SEMA Show exhibitors: Generate more buzz for your company and its products at the 2010 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

From now until just days before the 2010 SEMA Show, the latest additions to this list are made available through SEMA eNews. Hundreds of builders access the list looking for the pieces to complete their builds. Product-placement opportunities such as this are so beneficial that many exhibitors offer products for free or at a greatly reduced rate.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week when available.

Engine/Underhood Components

ATS Diesel: Performance products for diesel trucks. Contact: Matt Bozarth, matt@atsdiesel.com, 866/408-7916. Website: www.atsdiesel.com/SEMA.

Dynojet Research: Automotive performance products (piggyback EMS) for select vehicles. The CMD is designed to optimize the power of your OEM forced induction vehicle while retaining the factory engine management system and allows the user to precisely alter the fuel and boost, working in parallel with OBD2. Also available, the universal Wideband 2 air/fuel ratio monitor with gauge. Check the website for available vehicle applications. Contact: Keith Lockliear, klockliear@dynojet.com, 800/992-4993. Website: www.dynojetcmd.com.

Flowmaster Inc.: Complete exhaust systems and individual Flowmaster and Hushpower mufflers. Contact Cam Benty, cam.benty@flowmastermufflers.com, 707/694-1863.

Gibson Performance Exhaust: Performance stainless steel and aluminized exhaust and street legal headers in chrome, stainless steel and ceramic. Contact: Robert, Gibsonperformance1@gibsonperformance.com, 800/528-3044, ext.112, or visit www.gibsonexhaust.com/sponsorship for the sponsorship from. Website: www.Gibsonperformance.com.

ProCharger (ATI): Superchargers and complete intercooled supercharger systems. Contact Cary Pangrac, cpangrac@procharger.com. Website: www.procharger.com.

Exterior Products/Accessories

Advantage Truck Accessories: Advantage tonneau covers. Contact: Jeff Fink, 574/293-0979. Website: www.AdvantageTruckAccessories.com.

Al’s Liner Do-it-Yourself Coatings: Al’s Do-it-Yourself Bed Liner is an 86% solids content urethane/acrylic blend. The simple batch system allows users to apply in any color, texture or thickness and is ideal for automotive undercoating, interior sound deadening, trailer flooring and much more. Contact: Dana Mitchell, dana@alsliner.com, 800/999-6841. Website: www.alsliner.com.

BASF Refinish: A full range of waterborne and solvent-borne basecoat systems from Glasurit, R-M and Limco. Also a full line of custom products including Carizzma Colors, Foose Signature series, Flat Paint and Candy's. Contact: Brian Fox (Fox Marketing), brian@foxmarketing.net, 717/718-5505. Website: www.basfrefinish.com.

Bedslide: Bedslide cargo management system offers easy access to your truck, van or SUV's load. Contact David McInturf for qualification sheet and to discuss your plans. Contact: David McInturf, 888/807-0099 (toll free), 541/842-2771 (direct). Website: www.bedslide.com.

BOLT Series Locks: Padlocks, receiver locks, cable locks and spare tire locks that work with the vehicle's (GM, Ford, Chrysler or Jeep) key. Contact: Erika Garcia, ggarcia@strattec.com, 414/247-3552. Website: www.BOLTlock.com.

California Pony Cars: Premium-quality products for 1964–1973 classic Mustangs and 2005–2011 Mustangs. Contact: Jamiel George, Jamiel@calponycars.com, 909/923-2357. Website: www.calponycars.com.

Eagle Enterprises Inc.: Striping and vinyl graphics. Contact: Wayne Casimir, 800/874-9564, 316/945-8500. Website: www.eagleict.com.

EGR Incorporated: Full line of exterior plastic accessories for trucks, SUVs and cars. Products include, but are not limited to, No Drill Fender Flares, No Drill Hood Protectors, Side WindowVisors and Bed Rail Caps. Contact: info@egrusa.com, 909/923-7075. Website: www.egrusa.com.   

RETRAX Truck Bed Covers: RETRAX retractable truck bed cover; silver RETRAX retractable truck bed cover. Contact: Andy Nephew, marketing@rolltopcover.com, 701/746-5596. Website: www.rolltopcover.com.

Rhino Linings Corporation: Sprayed-on truck bed liner. Contact: Jenny Clifford jclifford@rhinolinings.com, 858/410-6020. Website: www.rhinolinings.com.

Rocky Ridge Products: Stainless steel roof rack systems for Jeep Wranglers, JK and TJ. Contact: David Barnard, dbarnard@rockyridgeproducts.com, 440/241-3638. Website: www.RockyRidgeProducts.com.

SilverHorse Racing: Tru-Billet interior and exterior products for 1994–2011 Ford Mustangs, as well as patented Honeycomb trunk panel, grille inserts and flush-mount louvers for the 2005–2011 Mustang. Contact: Marcello Canitano, info@silverhorseracing.com. Website: www.SilverHorseRacing.com.

TruXedo: Soft roll-up tonneau covers for any make or model of truck. Contact: Rachel Fernandez, rachelf@truxedo.com, 877/878-9336, ext. 287. Website: www.truxedo.com.

Interior Products/Accessories

Bedslide: Bedslide cargo management system offers easy access to the load in your truck, van or SUV. Contact David McInturf for a qualification sheet and to discuss your plans. Contact: David McInturf, 888/807-0099 (toll free), 541/842-2771 (direct). Website: www.bedslide.com.

California Pony Cars: Premium-quality products for 1964–1973 classic Mustangs and 2005–2011 Mustangs. Contact: Jamiel George, Jamiel@calponycars.com, 909/923-2357. Website: www.calponycars.com.

NRG Innovations: The Gen 3—the newest edition to the quick release family—making it even easier on the driver to be able to take off the steering wheel. Available colors: red, blue, green, gold, orange, gun metal, black and bronze. Website: www.getnrg.com.

SilverHorse Racing: Tru-Billet interior and exterior products for 1994–2011 Ford Mustangs, as well as patented Honeycomb trunk panel, grille inserts and flush-mount louvers for the 2005–2011 Mustang. Contact: Marcello Canitano, info@silverhorseracing.com. Website: www.SilverHorseRacing.com.

The 2010 SEMA Show Exhibitor Services Manual (ESM) is now available online. Simply, go to www.SEMAShow.com/esm to review all forms. You do not need to register or login to download the forms contained on this website, unless you are ordering services directly from Freeman.

New features of the Exhibitor Services Manual are:

• Layout to review the forms in book format
• Search box to find individual forms by keywords
• Table of contents that links to forms
• Ability to download the entire manual or individual pages to your computer
• Ability to print individual forms
• Ability to forward forms to others in your organization

If you intend to order products or services from Freeman, click on the “login” link to register on the Freeman website. If you misplaced your Freeman Online password, contact Freeman Exhibitor Services Department at 702/579-1700.

If you need assistance, please contact Show management at 702/450-7662, ext. 120.

Jim Helberg

Automotive media and marketing veteran Jim Helberg was named Autobytel’s executive vice president, product, marketing and analytics. Helberg arrives at Autobytel with a 25-year record of strategic marketing, advertising and media accomplishments with some of the leading automotive ad agencies, working with many of the major OEMs, including Chrysler, Nissan, Honda and Toyota. In his new role, Helberg will oversee all of the Autobytel’s web products and consumer and trade marketing initiatives.

Scott O'Toole, a 28-year automotive aftermarket veteran, announced his departure from Motor State Distributing to form his own data solutions company, RPM Data Services. The company's focus is to work with racing, performance and accessory companies to get their data consolidated and standardized in an acceptable format (ACES and PIES) to meet the needs of all distribution-channel partners.

The following appointments were announced within Hastings Manufacturing Co.’s marketing, sales and administration areas. Richard Zwiernikowski, CFO, moved to vice president of finance and administration; Jeffrey Guenther was promoted to vice president of international sales; Thomas DeBlasis was promoted to vice president of domestic aftermarket sales; David Sepesi was promoted to vice president of OEM sales; and Edward Webb was promoted to director of distribution operations. Each of these individuals will report to Fred Cook, president and CEO.

Superchips launched a new performance racing division known as Superchips Racing. The launch of the new division is accompanied with the release of its first racing performance programmer, the Superchips Racing Ford Diesel Tuner, designed exclusively for racing environments.

K&N Filters has signed on to support the Be Responsible and Keep Everyone Safe (B.R.A.K.E.S.) Teen Pro-Active Driving School presented by NHRA held at the Fairplex in Pomona, California. The school, which is provided free of charge to all participating teens and parents, provides behind-the-wheel training for young drivers in an effort to reduce the number of injuries and deaths that result from teen driver accidents. The school is comprised of five different driving courses, including a wet skid pad, a slalom course, accident avoidance, panic stops and a course that discourages driving with distractions. Held June 12–13, and December 11–12, there are two sessions each day, and spots are still available for the December classes. For more information and to register, visit www.putonthebrakes.org.

The Car Care Council and Maximum Marketing Services Inc. received a Silver Anvil Award of Excellence.

The Car Care Council and Maximum Marketing Services Inc., received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA) for the “Be Car Care Aware” consumer education campaign. The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented during the Silver Anvil Awards Ceremony held June 3 in New York City.

Bruno Massel and Matt Steele, the hosts of the television program "Truck U," plan to build a rock racer/rock climber from the ground up to compete in the 2011 Griffin King of the Hammers rock-crawling event. Massel and Steele intend the vehicle to be cross-functional and include new locking differentials, a suspension system, state-of-the-art safety equipment, a complete tube chassis, winches, a high-performance LS1 engine and new interior. Companies that take part in the building of the Rock Racer will get a decal or logo on the vehicle. This "Truck U" special will air on the SPEED network in July/August 2010.

HKS USA Inc. entered into an exclusive agreement with InterWorks Unlimited Inc. to co-develop a line of racing video game controllers. According to HKS USA, it is the first performance manufacturer to jointly develop a gaming controller that is designed to give enthusiasts a more accurate gaming experience. The HKS Racing Controller for PlayStation3 will feature special accelerator and brake buttons on the right side of the controller and an active circular steering controller on the left side. The controller’s red, white and black color scheme and graphic design is inspired by the legendary HKS CT230R race car. The HKS Racing Controller for PlayStation3 computer entertainment system will be shown by appointment only at the InterWorks booth at the upcoming Entertainment Expo in Los Angeles, June 15–17, 2010.

	SEMA and CMTC will launch the first Profit 101 workshop, designed to help businesses spur and manage product innovation.

SEMA and California Manufacturing Technology Consulting (CMTC) present the inaugural Profit 101 Workshop, Tuesday, June 15, at SEMA headquarters in Diamond Bar, California. This “hands-on experience” training will take you through the process of inspiring innovation. From new-product ideation to strategic planning and marketing, this course will help you minimize risk and increase success in the marketplace.

“It does not matter if you produce products or provide services, it’s all about thinking out of the box,” according to CMTC consultant Jonathan Garcia, who will lead the seminar and has organized the Profit 101 Workshop to cover the most challenging and important areas for business growth. During this simulation, participants will develop the tools to promote new products and services in an original way.

Seminar attendees will specifically learn:

• how to find, filter and fast-track innovations that win big,
  lose less (fail fast, fail cheap and make more money)
• ideas to drastically cut R&D time and get your products to the marketplace faster
• how to find investors/financing, buyers, distributors, manufacturers
• marketing messages that will triple selling effectiveness
• principals to restart, reboot and revitalize thinking that will increase profits
• how to improve your credibility with decision makers
• customer mining techniques to improve a team's ability to innovate

This workshop is not just for manufacturers. Nearly any SEMA member will find this workshop of value, including:

• business owners
• CEOs
• sales, marketing and product development professionals
• general managers

Don’t wait—register today for this exclusive event for Southern California SEMA members. Space is limited to 45 participants.

When: Tuesday, June 15, 10:00 a.m.–3:00 p.m. 

Where: SEMA, 1575 S. Valley Vista Dr., Diamond Bar, California 91765
Cost: $25 for SEMA members, $75 for non-members (lunch included)



For more information, visit www.sema.org/profit101 or call AJ Stephens at 909/978-6697.

	SEMA and CMTC will launch the first Profit 101 workshop, designed to help businesses spur and manage product innovation.

SEMA and California Manufacturing Technology Consulting (CMTC) present the inaugural Profit 101 Workshop, Tuesday, June 15, at SEMA headquarters in Diamond Bar, California. This “hands-on experience” training will take you through the process of inspiring innovation. From new-product ideation to strategic planning and marketing, this course will help you minimize risk and increase success in the marketplace.

“It does not matter if you produce products or provide services, it’s all about thinking out of the box,” according to CMTC consultant Jonathan Garcia, who will lead the seminar and has organized the Profit 101 Workshop to cover the most challenging and important areas for business growth. During this simulation, participants will develop the tools to promote new products and services in an original way.

Seminar attendees will specifically learn:

• how to find, filter and fast-track innovations that win big,
  lose less (fail fast, fail cheap and make more money)
• ideas to drastically cut R&D time and get your products to the marketplace faster
• how to find investors/financing, buyers, distributors, manufacturers
• marketing messages that will triple selling effectiveness
• principals to restart, reboot and revitalize thinking that will increase profits
• how to improve your credibility with decision makers
• customer mining techniques to improve a team's ability to innovate

This workshop is not just for manufacturers. Nearly any SEMA member will find this workshop of value, including:

• business owners
• CEOs
• sales, marketing and product development professionals
• general managers

Don’t wait—register today for this exclusive event for Southern California SEMA members. Space is limited to 45 participants.

When: Tuesday, June 15, 10:00 a.m.–3:00 p.m. 

Where: SEMA, 1575 S. Valley Vista Dr., Diamond Bar, California 91765
Cost: $25 for SEMA members, $75 for non-members (lunch included)



For more information, visit www.sema.org/profit101 or call AJ Stephens at 909/978-6697.

	SEMA and CMTC will launch the first Profit 101 workshop, designed to help businesses spur and manage product innovation.

SEMA and California Manufacturing Technology Consulting (CMTC) present the inaugural Profit 101 Workshop, Tuesday, June 15, at SEMA headquarters in Diamond Bar, California. This “hands-on experience” training will take you through the process of inspiring innovation. From new-product ideation to strategic planning and marketing, this course will help you minimize risk and increase success in the marketplace.

“It does not matter if you produce products or provide services, it’s all about thinking out of the box,” according to CMTC consultant Jonathan Garcia, who will lead the seminar and has organized the Profit 101 Workshop to cover the most challenging and important areas for business growth. During this simulation, participants will develop the tools to promote new products and services in an original way.

Seminar attendees will specifically learn:

• how to find, filter and fast-track innovations that win big,
  lose less (fail fast, fail cheap and make more money)
• ideas to drastically cut R&D time and get your products to the marketplace faster
• how to find investors/financing, buyers, distributors, manufacturers
• marketing messages that will triple selling effectiveness
• principals to restart, reboot and revitalize thinking that will increase profits
• how to improve your credibility with decision makers
• customer mining techniques to improve a team's ability to innovate

This workshop is not just for manufacturers. Nearly any SEMA member will find this workshop of value, including:

• business owners
• CEOs
• sales, marketing and product development professionals
• general managers

Don’t wait—register today for this exclusive event for Southern California SEMA members. Space is limited to 45 participants.

When: Tuesday, June 15, 10:00 a.m.–3:00 p.m. 

Where: SEMA, 1575 S. Valley Vista Dr., Diamond Bar, California 91765
Cost: $25 for SEMA members, $75 for non-members (lunch included)



For more information, visit www.sema.org/profit101 or call AJ Stephens at 909/978-6697.

	SEMA and CMTC will launch the first Profit 101 workshop, designed to help businesses spur and manage product innovation.

SEMA and California Manufacturing Technology Consulting (CMTC) present the inaugural Profit 101 Workshop, Tuesday, June 15, at SEMA headquarters in Diamond Bar, California. This “hands-on experience” training will take you through the process of inspiring innovation. From new-product ideation to strategic planning and marketing, this course will help you minimize risk and increase success in the marketplace.

“It does not matter if you produce products or provide services, it’s all about thinking out of the box,” according to CMTC consultant Jonathan Garcia, who will lead the seminar and has organized the Profit 101 Workshop to cover the most challenging and important areas for business growth. During this simulation, participants will develop the tools to promote new products and services in an original way.

Seminar attendees will specifically learn:

• how to find, filter and fast-track innovations that win big,
  lose less (fail fast, fail cheap and make more money)
• ideas to drastically cut R&D time and get your products to the marketplace faster
• how to find investors/financing, buyers, distributors, manufacturers
• marketing messages that will triple selling effectiveness
• principals to restart, reboot and revitalize thinking that will increase profits
• how to improve your credibility with decision makers
• customer mining techniques to improve a team's ability to innovate

This workshop is not just for manufacturers. Nearly any SEMA member will find this workshop of value, including:

• business owners
• CEOs
• sales, marketing and product development professionals
• general managers

Don’t wait—register today for this exclusive event for Southern California SEMA members. Space is limited to 45 participants.

When: Tuesday, June 15, 10:00 a.m.–3:00 p.m. 

Where: SEMA, 1575 S. Valley Vista Dr., Diamond Bar, California 91765
Cost: $25 for SEMA members, $75 for non-members (lunch included)



For more information, visit www.sema.org/profit101 or call AJ Stephens at 909/978-6697.

	SEMA and CMTC will launch the first Profit 101 workshop, designed to help businesses spur and manage product innovation.

SEMA and California Manufacturing Technology Consulting (CMTC) present the inaugural Profit 101 Workshop, Tuesday, June 15, at SEMA headquarters in Diamond Bar, California. This “hands-on experience” training will take you through the process of inspiring innovation. From new-product ideation to strategic planning and marketing, this course will help you minimize risk and increase success in the marketplace.

“It does not matter if you produce products or provide services, it’s all about thinking out of the box,” according to CMTC consultant Jonathan Garcia, who will lead the seminar and has organized the Profit 101 Workshop to cover the most challenging and important areas for business growth. During this simulation, participants will develop the tools to promote new products and services in an original way.

Seminar attendees will specifically learn:

• how to find, filter and fast-track innovations that win big,
  lose less (fail fast, fail cheap and make more money)
• ideas to drastically cut R&D time and get your products to the marketplace faster
• how to find investors/financing, buyers, distributors, manufacturers
• marketing messages that will triple selling effectiveness
• principals to restart, reboot and revitalize thinking that will increase profits
• how to improve your credibility with decision makers
• customer mining techniques to improve a team's ability to innovate

This workshop is not just for manufacturers. Nearly any SEMA member will find this workshop of value, including:

• business owners
• CEOs
• sales, marketing and product development professionals
• general managers

Don’t wait—register today for this exclusive event for Southern California SEMA members. Space is limited to 45 participants.

When: Tuesday, June 15, 10:00 a.m.–3:00 p.m. 

Where: SEMA, 1575 S. Valley Vista Dr., Diamond Bar, California 91765
Cost: $25 for SEMA members, $75 for non-members (lunch included)



For more information, visit www.sema.org/profit101 or call AJ Stephens at 909/978-6697.

	SEMA and CMTC will launch the first Profit 101 workshop, designed to help businesses spur and manage product innovation.

SEMA and California Manufacturing Technology Consulting (CMTC) present the inaugural Profit 101 Workshop, Tuesday, June 15, at SEMA headquarters in Diamond Bar, California. This “hands-on experience” training will take you through the process of inspiring innovation. From new-product ideation to strategic planning and marketing, this course will help you minimize risk and increase success in the marketplace.

“It does not matter if you produce products or provide services, it’s all about thinking out of the box,” according to CMTC consultant Jonathan Garcia, who will lead the seminar and has organized the Profit 101 Workshop to cover the most challenging and important areas for business growth. During this simulation, participants will develop the tools to promote new products and services in an original way.

Seminar attendees will specifically learn:

• how to find, filter and fast-track innovations that win big,
  lose less (fail fast, fail cheap and make more money)
• ideas to drastically cut R&D time and get your products to the marketplace faster
• how to find investors/financing, buyers, distributors, manufacturers
• marketing messages that will triple selling effectiveness
• principals to restart, reboot and revitalize thinking that will increase profits
• how to improve your credibility with decision makers
• customer mining techniques to improve a team's ability to innovate

This workshop is not just for manufacturers. Nearly any SEMA member will find this workshop of value, including:

• business owners
• CEOs
• sales, marketing and product development professionals
• general managers

Don’t wait—register today for this exclusive event for Southern California SEMA members. Space is limited to 45 participants.

When: Tuesday, June 15, 10:00 a.m.–3:00 p.m. 

Where: SEMA, 1575 S. Valley Vista Dr., Diamond Bar, California 91765
Cost: $25 for SEMA members, $75 for non-members (lunch included)



For more information, visit www.sema.org/profit101 or call AJ Stephens at 909/978-6697.

	SEMA and CMTC will launch the first Profit 101 workshop, designed to help businesses spur and manage product innovation.

SEMA and California Manufacturing Technology Consulting (CMTC) present the inaugural Profit 101 Workshop, Tuesday, June 15, at SEMA headquarters in Diamond Bar, California. This “hands-on experience” training will take you through the process of inspiring innovation. From new-product ideation to strategic planning and marketing, this course will help you minimize risk and increase success in the marketplace.

“It does not matter if you produce products or provide services, it’s all about thinking out of the box,” according to CMTC consultant Jonathan Garcia, who will lead the seminar and has organized the Profit 101 Workshop to cover the most challenging and important areas for business growth. During this simulation, participants will develop the tools to promote new products and services in an original way.

Seminar attendees will specifically learn:

• how to find, filter and fast-track innovations that win big,
  lose less (fail fast, fail cheap and make more money)
• ideas to drastically cut R&D time and get your products to the marketplace faster
• how to find investors/financing, buyers, distributors, manufacturers
• marketing messages that will triple selling effectiveness
• principals to restart, reboot and revitalize thinking that will increase profits
• how to improve your credibility with decision makers
• customer mining techniques to improve a team's ability to innovate

This workshop is not just for manufacturers. Nearly any SEMA member will find this workshop of value, including:

• business owners
• CEOs
• sales, marketing and product development professionals
• general managers

Don’t wait—register today for this exclusive event for Southern California SEMA members. Space is limited to 45 participants.

When: Tuesday, June 15, 10:00 a.m.–3:00 p.m. 

Where: SEMA, 1575 S. Valley Vista Dr., Diamond Bar, California 91765
Cost: $25 for SEMA members, $75 for non-members (lunch included)



For more information, visit www.sema.org/profit101 or call AJ Stephens at 909/978-6697.