the Show. Most buyers already have a plan mapped out of who they will be visiting at the Show, and most of them base that off of the marketing materials they’ve received.

Show Section: Restyling & Car Care Accessories; Collision Repair & Refinish; Hot Rod Alley

Monica Terlouw
Monica Terlouw
 
  
Account Rep: Monica Terlouw
Trucks, SUVs, Offroad
Powersports and Utility
Restoration
   

Years in the industry: More than 20

Year of first SEMA Show: 1986—I remember thinking I will never bring a suitcase of “cute high-heel” shoes again!

Contact: monicat@sema.org or 909-978-6695

Biggest Opportunity: The free promotions available to exhibitors. I have three freebies that are a must. First is the free product submission in the New/Featured Products Showcase. Second is to post a press release on the SEMA Show Online Media Center. Third is for exhibitors to submit their Show specials and incentives to SEMA for free promotion.

Advice for exhibitors: Take advantage of the exhibitor education available to help you be profitable and successful at the Show. Videos are recorded at the yearly Exhibitor Summit that are available online at www.SEMAShow.com. Become familiar with the Exhibitor Services Manual—there is priceless information in there, including a printable “Budget” and “Deadline” checklist.

Biggest misconception: That you need a large booth to be successful. By being strategic and taking advantage of all the resources and savings the Show offers. A 10x10 can have as much success as a larger booth.

Advice for the 2015 SEMA Show: SEMA Ignited will be an amazing experience in 2015 and should not be missed.

 Mobile Electronics
 Wheels & Accessories
 OEM

Show Sections: OEM, Wheels & Accessories; Mobile Electronics & Technology

Warren Kosikov
Warren Kosikov
 
  
Account Rep: Warren Kosikov

Years in the industry: 20

Year of first SEMA Show: 1996—I remember being overwhelmed by the “acreage” of the Show. I had never been to a trade show as large as the SEMA Show.

Contact: warrenk@sema.org or 909-978-6665

Biggest opportunity at the Show: One of the best and biggest opportunities for exhibitors is the potential media coverage of their products. Coverage from the SEMA Show continues for many months, keeping your new-product launch fresh and providing you with ROI from the SEMA Show long after the doors have closed.

Advice for exhibitors: Don’t be overly concerned about booth location. The look of your exhibit, the products that are being displayed, pre-Show marketing efforts and the demeanor of your booth staff can all play a significant role in the success of your Show, more than the physical location of your booth.

One thing for exhibitors to know: Although the SEMA Show is the most visible thing we as an organization do, we work year-round to help our members’ businesses succeed. Benefits such as the SEMA Garage, Tech Transfer program and SEMA Data Co-op are all tools and resources available to SEMA members. I work with exhibitors throughout the year helping them take advantage of these programs and continue their success beyond the Show floor.

Advice for the 2015 SEMA Show: Wear sensible shoes.

Show Section: Global Tire Expo; Tools & Equipment; Business Services

Brian Paik
Brian Paik
 
  
Account Rep: Brian Paik
Global Tire
Tools & Equipment
Business Services
   

Years in the industry: 13

Year of first SEMA Show: 2000—Was only there for one day and remember seeing the sheer number of project cars under one roof.

Contact: brianp@sema.org or 909-978-6677.

Biggest opportunity: One of the biggest opportunities for exhibitors is to enter your product(s) in the New Products Showcase.

Advice for exhibitors: Have a plan to promote your products and booth before the Show, during the Show and following up with potential customers after the Show.

Most common mistake: Purchasing a booth and expecting buyers to come find you.

One thing for exhibitors to know: The Exhibitor Services Manual will answer 99% of your questions. I will also be available to help answer all of your questions—even the tough ones!

For more information, contact sales@sema.org or 909-396-0289.

Thu, 05/28/2015 - 14:05

By Becca Butler

As 2015 SEMA Show exhibitors plan and prepare for the upcoming Show, taking place November 3–6, in Las Vegas, designated account reps are available to help exhibitors navigate the SEMA Show process. Each exhibitor has one account rep dedicated to helping companies with their SEMA Show needs.

Alan Josse is a SEMA Show representative assigned to assist exhibitors in the Trucks, SUVs & Off-Road section, as well as Powersports & Utility Vehicles and Restoration Marketplace.

Show Section: Trucks, SUVs & Off-Road; Powersports & Utility Vehicles; and Restoration Marketplace

Alan Josse
Alan Josse
 
  
Account Rep: Alan Josse
Trucks, SUVs, Offroad
Powersports and Utility
Restoration
   

Years in the industry: 20

Year of first SEMA Show: 1994

Favorite event at the Show: SEMA Cruise

Contact: alanj@sema.org or 909-978-6666

Advice for exhibitors: Pre-market your presence and location at the SEMA Show to maximize your ROI. Update your website, e-mail your customer list, advertise in industry publications and post your pre-Show activities on social media because everything you do exponentially increases your chances for success at the Show.

Most common mistake: Checking out. Not literally, but figuratively. At some point during the week, everyone feels the fatigue of staying mentally focused and being on their feet for so long. Try not to sink back into your booth, where unintentionally, you seem unapproachable.

Advice for the 2015 SEMA Show: Major components of the SEMA Show can change locations in the convention center from year to year. Familiarize yourself with the online facility layout prior to arriving at the Show.

About SEMA’s Account Representatives

As part of SEMA’s initiative to enhance customer service and raise awareness of member benefits, each exhibiting company has a designated account representative. Assigned based on business categories, these in-house reps are available to assist with things such as booth space, sponsorships, magazine ads, Show registration, as well as non-Show programs, such as Measuring Sessions, Tech Transfer, research, education and more. Your rep will bring you the expertise and insight needed to accomplish your goals and receive the greatest return on your SEMA Show investment. Connect with your account rep as soon as possible so they can assist in creating the best SEMA Show strategy for your business.

Don’t know who your account rep is? Find your Show section below, and get to know them! For questions, e-mail sales@sema.org or call 909-396-0289.
 Racing & Performance
  

Show Section: Racing & Performance

Jeff Swoboda
Jeff Swoboda


  
Account Rep: Jeff Swoboda

Years in the industry: 15

Year of first SEMA Show: 2003—I remember thinking how fantastic it was to see the sheer scale and breadth of products all in one place!

Contact: jeffs@performaneracing.com or 949-373-9212

Advice for exhibitors: Put as much emphasis on pre-Show marketing as possible. On-site, you are competing with more than 2,000 companies for the attention of buyers on the floor. It’s important to set a clear plan going into the Show regarding who you want to reach while you’re there and how you can communicate with them before they arrive.

Biggest misconception: Securing and setting up a booth guarantees success. There are more than one-dozen factors that go into your success at the Show, including your pre-Show marketing, budget control, booth staff, follow-up system, products and more.

One thing for exhibitors to know: Exhibiting at the SEMA Show is incredibly valuable in relation to what it would take to reach that many buyers through other means. Exhibiting at the Show is expensive and is a lot of work, but compared to shows in other industries, what SEMA provides in terms of value per dollar is second to none.

Advice for the 2015 SEMA Show: Plan as far ahead as possible, while still building flexibility into your plan.

Reed Morales
Reed Morales
 
  
 Racing & Performance
  
Account Rep: Reed Morales

Years in the industry: 15

Year of first SEMA Show: 2002—I thought I could do the Show in two days, but ended up staying the whole week and had to go buy clothes for the final days.

Contact: reedm@performanceracing.com or 949-373-9210

Advice for exhibitors: Don’t keep your participation in the Show a secret. Reach out to your current and prospective customers to let them know you will be exhibiting at the SEMA Show, and invite them to see your latest product offerings. You have to make some noise before the Show; there’s more than 2,000 exhibitors competing for your customers’ attention.

Biggest misconception: It’s not worth the cost. Imagine how much it would cost to personally visit all of the people that you connect with at the SEMA Show.

Favorite thing about the SEMA Show: Seeing exhibitors conducting business and being successful.

Andrea Brake
Andrea Brake
 
  
 Racing & Performance
  
Account Rep: Andrea Brake

Years in the industry: 4

Year of first SEMA Show: 2011—I couldn’t believe how huge it was!

Contact: andreab@performanceracing.com or 949-373-9222.

Most common mistake:
Exhibitors who do not market or promote their booth in any way. Leads will not just fall into your lap.

One thing for exhibitors to know: If you want to exhibit at the SEMA Show and you don’t get your “ideal” booth space, it’s still important for you to be there. There are things you can do to draw exposure to your booth, such as sponsorships or getting a remote booth outside. The SEMA Show is the best place for exhibitors to come and do business with serious buyers in the industry.

Biggest misconception: You will get lost in the shuffle because it’s so big. Exhibitors can avoid that by taking advantage of the opportunities to draw extra attention to their brand.

Francisque Savinien
Francisque Savinien
 
  
 Racing & Performance
  
Account Rep: Francisque Savinien

Years in the industry: 20

Year of first SEMA Show: 2000

Contact: FrancisqueS@performanceracing.com or 949-373-9247

Biggest opportunity for exhibitors: The SEMA Show is a concentration of opportunities. The halls are filled with tens of thousands of industry professionals with business needs. Some people are there to buy, some are there to sell and all are there to network.

Opportunities are everywhere, and you’ll notice that conversations continue beyond the Show floor. Be present and make every effort to engage with attendees.

Most common mistake: Sitting in the back of your booth. Try to engage with buyers and other exhibitors. Business happens everywhere.

One thing for exhibitors to know:
The SEMA Show only happens once per year, which means you’ve got to be prepared. The next Show is in 12 months, so take full advantage of all opportunities while you are there.

Judy Kean
Judy Kean
 
  
 Racing & Performance
  
Account Rep: Judy Kean

Years in the industry: 17

Year of first SEMA Show: 1999

Contact: judyk@performaneracing.com or 949-373-9214

Advice for Exhibitors: Don’t expect potential buyers to just walk by your booth. You need to have a plan to target potential buyers through pre-Show marketing. Know who you’re going after and how you’re going to get their attention.

How exhibitors can be successful: SEMA offers a number of opportunities to help exhibitors get their company message out to the industry. Take advantage of all that SEMA has to offer!

Most Common mistake: Not marketing new products and product lines prior to the Show.

Eric Jurado
Eric Jurado
 
  
 Racing & Performance
  
Account Rep: Eric Jurado

Years in the industry: 12

Year of first SEMA Show: 2005

Contact: ericj@performanceracing.com or 949-373-9220

Biggest opportunity the SEMA Show provides: Exhibitors can develop new leads, service existing customers, develop brand recognition and gain valuable market share.
 
One thing for exhibitors to know: SEMA remains a uniquely powerful link between racing and performance product manufacturers and the volume of buyers in this business. Make sure you follow up with your leads after the Show. I’ve heard countless times that attendees are still waiting for exhibitors to contact them!
 
Most common mistake: Not pre-marketing your presence at the Show. Most buyers already have a plan mapped out of who they will be visiting at the Show, and most of them base that off of the marketing materials they’ve received.

Show Section: Restyling & Car Care Accessories; Collision Repair & Refinish; Hot Rod Alley

Monica Terlouw
Monica Terlouw
 
  
Account Rep: Monica Terlouw
Trucks, SUVs, Offroad
Powersports and Utility
Restoration
   

Years in the industry: More than 20

Year of first SEMA Show: 1986—I remember thinking I will never bring a suitcase of “cute high-heel” shoes again!

Contact: monicat@sema.org or 909-978-6695

Biggest Opportunity: The free promotions available to exhibitors. I have three freebies that are a must. First is the free product submission in the New/Featured Products Showcase. Second is to post a press release on the SEMA Show Online Media Center. Third is for exhibitors to submit their Show specials and incentives to SEMA for free promotion.

Advice for exhibitors: Take advantage of the exhibitor education available to help you be profitable and successful at the Show. Videos are recorded at the yearly Exhibitor Summit that are available online at www.SEMAShow.com. Become familiar with the Exhibitor Services Manual—there is priceless information in there, including a printable “Budget” and “Deadline” checklist.

Biggest misconception: That you need a large booth to be successful. By being strategic and taking advantage of all the resources and savings the Show offers. A 10x10 can have as much success as a larger booth.

Advice for the 2015 SEMA Show: SEMA Ignited will be an amazing experience in 2015 and should not be missed.

 Mobile Electronics
 Wheels & Accessories
 OEM

Show Sections: OEM, Wheels & Accessories; Mobile Electronics & Technology

Warren Kosikov
Warren Kosikov
 
  
Account Rep: Warren Kosikov

Years in the industry: 20

Year of first SEMA Show: 1996—I remember being overwhelmed by the “acreage” of the Show. I had never been to a trade show as large as the SEMA Show.

Contact: warrenk@sema.org or 909-978-6665

Biggest opportunity at the Show: One of the best and biggest opportunities for exhibitors is the potential media coverage of their products. Coverage from the SEMA Show continues for many months, keeping your new-product launch fresh and providing you with ROI from the SEMA Show long after the doors have closed.

Advice for exhibitors: Don’t be overly concerned about booth location. The look of your exhibit, the products that are being displayed, pre-Show marketing efforts and the demeanor of your booth staff can all play a significant role in the success of your Show, more than the physical location of your booth.

One thing for exhibitors to know: Although the SEMA Show is the most visible thing we as an organization do, we work year-round to help our members’ businesses succeed. Benefits such as the SEMA Garage, Tech Transfer program and SEMA Data Co-op are all tools and resources available to SEMA members. I work with exhibitors throughout the year helping them take advantage of these programs and continue their success beyond the Show floor.

Advice for the 2015 SEMA Show: Wear sensible shoes.

Show Section: Global Tire Expo; Tools & Equipment; Business Services

Brian Paik
Brian Paik
 
  
Account Rep: Brian Paik
Global Tire
Tools & Equipment
Business Services
   

Years in the industry: 13

Year of first SEMA Show: 2000—Was only there for one day and remember seeing the sheer number of project cars under one roof.

Contact: brianp@sema.org or 909-978-6677.

Biggest opportunity: One of the biggest opportunities for exhibitors is to enter your product(s) in the New Products Showcase.

Advice for exhibitors: Have a plan to promote your products and booth before the Show, during the Show and following up with potential customers after the Show.

Most common mistake: Purchasing a booth and expecting buyers to come find you.

One thing for exhibitors to know: The Exhibitor Services Manual will answer 99% of your questions. I will also be available to help answer all of your questions—even the tough ones!

For more information, contact sales@sema.org or 909-396-0289.