The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.
Fuelab
595 Ultralight Series Regulators
The 595 Ultralight Series bypass regulators bridge the gap between their popular 515/525 Series and their monster 565 Series regulators.
“Our expansive line of adjustable fuel pressure regulators have always been solid performers. You tell us your pressure and flow requirements and we have a regulator for you—low pressure or high pressure, blocking or bypass”, said Fuelab sales rep, Josh Davis. “However, we noticed a small gap in our regulator offerings that needed to be filled. Occasionally, we find a customer who’s working on a weight-sensitive build and every ounce counts. They might even be in a situation where they require more flow than the 515/525 Series is capable of, but they’re not yet to the point that they really need the added size, flow capabilities and cost of the 565 Series regulator. The new 595 Series bridges the gap between the two. It flows more than the 515/525 Series, it’s lighter than the previously mentioned regulators, yet can still be had for the same price as the 515/525 Series!”
These regulators feature -8AN inlets, a -6AN return with a large seat, and a 1/16-in. NPT reference port. They’re available in 1-3psi, 4-12psi, 10-25psi, 25-90psi and 90-125psi configurations, and are already on dealer shelves.
Oracle Lighting Rear Bumper LED Reverse
Lights for Jeep Gladiator JT
The market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, motorcycle, and marine markets, is proud to announce its the new Rear Bumper LED Reverse Lights for Jeep Gladiator JT.
Unsatisfied with the visibility of your Jeep Gladiator reverse lighting when backing up at night? Then replace the factory bumper reflectors with high-output replacement auxiliary LED reverse lights from Oracle Lighting. This reverse light design seamlessly integrates into the bumper reflector area to provide more than 1,500 additional lumens when backing up in a Jeep Gladiator.
Designed for function and durability, these lights feature an aluminum housing with PMMA lens while also maintaining the rear reflector function with a scaled-down version integrated into the housing.
These compact lights pack a big punch with a total of 30 high-powered LEDs to add additional lighting to improve your Jeep Gladiator reverse visibility. They come ready to install out of the box, ensuring that you will have rear visibility in your Jeep Gladiator when it matters. Installation uses factory mounting hardware, and these lights tie into the rear light wiring with the included T-taps or with the optional Plug-and-Play adapter (p/n 5881-504) for even easier installation.
One of today’s most sought after pumps on the market: our F90000285 fuel pump. Able to support an aggressive 700-plus hp with a supercharger, the innovative dual-pumping channel design delivers maximum pressure with superior fuel flow. Operating in both gas and E85, the fuel pump comes with a check valve to avoid system leak-down and extended cranking at start-up. The superior design results in improved hot fuel flow, as well as minimal noise, increasing efficiency by 20% over conventional pumps, delivering unparalleled performance.
SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.
CRP Automotive
Nissan and Toyota Rein Automotive Oil Pan Kits
CRP Automotive has added three new Rein Automotive Oil Pan Kits to its line of oil-pan service kits for high-volume vehicle applications. The new additions include Nissan (PN ESK0199) and Toyota (PN ESK0200, ESK0201), and cover popular Nissan models, including Altima, Murano, and Quest, as well as Toyota Celica, C-HR, Corolla, Matrix, MR2 Spyder, Prius, Prius AWD-E, Prius Plug-in, Prius Prime, and Prius V models. Total program coverage exceeds 7 million VIO in the United States and more than 900,000 VIO in Canada.
Rein Automotive oil pan service kits are designed to be direct-fit replacements for the original part and include all the necessary accessories needed to complete the service. Unlike other oil pan replacements, every Rein Oil Pan Kit comes with an OE-quality gasket and a new drain plug. A tube of Ajusil silicone sealant is provided for applications that do not use a gasket. This allows technicians to order a single part number and receive all the necessary components for the repair, saving time and improving efficiency.
Go Rhino
Element Series Light-Ready Front Bumper for ’16–’21 Toyota Tacoma
Go Rhino launched its Element Series Light-Ready Front Bumper for the ’16–’21 Toyota Tacoma. The centerpiece of this new bumper is Go Rhino’s patent-pending Power-actuated Hideaway Light Bar Mount, which allows the driver to reveal a 20-in. double-row LED light bar at the flip of a switch from inside the cab. The Element provides for larger tires and additional ground clearance for off-road capability, and dramatically improves the appearance of the factory vehicle.
The Element bumper’s 1/8-in. (14-gauge) steel shell is faced with mesh panels to help reduce weight and improve airflow. Each side wing hides three mounting points for optional cube lights, and the corresponding mesh panels are removable and paintable for easy customization. Two exclusive dual-function, inverted 1-inch-thick steel tow hook/D-ring mounts are fully welded to the bottom of the shell and can accept up to 7/8-in. shackles.
Test and measurement specialist HBK has created the BK Connect Indoor Pass-by, a tool designed to help automotive manufacturers ensure their vehicles comply with strict, pass-by noise regulations.
Pass-by noise tests have typically been performed outdoors, an indoor method is now also accepted for type approval, as it provides a more stable environment for development testing and noise source identification. HBK’s BK Connect Indoor Pass-by software was created in line with legal standards, covering the full spectrum of pass-by testing, making it ideal for automotive testing needs—from simple conformance assessments to noise source contribution analysis.
The indoor pass-by measurement software includes automatic measurement plans, a predefined test setup, which can be uploaded ahead of time to focus on test operation, plus the ability to define source and indicator microphones for Source Path Contribution (SPC) analysis. Test data is accessible on the BK Connect Team Server for inspection, comparison and reporting, using a Pass-by Data Viewer.
The Ignition Power Package includes the Digital HP Capacitive Discharge Ignition Box and a Flame Thrower III Canister Coil. These two products work together to provide more power, faster starts, higher RPM range, and quicker acceleration.
Digital HP Ignition Box
When it comes to getting the most performance out of your engine, having a powerful spark—and at the precise moment—is key. Plus, with today’s poor fuel blends, a higher energy spark is even more important whether your engine is stock, hot rodded or built for maximum power.
The Digital HP Ignition Box delivers 172 mJ of Spark Energy and features an integrated 3-step digital REV limiter delivering multiple spark all the way to redline. Key features also include an RPM triggered output, adjustable start retard, locking automotive connector, tachometer output lead, and onboard error logging all in an ultra-small form factor. Download the ”Specification Sheet“ for all the details.
Integrated 3-Step Digital REV Limiter
Locking Automotive Connector
Multiple Spark All the Way to Redline
Tachometer Output Lead
172 mJ of Spark Energy
Ultra-Small Form Factor
RPM Triggered Output
Onboard Error Logging
Flame Thrower III Canister Coil
The ignition coil of your engine is responsible for producing a high-voltage spark eight times (on a V8) for every revolution of the camshaft. This means that even a short drive into town could require well over a million sparks. In short, a coil must be engineered to perform in a harsh environment while delivery consistent, reliable performance.
High voltage canister coils allow larger spark plug gap for added power, smoother response and improved fuel economy.
45,000 volts
Ultra-low 0.32 primary resistance
Charges to peak current typically 30%-70% faster than other coils
Rapid charge time means maximum spark energy is sustained to higher engine RPM
The current digital issue of Off-Road Business reviews tiny overlanders that still provide a variety of custom features, explores the Oregon’s Grand Canyon carved the Owhyee River, which include the Pillars of Rome and Chalk Basin and more!
The National Highway Traffic Safety Administration (NHTSA) has created a webpage database to retrieve safety recall information for motor vehicles and equipment dating back to 1966. The dashboard is intended to be a user-friendly and transparent way for the public to download recall information. Users may search by keyword and export data in CSV, TSV for Excel, XML and other formats. The dashboard will be updated daily.
The public can also search for open recalls and automaker technical service bulletins at www.nhtsa.gov/recalls. Search parameters include via the VIN, vehicle, equipment, tires and car seats. The public may also download NHTSA’s SaferCar app to stay informed on current recalls.
For more information, contact Caroline Fletcher at carolinef@sema.org.
The Federal Trade Commission (FTC) has consolidated its longstanding policy on enforcing unqualified “Made in USA” claims within a new regulation, “Part 323—Made in USA Labeling.” The regulation does not impose any new requirements but is intended to make it easier for businesses to understand claim conditions and, for the first time, allow the FTC to seek civil penalties for violations.
Since at least 1940, the FTC has used its general legal authority to enforce against unfair or deceptive trade practices regarding unqualified Made in USA claims. It has provided broad guidance, most recently in December 1997, that requires a seller making an unqualified Made in USA claim to have a reasonable basis for asserting that “all or virtually all” of the product is made in the United States.
While recognizing that there is no single “bright line” to establish when a product meets the “all or virtually all” threshold, the FTC policy remains that an unqualified Made in USA claim implies no more than a de minimis amount of product is of foreign origin. The final assembly or processing of the product must occur in the United States. Beyond this minimum threshold, the FTC will consider other factors such as the portion of the product’s total manufacturing costs attributable to U.S. parts and processing; how far removed from the finished product any foreign content is; and the importance of the foreign content to the form or function of the product. The FTC’s 1997 guidance document also remains in effect and available for additional reference.
Companies may still make qualified Made in USA claims for products that include U.S. content or processing but do not meet the criteria for making an unqualified claim. Examples of qualified claims include: “Made in USA of U.S. and imported parts.” “75% U.S. content.” “Assembled in U.S.A.”
The FTC rule does not supersede or affect any other federal or state rule that is consistent or would provide greater protection. For example, California allows a “Made in U.S.A.” label for products sold in California if the product is made in the United States and all its subcomponents that are sourced from outside the U.S. constitute no more than 5% of the final value of the manufactured product. The labels may also be used if the subcomponents cannot be obtained in the U.S. and all subcomponents sourced from outside the U.S. make up no more than 10% of the final wholesale value of the manufactured product.
The Specialty Equipment Market Association (SEMA) joined six other aftermarket trade organizations in sending a letter to the Federal Trade Commission (FTC) praising its recent “Nixing the Fix” report to Congress. The report identifies anti-competitive repair restrictions employed by manufacturers for a wide-range of products from automobiles and mobile phones to printers and computers. The groups urged the FTC to take steps to address report findings.
The aftermarket groups included recommendations that the FTC could implement in the immediate future along with actions that may need Congressional authorization. The recommendations included:
Expand ways in which consumers are made aware of their rights under the Magnuson-Moss Warranty Act (MMWA), which prohibits the conditioning of warranties with the use of original equipment parts or service.
Reinforce that consumers have the right to modify their vehicle and that it is illegal to deny the warranty based on the mere presence of a specialty part.
Eliminate manufacturers’ marketing practices that discourage the use of non-original equipment parts or services.
Develop better enforcement tools for the FTC, including more coordination with the National Highway Traffic Safety Administration on cross-referencing consumer complaints.
Expand coverage of the MMWA to include commercial vehicles.
Enact legislation to provide vehicle owners with access to data transmitted by their vehicle and provide them the ability to have that data made available to the independent repair shops.
In addition to SEMA, the letter was signed by Auto Care Association, Automotive Oil Change Association (AOCA), Service Station Dealers of American and Allied Trades (SSDA), Car Coalition (CAR), Automotive Recyclers Association (ARA), and Tire Industry Association (TIA).
Automotive businesses and enthusiasts nationwide will be celebrating this year’s Collector Car Appreciation Day (CCAD) officially tomorrow, July 9! The SEMA Action Network (SAN) encourages you to find and attend an event near you; the official list is posted on the CCAD homepage. While there, help promote this special day by downloading the official logo and flyer. Post on social media using the hashtag #CCAD and tag the celebration's Facebook fan page (@CollectorCarAppreciationDayCCAD).
Earlier this year, the U.S. Senate passed Senate Resolution 292 (S. Res. 292) at the request of SEMA recognizing July 9, 2021, as CCAD. A similar resolution was introduced in the U.S. House of Representatives (H. Res. 491). The date marks the 12th commemoration of what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.
During Part One and Two of the SEMA ADAS webinar series, aftermarket parts manufacturers and installers were educated on top trends in ADAS technology and the resources available to help companies install parts safely while maintaining OEM functionality of the ADAS system.
Now is the chance to learn from those who have done it. During Part 3 of the SEMA ADAS Webinar Series, taking place July 14, at 11:00 a.m. (PDT), participants will hear case studies from leading aftermarket manufacturers that have successfully developed and launched products for ADAS-equipped vehicles. They will share important information, from their own experiences, on what steps they took to understand the systems, design compatible parts, and validate the functionality of all OEM features.
As ADAS technology becomes more standard on new vehicles, this webinar will set manufactures and installers up for success as they prepare to develop products of their own to be launched into the marketplace.
Workplace Sensing Tools That Help Keep Employees Safe
By Joe Dysart
Employers are embedding fever-sensing and other sensing devices in
workplaces to reassure employees that their health is protected from
COVID-19.
Many businesses determined to reassure employees that their workplaces are safe are turning to sensing devices to ferret out fevers, verify that all employees are wearing masks or even make video recordings of employees who are sneezing or coughing.
“Today, more than ever, managers are looking for innovative solutions to enhance their health screening processes,” said Renaud Mazarguil, president of gas analysis and safety for Honeywell.
As many managers know, surveillance temperature systems have been around for decades and are already commonly used at airports, train stations and other larger gathering places, but such devices are being given a run for their money by next-generation artificial intelligence (AI) sensing systems. Many of these software packages go beyond fever sensing to detect mask wearing, verify social distancing or pick out employees who are sneezing or coughing.
The beauty of many of these AI software systems is that they can be integrated into existing workplace security camera systems. Simply integrate the AI software into your existing camera system, and you’re good to go.
There is a rub, though. While provided with the best of intentions, employee surveillance systems can be controversial. Not everyone—including the Electronic Frontier Foundation—is doing cartwheels over the prospect of employers increasing surveillance of employees on the job—all approved by the federal government.
“The U.S. government is not known for its inclination to give back surveillance powers seized during extraordinary moments,” according to Matthew Guariglia, a policy analyst at the Electronic Frontier Foundation. “Once used in acute circumstances, a tool stays in the toolbox until it is taken away.”
The upshot of the EEOC’s move: Employers now have the right to take the temperatures of their workers whenever they want, and employers now have the right to withdraw a job offer if a candidate tests positive for COVID-19 during the qualification process.
The move was greeted by many employers with a sigh of relief—especially those who are being forced by their insurers to demonstrate that they are doing everything possible to protect the health of COVID-19-threatened employees.
Of course, having the right to monitor and actually winning employee buy-in of a new, well-intentioned health surveillance system is a tough needle to thread. Assuming you’re able to pull off that feat, below is a raft of sensing technology you can use to help minimize the worst nightmare of your employees: unmitigated spread of COVID-19 throughout your workplace.
Simple Gun Thermometers: Gun thermometers are commonly used in large public spaces like airports, where health officials need a quick, inexpensive way to detect fevers amid incoming and outgoing air passengers.
Dozens of makes of gun thermometers are available, and you can retrieve a full assessment of the top-rated models on shopping sites such as Amazon.com. Kuang-Chi Technology makes its own spin on the gun thermometer—the Thermal Scanner Helmet, N901 (www.kcwearable.com/enpc/2.html). It’s essentially the same tech as a gun thermometer embedded in a helmet that can be worn by a human monitor.
The primary advantage is that the thermometer is mobile—it can go anywhere the wearer is looking to monitor temperatures, including company entryways or a big company gathering in an off-site facility.
Unfortunately, the key drawback of the tech is that you need to dedicate an employee to do gun thermometer checks every morning or as often as makes you and your employees comfortable. That costs extra money, and it also creates an annoying barrier at the entry to your workplace. No one relishes the prospect of dealing with a fellow employee brandishing a forehead scanning device in front of their face each morning before they can get to their desk or workstation.
Surveillance Thermometers: Less intrusive by nature, surveillance thermometers can be positioned unobtrusively at key entry points to the workplace, silently scanning staff as they arrive. Standard-grade surveillance thermometers will probably work for most workplaces, but medical-grade thermometers (which are more precise and built to a higher standard) may be preferred by workplaces looking for a higher level of protection.
Most surveillance thermometers use thermal cameras built with infrared sensors that measure the heat emitted from the skin. Such sensing is not as good as a conventional thermometer, which measures a body’s internal temperature, but that has not stopped commercial users from relying on surveillance thermometers for years.
Popular surveillance thermometer makers include:
FLIR Systems (www.flir.com): One of the most prolific makers of surveillance thermometers, FLIR is currently being forced to prioritize orders to hospitals and medical facilities, according to Frank Pennisi, the company’s president.
Mobotix M16TB Thermal Weatherproof IP Camera (www.mobotix.com): This is another simple thermal camera imaging system that monitors for fevers and sends out an alert in the form of an audible alarm, network message or similar trigger when a fever is detected. All detections are recorded on an onboard micro SD card.
Thermoteknix FevIR Scan 2 (www.thermoteknix.com): This system is designed for fever surveillance of large areas such as airports, train stations and large factories. Onscreen and audible alerts identify one or more individuals in a large crowd exhibiting fevers.
AI Fever and Compliance Sensing Devices: AI-powered COVID-19 sensing devices tend to offer more monitoring than conventional temperature surveillance. Besides checking for fevers, many of these systems are also designed to discern if an employee is wearing a mask, engaging in safe social-distancing practices, or coughing or sneezing.
Most of the systems also do a great job of documenting health-threatening events by taking pictures of employees in question for later followup.
Here’s a representative sampling of AI-driven surveillance systems:
OnDisplay SafeScan Kiosk (www.ondisplay.io): This is a relatively simple AI-powered system designed to do one thing well: take the temperature of each person who enters your workplace and identify who that person is by auto-referencing an employee database that includes pictures of each of your employees. Safe-Scan also records and stores the date, time, employee name and exact temperature of each assessment it makes.
Honeywell ThermoRebellion (www.honeywell.com): Introduced in May 2020, ThermoRebellion uses AI to detect a fever by analyzing each individual pixel in a scene captured by its camera. The system also auto-logs the data it collects to help simplify and standardize any record keeping needed for insurer or government compliance requirements.
Landing AI Social Distancing Camera (https://landing.ai): Landing AI’s software rings a buzzer any time people in your workplace congregate less than 6 ft. apart in a pre-designated area. Bonus: The software is designed to integrate into an existing security camera system.
Kogniz Health Cam (www.kogniz.com): This system uses AI to track fevers, enforce social distancing and verify that employees are wearing masks and similar COVID-19 prevention gear. Health Cam also sends automatic alerts on this monitoring to appropriate management personnel—including when it detects too many people occupying a specific area.
Draganfly Drone (https://draganfly.com): Capable of surveying large crowds from above, Draganfly is designed to pick out people who have fevers as well as those who are coughing or sneezing. Said Cameron Chell, the company’s CEO: “This coronavirus pandemic has opened up a new frontier for advanced drones.”
Joe Dysart is an internet speaker and business consultant based in Manhattan.
By SEMA Washington, D.C., Staff
Automotive businesses and enthusiasts nationwide will be celebrating this year’s 
During Part One and Two of the SEMA ADAS webinar series, aftermarket parts manufacturers and installers were educated on top trends in ADAS technology and the resources available to help companies install parts safely while maintaining OEM functionality of the ADAS system.
Draganfly Drone (