Through direct mail, e-mail and print ads, SEMA is aggressively targeting several buyer segments for the 2009 SEMA Show.

The Tools & Equipment section of the SEMA Show is located at the west end of the North Hall of the Las Vegas Convention Center, adjacent to the Paint, Body & Equipment section. The Tools & Equipment section showcases shop and testing equipment, lathes, grinders, hand tools, air conditioning, lifts, jacks, power tools and containers.

When buyers pre-registered for the 2008 SEMA Show, 31,917 domestic and 10,786 international buyers expressed interest in tool and equipment products. Approximately 152 exhibitors at the 2008 SEMA Show indicated that they manufacture tool and equipment products; more than 7,603 attendees expressed interest in those products; and more than 18,806 attendees swiped badges at those specific exhibitor booths.

There were a total of 101,930 scan swipes made at North Hall exhibitor booths last year.
 
On the marketing front, SEMA is employing highly targeted methods to attract tool and equipment product buyers to this year’s SEMA Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.
 
“Number one on any buyer’s list of goals for the SEMA Show is to see new products," says Dan Hobgood, SEMA Senior Director of Marketing. “Our targeted, e-mail and direct mail to buyers emphasizes all the new products they’ll see at the Show, many of which are conveniently located in the New Products Showcase. We also include tool and equipment industry information, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”
 
From the hundreds of thousands of direct mailers, e-mails and voicemails the message is clear: there is no better place to find everything you need to work smarter and increase sales than at the SEMA Show. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business.”
 
View specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

	Through direct mail, e-mail and print ads, SEMA is aggressively targeting several buyer segments for the 2009 SEMA Show.

The Tools & Equipment section of the SEMA Show is located at the west end of the North Hall of the Las Vegas Convention Center, adjacent to the Paint, Body & Equipment section. The Tools & Equipment section showcases shop and testing equipment, lathes, grinders, hand tools, air conditioning, lifts, jacks, power tools and containers.

When buyers pre-registered for the 2008 SEMA Show, 31,917 domestic and 10,786 international buyers expressed interest in tool and equipment products. Approximately 152 exhibitors at the 2008 SEMA Show indicated that they manufacture tool and equipment products; more than 7,603 attendees expressed interest in those products; and more than 18,806 attendees swiped badges at those specific exhibitor booths.

There were a total of 101,930 scan swipes made at North Hall exhibitor booths last year.
 
On the marketing front, SEMA is employing highly targeted methods to attract tool and equipment product buyers to this year’s SEMA Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.
 
“Number one on any buyer’s list of goals for the SEMA Show is to see new products," says Dan Hobgood, SEMA Senior Director of Marketing. “Our targeted, e-mail and direct mail to buyers emphasizes all the new products they’ll see at the Show, many of which are conveniently located in the New Products Showcase. We also include tool and equipment industry information, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”
 
From the hundreds of thousands of direct mailers, e-mails and voicemails the message is clear: there is no better place to find everything you need to work smarter and increase sales than at the SEMA Show. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business.”
 
View specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

Chrysler hasn't yet announced any changes to the 2010 Dodge Ram 1500, but this spy shot of an instrumented test truck appears to give away two revisions intended for the performance-oriented, two-wheel-drive Ram R/T model, says spy photographer Brenda Priddy.

The 22-inch, five-spoke painted aluminum wheels with low-profile Goodyear Fortera P285/45R22 tires are new (the 2009 Ram R/T's rolling stock was 20-inch, five-spoke polished aluminum wheels with P275/60R20 Goodyear Wrangler HPs). The second update appears to be the addition of a removable soft tonneau cover. The R/T's 4.10 rear axle and "loose" torque converter, along with its 390 HP, 407 lb-ft torque 5.7-liter Hemi V8, helps the muscle truck do zero-to-60 in just under six seconds.

Using a tonneau cover to smooth out airflow over the cargo box could help the 2010 R/T gain back some of the fuel efficiency sacrificed for its strong off-the-line performance.

Chrysler hasn't yet announced any changes to the 2010 Dodge Ram 1500, but this spy shot of an instrumented test truck appears to give away two revisions intended for the performance-oriented, two-wheel-drive Ram R/T model, says spy photographer Brenda Priddy.

The 22-inch, five-spoke painted aluminum wheels with low-profile Goodyear Fortera P285/45R22 tires are new (the 2009 Ram R/T's rolling stock was 20-inch, five-spoke polished aluminum wheels with P275/60R20 Goodyear Wrangler HPs). The second update appears to be the addition of a removable soft tonneau cover. The R/T's 4.10 rear axle and "loose" torque converter, along with its 390 HP, 407 lb-ft torque 5.7-liter Hemi V8, helps the muscle truck do zero-to-60 in just under six seconds.

Using a tonneau cover to smooth out airflow over the cargo box could help the 2010 R/T gain back some of the fuel efficiency sacrificed for its strong off-the-line performance.