Mon, 05/02/2011 - 11:26
Sun, 05/01/2011 - 13:11

SEMA News—May 2011

“Project 1320” Update

The Foundation gathered another 19 interviews during the mid-March weekend. Noted drag-racing historian Don Gillespie interviewed Joe Mondello, Rich Guasco, Roger Gustin, T.C. Lemon, Herm Petersen, Eileen Daniels, Marvin (“Starvin’ Marvin”) Graham, Ray (“Tennessee Boll Weevil”) Godman, Don Hampton, Jimmy King, Bob Stange, Jerry Gwynn, Dale Funk, Barbara Hamilton, Dick LaHaie, Darrell Gwynn, Dale Emery, Australian pioneer Jim Read, Jim Head and Jim Walther.
The Quarter Mile Foundation, using the current working title of “Project 1320,” is developing a series of documentaries dedicated to drag-racing history from post-World War II to the end of the ’80s.
The Quarter Mile Foundation—the effort to preserve the history of drag racing—reported that interviewing continued at the NHRA Gatornationals at Gainesville, Florida, and at the Don Garlits Drag Racing Museum in Ocala, Florida. The Foundation gathered another 19 interviews during the mid-March weekend. Noted drag-racing historian Don Gillespie interviewed Joe Mondello, Rich Guasco, Roger Gustin, T.C. Lemon, Herm Petersen, Eileen Daniels, Marvin (“Starvin’ Marvin”) Graham, Ray (“Tennessee Boll Weevil”) Godman, Don Hampton, Jimmy King, Bob Stange, Jerry Gwynn, Dale Funk, Barbara Hamilton, Dick LaHaie, Darrell Gwynn, Dale Emery, Australian pioneer Jim Read, Jim Head and Jim Walther.

The gathering of interviews will continue as additional funding is generated. Support from fans continues to grow from the organization’s website and at nostalgia drag-racing events as well as some selected NHRA races.

“Right now, our goal is to have this done by 2013,” said Steve Cole, a member of the Foundation’s board of directors. “We now have 45 interviews completed.”

The Quarter Mile Foundation also reported that its website is receiving an upgrade from former drag-racing star Clare Sanders to reflect the expansion of the organization’s programs plus deliver added features for fans and visitors. The website will have behind-the-scenes footage and outtakes as the interviews are compiled and edited, which will allow those who are members of Friends of Project 1320 and the Brotherhood of the Quarter Mile to follow the progress of the documentaries’ production.

“Many fans and racers as well as some professional photographers have been supplying the foundation with home movies and photo albums of drag racing in those early days,” said Traci Hrudka, Foundation chairman. “Many have given us use of their materials for background B-Roll footage to illustrate what the pioneers are discussing in their narratives.”

The Foundation’s board of directors and advisory board are comprised of racers and industry veterans. The project is focused upon the historic and educational aspect of what has happened over the past 60-plus years, and it is their belief that the stories and information it will convey will also
be entertaining.

As Dave McClelland put it in a short promotional piece for the Foundation: “This is our last, best chance to capture our history from those who were there at the beginning.”

 

U.S. Postal Service Honors Indianapolis 500

“Indianapolis 500” stamp, the U.S. Postal Service commemorated the centennial of the automobile race held since 1911 at the Indianapolis Motor Speedway in Speedway

With the issuance of an “Indianapolis 500” stamp, the U.S. Postal Service commemorated the centennial of the automobile race held since 1911 at the Indianapolis Motor Speedway in Speedway, Indiana.

Featuring stylized artwork by John Mattos, the stamp depicts Ray Harroun driving #32, the Marmon “Wasp,” a customized yellow-and-black car in which Harroun won the first Indianapolis 500.

From the 500 festival parade in downtown Indianapolis to the release of multicolored balloons and the singing of “Back Home Again in Indiana” on the day of the race, many traditions now surround the Indianapolis 500.

Stamps may be purchased at post offices, at www.usps.com/shop or by calling 800/STAMP-24. And don’t miss this year’s event on Sunday, May 29, when the 100th anniversary run of the Indy 500 kicks off at 12:00 p.m. (EDT).

 

Paul “Scooter” Brothers to Be Featured Presenter at 2011 Global Automotive Aftermarket Symposium

  Paul “Scooter” Brothers, co-owner and director of R&D for Comp Performance Group
The 2011 Global Automotive Aftermarket Symposium (GAAS) will focus on the theme “Aftermarket Fast Forward: What You Need to Know to Stay Ahead” when it convenes Wednesday, May 18, through Thursday, May 19, 2011, at the Hyatt Regency O’Hare near Chicago. GAAS 2011 marks the 16th anniversary of the event that annually gathers the leaders of the automotive aftermarket for education and networking opportunities.

One of the featured presentations is a panel discussion entitled “The Business Side of Racing,” which will be led by Paul “Scooter” Brothers, co-owner and director of R&D for Comp Performance Group and the chairman-elect of the SEMA Board of Directors. “The Business Side of Racing” will take place at GAAS 2011 on Wednesday, May 18, from 11:00 a.m.–11:45 a.m.

To review a complete agenda of all speakers and panelists for GAAS 2011, visit here or call 301/654-6664 for more information.

 


Applications are now available to exhibit at the 2011 SEMA Show. Visit www.SEMAShow.com, and click on “Buy a Booth.”

SEMA Show Exhibitor Update

Applications are now available to exhibit at the 2011 SEMA Show. The application, also called the Exhibit Space Rental Agreement or ESRA, is available at www.SEMAShow.com.

While submissions are accepted anytime before the event takes place November 1–4, 2011, manufacturers who return their ESRAs with a deposit before April 29, 2011, will be included in the Priority Booth Selection Process.

To help exhibitors better understand the available SEMA Show services, exhibitors are invited to attend the Exhibitor Summit on May 2–4, 2011, in Las Vegas, Nevada. Held six months before the SEMA Show and one month before the Priority Booth Selection Process, the second annual conference will help both new and veteran exhibitors get more out of the Show.

“The Exhibitor Summit works because we’re able to walk exhibitors through the process from the very beginning,” explained Gary Vigil, SEMA trade shows director. “We get an opportunity to let exhibitors know what’s new, emphasize what’s important and remind them about key benefits.”

To secure a booth space at the 2011 SEMA Show, visit www.SEMAShow.com and click “Buy a Booth” or contact ConvExx Show Management at 702/450-7662 ext. 120 or SalesMgr@ConvExx.com.

 

Fast Facts


John Nodson

The Marx Group
named John Nodson as its vice president of market research. Nodson, who has been with The Marx Group since 2009 as a market and strategy specialist, will help the company expand its market research department. In addition to his role with The Marx Group, Nodson is the president of Sagacious Advisor Group (SAG). SAG works with management of select companies by becoming part of their team to help overcome challenges, take advantage of timely opportunities and develop new businesses. The Marx Group, San Rafael, CA; 415/453-0844.

AutoTrader Classics appointed Bryan A. Weston director of national accounts. He is responsible for AutoTrader Classics’ national account sales department. Most recently, Weston was director of national sales at Jumpstart Automotive Group, wholly owned by Hachette Filipacchi Media–U.S., where he was responsible for integrated program development and sales. Weston is based in AutoTrader.com’s Novi, Michigan, office, with nationwide responsibilities. AutoTrader Classics Publishing, Clearwater, FL; 727/712-0035.

RNR Custom Wheels & Tires LLC has added three new store locations. The first store is situated in Rock Hill, South Carolina, in the Cherry Park Plaza owned and operated by RIMS USA. This is the 11th store location for this franchise. The second location is operated by RNR of Virginia LLC, located in Suffolk, Virginia. This location is a satellite store and is scheduled to open in May 2011. This is RNR of Virginia’s third location. Rental Concepts is slated to open a new store in March 2011, located in Fort Smith, Arkansas, bringing the franchise’s total store count to six. RNR, Tampa, FL; 813/977-9800.


Jeff Rayburn
MAHLE Clevite Inc. appointed Jeff Rayburn as heavy-duty and turbocharger sales manager. He is responsible for leading the company’s overall heavy-duty strategy. The company reported that while maintaining his own heavy-duty accounts, Rayburn will work closely with the MAHLE Clevite sales team to further expand their knowledge of the heavy-duty aftermarket. MAHLE Clevite Inc., Ann Arbor, MI.

Prolong Super Lubricants announced that it will continue its sponsorship of the 2011 Prolong Twilight Cruises, the popular street-rod, hot-rod and musclecar events held the first Wednesday of every month from April to December in the Wally Parks NHRA Motorsports Museum parking lot at the Fairplex in Pomona, California. The remaining 2011 Prolong Twilight Cruise dates are: May 4, June 1, July 6, August 3, August 24, October 5, November 2 and December 7. For more information, visit www.museum.nhra.com. Wally Parks NHRA Motorsports Museum, Glendora, CA; 626/914-4761.

Wes-Coast Marketing Inc. has announced the addition of Oracle Lighting Products. Oracle lighting has been designing and developing lighting applications using the latest LED, HID, CCFL and SMD technologies. Wes-Coast Marketing is a manufacturers’ representative agency serving the automotive aftermarket in the 11 western states, Alaska, Hawaii and western Canada. Wes-Coast Marketing, Upland, CA; 909/946-6899. Oracle Lighting Inc. Metairie, LA; 800/407-5776.


Vic Edelbrock Jr.
International AERO Products’ line of car care products has been endorsed by Vic Edelbrock Jr. and Edelbrock LLC. Through a partnership that makes AERO the official surface care company for Edelbrock and Edelbrock racing, International AERO Products will be used to detail all Edelbrock vehicles, Edelbrock’s R&D vehicles, Vic Edelbrock Jr.’s personal cars and the vintage sports cars on the Edelbrock race team. In addition, every Edelbrock transporter will also carry International AERO Products, and all of the AERO vehicles will feature Edelbrock branding. Edelbrock, Torrance, CA; 310/781-2222.

The B&M Automotive Group expanded its portfolio of industry brands with its recent addition of Flowmaster Inc., which now joins the B&M Racing and Performance, Hurst Shifters and Hurst Driveline Conversions team of aftermarket brands. According to a Flowmaster announcement, Flowmaster’s three facilities, totaling more than 400,000 sq. ft., are dedicated to producing exhaust products that are easy to install and provide immediate performance gains—features that the company feels are a perfect fit with the B&M Automotive Group portfolio. B&M Racing & Performance Products, Chatsworth, CA; 818/882-6422.

Yokohama Tire Corp.’s off-the-road (OTR) division was awarded a Gold Alliance Supplier award for 2010 from Birmingham, Alabama-based Vulcan Materials Co., which annually honors its top suppliers. This is the fourth-consecutive year that Yokohama has earned the honor. Vulcan is a major producer of construction aggregates, which includes crushed stone, sand and gravel used in nearly all forms of construction. Yokohama Tire Corp., Fullerton, CA; 714/870-3800.

HRE Performance Wheels unveiled an all-new website that the company feels will help its customers highlight their passion for automobiles. Expanded content is laid out in a unique split-screen format and features photography with a lifestyle focus, fully integrated Facebook and Twitter feeds, large high-res image galleries for each wheel line broken down by consumer category (motorsport, street, luxury) and a digital concierge service for a hands-on wheel-design experience. HRE Performance Wheels, Vista, CA; 760/598-1960.

 

Bossco International announced that it added Northern California retail chain “More for Less” to its outlet list for the Luma Lite. “This is our first convenience store outlet for the Luma Lite,” explained Cliff Wright, inventor and CEO of the company. “‘More for Less’ is also looking at several other products that we manufacture, and we are thrilled to have them on board.” Bossco International, San Diego, CA; 858/391-9208.

The Tire Group International opened a new logistics office in Xiamen, China. The new location will be headed up by Emma Luo, who joins Tire Group International after spending seven years with Schenker & BAX Global logistics.

Duke Networks LLC’s “Motorz TV” premiered on the Pursuit Channel cable and satellite network starting in April. Hosted by Chris Duke, the show will air every Wednesday night at 10:00 p.m. (PDT). According to a release from Duke Networks, the Pursuit Channel is the number-one channel in satellite distribution among full-time outdoor networks. “Motorz TV” provides aftermarket installation tips step-by-step in layman’s terms, in a typical garage setting, using common tools. Duke Networks LLC, San Diego, CA; 858/935-7300.

Roush Yates Engines added KC Couse to its Roush Yates Performance Products division sales force. Couse has more than 30 years of racing experience throughout all motorsports, and he most recently was the drag-race manager at CV Products. Roush Yates Performance Parts, Mooresville, NC; 704/662-6982.


Gene Winfield
The Winfield Award—named after famous car customizer and builder Gene Winfield—will be presented during the 2011 Syracuse Nationals, which is set for July 15–17. All vehicles that are ’37 or newer that have been chopped, channeled or sectioned are eligible for the award. Winfield will pick 12 vehicles from the entries, and those will be reduced to the “Select Six” that will be in contention for the award. The six finalists will receive a custom award, jacket and $500. The actual Winfield Award winner will be announced on Saturday evening (July 16) during the event’s annual dinner dance.

Former F1 engineer Trevor Foster joined the team at United Autosports as race engineer and technical director. Foster’s career includes running teams in Formula Ford 1600, 2000 and Three before working in Formula One with Tyrrell, Team Lotus, Jordan and BAR. He has worked with Formula One World Champions Michael Schumacher and Damon Hill, plus Jean Alesi, Martin Brundle and Johnny Herbert.

Sun, 05/01/2011 - 11:19

SEMA News—May 2011

Upcoming PAACE Automechanika Excellent Venue to Explore Market

By Alysha Webb

     In 2010, 13,871 Ram pickups in Mexico were sold, of which 10,548 were heavy-duty models.
The Mexican market favors pickups, especially heavy-duty trucks. In 2010, 13,871 Ram pickups in Mexico were sold, of which 10,548 were heavy-duty models. The tilt toward HD models was similar for Ford and Chevy.
     
     
Despite some negative press lately due to drug violence, Mexico remains an important market for U.S. automakers and for SEMA members. Pickup brands from the United States are very popular. The economy in Mexico grew by 5.5% in 2010, and that economic growth is lifting personal incomes and growing the middle class. Those factors have created a growing market for SEMA members’ products.

“It is a very active growth market for us,” said Randy Norris, managing director of international markets for Warn Industries.

Winches account for about 80% of Warn’s sales in Mexico, Norris said, and while unsettled security has hit Warn’s sales in northern Mexico, sales are still growing in central and southern Mexico.

Mexico is the home market of SEMA member Big Country Truck Accessories. Big Country produces its own products and distributes products to Latin America for other SEMA-member companies, such as Warn, K&N and Undercover. Marcos Alvarez, Big Country’s product and marketing manager, said that rail guards, side steps, bedliners, roof racks and tonneau covers sell well in Mexico, and he said that Mexico has been a growth market over the last five years.

“Starting in 2005, our sales grew by 15%–20% each year for three years in a row,” said Alvarez. “There is a growing market for SEMA products we make and SEMA products we distribute. The past two years have not been good, but Mexico is a good market.”

SUVs are popular in Mexico’s larger cities, but pickups are the vehicles of choice outside those large cities, Alvarez said. Ford pickups are the favorite among Mexican buyers of fullsize, light-duty pickups. Total fullsize segment sales in 2010 were 52,496 units, according to sales figures provided by J.D. Power and Associates. In the midsize pickup segment, Nissan ranked first, followed by Ford. Total midsize pickup sales for 2010 were 89,281 units.

The Ford F-Series pickup was the best-selling light-duty, fullsize model in Mexico in 2010 at 14,464 units. In the midsize segment, the Ford Ranger sold 13,049 units of the total 16,798 midsize Ford pickups sold.

Chevrolet was the second-best-selling fullsize pickup brand in Mexico in 2010 at 17,071 units. The heavy-duty Silverado was the most popular fullsize model in units sold at 10,154 units. Sales of the regular Silverado included 6,480 units.

The Chevy Tornado was the most popular midsize Chevy pickup in Mexico in 2010 with sales of 8,727 units. The Colorado model accounted for the remainder.

     
     
    To learn more about opportunities in the Mexican and Latin American market, SEMA members are invited to participate in the upcoming PAACE Automechanika Show
The PAACE Automechanika Show, Latin America’s largest trade show featuring the automotive aftermarket, takes place July 13–15, 2011, in Mexico City. 
     
     
Dodge, the third most popular fullsize brand, sold 13,871 units in Mexico in 2010; of that, 10,548 were Ram Heavy Duty models. In the midsize segment, Dodge sold 7,151 pickups, led by the Dakota at 3,778 units. The H-100 was close behind at 3,373 units.

The popularity of U.S. brand pickups in Mexico is a boon for SEMA members because products produced for trucks in the United States also fit pickups produced in Mexico, said Warn’s Norris. “You don’t have the same (product) certification issues as with Europe and Asia,” he said. “Mexico is very, very transparent.”

Warn reaches customers through typical 4x4 market advertising venues. The Mexico market is about a year behind the United States in terms of the kinds of products buyers there demand, Norris said.

Big Country sells to distributors and wholesalers rather than retailers. Its customers are mostly medium to small companies, jobbing shops, mechanics and car dealers, Alvarez said. Big Country works with the automakers to develop applications especially for the Latin American market. For example, it is working with SEMA member Undercover and others to make products for a new Volkswagen truck that is not produced in the United States.

“If we don’t make a product, we work with the manufacturer to make an application that will fit,” Alvarez said. “Don’t think of this market as a small opportunity,” he said. “It could be a big opportunity if the work is done right.”

To learn more about opportunities in the Mexican and Latin American market, SEMA members are invited to participate in the upcoming PAACE Automechanika Show, Latin America’s largest trade-only show featuring the automotive aftermarket. The event takes place July 13–15, in Mexico City. Last year’s show featured 647 exhibitors from 19 countries and was attended by more than 12,000 buyers. For more information, contact Kristen Woodburn.  

Sun, 05/01/2011 - 11:09

SEMA News—May 2011

By Drew Hardin
This portrait of Stroppe with one of his NASCAR Mercurys is an outtake from a photo shoot done for a March 1963 article in Motor Trend magazine.

Bill Stroppe’s involvement with racing runs so deep that it would probably be easier to list the types of racing he didn’t participate in than those he did. On-road, off-road, even in the water, the vehicles that Stroppe and his crew built were fast, competitive and usually groundbreaking in their design and execution.

This portrait of Stroppe with one of his NASCAR Mercurys is an outtake from a photo shoot done for a March 1963 article in Motor Trend magazine.

“We’ll be seeing some very fast, loaded-for-bear Mercurys on the stock car trail this season,” wrote Wayne Thoms. “The team will carry the banner of racing wizard and Mercury expert Bill Stroppe—just like old times.”

Stroppe had been working with Lincoln/Mercury since the early ’50s. He, with partner Clay Smith, built the hot-rod Lincolns that took the Mexican Carrera Panamericana road race by storm in 1952 and 1953. Stroppe’s efforts on behalf of the factory went underground somewhat when the Automobile Manufacturer’s Association banned OE participation in racing events in 1957. But by 1963, several manufacturers were getting back into racing—often using what Thoms referred to as an “indirect connection.” Ford, for example, “contracted with Bill Stroppe, who has prepared a team of cars, signed drivers, and will be solely responsible for Mercury’s destinies on the race courses.”

Stroppe had great material to work with. Mercury’s Marauder had a new fastback roofline that provided enough of an aerodynamic improvement to go hunting for 160 mph on the speedways. Underhood was a new engine, “427 cubic inches of high-performance V-8 that cranks out its rated 410 hp at 5,600 rpm,” Thoms wrote. Stroppe had run some of the early 427s on his dyno, and while he was mum about actual power numbers, “confident smiles around the shop indicate that the factory’s 410-hp rating is not only reasonable, it just might be conservative,” said Thoms.

The talent Stroppe assembled for that racing season included big names, such as Troy Ruttman, Rodger Ward and Louis Unser. Yet it was relative newcomer Darel Dieringer who earned 15 top-10 finishes on the NASCAR circuit that year and gave Mercury its only stock car victory at the season’s last race at Riverside.

Another racer on Stroppe’s roster was Parnelli Jones, who had a big year in 1963. He won the Indy 500 and also raced a Marauder up Pikes Peak a couple of months later to win the stock car class and set a class record during qualifying.

Jones and Stroppe would continue their racing adventures for years to come. It was Stroppe, in fact, who got Jones into off-road racing, and he was Parnelli’s co-driver in the Big Oly Bronco for back-to-back Baja 1000 wins in 1971 and 1972.

Sun, 05/01/2011 - 10:48

SEMA News—May 2011

Association Leads Industry Effort to Protect Older Cars and High-Performance Equipment

By Stuart Gosswein

     
     
     
SEMA has called upon the U.S. Congress to prevent the U.S. Environmental Protection Agency (EPA) from moving forward with its program to allow the ethanol content in gasoline to increase from 10% (E10) to 15% (E15). SEMA worked with lawmakers and senior staff to help secure House approval of an EPA restriction as part of a 2011 federal government funding measure. The bill is now under consideration in the U.S. Senate. SEMA, along with a coalition of other industry organizations, is seeking to include a similar provision in the fiscal-year 2012 bill. SEMA also supports a separate bill to place an indefinite ban on E15.

The use of ethanol in gasoline is a sensitive topic. Who would oppose an alternative fuel that can help wean Americans from fossil fuels and reduce the nation’s dependence on foreign oil? The problem is that ethanol in certain quantities has chemical side effects that may pose a threat to older vehicles and some high-performance equipment. SEMA is leading the fight to support the alternative fuel while protecting vulnerable auto equipment and its owners.

A main challenge is the fact that ethanol attracts moisture, leading to increased water formation that can create formic acid and corrode metals, plastics and rubber. Newer vehicles, engines and exhaust systems may have been designed to work compatibly with E10. They may even tolerate E15; however, the materials found in many older vehicles and certain high-performance equipment will not endure the corrosive effects, especially if the vehicles are not regularly used. SEMA is seeking to protect that segment of its membership producing these parts and a large enthusiast base that owns such equipment.

The number of concerns expressed by SEMA members and SEMA Action Network enthusiasts regarding E10 has increased significantly in recent years. In response, SEMA has examined the science behind ethanol and defined its position on ethanol content. The research included in-depth discussions with SEMA members and industry leaders along with representatives from the Environmental Protection Agency (EPA), U.S. Department of Energy and Argonne Laboratory, where extensive ethanol research is conducted.

E10 has been around for a number of years, and its use has recently skyrocketed. More than 90% of gasoline sold in 2010 was E10. However, most consumers are unaware of that fact, since E10 labeling rules are subject to state regulation. Some states do not require labels; for those that do, the label is inconsistent in appearance and location on the pump. SEMA has fielded a number of enthusiast complaints about E10 concerns, the inability to locate pure gasoline and confusion on what is being dispensed at the gas station.

In 2009, the ethanol industry asked the EPA for a waiver to market E15. SEMA joined with a diverse coalition of industry leaders in opposing the waiver based on scientific concerns that a 50% increase in ethanol content could harm automobile parts in many model years of vehicles. SEMA supported further study so that there is a clearer understanding of the issue. Besides the corrosion issue, SEMA observed that E15 also has different combustion characteristics from E10 and may cause problems with air/fuel mixtures, fuel-pump sealing and related on-board fuel delivery components.

In November 2010, the EPA approved a partial waiver to allow the use of E15 in ’07 and newer vehicles. In January 2011, the EPA expanded the waiver to include ’01 and newer vehicles. Nevertheless, the EPA agreed with SEMA’s concerns and made it “illegal to fuel pre-’01 vehicles” with E15. The EPA determined that pre-’01 vehicles have the potential for increased material degradation with E15 use, that some of these vehicles may have been designed for only limited exposure to E10 and that the oldest vehicles on the road pre-date ethanol blends in the marketplace altogether. The EPA concluded that the potential for material degradation may make emissions control and fuel systems more susceptible to corrosion and other chemical reactions. (Several lawsuits have been filed to challenge the partial waiver.)

         
         
         
         
         
As it turns out, making it “illegal to fuel pre-2001 vehicles” are essentially words without meaning, since E15 will be available to everyone. The EPA would simply rely on a gas pump caution label to instruct motorists that E15 is only to be used in ’01 and newer cars and that it is prohibited in other vehicles because the fuel may damage the vehicles and engines. Despite the potential for economic harm and equipment breakdowns, the EPA is placing responsibility for understanding the difference between E10 and E15 directly on vehicle owners.

According to EPA estimates, the number of vehicles in the United States subject to misfueling includes nearly 74 million pre-’01 model cars and light trucks. Gas stations, automakers and SEMA-member manufacturers would not be granted immunity from lawsuits if a consumer alleges a problem from E15. Moreover, auto manufacturers won’t cover engine problems that result from using fuel blended with more than 10% ethanol.

SEMA supports ethanol as an alternative fuel so long as it does not pose a risk. In fact, there would be no need to raise the fuel content from E10 to E15 if existing flex-fueled vehicles were filled with E85 fuel and more flex-fuel vehicles were sold. Instead, owners generally buy gasoline because the operating price is traditionally lower and many gas stations don’t
market E85.

As the debate continues, SEMA will remain a leader in preventing decisions from being made without unbiased testing on the impact of E15 on vehicle components and engines. If you would like more information or to share how E15 would impact your business or vehicles, please contact Stuart Gosswein, SEMA’s senior director of federal government affairs at 202/783-6007 x30 or stuartg@sema.org. 

Sun, 05/01/2011 - 10:42

SEMA News—May 2011

Next-Generation Best Practices

Millions of Facebook users had been watching the latest evolution of the service—which includes a new look and feel for everyone who has a Facebook account—roll out across the network since late 2010.
One of Facebook’s most anticipated changes is the service’s new ability to easily add framed content to a Facebook page—technically known as content presented within iFrames.
With the rollout of Facebook’s new makeover this spring now a fait accompli, many web marketers rejoice that some of the service’s new features will make it much easier for them to do business on the social network. This is true both from a creative standpoint and from a business analytics perspective.

But for marketers, one of Facebook’s most anticipated changes is the service’s new ability to easily add framed content to a Facebook page—technically known as content presented within iFrames. Essentially, the new feature makes it much easier for web designers to be significantly more creative
on Facebook.

Moreover, web marketers say that the introduction of easy iFraming also makes it much easier for a business to crunch analytics, including tracking user activity on Facebook pages and thoroughly analyzing how sales and other sought-after conversions are unfolding on their Facebook pages.

All told, the makeover has stimulated marketers to update their best marketing practices for the service, as detailed below:

Understand Why Facebook is So Powerful: While social networking has been around for awhile (it was done on discussion forums long before Mark Zuckerberg got his first tricycle), Facebook was one of the services that made such networking so effortless, so fun and so multifaceted. For example, once people sign up for your “fan” or business page on Facebook, they immediately begin getting information about your firm in their news feed, can instantly share your offers to others in their social network, can effortlessly engage in discussions on your Facebook page, can give their opinions of your products or services and can shop on your Facebook page—all without even thinking about how to do these things. Small wonder that Facebook now has half a billion registered users and is still growing.

Executive Summary

  • A March 1 Facebook make-over includes features that make it easier to be creative and to crunch analytics.
  • “Best Practices” include the recommendation to post a “Like” button, which allows your Facebook page users to confer an instant recommendation of your business to others within their own circle.
  • Now you can post using your business name on the walls of other Facebook pages, making promotion a whole
    lot easier.
  • New business-friendly plug-ins allow users to converse and talk in real
    time during a live event on your Facebook page.
Get Creative With Facebook’s Newly Unshackled Web-Design Features:
For years, web designers bemoaned the fact that they were forced to use Facebook’s propriety programming for much of the designing they did on the Facebook site. No more. With the March 1 rollout of Facebook’s latest makeover, the service now offers web designers complete creative design freedom within specified framed areas of their pages on Facebook.

Essentially, any content that appears within these specially designed iFrames is no longer subject to the limitations of Facebook’s design language. Instead, the content can be easily designed with more robust web-design programs, such as DreamWeaver.

“I, for one, am thrilled with this long-awaited news,” said Janet Driscoll Miller, CEO of SearchMojo, a web-marketing firm. “This is a huge timesaver when you’re trying to program pages to match your corporate brand.” (Users can check out what their content will look like within an iFrame)

Take Advantage of Facebook’s New Integration With Google Analytics: “Not long ago, Facebook removed some features that allowed you to track your page views in Facebook via Google Analytics,” Miller said. That’s no longer a problem, she added, now that Google allows company web content to be displayed within the new iFrames model. Any content showcased within the frame can be completely tracked, sliced and diced with Google Analytics, a free program that has a great reputation for analyzing user behavior on websites.

Easily Track Sales and Other Conversions Sought on Your Facebook Presence: “Seriously, this one deserves about 15 exclamation points,” Miller said. “iFrames makes tracking conversions from Facebook—and keeping ad respondents within the Facebook application—much easier.”

Post a “Like” Button: A recent Facebook ability to “Like” a business confers an instant recommendation of your business to everyone within a Facebook user’s circle, be it 12 people or 1,200 people. You can easily add a “Like” button to your Facebook page.

Consider Other Business-Friendly Social Plug-ins: These plug-ins include ‘Recommendations,” which gives users personalized suggestions for pages on your site that they might like; “Comments,” which allows visitors to comment on content on your Facebook site; “Like” box, which enables users to “like” your Facebook page and view its stream directly from your website; “Facepile,” which shows profile pictures of a user’s friends who have already signed up for your site; and “Live Stream,” which allows users to exchange comments and engage in other shared activity in real time as they interact during a live event on your Facebook page.

Post Freely Under Your Business Name to Other Pages on Facebook: With the March 1 makeover, Facebook made it very easy for a business to make a post to the walls of other pages. Previously, business’ messages were restricted to appearing on the Facebook news feeds of people who liked the business, friends of those people and, of course, on the wall of your own business Facebook page. Used judiciously, this new freedom to post to the walls of other Facebook pages could suddenly make promotion on Facebook a whole lot easier.

Post Often, Interestingly and With Plenty of Graphics: The only way to continually attract attention to your Facebook page is via constant updates to the page. Fortunately, you can post to Facebook a few times a week or, in some cases, every day, and other Facebook users won’t consider you annoying. After all, those who “friend” you are clearly saying that they are interested in what you have to say. Just be sure it’s interesting and includes images or video often. Graphics are the lifeblood of Facebook.

Engage, Don’t Broadcast: If you’ve had a Facebook business page for any amount of time, you’ve probably already heard this, but it bears repeating: Businesses that use traditional methods to broadcast their brands on Facebook are generally met with a collective yawn and sometimes even negative retribution from users protective of the social network’s culture. Quite simply, users expect a conversation from the businesses they befriend. And they expect it to be authentic.

 

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. Contact: 631/256-6602
joe@joedysart.com
www.joedysart.com

 

Sun, 05/01/2011 - 09:36

SEMA News—May 2011

Used by professionals to connect and network, the SEMA Membership Directory is where leading companies go to identify and establish partnerships with others in the industry.

Updated annually, the guidebook includes detailed information for industry professionals. Easy-to-use listings make it simple to identify members in particular categories, council affiliation or reps serving certain locations. The SEMA Membership Directory is often referred to as the industry’s “ultimate sourcebook.”

The electronic/downloadable version of the directory (PDF) is immediately available for download here.

If you would prefer to obtain a printed hard copy of the directory instead, you can order it here. For further assistance, email member@sema.org.

Sun, 05/01/2011 - 09:30

SEMA News—May 2011

LEGISLATIVE AND TECHNICAL AFFAIRS

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

Arizona Emissions Tests:

SEMA-supported legislation to exempt all vehicles 25 years old and older from the state’s mandatory biennial emissions inspection and maintenance program was approved by the Senate Rules and Natural Resources and Transportation Committees. The bill will now make its way to the floor for a vote by the full Senate. Existing law in Arizona exempts only pre-’67 model-year vehicles and those vehicles designated as “collectible.”

Arkansas Inoperable Vehicles:

SEMA is opposing legislation that would allow cities to remove inoperable vehicles from private property if the vehicle is deemed a “nuisance” under a local ordinance. The bill was approved by the Arkansas House of Representatives. Among other things, the measure provides no reasonable safeguards for legitimate automotive hobbyists who choose to work on inoperable collector vehicles on private property and establishes no provisions that would enable vehicles located out of public view to avoid being classified as abandoned.

California Air Resources Board:

SEMA-supported legislation to require that one appointed member of the Air Resources Board be a current small-business owner has been introduced in the California Legislature. The bill has been referred to the Assembly Committee on Natural Resources but has not yet been scheduled for hearing.

Connecticut Antique Vehicles:

Legislation to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” has been introduced in the Connecticut General Assembly. Under the SEMA-opposed bill, vehicles seeking registration under these classes would be required to be at least 25 years old. Currently, vehicles 20 years old or older are eligible for such status and a reduced assessment for personal property tax purposes. Antique, rare or special-interest motor vehicles are currently assessed at a rate of $500, and owners pay personal property taxes on that amount.

Hawaii Car Audio Equipment:

SEMA-opposed legislation to ban the installation, ownership or use of any car with aftermarket speakers more than 6.5 in. in height or depth; any five-speaker aftermarket system; any aftermarket speaker more than 100 watts; and any aftermarket speaker installed external to the passenger compartment or in an open-hatch back will not be considered in the Hawaii legislature this year. The measure was discriminatory toward aftermarket products, as it did not seek to limit systems installed by the original vehicle manufacturer or dealer. If enacted, the bill would have denied hobbyists the opportunity to purchase and install a range of aftermarket alternatives to original-equipment stereos. The measure was deferred following a hearing on the bill in the House Transportation Committee.

Nebraska Parts Cars:

Nebraska Governor Dave Heineman signed into law a bill to redefine parts cars and make such vehicles easier to transfer. Prior to the bill’s enactment, Nebraska required a certificate of title when transferring any vehicle. The new law, effective immediately, allows for parts cars to be transferred using a bill of sale issued by the DMV. Parts vehicles eligible to be transferred using only a bill of sale under the new provisions include vehicles for which title has been surrendered due to the vehicle being destroyed, dismantled or scrapped or for which title has been surrendered to another state or an insurance company to render it fit for sale for scrap parts.

New Mexico Street Rods/Customs:  

SEMA-model legislation to create a vehicle registration classification for street rods and custom vehicles and provide for special license plates for these vehicles was approved by the Senate Transportation Committee. The Senate Finance Committee will now consider the bill, which defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. Among other things, the measure allows for the use of non-original materials; creates a titling and registration criterion that assigns these vehicles the same model-year designation as the production vehicle they most closely resemble; holds only street rods, customs and replicas to the equipment standards specified by law during the model year listed on the title of the vehicle; and provides for a one-time registration and plate fee of $100.

North Dakota Vehicle Modifications:

A bill in North Dakota to severely restrict the modification of any motor vehicle that alters the manufacturer’s original suspension, steering or brake system has been amended and approved by the House of Representatives. At the insistence of SEMA and the North Dakota hobbyist community, among the provisions that were deleted from the bill are those requiring the state highway patrol to issue an inspection certificate for all modifications (without indicating objective criteria that would be used to determine which modifications are legal) and requiring fenders on all vehicles regardless of whether or not they were originally manufactured with this equipment. The Senate Transportation Committee will now consider the bill.

Oregon Suspension/Tire Alterations:

SEMA is opposing a bill in the Oregon legislature that would severely limit vehicle suspension, body lift and wheel/tire alterations. Specifically, the measure would ban vehicles whose bumpers are elevated more than 3 in. over the original manufactured bumper clearance. Identical legislation was last introduced in Oregon in 2001. Among other things, the bill discriminates against hobbyists and aftermarket parts makers by leaving it solely to the vehicle manufacturers to choose bumper heights; would force owners of modified vehicles to spend large sums of money to reinstall original components; and would ban useful alterations that provide adequate clearance for on-/off-road capability and accommodate heavy loads, larger tires, improved suspension and water-fording capability. The bill would also impose a fine of up to $360 per offense for vehicles that exceed the 3-in. clearance requirement.

Oregon Exhaust Systems:  

A bill to ban the sale of certain new motor-vehicle exhaust systems or exhaust system components that cause motor vehicles to produce noise that exceeds noise limits has been introduced in Oregon. Under the bill, noise limits would be specified in rules adopted by the Environmental Quality Commission (EQC). However, in 1991 the EQC terminated its noise control program. Among other things, the bill would prohibit the sale of these exhaust systems in Oregon and the sale of these systems by an Oregon-based business to an out-of-state customer; provides no clear standard to enforce and refers to EQC noise standards that are not currently in use; and makes no accommodation for SEMA-model legislation to allow vehicle hobbyists to buy and install aftermarket modified exhaust systems that meet a 95-decibel limit under a fair and predictable test.

Tennessee Emissions Tests:

SEMA is supporting identical legislation in the Tennessee House of Representatives and Senate to exempt vehicles more than 25 years old from the state’s annual emissions inspection and maintenance program, where applicable. To qualify for the exemption, these vehicles must be registered as “antique motor vehicles.” Existing law defines an antique vehicle as a motor vehicle more than 25 years old with a non-modified engine and body that is used for club activities, exhibits, tours, parades and similar uses as a collector’s item; on the highways for the purpose of selling, testing the operation of, or obtaining repairs or maintenance; and for general transportation on Saturday and Sunday.

Texas Street Rods/Customs:

 
   
The Texas Senate has joined the House in introducing SEMA-model legislation to create a vehicle registration classification for street rods and custom vehicles and provide for special license plates for these vehicles. Both bills define a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. The measures also allow for the use of non-original materials and create a titling and registration criterion that assigns these vehicles the same model-year designations as the production vehicles they most closely resemble.

 

 

 

Utah Vintage Vehicles:

 
   
   
SEMA-supported legislation to allow vehicles 30 years old and older to be classified as “vintage vehicles” was approved by the Utah House of Representatives and Senate. Currently, Utah reserves the vintage vehicle class only to vehicles 40 years old and older. Under the bill, vintage vehicles 30–40 years old would now be included in the class and be charged a $45 annual registration fee. When the vehicle reaches 40 years old, the registrant would pay a one-time $40 fee. Vintage vehicles are exempted from annual emissions and safety inspections. The bill now moves to Governor Gary Herbert for his signature and enactment into law.

Washington Street Rods/Customs:

SEMA-model legislation to create a vehicle titling and registration classification for street rods and custom vehicles was approved unanimously by the Washington State Senate. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 30 years old and manufactured after 1948. Under the bill, kit cars and replica vehicles will be assigned certificates of title bearing the same model-year designations as the production vehicles they most closely resemble. Among other things, the measure exempts street rods and customs from a range of standard-equipment requirements (only that equipment required in the model year that the vehicle resembles) and emissions inspections, provides that vehicles titled and registered as street rods and custom vehicles may be used for only occasional transportation, exhibitions, club activities, parades, tours, etc., and not for general daily transportation and permits the use of blue-dot taillights. The House Committee on Transportation will now consider the bill.

Washington Collector License Plates:

Legislation that originally sought to increase the age requirement for vehicles eligible for registration as “collector vehicles” was amended and approved by the Washington House Transportation Committee. Under the amended bill, vehicles seeking registration as collector vehicles and the one-time registration fee would only be required to be at least 30 years old rather than 40 years old. The amended bill also deletes provisions that would have created penalties for violating the limited-use provisions. The measure now only requires the Department of Licensing to establish a method for law enforcement to readily access collector vehicle information using the collector vehicle’s plate number, which will aid in ensuring that a plate is being used on its properly assigned vehicle.

Wisconsin Imported Collector Cars:

   
     
     
The Wisconsin Department of Transportation has officially withdrawn its proposal to prohibit the registration of imported vehicles manufactured after 1967 that do not meet Federal Motor Vehicle Safety Standards (FMVSS). SEMA opposed the proposal. U.S. law specifically exempts imported vehicles that are 25 years old and older from these safety standards. The Department of Transportation proposal offered no such reasonable exemption. The regulation would only have permitted the continued registration of subject vehicles that are already legally registered in Wisconsin, but only until they are transferred to a new owner. Among other things, the proposal failed to recognize the fact that collector vehicles are overwhelmingly well-maintained and infrequently driven, was inconsistent with federal law and would prohibit the registration of vehicles coming in from other states that have already been proven safe on U.S. roads.

Wyoming Vehicle Titles:

A bill to ease the burden on hobbyists by providing an exemption from bonded title requirements has been signed into law by Governor Matt Mead. By allowing enthusiasts to title vehicles being restored for personal use without posting bond, the exemption reduces costs associated with titling hobby vehicles when an original title was never issued or can no longer be located. The new law allows restorers to title their completed works by submitting an affidavit of vehicle ownership, a notarized bill of sale, a written statement of the value of the vehicle (based on a national appraisal guide or appraisal performed by a dealer) and a VIN inspection. To prevent abuse of the new procedure, titles issued under this procedure will not be transferable for the first 180 days after issuance.

Federal Update

1099 Reporting Rule:

    After months of debate, the U.S. House of Representatives approved legislation removing the costly 1099 reporting requirement from the health care law passed last year.
SEMA Congressional Affairs Manager Dan Sadowski (right) with Rep. Dan Lungren (R-CA), sponsor of 1099 repeal legislation.
     
     
Adopted after SEMA and other small business organizations advocated strongly on its behalf, the “Small Business Paperwork Mandate Elimination Act” has been sent to the Senate for action. Under the bill, businesses will no longer be required to issue 1099 forms to all vendors from whom they buy more than $600 worth of goods or services in any year, beginning in 2012. The mandate has garnered widespread opposition on Capitol Hill, and President Barack Obama called for its repeal during his State of the Union address. The requirement was intended to prompt vendors receiving 1099 forms to declare and pay taxes on the income. SEMA was a leader among small-business organizations in supporting the repeal and was invited to participate in a press conference with the bill’s original sponsor, Representative Dan Lungren (R-CA) urging support for the legislation.

Ethanol:

The U.S. House of Representatives approved a provision to prevent the U.S. Environmental Protection Agency (EPA) from using agency funds to permit an increase in the amount of ethanol content in gasoline to 15% (E15). The provision is part of a larger bill to fund the federal government during fiscal-year 2011 that must also be approved by the U.S. Senate. SEMA requested this action and worked hard to secure the final vote, which was a significant temporary victory demonstrating widespread concern about E15 in Congress. SEMA is working with an industry coalition to secure Senate support for an E15 moratorium in both the fiscal-year 2011 and 2011 appropriation bills. SEMA will continue to oppose E15 until there are conclusive scientific findings that demonstrate that it will not harm automobiles of any age as a result of corrosion or other chemical incompatibilities.

Patent Reform:

The U.S. Senate is considering legislation that proposes to change how patents are awarded. Patents are currently granted to individuals who can prove that they were the original inventors. The Senate bill would switch the U.S. to a “first-to-file” system—a method utilized by most other nations. One major drawback to the current system is that it provides an incentive for individuals to claim credit for a patent and demand royalties and damage awards years after a product has been on the market. On the other hand, it has been considered advantageous to small businesses without the resources to get to the patent office first. The bill would make a number of administrative changes as well. If approved, the House of Representatives will consider the legislation.

Scrap Tires:

The EPA will continue to allow industrial facilities to recycle tires by burning them as fuel. Supported by SEMA, the decision preserves an important recycling option, which accounts for more than 50% of annual scrap-tire disposals. The EPA had initially ruled that the tires would be classified as solid waste, requiring the removal of metal before being burned. Paper mills, cement kilns and electric power plants are the major fuel users of recycled tires.

Air Conditioning Refrigerant:

The EPA approved hydrofluoroolefin (HFO-1234yf) as an acceptable substitute chemical for R-12 (Freon), R-134a and other chlorofluorocarbon refrigerants in new motor vehicles. The chemical is believed to have far less global-warming potential than the other chemicals. The EPA approval applies to only new vehicles. HFO-1234yf may not be used in retrofitted vehicles or by “do-it-yourselfers” to recharge vehicle air conditioners, pending further review.

Anti-Ejection Rule:

The National Highway Traffic Safety Administration (NHTSA) has established a new safety standard, FMVSS No. 226, intended to prevent occupants from being ejected through side windows during
a vehicle rollover or side-impact crash. Vehicle manufacturers will have flexibility in determining how to meet the standard’s performance requirements. Anticipated automaker alternatives include using advanced window glazing, making side airbags larger and more robust or tethering side airbags to the base of the vehicle’s pillars. FMVSS No. 226 will be phased in over a four-year period beginning in 2013.

Sun, 05/01/2011 - 09:00

SEMA News—May 2011

SEMA Asked to Assist in Developing Regulations for Specialty Automotive Market

By Linda Spencer

    UAE had one of the world’s highest per capita disposable incomes in 2010. With the funds to pursue their hobby and low gas prices, consumers searching for products to personalize their luxury and sport-compact cars and light trucks are bringing savvy U.S. and other global companies to the market.
Off-roading on the sand dunes is also extremely popular, ranging from well-organized mega events at the Desert Challenge to car clubs and individuals who go out on the dunes over the weekend and then buy new products during the week. In fact, the UAE had one of the world’s highest per capita disposable incomes in 2010.    
    Executive Summary
  • Government officials in the UAE have announced an initiative to develop laws and regulations to support and legitimize their fledgling automotive specialty-equipment market and have asked for SEMA’s assistance in creating that system.
  • The Emirates Authority for Standardization and Metrology (ESMA) recently signed a memo of understanding with SEMA in recognition of the growing importance of the specialty-equipment market in the UAE.
  • Government officials, noting that there are currently no UAE-wide regulations governing the customization market, are seeking to benefit from SEMA’s experience in working closely with regulators in the United States and worldwide as they seek to create a legal framework that allows the attainment of safety and environmental goals without excessive market-hindering restrictions.
           
    Pictured here is a lovingly restored ’26–’27 Ford model T on display at the recent Dubai ESMA-SEMA signing.
With the enjoyment of vehicles so central to the UAE, it is perhaps fitting that the UAE’s National Day celebrations in early December were marked with, among other events, a classic car show. The show featured hundreds of vehicles from around the world and wound its way down the Emaar Boulevard. Luxury cars and SUVs are seen in the UAE as a status symbol. Pictured here is a lovingly restored ’26–’27 Ford model T on display at the recent Dubai ESMA-SEMA signing.    
    Emirates Authority for Standardization and Metrology Acting Director General Mohamed Badri (center) and SEMA Vice President of Communications and Events Peter MacGillivray (left)
Emirates Authority for Standardization and Metrology Acting Director General Mohamed Badri (center) and SEMA Vice President of Communications and Events Peter MacGillivray (left) joined U.S. Consul General Justin Siberell at the recent signing in Dubai of a memo of understanding with SEMA in recognition of the growing importance of the specialty-equipment market in the UAE.   
           
           
The United Arab Emirates (UAE) is less than 40 years old and known as one of the most vibrant and passionate car-enthusiast markets in the world. Dubai, Abu Dhabi and the five other Emirates that make up the UAE offer exciting vehicle customizing markets by many measures. Per capita, the country boasts the largest number of motorsports facilities in the world, and a quick drive in Dubai or Abu Dhabi will delight any gearhead with the wide variety of customized vehicles plying its modern roads.

“Consumers go to great expense to have that one-of-a-kind customized ride,” said Roman Gavrilin of the Middle East Motor Tuning Show (MEMTS). “I see a lot of passion to customize cars because they are something people here are proud of. I would say that we have huge potential growth here, which is supported by quite high disposable income.”

In fact, the UAE had one of the world’s highest per capita disposable incomes in 2010. With the funds to pursue their hobby and low gas prices, consumers searching for products to personalize their luxury and sport-compact cars and light trucks are bringing savvy U.S. and other global companies to the market.

Companies interested in exploring this market might consider exhibiting or visiting the upcoming Automechanika Middle East show in Dubai June 7–9. SEMA will have a booth at this trade-only event featuring more than 1,000 exhibitors.

The UAE is also a strategic gateway to the Middle East. Geographically the size of Portugal, its long coastline and strategic location have made the country a viable route to providing product to others within the Gulf Cooperation Council (GCC), a political and economic union involving six Arab states, which include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. In recognition of the central role played by the UAE in the GCC and other Middle East countries, Ford, Chrysler and GM all have their Middle East headquarters in the UAE and view the it as an important market.

However, a major deterrent to growth in the absence of UAE-wide regulations regarding customization is law enforcement stopping customized vehicles on the roadway or failing consumers at annual inspections due to the presence of upgraded styling or performance products, particularly in Dubai. Customizing the approximately 8.7 million vehicles that are on the road in the Gulf region (with about 2.6 million registered in the UAE) is made more difficult due to uncertainty about what is allowable.

Zlatko Mulabegovic, managing director and editor of Dubai-based Top Performance magazine, said that the development of clear laws and regulations would have a tremendous impact on aftermarket business, giving business owners the much-needed confidence to stock legal products and providing end users with peace of mind when installing legal performance products on their vehicles. Mitch Perera, sales and marketing manager of Liberty Motorsports, agreed with that assessment.

“Specialty-equipment products are an important element of our business here in the Emirates,” Perera said. “This work is addressing our business and the interests of our customers.”

For more information on the UAE market, contact SEMA Director of International Relations Linda Spencer.

Sun, 05/01/2011 - 09:00

SEMA News—May 2011

SEMA Asked to Assist in Developing Regulations for Specialty Automotive Market

By Linda Spencer

    UAE had one of the world’s highest per capita disposable incomes in 2010. With the funds to pursue their hobby and low gas prices, consumers searching for products to personalize their luxury and sport-compact cars and light trucks are bringing savvy U.S. and other global companies to the market.
Off-roading on the sand dunes is also extremely popular, ranging from well-organized mega events at the Desert Challenge to car clubs and individuals who go out on the dunes over the weekend and then buy new products during the week. In fact, the UAE had one of the world’s highest per capita disposable incomes in 2010.    
    Executive Summary
  • Government officials in the UAE have announced an initiative to develop laws and regulations to support and legitimize their fledgling automotive specialty-equipment market and have asked for SEMA’s assistance in creating that system.
  • The Emirates Authority for Standardization and Metrology (ESMA) recently signed a memo of understanding with SEMA in recognition of the growing importance of the specialty-equipment market in the UAE.
  • Government officials, noting that there are currently no UAE-wide regulations governing the customization market, are seeking to benefit from SEMA’s experience in working closely with regulators in the United States and worldwide as they seek to create a legal framework that allows the attainment of safety and environmental goals without excessive market-hindering restrictions.
           
    Pictured here is a lovingly restored ’26–’27 Ford model T on display at the recent Dubai ESMA-SEMA signing.
With the enjoyment of vehicles so central to the UAE, it is perhaps fitting that the UAE’s National Day celebrations in early December were marked with, among other events, a classic car show. The show featured hundreds of vehicles from around the world and wound its way down the Emaar Boulevard. Luxury cars and SUVs are seen in the UAE as a status symbol. Pictured here is a lovingly restored ’26–’27 Ford model T on display at the recent Dubai ESMA-SEMA signing.    
    Emirates Authority for Standardization and Metrology Acting Director General Mohamed Badri (center) and SEMA Vice President of Communications and Events Peter MacGillivray (left)
Emirates Authority for Standardization and Metrology Acting Director General Mohamed Badri (center) and SEMA Vice President of Communications and Events Peter MacGillivray (left) joined U.S. Consul General Justin Siberell at the recent signing in Dubai of a memo of understanding with SEMA in recognition of the growing importance of the specialty-equipment market in the UAE.   
           
           
The United Arab Emirates (UAE) is less than 40 years old and known as one of the most vibrant and passionate car-enthusiast markets in the world. Dubai, Abu Dhabi and the five other Emirates that make up the UAE offer exciting vehicle customizing markets by many measures. Per capita, the country boasts the largest number of motorsports facilities in the world, and a quick drive in Dubai or Abu Dhabi will delight any gearhead with the wide variety of customized vehicles plying its modern roads.

“Consumers go to great expense to have that one-of-a-kind customized ride,” said Roman Gavrilin of the Middle East Motor Tuning Show (MEMTS). “I see a lot of passion to customize cars because they are something people here are proud of. I would say that we have huge potential growth here, which is supported by quite high disposable income.”

In fact, the UAE had one of the world’s highest per capita disposable incomes in 2010. With the funds to pursue their hobby and low gas prices, consumers searching for products to personalize their luxury and sport-compact cars and light trucks are bringing savvy U.S. and other global companies to the market.

Companies interested in exploring this market might consider exhibiting or visiting the upcoming Automechanika Middle East show in Dubai June 7–9. SEMA will have a booth at this trade-only event featuring more than 1,000 exhibitors.

The UAE is also a strategic gateway to the Middle East. Geographically the size of Portugal, its long coastline and strategic location have made the country a viable route to providing product to others within the Gulf Cooperation Council (GCC), a political and economic union involving six Arab states, which include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. In recognition of the central role played by the UAE in the GCC and other Middle East countries, Ford, Chrysler and GM all have their Middle East headquarters in the UAE and view the it as an important market.

However, a major deterrent to growth in the absence of UAE-wide regulations regarding customization is law enforcement stopping customized vehicles on the roadway or failing consumers at annual inspections due to the presence of upgraded styling or performance products, particularly in Dubai. Customizing the approximately 8.7 million vehicles that are on the road in the Gulf region (with about 2.6 million registered in the UAE) is made more difficult due to uncertainty about what is allowable.

Zlatko Mulabegovic, managing director and editor of Dubai-based Top Performance magazine, said that the development of clear laws and regulations would have a tremendous impact on aftermarket business, giving business owners the much-needed confidence to stock legal products and providing end users with peace of mind when installing legal performance products on their vehicles. Mitch Perera, sales and marketing manager of Liberty Motorsports, agreed with that assessment.

“Specialty-equipment products are an important element of our business here in the Emirates,” Perera said. “This work is addressing our business and the interests of our customers.”

For more information on the UAE market, contact SEMA Director of International Relations Linda Spencer.