Here is a final development prototype of the ’21 Ford F-150 Platinum.

The high-end trim level features a large center infotainment display and an all-digital gauge cluster (currently showing an avg 16.8 mpg). Plus, the leather-wrapped steering wheel appears to have a new design. The console-mounted shifter, wrapped in leather, appears to be the stow-away unit seen earlier this year.

The buttons and controls on the center stack have a tasteful chrome surrounds for a high-end, premium feel. Platinum badging can be found on the front quarter panel inserts as well as on the steering wheel. That matches the various chrome accents on the exterior, such as on the grille surround, mirrors, and wheels.

The F-150 makes its official debut  June 25.

Photo credit: Brian Williams, SpiedBilde

Here is a final development prototype of the ’21 Ford F-150 Platinum.

The high-end trim level features a large center infotainment display and an all-digital gauge cluster (currently showing an avg 16.8 mpg). Plus, the leather-wrapped steering wheel appears to have a new design. The console-mounted shifter, wrapped in leather, appears to be the stow-away unit seen earlier this year.

The buttons and controls on the center stack have a tasteful chrome surrounds for a high-end, premium feel. Platinum badging can be found on the front quarter panel inserts as well as on the steering wheel. That matches the various chrome accents on the exterior, such as on the grille surround, mirrors, and wheels.

The F-150 makes its official debut  June 25.

Photo credit: Brian Williams, SpiedBilde

Here is a final development prototype of the ’21 Ford F-150 Platinum.

The high-end trim level features a large center infotainment display and an all-digital gauge cluster (currently showing an avg 16.8 mpg). Plus, the leather-wrapped steering wheel appears to have a new design. The console-mounted shifter, wrapped in leather, appears to be the stow-away unit seen earlier this year.

The buttons and controls on the center stack have a tasteful chrome surrounds for a high-end, premium feel. Platinum badging can be found on the front quarter panel inserts as well as on the steering wheel. That matches the various chrome accents on the exterior, such as on the grille surround, mirrors, and wheels.

The F-150 makes its official debut  June 25.

Photo credit: Brian Williams, SpiedBilde

Here is a final development prototype of the ’21 Ford F-150 Platinum.

The high-end trim level features a large center infotainment display and an all-digital gauge cluster (currently showing an avg 16.8 mpg). Plus, the leather-wrapped steering wheel appears to have a new design. The console-mounted shifter, wrapped in leather, appears to be the stow-away unit seen earlier this year.

The buttons and controls on the center stack have a tasteful chrome surrounds for a high-end, premium feel. Platinum badging can be found on the front quarter panel inserts as well as on the steering wheel. That matches the various chrome accents on the exterior, such as on the grille surround, mirrors, and wheels.

The F-150 makes its official debut  June 25.

Photo credit: Brian Williams, SpiedBilde

Here is a final development prototype of the ’21 Ford F-150 Platinum.

The high-end trim level features a large center infotainment display and an all-digital gauge cluster (currently showing an avg 16.8 mpg). Plus, the leather-wrapped steering wheel appears to have a new design. The console-mounted shifter, wrapped in leather, appears to be the stow-away unit seen earlier this year.

The buttons and controls on the center stack have a tasteful chrome surrounds for a high-end, premium feel. Platinum badging can be found on the front quarter panel inserts as well as on the steering wheel. That matches the various chrome accents on the exterior, such as on the grille surround, mirrors, and wheels.

The F-150 makes its official debut  June 25.

Photo credit: Brian Williams, SpiedBilde

By Ashley Reyes

SEMA’s virtual series “Industry Talks: Back to Business” kicks off June 26, with an informational session on how to rebuild partnerships and operations following the recent economic disruption.

SEMA’s recently launched virtual series “Industry Talks: Back to Business” kicks off June 26, with an informational session on how to rebuild partnerships and operations following the recent economic disruption.

Hosted by the SEMA Professional Restylers Organization (PRO), the event will address essential business practices for re-opening, how to build relationships with dealers and offer value to members through idea sharing on topics related to getting back to business straight from other restylers in the industry.

The event will be a virtual moderated panel discussion led by PRO Chair-Elect Josh Poulson and guest panelists Christina Jorge of Specialty Automotive Treatments, Dianna Brashler of Dealer Source, Bill Murphy of Attention to Detail, and Manny Moncada of Auto Haus Automotive Solutions. Attendees will watch and listen in as these shop owners share what new practices they have implemented in their businesses while fielding questions submitted by the audience.

“While many companies begin to operate again at full capacity, they are faced with new challenges and questions on how to strengthen their business operations and performance,” said Poulson. “This event will provide our members with insight on how other restylers and facilities are taking precautions and implementing new processes to help them get back to business in ways that are effective.”

Preregister now for “Rebuilding Partnerships and Operations Powered by PRO” taking place June 26, at 10:00 a.m. (PDT). 

By Ashley Reyes

SEMA’s virtual series “Industry Talks: Back to Business” kicks off June 26, with an informational session on how to rebuild partnerships and operations following the recent economic disruption.

SEMA’s recently launched virtual series “Industry Talks: Back to Business” kicks off June 26, with an informational session on how to rebuild partnerships and operations following the recent economic disruption.

Hosted by the SEMA Professional Restylers Organization (PRO), the event will address essential business practices for re-opening, how to build relationships with dealers and offer value to members through idea sharing on topics related to getting back to business straight from other restylers in the industry.

The event will be a virtual moderated panel discussion led by PRO Chair-Elect Josh Poulson and guest panelists Christina Jorge of Specialty Automotive Treatments, Dianna Brashler of Dealer Source, Bill Murphy of Attention to Detail, and Manny Moncada of Auto Haus Automotive Solutions. Attendees will watch and listen in as these shop owners share what new practices they have implemented in their businesses while fielding questions submitted by the audience.

“While many companies begin to operate again at full capacity, they are faced with new challenges and questions on how to strengthen their business operations and performance,” said Poulson. “This event will provide our members with insight on how other restylers and facilities are taking precautions and implementing new processes to help them get back to business in ways that are effective.”

Preregister now for “Rebuilding Partnerships and Operations Powered by PRO” taking place June 26, at 10:00 a.m. (PDT). 

By SEMA Washington, D.C., Staff

The Federal Motor Carrier Safety Administration issued a final rule that provides drivers with additional flexibility in complying with its hours-of-service regulations. Major changes to the rule include:

• On-duty limits for short-haul operations will increase from 12 to 14 hours but maintain an 11-hour limit on driving time. The air-mile radius will increase from 100 to 150 air miles.
• Under certain adverse driving conditions, drivers can extend their driving window by up to two hours.
• Modifies the split sleeper berth provisions allowing greater flexibility for how a driver splits their sleeper berth time.
• Modifies the 30-minute break provision to require the break after eight hours of consecutive driving time (instead of on-duty time) and allows an on-duty/not driving period to qualify as the required break.

The rule takes effect September 29.

Click here for more information.

By SEMA Washington, D.C., Staff

The Federal Motor Carrier Safety Administration issued a final rule that provides drivers with additional flexibility in complying with its hours-of-service regulations. Major changes to the rule include:

• On-duty limits for short-haul operations will increase from 12 to 14 hours but maintain an 11-hour limit on driving time. The air-mile radius will increase from 100 to 150 air miles.
• Under certain adverse driving conditions, drivers can extend their driving window by up to two hours.
• Modifies the split sleeper berth provisions allowing greater flexibility for how a driver splits their sleeper berth time.
• Modifies the 30-minute break provision to require the break after eight hours of consecutive driving time (instead of on-duty time) and allows an on-duty/not driving period to qualify as the required break.

The rule takes effect September 29.

Click here for more information.

By SEMA Washington, D.C., Staff

The Federal Motor Carrier Safety Administration issued a final rule that provides drivers with additional flexibility in complying with its hours-of-service regulations. Major changes to the rule include:

• On-duty limits for short-haul operations will increase from 12 to 14 hours but maintain an 11-hour limit on driving time. The air-mile radius will increase from 100 to 150 air miles.
• Under certain adverse driving conditions, drivers can extend their driving window by up to two hours.
• Modifies the split sleeper berth provisions allowing greater flexibility for how a driver splits their sleeper berth time.
• Modifies the 30-minute break provision to require the break after eight hours of consecutive driving time (instead of on-duty time) and allows an on-duty/not driving period to qualify as the required break.

The rule takes effect September 29.

Click here for more information.