Thu, 08/16/2007 - 00:00

The annual SEMA Show Silent Auction, hosted by SEMA's Young Executives Network (YEN), raised more than $70,000 for the SEMA Memorial Scholarship Fund in 2006. The SEMA Memorial Scholarship Fund provides financial assistance to students pursuing careers in automotive-related fields. SEMA members and Show exhibitors interested in donating an item or becoming involved in the 2007 Silent Auction are encouraged to visit the SEMA Silent Auction website at www.sema.org/silentauction or the YEN SEMA Silent Auction website at www.semasilentauction.com.

For more information about YEN, visit www.sema.org/yen, or contact Paul Moritz at 909/396-0289, ext. 112, or e-mail paulm@sema.org.

 

Thu, 08/16/2007 - 00:00

The Sam Schmidt Paralysis Foundation will host its second annual Racing to Recovery Golf Tournament Monday, October 29, 2007, at the exclusive South Shore Golf Club at the Lake Las Vegas Resort. The 18-hole "SouthShore" course in Henderson, Nev., was designed by Jack Nicklaus and features 6,917 yards of golf from the longest tees for a par of 71. It has been recognized as a Golf Digest Top 10 course nationally on several occasions.

The Sam Schmidt Paralysis Foundation (SSPF) helps individuals overcome spinal cord injuries and other neurological disorders by funding scientific research, medical treatment, rehabilitation, and technological advances. This research benefits stroke victims, and people diagnosed with ALS, Alzheimer's and Parkinson's diseases. The foundation's namesake was in the hunt for the IndyRacing League Championship in 1999 up until the final race. He had won that year at the Las Vegas Motor Speedway and had lead the Indianapolis 500. A devastating accident in January 2000 left him paralyzed from the neck down. Schmidt founded the SSPF and also became a successful team owner in the Indy Pro Series.

Parties interested in playing in or sponsoring the tournament can contact Ida Cahill at 317/236-9999, or by mail:

Ida Cahill
Sam Schmidt Paralysis Foundation
PO Box 3661
Princeton, NJ 08543-3661

More information also available at www.samschmidt.org

Thu, 08/16/2007 - 00:00
Thu, 08/16/2007 - 00:00

SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enable the employee to participate in webinars, access free market research, join SEMA committees and more. The newest classified listings posted under Positions Available include:

  • Outside Sales Rep, Orange County, California
  • Product Manager, Pennsylvania 
  • Electronics Engineer PCB Designer, Azusa, California
  • Shipping Lead, Azusa, California

SEMA members: Have a job opening that you need filled? Members are invited to post classified ads on www.sema.org/classifieds free of charge. Categories include Positions Available, Positions Wanted, Rep Opportunities, WD Opportunities, For Sale, Items Wanted, Business Opportunities and Internships. Visit the site for details.

 

Thu, 08/16/2007 - 00:00

SEMA members have a wealth of market research information available to them that is designed to keep decision makers up-to-date on the latest trends. For example, the following is a short excerpt from the “2006 SEMA Compact Performance Market Report”:

Demographics—Consumer Profile

Gender
 
It’s no secret that this industry has a disproportionate leaning towards males, but a growing number of female enthusiasts have changed the landscape, participating in everything from customizing to racing. This is especially true for this niche. Unfortunately, for unknown reasons, our survey was skewed heavily towards men; much more so than in the actual market. While we estimate female participation to inch closer to 20%, the participants from this survey were just 3%–4%. Other sources, such as Foresight Research, the Sports Car Club of America and SEMA’s past research indicate that men comprise roughly 79%–83% of the market, with the ratio of females climbing steadily. Keep this factor in mind when viewing the following information and express caution when applying these results to your market. 

Age

The age range of enthusiasts from our study coincides with the slight shift we have seen at events. The segment is often labeled the youth market, but such a title is no longer a precise fit, as the average age hovers around 25–27 years old. Older enthusiasts have embraced this segment, younger ones have been attracted like the ones before them and the original base has retained interest while growing older. The spectrum has stretched to incorporate a broader range of people. We are seeing groups in their 40s, 50s, and even 60s who are just as motivated to customize their compacts as the younger crowd, but the majority of consumers have been spread to fit the 18–30 range. Also, the “youth-market” application can be misapplied. For one reason in particular—some young enthusiasts also like musclecars, off-road vehicles, light trucks and hot rods—the title misrepresents the youth market as a whole. 

 

Education

More than half (58%) of those surveyed attended some amount of college, with 25% obtaining a degree. More telling, 89% had graduated high school. This illustrates a bump in education compared to previous years and could explain the growing trend of consumers adopting research into their buying decisions. We have witnessed the rise of Internet searches, tech forums and product reviews which all imply a general increase in awareness and the ability to conduct research. This new generation of tech-savvy consumers value proven results and has the capability of tracking down meaningful information before going to market.

Occupation

True to their age, many compact-performance enthusiasts are full-time college students. They balance their hobby with a desire to better educate themselves. For careers, 24% of those surveyed came from skilled trades or technical professions. These industries lend themselves to hands-on working environments, and often those skills can be carried into other passions, such as car customizing. Other popular positions include serving the community and working as salespeople and middle managers. Only 6.8% claimed to work directly in the automotive industry.

Household Income

Household income can be difficult to assess as participants dislike divulging personal information, even if their anonymity is assured. More than 12% of respondents abstained from giving their household incomes, a dip from the previous year when nearly 20% did not want to reveal their incomes. A nationwide economic slump could have caused people to be more secretive about their status. Regardless, the average household income has risen steadily over the past few years to $47,000, in line with inflation.

SEMA members can receive a complimentary copy of the “2006 SEMA Compact Performance Market Report” as another benefit to being a SEMA member. This data-intensive report may be downloaded by visiting www.sema.org/research.

Source: SEMA Research & Information Center

Thu, 08/16/2007 - 00:00

“VIP” is commonly tagged throughout American culture, but the acronym has permeated the hobby and lifestyles of automotive enthusiasts. While the root of the phrase is easy to understand, the usage as a specific car style is more equivocal. The main reason, and not to keep you waiting, is that VIP Style is not interchangeable with the traditional VIP meaning. The general label can be affixed to everything from extreme hospitality to the cars of the stars. But, VIP style from Japan demands a unique set of parameters. This trend has spread from the streets of Osaka to a global audience, and in the United States, this style has stirred up enough commotion to warrant an independent study. SEMA’s Market Research Department tapped into a leading VIP community, VIPstyleCars.com, to illustrate how the movement is being adopted by North American enthusiasts.

In this installment, we will highlight the cars that these consumers are focusing their attention on. If you want to start a serious argument, jump into a conversation and ask, “Is my Rolls-Royce a VIP car?” Your inquiry may be met with a quick retort that borders on the aggressive. Many enthusiasts interested in this concept abide by rules they learned from other enthusiasts or by flipping through Japanese magazines that they are unable to read. The purists of the group will even stand by stringent rules that classify cars down to chassis type. The view of some is that if a car is not a specific luxury Nissan or Toyota, it simply does not qualify. Due to the brief nature of this article, we will not spend time discussing these beliefs but felt the necessity to report that they exist.


 
The data we have been collecting from enthusiasts has helped to shed light on their buying habits, their perceptions and most importantly their demands. Car selection is a significant priority. Instead of modifying the cars they have in the driveway, the majority of these consumers proactively acquire luxury vehicles.

Lexus and Infiniti are the dominant brands since they parallel the models found in their Japanese-spec Toyota and Nissan counterparts. The top four models include the Infiniti Q45 (Nissan Cima/President), Lexus LS (Toyota Celsior), Lexus GS (Toyota Aristo) and Scion xB (Toyota bB). Scion’s inclusion stems from the reality that not all of the fans of this style have access to luxury cars. Additionally, kei-cars, vans and compacts in Japan have carved their own spot in this arena. Naturally, this sentiment is accepted by a pro-Japan fan base.

New cars are not less desirable but less accessible. Therefore, used cars provide enthusiasts an opportunity to enter this expensive niche while saving some of their paychecks for parts. The chart below can be slightly misleading since the cars from 2005 to the present are mostly the Scion xB. Cars that fit the “traditional” VIP theme are more costly, so more than three-quarters (76%) of the vehicles are pre-2004 models.

For more information regarding VIP style, the upcoming VIP Style Guide or to contribute your thoughts, contact Zack Krelle at zackk@sema.org.

Source: SEMA Market Research & Information Center

Thu, 08/16/2007 - 00:00

Consumers searching for wallet-friendly wheels don't need to sacrifice safety, reliability and cabin comfort, according to Cars.com. The site recently announced its list of the best late-model used cars shoppers can buy on a budget of $10,000. Consumers looking for used cars to purchase often turn to the Internet for information to help them make their purchase. In fact, SEMA research has shown that, after personal experience and magazines, consumers say that the Internet influences which vehicles they purchase. With that said, paying attention to which vehicles some websites are recommending could help to gauge the vehicles consumers will be buying.

Cars.com says that a lot of people don't want to commit to five years of monthly payments for a brand-new car. With that in mind, Cars.com crunched retail values for late-model used cars and factored in reliability ratings, safety equipment and crash-test scores. What began as a list of 215 contenders from 2002 models onward shrank to 40 finalists. To pare things further, criteria such as gas mileage, cabin comfort and driving refinement were also taken into account. Finally, the team took a hard look at how many of these used cars had key safety features such as side-impact airbags and antilock brakes installed.

These 10 cars top Cars.com's list of best used cars for $10,000 along with a brief description of why they chose that particular vehicle.

2005 Ford Focus: The restyled 2005 Focus offers nimble handling with few of the equipment recalls that beset the early-2000s original. With a manual transmission, the Focus returns highway gas mileage in the 30s.

2003 Ford Taurus: The Taurus is a sound used-car choice for families and sensible for young drivers, Cars.com comments. Both the wagon and sedan offer generous cabin and luggage space, not to mention top reliability and crash-test scores.

2003 Mazda Protégé: It's a fun little car, remarks Cars.com editors, with Mazda's trademark steering precision and affable styling that has yet to grow old. The 2.0L four-cylinder is quicker than consumers may think, and highway gas mileage rates in the high 20s.

2003 Mercury Sable: The Taurus' upscale twin offers slightly better reliability ratings and the same stalwart crash-test scores. Factor in standard antilock brakes and available side airbags—they were installed on nearly one-fifth of all 2003 Sables—making it a solid commuter car.

2002 Buick LeSabre: Cars.com states that the LeSabre is a comfortable car for drivers young and old, and the 2002 model came chock full of safety features: antilock brakes, side airbags and active head restraints were standard, and an optional electronic stability system—a rare safety feature five years ago.

2002 Chevrolet Impala: Chevy's 2000–05 iteration of the Impala arguably boasted sharper styling than its anonymous successor. Either of the two V6s provides adequate grunt, Cars.com says.

2002 Ford Windstar: Minivan lovers can fill the Windstar with up to seven people, and there are plenty of bells and whistles for those who want them—from power-sliding doors and rear parking sensors to power front seats and heated leather upholstery.

2002 Honda Accord: The sixth generation, built from 1998–2002, delivered excellent reliability and respectable crash-test ratings. High-ticket safety options were widely incorporated: side airbags came on 46% of 2002 Accords, and ABS made its way into nearly 60%. Combine the stick shift and four-cylinder for highway gas mileage in the high 20s; it drops to the mid-20s with the V6 and automatic.

2002 Honda Civic: The Civic combines thriftiness and refinement in a way few others can, making it an excellent choice for those who often drive solo, Cars.com notes. The four-cylinder won't impress anyone with its performance, but it turns out highway gas mileage in the mid-30s.

2002 Oldsmobile Aurora: Cars.com comments that the Aurora is proof you can buy a used luxury car for around $10,000. The restyled early-2000s model earns high marks for reliability and crashworthiness. It says that most examples should have all the luxury consumers need; leather upholstery, a power driver's seat and automatic climate control came on all models, as did antilock brakes and side airbags.

Source: Cars.com. (August 6, 2007). "Cars.com Announces Wallet-Friendly Wheels." Cars.com press release courtesy of PR Newswire.com.

Thu, 08/16/2007 - 00:00

Although pickup sales have declined by nearly 18% in July compared to last year’s sales, consumer still plan to accessorize the pickups they are purchasing. According to the latest SEMA research, 17% of the 24 million households surveyed that plan to purchase specialty equipment over the next three months plan to accessorize a pickup. To help SEMA members make sense of the current buying behavior of pickup owners, SEMA put together the “2006 SEMA Light Truck Personalization Report.” The following is a short excerpt of that report.

Place of Purchase/Installation of Accessories
Pickup owners perceive performance parts and accessory retailers differently. Most full-size pickup owners, especially Chevy Avalanche, Dodge Ram and Ford F-Series owners, believe the franchise new-vehicle dealer provides better installation.

2006 Place of Purchase for Full-Size Pickup Modifications

SEMA members can now receive their complimentary copy of the “2006 SEMA Light-Truck Report” by visiting www.sema.org/research. 

Source: SEMA Research & Information Center

Thu, 08/09/2007 - 00:00

If you missed Friday's webinar about the Supreme Court's recent decision on minimum resale price agreements, get the download now from www.sema.org/webinar. The audio/video, as well as a PDF presentation, are available from the menu at the right of the page.

The U.S. Supreme Court decided to upset 100 years of case law related to agreement to set minimum retail or resale prices. Learn the legal and practical significance of this decision and how it can affect your business from presenter Barbara T. Sicalides of Pepper Hamilton, LLP, Vice Chair of the firm's Commercial Litigation Practice Group. Her practice covers antitrust litigation and counseling, distribution disputes/arrangements, class actions, securities and other general litigation. 

Thu, 08/09/2007 - 00:00

SEMA Manufacturing members are invited to get a look at the new, redesigned-for-2008 Honda Accord coupe and sedan at an upcoming measuring session, Friday, Sept. 7, in Torrance, California. Cameras are permitted at the session, which begins at 8:30 a.m. and ends at 4 p.m.

The deadline to register is Friday, August 31. E-mail responses with name(s), company name, address, phone number and e-mail address to: measuringsession@sema.org

Images of the coupe concept can be viewed at www.hondanews.com

Location:
American Honda Corporate Headquarters
1919 Torrance Blvd.
Torrance, CA 90501

Questions? Contact:
Bill Wolf : 909/396-0289 x177
Sandy Conolly: 909/396-0289 x155
www.sema.org/oem