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The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

Gauges, ECU tuners and fuel injection products were among the new performance street products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase, allowing buyers to scan product barcodes and receive product details via printout or e-mail.

There were 219 new products entered in the Best New Performance Street Product category, and nearly 2,800 scans requesting additional product information. Who was doing all that scanning? More than 9,400 were retailers, followed by warehouse distributors (3,900), repair/service/installers (3,900) and builders/fabricators (3,500).

The following are the top 10 performance street products that were of most interest to buyers:

1: Innovate Motorsports OT-2 Open Tune Interface OBD-II interface for Apple iPhone or iPod Touch that includes a software performance computer, an efficiency calculator, and advanced diagnostics.
2: G-TECH/Pro EGS The Expandable Gauge System incorporates an optional wideband oxygen sensor, an OBD-II scan tool, an eight-channel data acquisition module and more.
3: Professional Products Powerjection III    Compact, full-featured EFI system with self-learning that eliminates laptop tuning.
4: Innovate Motorsports G3 Gauges Oil pressure, water temp and boost/vaccuum gauges feature responsive needle motion, and match Innovate’s G3 Air/Fuel Ratio gauges.
5: Unisteer Performance Products Electric Power Steering Column Electric power steering built into the column to reduce engine-bay clutter.
6:COMP FAST EZ-EFI Self Tuning Fuel Induction System No tuning or laptop required makes for easy installation of fuel injection.
7: SCT Touch Screen Xtreme Bluetooth wireless flash-based tuning device for Ford, GM and Chrysler gas- or diesel-powered cars and trucks.
8: Auto Meter  Competition Series Instruments Progressive race look, "Hi-Def" illumination, full-face red alert warning system with peak recall, new digital circuitry with pro-control outputs.
9: Flex-a-Lite Universal Radiator/Fan Combo Cross-flow radiator with patented side tank design. Internal fins act as heat sinks, absorbing heat from engine coolant and radiating it through external fins to dissipate heat twice as fast. Comes equipped with electric fan for easy drop in installation.
10: Hot Rod Air 2005-2008 Mustang Louver 2005-2008 Mustang direct replacement polished aluminum louver.

Gauges, ECU tuners and fuel injection products were among the new performance street products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase, allowing buyers to scan product barcodes and receive product details via printout or e-mail.

There were 219 new products entered in the Best New Performance Street Product category, and nearly 2,800 scans requesting additional product information. Who was doing all that scanning? More than 9,400 were retailers, followed by warehouse distributors (3,900), repair/service/installers (3,900) and builders/fabricators (3,500).

The following are the top 10 performance street products that were of most interest to buyers:

1: Innovate Motorsports OT-2 Open Tune Interface OBD-II interface for Apple iPhone or iPod Touch that includes a software performance computer, an efficiency calculator, and advanced diagnostics.
2: G-TECH/Pro EGS The Expandable Gauge System incorporates an optional wideband oxygen sensor, an OBD-II scan tool, an eight-channel data acquisition module and more.
3: Professional Products Powerjection III    Compact, full-featured EFI system with self-learning that eliminates laptop tuning.
4: Innovate Motorsports G3 Gauges Oil pressure, water temp and boost/vaccuum gauges feature responsive needle motion, and match Innovate’s G3 Air/Fuel Ratio gauges.
5: Unisteer Performance Products Electric Power Steering Column Electric power steering built into the column to reduce engine-bay clutter.
6:COMP FAST EZ-EFI Self Tuning Fuel Induction System No tuning or laptop required makes for easy installation of fuel injection.
7: SCT Touch Screen Xtreme Bluetooth wireless flash-based tuning device for Ford, GM and Chrysler gas- or diesel-powered cars and trucks.
8: Auto Meter  Competition Series Instruments Progressive race look, "Hi-Def" illumination, full-face red alert warning system with peak recall, new digital circuitry with pro-control outputs.
9: Flex-a-Lite Universal Radiator/Fan Combo Cross-flow radiator with patented side tank design. Internal fins act as heat sinks, absorbing heat from engine coolant and radiating it through external fins to dissipate heat twice as fast. Comes equipped with electric fan for easy drop in installation.
10: Hot Rod Air 2005-2008 Mustang Louver 2005-2008 Mustang direct replacement polished aluminum louver.

Gauges, ECU tuners and fuel injection products were among the new performance street products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase, allowing buyers to scan product barcodes and receive product details via printout or e-mail.

There were 219 new products entered in the Best New Performance Street Product category, and nearly 2,800 scans requesting additional product information. Who was doing all that scanning? More than 9,400 were retailers, followed by warehouse distributors (3,900), repair/service/installers (3,900) and builders/fabricators (3,500).

The following are the top 10 performance street products that were of most interest to buyers:

1: Innovate Motorsports OT-2 Open Tune Interface OBD-II interface for Apple iPhone or iPod Touch that includes a software performance computer, an efficiency calculator, and advanced diagnostics.
2: G-TECH/Pro EGS The Expandable Gauge System incorporates an optional wideband oxygen sensor, an OBD-II scan tool, an eight-channel data acquisition module and more.
3: Professional Products Powerjection III    Compact, full-featured EFI system with self-learning that eliminates laptop tuning.
4: Innovate Motorsports G3 Gauges Oil pressure, water temp and boost/vaccuum gauges feature responsive needle motion, and match Innovate’s G3 Air/Fuel Ratio gauges.
5: Unisteer Performance Products Electric Power Steering Column Electric power steering built into the column to reduce engine-bay clutter.
6:COMP FAST EZ-EFI Self Tuning Fuel Induction System No tuning or laptop required makes for easy installation of fuel injection.
7: SCT Touch Screen Xtreme Bluetooth wireless flash-based tuning device for Ford, GM and Chrysler gas- or diesel-powered cars and trucks.
8: Auto Meter  Competition Series Instruments Progressive race look, "Hi-Def" illumination, full-face red alert warning system with peak recall, new digital circuitry with pro-control outputs.
9: Flex-a-Lite Universal Radiator/Fan Combo Cross-flow radiator with patented side tank design. Internal fins act as heat sinks, absorbing heat from engine coolant and radiating it through external fins to dissipate heat twice as fast. Comes equipped with electric fan for easy drop in installation.
10: Hot Rod Air 2005-2008 Mustang Louver 2005-2008 Mustang direct replacement polished aluminum louver.

Gauges, ECU tuners and fuel injection products were among the new performance street products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase, allowing buyers to scan product barcodes and receive product details via printout or e-mail.

There were 219 new products entered in the Best New Performance Street Product category, and nearly 2,800 scans requesting additional product information. Who was doing all that scanning? More than 9,400 were retailers, followed by warehouse distributors (3,900), repair/service/installers (3,900) and builders/fabricators (3,500).

The following are the top 10 performance street products that were of most interest to buyers:

1: Innovate Motorsports OT-2 Open Tune Interface OBD-II interface for Apple iPhone or iPod Touch that includes a software performance computer, an efficiency calculator, and advanced diagnostics.
2: G-TECH/Pro EGS The Expandable Gauge System incorporates an optional wideband oxygen sensor, an OBD-II scan tool, an eight-channel data acquisition module and more.
3: Professional Products Powerjection III    Compact, full-featured EFI system with self-learning that eliminates laptop tuning.
4: Innovate Motorsports G3 Gauges Oil pressure, water temp and boost/vaccuum gauges feature responsive needle motion, and match Innovate’s G3 Air/Fuel Ratio gauges.
5: Unisteer Performance Products Electric Power Steering Column Electric power steering built into the column to reduce engine-bay clutter.
6:COMP FAST EZ-EFI Self Tuning Fuel Induction System No tuning or laptop required makes for easy installation of fuel injection.
7: SCT Touch Screen Xtreme Bluetooth wireless flash-based tuning device for Ford, GM and Chrysler gas- or diesel-powered cars and trucks.
8: Auto Meter  Competition Series Instruments Progressive race look, "Hi-Def" illumination, full-face red alert warning system with peak recall, new digital circuitry with pro-control outputs.
9: Flex-a-Lite Universal Radiator/Fan Combo Cross-flow radiator with patented side tank design. Internal fins act as heat sinks, absorbing heat from engine coolant and radiating it through external fins to dissipate heat twice as fast. Comes equipped with electric fan for easy drop in installation.
10: Hot Rod Air 2005-2008 Mustang Louver 2005-2008 Mustang direct replacement polished aluminum louver.

	To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Chuck Schwartz, CEM, executive show manager, recently conducted a SEMA webinar, “2009 SEMA Show Beats the Recession,” to help exhibitors prepare for the SEMA Show. Schwartz has managed the SEMA Show for 28 years and is recognized as one of the top trade show organizers in the United States.

With the existing economic uncertainty currently circulating, Schwartz reinforced the importance of the Show to businesses in the specialty-equipment industry.

“The Show is really an industry preview of what to expect for the coming year,” he said. “Business downturns will happen, but by staying out of the Show, you forfeit any opportunity to see a lot of buyers and business contacts in one place at one time. The Show truly is a world event.”

Schwartz says that he hears exhibitors concerned that some buyers aren’t coming. He points out that in 2008, there were 56,000 buying people at the Show.

“These are people who work for distributors, retailers and retail chains, tool companies—you name it, those people are coming,” he said. “They recognize that they still have to see new products and the reality that the recession will end, and they need the new products that will sell.”

To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Schwartz provided the following tips for selling at the Show:

• Use the Matchmaking service—The service allows you to link with the buyers you want to see before the Show opens.
• Offer pre-Show specials—You have to get the word out about your specials by using postcards or announcements.
• Provide extra terms on minimum-sized orders—Don’t just offer closeouts; you have to push first-line merchandise. 
• Have a seat for buyers—This offers them a chance to relax for a few minutes and provides an excellent chance for you to write an order. It my be a basic concept, but it will get buyers to stay in your booth longer.
• Bring a “pen” to the Show—Have the mindset that you are going to make sales at the Show. You have to be prepared and ask for the order. You have to be the one who has to say "why not buy now?"

Schwartz also covered the importance of budgeting for the Show.

“It’s all about managing your costs. Do your best to stay close to your budget, and everyone on your team should know what the budget is and know what they are responsible for,” he said. “Cut down on entertainment and use per diem instead of reimbursing for expenses. Be smart about shipping your freight.” 

He provided details on some new and existing tools in place that will help exhibitors prepare and save, which include the free-drayage program, discount hotel rooms and the Leads Guarantee program.

Download the entire webinar presentation, “2009 SEMA Show Beats the Recession"
 

	To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Chuck Schwartz, CEM, executive show manager, recently conducted a SEMA webinar, “2009 SEMA Show Beats the Recession,” to help exhibitors prepare for the SEMA Show. Schwartz has managed the SEMA Show for 28 years and is recognized as one of the top trade show organizers in the United States.

With the existing economic uncertainty currently circulating, Schwartz reinforced the importance of the Show to businesses in the specialty-equipment industry.

“The Show is really an industry preview of what to expect for the coming year,” he said. “Business downturns will happen, but by staying out of the Show, you forfeit any opportunity to see a lot of buyers and business contacts in one place at one time. The Show truly is a world event.”

Schwartz says that he hears exhibitors concerned that some buyers aren’t coming. He points out that in 2008, there were 56,000 buying people at the Show.

“These are people who work for distributors, retailers and retail chains, tool companies—you name it, those people are coming,” he said. “They recognize that they still have to see new products and the reality that the recession will end, and they need the new products that will sell.”

To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Schwartz provided the following tips for selling at the Show:

• Use the Matchmaking service—The service allows you to link with the buyers you want to see before the Show opens.
• Offer pre-Show specials—You have to get the word out about your specials by using postcards or announcements.
• Provide extra terms on minimum-sized orders—Don’t just offer closeouts; you have to push first-line merchandise. 
• Have a seat for buyers—This offers them a chance to relax for a few minutes and provides an excellent chance for you to write an order. It my be a basic concept, but it will get buyers to stay in your booth longer.
• Bring a “pen” to the Show—Have the mindset that you are going to make sales at the Show. You have to be prepared and ask for the order. You have to be the one who has to say "why not buy now?"

Schwartz also covered the importance of budgeting for the Show.

“It’s all about managing your costs. Do your best to stay close to your budget, and everyone on your team should know what the budget is and know what they are responsible for,” he said. “Cut down on entertainment and use per diem instead of reimbursing for expenses. Be smart about shipping your freight.” 

He provided details on some new and existing tools in place that will help exhibitors prepare and save, which include the free-drayage program, discount hotel rooms and the Leads Guarantee program.

Download the entire webinar presentation, “2009 SEMA Show Beats the Recession"
 

	To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Chuck Schwartz, CEM, executive show manager, recently conducted a SEMA webinar, “2009 SEMA Show Beats the Recession,” to help exhibitors prepare for the SEMA Show. Schwartz has managed the SEMA Show for 28 years and is recognized as one of the top trade show organizers in the United States.

With the existing economic uncertainty currently circulating, Schwartz reinforced the importance of the Show to businesses in the specialty-equipment industry.

“The Show is really an industry preview of what to expect for the coming year,” he said. “Business downturns will happen, but by staying out of the Show, you forfeit any opportunity to see a lot of buyers and business contacts in one place at one time. The Show truly is a world event.”

Schwartz says that he hears exhibitors concerned that some buyers aren’t coming. He points out that in 2008, there were 56,000 buying people at the Show.

“These are people who work for distributors, retailers and retail chains, tool companies—you name it, those people are coming,” he said. “They recognize that they still have to see new products and the reality that the recession will end, and they need the new products that will sell.”

To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Schwartz provided the following tips for selling at the Show:

• Use the Matchmaking service—The service allows you to link with the buyers you want to see before the Show opens.
• Offer pre-Show specials—You have to get the word out about your specials by using postcards or announcements.
• Provide extra terms on minimum-sized orders—Don’t just offer closeouts; you have to push first-line merchandise. 
• Have a seat for buyers—This offers them a chance to relax for a few minutes and provides an excellent chance for you to write an order. It my be a basic concept, but it will get buyers to stay in your booth longer.
• Bring a “pen” to the Show—Have the mindset that you are going to make sales at the Show. You have to be prepared and ask for the order. You have to be the one who has to say "why not buy now?"

Schwartz also covered the importance of budgeting for the Show.

“It’s all about managing your costs. Do your best to stay close to your budget, and everyone on your team should know what the budget is and know what they are responsible for,” he said. “Cut down on entertainment and use per diem instead of reimbursing for expenses. Be smart about shipping your freight.” 

He provided details on some new and existing tools in place that will help exhibitors prepare and save, which include the free-drayage program, discount hotel rooms and the Leads Guarantee program.

Download the entire webinar presentation, “2009 SEMA Show Beats the Recession"
 

	To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Chuck Schwartz, CEM, executive show manager, recently conducted a SEMA webinar, “2009 SEMA Show Beats the Recession,” to help exhibitors prepare for the SEMA Show. Schwartz has managed the SEMA Show for 28 years and is recognized as one of the top trade show organizers in the United States.

With the existing economic uncertainty currently circulating, Schwartz reinforced the importance of the Show to businesses in the specialty-equipment industry.

“The Show is really an industry preview of what to expect for the coming year,” he said. “Business downturns will happen, but by staying out of the Show, you forfeit any opportunity to see a lot of buyers and business contacts in one place at one time. The Show truly is a world event.”

Schwartz says that he hears exhibitors concerned that some buyers aren’t coming. He points out that in 2008, there were 56,000 buying people at the Show.

“These are people who work for distributors, retailers and retail chains, tool companies—you name it, those people are coming,” he said. “They recognize that they still have to see new products and the reality that the recession will end, and they need the new products that will sell.”

To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Schwartz provided the following tips for selling at the Show:

• Use the Matchmaking service—The service allows you to link with the buyers you want to see before the Show opens.
• Offer pre-Show specials—You have to get the word out about your specials by using postcards or announcements.
• Provide extra terms on minimum-sized orders—Don’t just offer closeouts; you have to push first-line merchandise. 
• Have a seat for buyers—This offers them a chance to relax for a few minutes and provides an excellent chance for you to write an order. It my be a basic concept, but it will get buyers to stay in your booth longer.
• Bring a “pen” to the Show—Have the mindset that you are going to make sales at the Show. You have to be prepared and ask for the order. You have to be the one who has to say "why not buy now?"

Schwartz also covered the importance of budgeting for the Show.

“It’s all about managing your costs. Do your best to stay close to your budget, and everyone on your team should know what the budget is and know what they are responsible for,” he said. “Cut down on entertainment and use per diem instead of reimbursing for expenses. Be smart about shipping your freight.” 

He provided details on some new and existing tools in place that will help exhibitors prepare and save, which include the free-drayage program, discount hotel rooms and the Leads Guarantee program.

Download the entire webinar presentation, “2009 SEMA Show Beats the Recession"
 

	To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Chuck Schwartz, CEM, executive show manager, recently conducted a SEMA webinar, “2009 SEMA Show Beats the Recession,” to help exhibitors prepare for the SEMA Show. Schwartz has managed the SEMA Show for 28 years and is recognized as one of the top trade show organizers in the United States.

With the existing economic uncertainty currently circulating, Schwartz reinforced the importance of the Show to businesses in the specialty-equipment industry.

“The Show is really an industry preview of what to expect for the coming year,” he said. “Business downturns will happen, but by staying out of the Show, you forfeit any opportunity to see a lot of buyers and business contacts in one place at one time. The Show truly is a world event.”

Schwartz says that he hears exhibitors concerned that some buyers aren’t coming. He points out that in 2008, there were 56,000 buying people at the Show.

“These are people who work for distributors, retailers and retail chains, tool companies—you name it, those people are coming,” he said. “They recognize that they still have to see new products and the reality that the recession will end, and they need the new products that will sell.”

To see what buyers will be at the 2009 SEMA Show, check out the buyer scroll on www.SEMAShow.com.

Schwartz provided the following tips for selling at the Show:

• Use the Matchmaking service—The service allows you to link with the buyers you want to see before the Show opens.
• Offer pre-Show specials—You have to get the word out about your specials by using postcards or announcements.
• Provide extra terms on minimum-sized orders—Don’t just offer closeouts; you have to push first-line merchandise. 
• Have a seat for buyers—This offers them a chance to relax for a few minutes and provides an excellent chance for you to write an order. It my be a basic concept, but it will get buyers to stay in your booth longer.
• Bring a “pen” to the Show—Have the mindset that you are going to make sales at the Show. You have to be prepared and ask for the order. You have to be the one who has to say "why not buy now?"

Schwartz also covered the importance of budgeting for the Show.

“It’s all about managing your costs. Do your best to stay close to your budget, and everyone on your team should know what the budget is and know what they are responsible for,” he said. “Cut down on entertainment and use per diem instead of reimbursing for expenses. Be smart about shipping your freight.” 

He provided details on some new and existing tools in place that will help exhibitors prepare and save, which include the free-drayage program, discount hotel rooms and the Leads Guarantee program.

Download the entire webinar presentation, “2009 SEMA Show Beats the Recession"