By Rachel Tatum

The SEMA Show Online Media Center, available exclusively to SEMA Show exhibitors, allows exhibitors to submit press releases and photos at no cost.

As exhibitors select their booth space this month, media are beginning to follow along and report on the new products and trends that will debut. Here are four tips to help exhibitors increase their media coverage:

Press Releases: Press releases can be an effective way to generate buzz throughout the year, and news related to the SEMA Show is of particular interest to journalists. Press releases are designed to make it easy for media to include your information in their publications. Because many news outlets are short staffed, press releases are a welcomed tool to many reporters. Well written releases that include photos and news announcements are more likely to be used by media. Look for news angles and send a steady stream of press releases out for maximum coverage. For more information or additional tips on press release best practices, visit the SEMA Show website.

Online Media Center: Journalists are often bombarded with press releases and emails. To help exhibitors get their press releases to journalists covering the SEMA Show, the SEMA Show Online Media Center is available. Available exclusively to SEMA Show exhibitors, the site allows exhibitors to submit press releases and photos at no cost. Note the following tips prior to submitting a press release:

• Post early. Many publications, including SEMA News, run preview stories with deadlines beginning in July. Releases often run in the order they are submitted.
• Include a photo. Releases with photos are more likely to be used than those without photos.
• Tag correctly when you upload to the site. Many editors use the search function to find news that is relevant to their audience.

New Products Showcase: Participating in the New Products Showcase is more than just a place to highlight products. Because photos of all products in the showcase are taken and provided to the media, exhibitors find that they receive increased coverage by participating in the showcase. All exhibitors qualify to submit one entry at no cost, making it the best ROI at the Show. Exhibitors may enter the New Products Showcase.

Social Media: Social media has great potential to reach many individuals with minimal effort. Exhibitors are encouraged to promote their SEMA Show participation by announcing their booth number and plans for the upcoming November Show. SEMA is active in social media and encourages exhibitors to connect with the official SEMA pages and attract more followers by using the official hashtag #SEMA2020.

SEMA provides services to help exhibitors connect with media at the SEMA Show and is available to assist. For details about SEMA Show exhibitor PR opportunities, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Rachel Tatum

The SEMA Show Online Media Center, available exclusively to SEMA Show exhibitors, allows exhibitors to submit press releases and photos at no cost.

As exhibitors select their booth space this month, media are beginning to follow along and report on the new products and trends that will debut. Here are four tips to help exhibitors increase their media coverage:

Press Releases: Press releases can be an effective way to generate buzz throughout the year, and news related to the SEMA Show is of particular interest to journalists. Press releases are designed to make it easy for media to include your information in their publications. Because many news outlets are short staffed, press releases are a welcomed tool to many reporters. Well written releases that include photos and news announcements are more likely to be used by media. Look for news angles and send a steady stream of press releases out for maximum coverage. For more information or additional tips on press release best practices, visit the SEMA Show website.

Online Media Center: Journalists are often bombarded with press releases and emails. To help exhibitors get their press releases to journalists covering the SEMA Show, the SEMA Show Online Media Center is available. Available exclusively to SEMA Show exhibitors, the site allows exhibitors to submit press releases and photos at no cost. Note the following tips prior to submitting a press release:

• Post early. Many publications, including SEMA News, run preview stories with deadlines beginning in July. Releases often run in the order they are submitted.
• Include a photo. Releases with photos are more likely to be used than those without photos.
• Tag correctly when you upload to the site. Many editors use the search function to find news that is relevant to their audience.

New Products Showcase: Participating in the New Products Showcase is more than just a place to highlight products. Because photos of all products in the showcase are taken and provided to the media, exhibitors find that they receive increased coverage by participating in the showcase. All exhibitors qualify to submit one entry at no cost, making it the best ROI at the Show. Exhibitors may enter the New Products Showcase.

Social Media: Social media has great potential to reach many individuals with minimal effort. Exhibitors are encouraged to promote their SEMA Show participation by announcing their booth number and plans for the upcoming November Show. SEMA is active in social media and encourages exhibitors to connect with the official SEMA pages and attract more followers by using the official hashtag #SEMA2020.

SEMA provides services to help exhibitors connect with media at the SEMA Show and is available to assist. For details about SEMA Show exhibitor PR opportunities, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Rachel Tatum

The SEMA Show Online Media Center, available exclusively to SEMA Show exhibitors, allows exhibitors to submit press releases and photos at no cost.

As exhibitors select their booth space this month, media are beginning to follow along and report on the new products and trends that will debut. Here are four tips to help exhibitors increase their media coverage:

Press Releases: Press releases can be an effective way to generate buzz throughout the year, and news related to the SEMA Show is of particular interest to journalists. Press releases are designed to make it easy for media to include your information in their publications. Because many news outlets are short staffed, press releases are a welcomed tool to many reporters. Well written releases that include photos and news announcements are more likely to be used by media. Look for news angles and send a steady stream of press releases out for maximum coverage. For more information or additional tips on press release best practices, visit the SEMA Show website.

Online Media Center: Journalists are often bombarded with press releases and emails. To help exhibitors get their press releases to journalists covering the SEMA Show, the SEMA Show Online Media Center is available. Available exclusively to SEMA Show exhibitors, the site allows exhibitors to submit press releases and photos at no cost. Note the following tips prior to submitting a press release:

• Post early. Many publications, including SEMA News, run preview stories with deadlines beginning in July. Releases often run in the order they are submitted.
• Include a photo. Releases with photos are more likely to be used than those without photos.
• Tag correctly when you upload to the site. Many editors use the search function to find news that is relevant to their audience.

New Products Showcase: Participating in the New Products Showcase is more than just a place to highlight products. Because photos of all products in the showcase are taken and provided to the media, exhibitors find that they receive increased coverage by participating in the showcase. All exhibitors qualify to submit one entry at no cost, making it the best ROI at the Show. Exhibitors may enter the New Products Showcase.

Social Media: Social media has great potential to reach many individuals with minimal effort. Exhibitors are encouraged to promote their SEMA Show participation by announcing their booth number and plans for the upcoming November Show. SEMA is active in social media and encourages exhibitors to connect with the official SEMA pages and attract more followers by using the official hashtag #SEMA2020.

SEMA provides services to help exhibitors connect with media at the SEMA Show and is available to assist. For details about SEMA Show exhibitor PR opportunities, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

By SEMA Washington, D.C., Staff

California Governor Gavin Newsom announced this week that some retail businesses will be allowed to reopen under the state’s previously announced plan to restart its economy.

Beginning Friday, May 8, clothing stores, bookstores, florists, sporting goods stores and other retailers—as well as the manufacturing and logistics companies that support them—may reopen for curbside pickup if safe social distancing is practiced and workers are protected.

Additionally, counties less impacted by the virus may begin to reopen at a faster pace than the rest of the state if local public health officials sign off on mandatory safety plans.

Further details regarding California’s plan to reopen may be found on SEMA’s state-by-state directory of COVID-19 closures and openings. The webpage also includes best practices for reopening published by government and industry.

For more information, please contact Christian Robinson at christianr@sema.org.

By SEMA Washington, D.C., Staff

California Governor Gavin Newsom announced this week that some retail businesses will be allowed to reopen under the state’s previously announced plan to restart its economy.

Beginning Friday, May 8, clothing stores, bookstores, florists, sporting goods stores and other retailers—as well as the manufacturing and logistics companies that support them—may reopen for curbside pickup if safe social distancing is practiced and workers are protected.

Additionally, counties less impacted by the virus may begin to reopen at a faster pace than the rest of the state if local public health officials sign off on mandatory safety plans.

Further details regarding California’s plan to reopen may be found on SEMA’s state-by-state directory of COVID-19 closures and openings. The webpage also includes best practices for reopening published by government and industry.

For more information, please contact Christian Robinson at christianr@sema.org.

By SEMA Washington, D.C., Staff

California Governor Gavin Newsom announced this week that some retail businesses will be allowed to reopen under the state’s previously announced plan to restart its economy.

Beginning Friday, May 8, clothing stores, bookstores, florists, sporting goods stores and other retailers—as well as the manufacturing and logistics companies that support them—may reopen for curbside pickup if safe social distancing is practiced and workers are protected.

Additionally, counties less impacted by the virus may begin to reopen at a faster pace than the rest of the state if local public health officials sign off on mandatory safety plans.

Further details regarding California’s plan to reopen may be found on SEMA’s state-by-state directory of COVID-19 closures and openings. The webpage also includes best practices for reopening published by government and industry.

For more information, please contact Christian Robinson at christianr@sema.org.

By SEMA Washington, D.C., Staff

The U.S. Environmental Protection Agency (EPA) and the Center for Disease Control (CDC) have published comprehensive guidance to ensure cleanliness and safety as Americans reopen businesses, schools, homes and public spaces. The guidance walks through how companies should develop, implement and maintain a plan for cleaning and disinfecting workplaces. It includes an EPA list of disinfectant products that can be used against COVID-19, including ready-to-use sprays, concentrates and wipes, and alternative disinfectants that can be used when EPA-approved disinfectants are unavailable. The guidance reviews social distancing practices and ways to reduce the potential for exposure and includes links to many other related resources.  

Visit the EPA website for EPA and CDC Guidance for Cleaning and Disinfecting Workplaces.

For additional information about government and industry best practices and state-by-state reopenings, visit the SEMA Coronavirus webpage.

By SEMA Washington, D.C., Staff

The U.S. Environmental Protection Agency (EPA) and the Center for Disease Control (CDC) have published comprehensive guidance to ensure cleanliness and safety as Americans reopen businesses, schools, homes and public spaces. The guidance walks through how companies should develop, implement and maintain a plan for cleaning and disinfecting workplaces. It includes an EPA list of disinfectant products that can be used against COVID-19, including ready-to-use sprays, concentrates and wipes, and alternative disinfectants that can be used when EPA-approved disinfectants are unavailable. The guidance reviews social distancing practices and ways to reduce the potential for exposure and includes links to many other related resources.  

Visit the EPA website for EPA and CDC Guidance for Cleaning and Disinfecting Workplaces.

For additional information about government and industry best practices and state-by-state reopenings, visit the SEMA Coronavirus webpage.

By SEMA Washington, D.C., Staff

The U.S. Environmental Protection Agency (EPA) and the Center for Disease Control (CDC) have published comprehensive guidance to ensure cleanliness and safety as Americans reopen businesses, schools, homes and public spaces. The guidance walks through how companies should develop, implement and maintain a plan for cleaning and disinfecting workplaces. It includes an EPA list of disinfectant products that can be used against COVID-19, including ready-to-use sprays, concentrates and wipes, and alternative disinfectants that can be used when EPA-approved disinfectants are unavailable. The guidance reviews social distancing practices and ways to reduce the potential for exposure and includes links to many other related resources.  

Visit the EPA website for EPA and CDC Guidance for Cleaning and Disinfecting Workplaces.

For additional information about government and industry best practices and state-by-state reopenings, visit the SEMA Coronavirus webpage.

By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week's submissions are listed below.

The companies included with the SEMA Data Co-op (SDC) logo are also members of the SDC, the definitive, industry-owned and -operated centralized data repository. Learn more about the SDC at www.semadatacoop.org.

Submit new-product press releases for consideration to editors@sema.org.

Flex-A-Lite Compact Adjustable Electric Fan Controllers Flex-A-Lite announces the release of its Compact Adjustable Electric Fan Controller with Relay Kit. The kit includes optional connections to activate the electric fan whenever the air conditioning is on and also for a manual override switch. All wires used are engineered to withstand 221° F and are rated 105° C. The kit comes with everything needed for typical installations. The control module is constructed for water resistance and protection from vibration. It includes a 30-amp relay and inline fuse. All wires are permanently attached to the control module. 800-851-1510 www.Flex-A-Lite.com PN: 33095
Sinister Diesel Cold Air Intake System (SDC) Sinister Diesel has released its Cold Air Intake System for the ’19–’20 Dodge Ram 6.7 Cummins application. The system is manufactured out of aluminum, and is mandrel bent and Tig welded. The intake is designed with a cleanable filter element constructed with silicone. The system is engineered to offer almost 50% more flow than the factory system. 888-966-6543 www.sinisterdiesel.com PN: SD-CAI-6.7C-19
Holley Lo-Ram Manifold Kit Holley announces the release of its LS1/2/6 Lo-Ram intake manifold kits designed for GM LS Gen III and IV engines equipped with GM LS1/2/6 (cathedral port) cylinder heads. The intake manifolds are engineered to work with OE or aftermarket cylinder heads. The Lo-Ram intake manifolds are designed for forced induction (supercharged or turbocharged) engine applications and a 105mm throttle body. The base intake manifold is constructed with a low height to aid in the packaging of a plenum-mounted air-to-water intercooler for top-feed configurations. 866-464-6553 www.holley.com PN: 300-620BK
Flowmaster Cat-Back Exhaust System Flowmaster releases its FlowFX cat-back exhaust system for all ’10–’20 Toyota 4Runner models with the 4.0L engine. Features include a 409SS construction designed for added durability and 16-gauge mandrel-bent tubing engineered for free unrestricted flow. The system is manufactured to deliver a moderately deep, powerful sound while tucking up high in the undercarriage. The kit includes instructions and hardware necessary for installation. This system is constructed to pick up over 5 hp and 4.7 lb.-ft of torque over the OE exhaust system. 866-464-6553 www.holley.com PN: 717805
Chevrolet Performance/GMC Accessories 1-Inch Leveling Kit Chevrolet Performance/GMC Accessories announces the release of its 1-in leveling kit for the ’15+ Chevrolet Colorado and GMC Canyon. The kit is designed to increase ride height by up to 1 in. to level the vehicle’s stance. The elevated stance provides a greater approach angle for increased clearance over off-road obstacles and enables the use of popular off-road tire combinations. This kit utilizes upper and lower spacers engineered to maintain optimal suspension geometry. The leveling kit will not void the New Vehicle Limited Warranty. It is not compatible with ZR2 or 2WD models, or 20-in. wheels www.chevrolet.com/accessories www.gmc.com/accessories 800-222-1020
Coker Avon Traction Mileage Coker introduces its Avon Traction Mileage tire. The tire is designed for Land Rover, classic Chevrolet, Ford and Dodge trucks. With widely-used sizing of 6.00-16 and 7.00-16, this series is manufactured to fit thousands of applications. 877-207-8634 https://www.cokertire.com PN: 629917
Wilwood Disc Brakes Front and Rear Brake Kit Wilwood Disc Brakes announces its Tactical Xtreme TX6R front and rear brake kit for the ’14–’18 RAM 2500/3500. Forged aluminum six-piston calipers wrap around 16-in.-diameter GT directional vane rotors. Combined with high-grip, long-wear and fade-resistant BP-20 compound SmartPads, the kit is engineered to provide improved braking capacity and durability for all types of high-demand highway, towing, commercial and heavy-load off-road applications. Kits are fully compatible with the OE master cylinder output, ABS system, all electronic controls and the rear OE parking brake. Each kit includes premium-grade hardware, stainless steel DOT-approved flexlines and a detailed installation guide. 805-388-1188 www.wilwood.com PN: 140-15381-R

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.