SEMA's Business Technology Committee will conduct five free presentations and panel discussions around the theme, “The Dirty Little Secret about Selling More Parts” at the Show.

The following message is from Luanne Brown, Chair of SEMA's Business Technology Committee (BTC) Education Subcommittee

Social media and search engines are great, but you need more sales!

Come get a better understanding of the key ingredient to building Internet sales at the Business Technology Committee’s education sessions at the 2011 SEMA Show. The BTC will conduct five free presentations and panel discussions around the theme, “The Dirty Little Secret About Selling More Parts” during SEMA Show week to provide you with key information on how to build websites equipped to close more sales and convert more shoppers into buyers.

3-Part Series on Understanding Product Data

Part 1: More And Better Product Data is on The Way!

Part 2: Differentiating Your Brand With Data

Part 3: Why Standards? Why Bother?


When: Monday, October 31 at 11:00 a.m., 1:00 p.m. and 3:00 p.m., LVCC, N252 


Who Should Attend? Manufacturers and Resellers

The BTC offers a three-part series targeted at those seeking to understand product data. These seminars will explore the current availability of good product data, explore the value product information has today and in the future to brands and resellers, and conclude in a high-level session on techniques to compile product information into a manageable, market-ready data source.



Presenters include; Bob Moore, BTC chairman and president of J&B Service; Scott O’Toole founder of RPM Data Services; and Ed Heon, CEO of Datagility.

The Dirty Little Secret About Selling More Parts

When: Tuesday, November 1, 3:00 p.m.


Where: LVCC, N252 


Who Should Attend? Internet Retailers and Manufacturers

Come join us as Internet industry experts discuss how product information has a huge impact on the ability of a site to create sales. The panel will explore practical ways to incorporate product information in your website, and in third party locations, to maximum conversions. A Q&A session to follow.



The panel includes Tim Odom of SEMA’s BTC; Lee Adelman, vice president of eCommerce at Curt Manufacturing; Greg Griffith general manager of PerformanceParts.com; Kevin Rice, IT manager at TSETruckStuff.com; and Ray Sherman, president of Configuretech.

I Know Data Matters, But Can't Somebody Just Tell Me Where to Start?


When: Wednesday, November 2nd 11:00 AM.


Where: LVCC, N252

Who Should Attend? Internet Retailers and Manufacturers

Tackling the development of good product information can be daunting. You can get started now. Bob Moore, the BTC chairman and his panel will provide common-sense suggestions on how to eat the data elephant one bit at a time.

The panel includes Bob Moore of SEMA’s BTC; Tim Martin, vice president of K&N Engineering; Bob Castle, director eCommerce of Covercraft; Luanne Brown, president at eTool Developers; and JR Moore, director of warehouse operations, Performance Warehouse.

For more information about these BTC education sessions visit www.SEMAShow.com/BTC-BusinessEfficiency.



To view the entire SEMA Show Education Days schedule, visit www.SEMAShow.com/education.



You need to stay up to date on the latest business trends and technologies. Don't be left in the dust: the SEMA Education Institute (SEI) has developed a comprehensive education program that will be held in conjunction with the 2011 SEMA Show (October 31–November 4, at the Las Vegas Convention Center). It is an unprecedented opportunity to participate in live training specifically built for the industry. 



U.S. Customs and Border Protection (CBP) is impounding illegal imports of noncompliant high-intensity discharge (HID) conversion kits, light sources and ballasts. The CBP is working with the National Highway Traffic Safety Administration (NHTSA) to pursue enforcement. As reported by SEMA for a number of years, the NHTSA has determined that it is impossible to produce HID conversion kits (converting a halogen system to HID) that would be compliant with the federal lighting standard, Federal Motor Vehicle Safety Standard (FMVSS) No. 108. The NHTSA is specifically concerned that HID conversion kits can produce excessive glare to oncoming motorists.

In recent months, CBP has identified hundreds of shipments for examination at various ports of entry across the United States. Since late 2009, CBP has seized more than 400,000 HID conversion kits and components valued at $5 million. Many of the shipments arrived via air cargo or express mail. CBP officers seize shipments when they determine that the equipment fails to meet NHTSA requirements that headlamp replaceable light sources be marked with the light source type, the light source manufacturer's name or trademark, and the DOT symbol indicating certification of compliance with governing regulations. The products may also be seized by CBP based on NHTSA’s conclusion that the equipment will not comply with FMVSS No. 108 since it will be installed in headlamps that were not designed for its use. 

For more information, contact Stuart Gosswein at stuartg@sema.org.

U.S. Customs and Border Protection (CBP) is impounding illegal imports of noncompliant high-intensity discharge (HID) conversion kits, light sources and ballasts. The CBP is working with the National Highway Traffic Safety Administration (NHTSA) to pursue enforcement. As reported by SEMA for a number of years, the NHTSA has determined that it is impossible to produce HID conversion kits (converting a halogen system to HID) that would be compliant with the federal lighting standard, Federal Motor Vehicle Safety Standard (FMVSS) No. 108. The NHTSA is specifically concerned that HID conversion kits can produce excessive glare to oncoming motorists.

In recent months, CBP has identified hundreds of shipments for examination at various ports of entry across the United States. Since late 2009, CBP has seized more than 400,000 HID conversion kits and components valued at $5 million. Many of the shipments arrived via air cargo or express mail. CBP officers seize shipments when they determine that the equipment fails to meet NHTSA requirements that headlamp replaceable light sources be marked with the light source type, the light source manufacturer's name or trademark, and the DOT symbol indicating certification of compliance with governing regulations. The products may also be seized by CBP based on NHTSA’s conclusion that the equipment will not comply with FMVSS No. 108 since it will be installed in headlamps that were not designed for its use. 

For more information, contact Stuart Gosswein at stuartg@sema.org.

 

	The Continental Tire Media Center will house a record number of journalists for the 2011 SEMA Show.

The 2011 SEMA Show is right around the corner where nearly 100,000 exhibitors, buyers and media will flock to the Las Vegas Convention Center, November 1–4, to be a part of the action. In fact, this year's Show will see a record of 71 press conferences—a 42% increase over last year—introducing the latest vehicles and technology to hit the market, as well as 2,516 media (as of September 27, 2011) from across the globe—a 39% increase over last year's Show.

These record numbers present a can't-miss opportunity to get a jump on your competitors and gain worldwide exposure for your products and, this year, SEMA's got you covered.

Access the complete 2011 SEMA Show Press Conference schedule online.

Below is a complete 2011 SEMA Show press conference schedule:

Tuesday, November 1, 2011

8:30 a.m.–9:20 am		SEMA: SEMA Breakfast Press Conference (LV Hilton, Pavilion 1)
9:30 a.m.–9:50 am		KIA Motors America Inc.: Kia's Wide World of Sporting Vehicles (Booth 10805)
10:00 a.m.–10:20 am		Toyota Motor Sales USA: Toyota Press Conference (Booth 30111)
10:30 a.m.–10:50 a.m.		Hyundai: Hyundai Press Conference (Booth 24387)
11:00 a.m.–11:20 a.m.		Ford Motor Co.: Ford Motor Co. Press Conference (Booth 22200)
11:30 a.m.–11:50 a.m.		General Motors: Chevy’s 100th Birthday (Booth 23743)
12:00 a.m.–12:20 p.m.		OPTIMA Batteries: OPTIMA Batteries New Product Announcement (Booth 22755)
12:30 a.m.–12:50 p.m.		Source Interlink Media: Source Interlink Media Press Conference (Booth 22743)
1:00 p.m.–1:20 p.m.		American Honda Motor Co. Inc.: New Accessories for the All-New ’12 Civic and Honda Racing News (Booth 24887)
1:30 p.m.–1:50 p.m.		Lexus: Lexus Press Conference (Booth 22699)
2:00 p.m.–2:20 p.m.		WD-40 Co.: Chip Foose Introduces the WD-40/SEMA Cares Project Vehicle (Grand Lobby)
*2:30 p.m.–4:10 p.m. Center Hall Schedule:
2:30 p.m.–2:50 p.m.		B&M Racing & Performance Products Inc.: eGarage/Cotati Speed Shop Street Rod Reveal (Booth 22343)
3:00 p.m.–3:20 p.m.		BASF Corp.: Bill Goldberg Unveils Latest Ringbrothers Masterpiece – Diversion (Booth 21458)
3:25 p.m.–3:45 p.m.		Royal Purple Inc.: Unveiling of Ringbrothers ’65 Fastback Mustang (Booth 23613)
3:50 p.m.–4:10 p.m.		Auto Meter Products Inc.: Auto Meter's 2011 Winning Ride Winner and 2012 Contest (Booth 22929)
* 2:30 p.m.–4:35 p.m. Lower South Hall Schedule:
2:30 p.m.–2:50 p.m.		Pirelli Tire North America: Pirelli Tire P Zero Line Extension (Booth 41015)
3:00 p.m.–3:20 p.m.		Hankook Tire America Corp.: Press Conference (Booth 43041)
3:25 p.m.–3:45 p.m.		Falken Tire Corp.: Event Announcement (Booth 41001)
3:50 p.m.–4:10 p.m.		Continental Tire: Continental’s Dream Giveaway Press Conference (Booth 43013)
4:15 p.m.–4:35 p.m.		Mickey Thompson: Mickey Thompson’s Challenger 2.5 Attempts 420-mph Record in 2012 (Booth 43113)
* 3:50 p.m.– 4:35 p.m. Upper South Hall Schedule:
3:50 p.m.–4:10 p.m.		American Sand Association: 2011–2012 ASA Raffle Truck and Fundraising Program (Booth 31178)
4:15 p.m.–4:35 p.m.		Motorcycle & Powersports News: Dealership Superstar Awards Presentation (Booth 38036)
4:40 p.m.–5:00 p.m.		Mopar: More Mopar Firsts! (Booth 43113)

Wednesday, November 2, 2011

8:30 a.m.–9:20 a.m.		Cooper Standard & Cequent Performance Products Breakfast Press Conference: Brad Keselowski Racing & NASCAR Camping World Series (Continental Tire Media Center)
9:30 a.m.–9:50 a.m.		Radiator Specialty Co.: Serious Solutions by Gunk and Liquid Wrench (Continental Tire Media Center)
* 10:00 a.m.–10:20 a.m. South Hall
10:00 a.m. – 10:20 a.m.
* 10:00 a.m.–10:20 a.m. Media Center
10:00 a.m.–10:20 a.m.		Shelby Auto Care: Shelby Auto Care's Dazzling New Car Care Products (Continental Tire Media Center)
10:30 a.m.–10:50 a.m.		Tire Industry Association (TIA): Tire Industry Association Press Conference (Continental Tire Media Center)
11:00 a.m.–11:20 a.m.		Local Motors Inc.: Local Forge Allows You To Innovate Products With Your Customers. (Continental Tire Media Center)
11:30 a.m.–11:50 a.m.		Circle Kings Networks/El Jefe Entertainment: Jesse James – El Jefe Entertainment, New DVD Releases – With Jesse James (Continental Tire Media Center)
12:00 p.m.–12:20 p.m.		RTM Productions: Powerblock Launches New Digital TV Network (Continental Tire Media Center)
12:30 p.m.–12:50 p.m.		Formula Drift: Formula Drift to Announce Multi-Platform Content Distribution (Continental Tire Media Center)
1:00 p.m.–1:20 p.m.		Cari-Mor Truck Bed Extension: Cari-Mor: Revolutionary Truck Bed Extension and Cargo Carrier (Continental Tire Media Center)
1:30 p.m. –1:50 p.m.		Texas Automotive Media Association: Readers Choice Car Awards (Continental Tire Media Center)
2:00 p.m.–2:20 p.m.		Sun Innovations Inc.: Transparent Full-Windshield Heads-Up Display (HUD) System With Unlimited Viewing Angles (Continental Tire Media Center)
* 2:30 p.m.–5:00 p.m. Center Hall/Media Center Schedule:
2:30 p.m.–2:50 p.m.		Coker Tire Co. Inc.: Coker Tire Co. Inc. Press Conference (Booth 22875)
3:00 p.m.–3:20 p.m.		Zoops Products Inc.: Zoops & Sprintex Announce the Z-Tex Twin Supercharger for LS Engines (Booth 23581)
3:25 p.m.–3:45 p.m.		Whiteline Automotive: Whiteline – New Suspension Products and Major Announcement (Booth 20751)
3:50 p.m.–4:10 p.m.		Wanda Refinish: New Wanda Waterbase (Booth 24929)
4:15 p.m.–4:35 p.m.		Kindig-It Design: Patented Smooth Custom Door Handles (Booth 23479)
4:40 p.m.–5:00 p.m.		Omni United USA Inc.: Ring of Hope (Continental Tire Media Center)
* 2:30 p.m.–5:00 p.m. South Hall Schedule:
2:30 p.m.–2:50 p.m.		CargoGlide: New Cargo Trays and Expandable Decks (Booth 31153)
3:00 p.m.–3:20 p.m.		ATC Truck Covers: ATC Truck Covers Unveils Fastest Installing Truck Lid on Market (Booth 32171)
3:25 p.m.–3:45 p.m.		Pulliam Enterprises: PullRite Introduces New Automatic Sliding Fifth-Wheel Hitches for Shortbed Trucks (Booth 38113)
3:50 p.m.–4:10 p.m.		CU-ICAR (Clemson): New Digital Dashboard (SEMA Vehicle Technology Center, Booth 35185)
4:15 p.m.–4:35 p.m.		Perfect Equipment: Introducing Perfect Equipment: The Future of Wheel Weights (Booth 40166)
4:40 p.m.–5:00 p.m.		ASA Tire Systems: Arm Your Workforce With Mobile Technology (Booth 40003)

Thursday, November 3, 2011

8:30 a.m.–8:50 a.m.		Autolyst: Autolyst.com Site Launch and Features (Continental Tire Media Center)
9:00 a.m.–9:20 a.m.		Mag Daddy: New Universal Magnetic Automotive Fasteners (Continental Tire Media Center)
* 9:30 a.m.–12:20 p.m. Media Center/North Hall Schedule:
9:30 a.m.–9:50 a.m.		VehicleBandage.com/Namanny Sports & Entertainment Inc.: Fix Your Car With a Vehicle Bandage (Media Center)
10:00 a.m.–10:20 a.m.		ECS Automotive Concepts LLC: RPM-Revolutionary Product That Keeps Metal Parts Looking New (Continental Tire Media Center)
10:30 a.m.–10:50 a.m.		Beltronics: ESCORT Presents Revolutionary Next-Generation Drive Smarter Product Opportunities (Continental Tire Media Center)
11:00 a.m.–11:20 a.m.		Optimum Car Care: A Novel Spray-On Paint Correction System and Replacement Coating (Continental Tire Media Center)
11:30 a.m.–11:50 a.m.		Silver Sails Paints: China's Largest Manufacturer and Exporter of Automotive Paints (Continental Tire Media Center)
12:00 p.m.–12:20 p.m.		Blue Bull Cleaners & Degreasers: New Tar and Bug Remover Bio-Base Green Product Enviro-Friendly Non-Flammable (Booth 12681)
* 9:30 a.m.–12:20 p.m. South/Center Hall Schedule:
9:30 a.m.–9:50 a.m.		Schrader International: Schrader/Bartec New Product Launch (Booth 40079)
10:00 a.m.–10:20 a.m.		Vee Rubber International Co. Ltd.: New Tire Brand "NIKA" Announced – New Vee Rubber Patterns Introduced (Booth 40125)
10:30 a.m.–10:50 a.m.		China Manufacturer’s Alliance: Double Coin Launches New Smartway Superwide Tire (Booth 40089)
11:00 a.m.–11:20 a.m.		iPad Kiosks – Be in the NOW (Booth 35238)
11:30 a.m.–11:50 a.m.		The Auto Moto: The Auto Moto Unveils New Eco-Friendly Vehicle (Booth 38045)
12:00 p.m.–12:20 p.m.		Hydrolectric Power LLC: HH2 Hydrogen Water Fuel Cell Cleans Up Emissions for Pennies (Booth 20429)
12:30 p.m.–12:50 p.m.		Brandmotion: Brandmotion Urban Loft FIAT 500 (Booth 11655)
1:00 p.m.–1:20 p.m.		Gema: GEMA Introduces the Latest in Powdercoating Technology (Booth 11177)
1:30 p.m.–1:50 p.m.		Mocar America LLC: Integrate OEM Data (CAN Bus) Info Into Navigation Systems (Booth 11766)
2:00 p.m.–2:20 p.m.		PRIMO: Best Quality and Design for LED in a Head Lamp, Rear Lamp and Side Mirror (Booth 13170)
2:30 p.m.–2:50 p.m.		Advanced Diagnostics USA: Remote Keyless-Entry Equipment (Booth 11574)
3:00 p.m.–3:20 p.m.		GreenFoot Global – Drive Green – Declassified Technology Now Available to the Public (Booth 12448)
3:25 p.m.–3:45 p.m.		Savi Corp.: DynoValve Saving the Planet, One Vehicle at a Time (Booth 12379)
3:50 p.m.–4:10 p.m.		Ultimate Air Freshener Inc.: An Air Freshener Scent Intergrated in Your Vehicle (Booth 12964)
4:15 p.m.–4:35 p.m.		Whitaker Tools Inc.: New 6.4 Injector Puller and Driver (Booth 10579)
4:40 p.m.–5:00 p.m.		Brimtech: World's First Self-Filling Windshield Washer System Ready for Market (Booth 11606)

 

	The Continental Tire Media Center will house a record number of journalists for the 2011 SEMA Show.

The 2011 SEMA Show is right around the corner where nearly 100,000 exhibitors, buyers and media will flock to the Las Vegas Convention Center, November 1–4, to be a part of the action. In fact, this year's Show will see a record of 71 press conferences—a 42% increase over last year—introducing the latest vehicles and technology to hit the market, as well as 2,516 media (as of September 27, 2011) from across the globe—a 39% increase over last year's Show.

These record numbers present a can't-miss opportunity to get a jump on your competitors and gain worldwide exposure for your products and, this year, SEMA's got you covered.

Access the complete 2011 SEMA Show Press Conference schedule online.

Below is a complete 2011 SEMA Show press conference schedule:

Tuesday, November 1, 2011

8:30 a.m.–9:20 am		SEMA: SEMA Breakfast Press Conference (LV Hilton, Pavilion 1)
9:30 a.m.–9:50 am		KIA Motors America Inc.: Kia's Wide World of Sporting Vehicles (Booth 10805)
10:00 a.m.–10:20 am		Toyota Motor Sales USA: Toyota Press Conference (Booth 30111)
10:30 a.m.–10:50 a.m.		Hyundai: Hyundai Press Conference (Booth 24387)
11:00 a.m.–11:20 a.m.		Ford Motor Co.: Ford Motor Co. Press Conference (Booth 22200)
11:30 a.m.–11:50 a.m.		General Motors: Chevy’s 100th Birthday (Booth 23743)
12:00 a.m.–12:20 p.m.		OPTIMA Batteries: OPTIMA Batteries New Product Announcement (Booth 22755)
12:30 a.m.–12:50 p.m.		Source Interlink Media: Source Interlink Media Press Conference (Booth 22743)
1:00 p.m.–1:20 p.m.		American Honda Motor Co. Inc.: New Accessories for the All-New ’12 Civic and Honda Racing News (Booth 24887)
1:30 p.m.–1:50 p.m.		Lexus: Lexus Press Conference (Booth 22699)
2:00 p.m.–2:20 p.m.		WD-40 Co.: Chip Foose Introduces the WD-40/SEMA Cares Project Vehicle (Grand Lobby)
*2:30 p.m.–4:10 p.m. Center Hall Schedule:
2:30 p.m.–2:50 p.m.		B&M Racing & Performance Products Inc.: eGarage/Cotati Speed Shop Street Rod Reveal (Booth 22343)
3:00 p.m.–3:20 p.m.		BASF Corp.: Bill Goldberg Unveils Latest Ringbrothers Masterpiece – Diversion (Booth 21458)
3:25 p.m.–3:45 p.m.		Royal Purple Inc.: Unveiling of Ringbrothers ’65 Fastback Mustang (Booth 23613)
3:50 p.m.–4:10 p.m.		Auto Meter Products Inc.: Auto Meter's 2011 Winning Ride Winner and 2012 Contest (Booth 22929)
* 2:30 p.m.–4:35 p.m. Lower South Hall Schedule:
2:30 p.m.–2:50 p.m.		Pirelli Tire North America: Pirelli Tire P Zero Line Extension (Booth 41015)
3:00 p.m.–3:20 p.m.		Hankook Tire America Corp.: Press Conference (Booth 43041)
3:25 p.m.–3:45 p.m.		Falken Tire Corp.: Event Announcement (Booth 41001)
3:50 p.m.–4:10 p.m.		Continental Tire: Continental’s Dream Giveaway Press Conference (Booth 43013)
4:15 p.m.–4:35 p.m.		Mickey Thompson: Mickey Thompson’s Challenger 2.5 Attempts 420-mph Record in 2012 (Booth 43113)
* 3:50 p.m.– 4:35 p.m. Upper South Hall Schedule:
3:50 p.m.–4:10 p.m.		American Sand Association: 2011–2012 ASA Raffle Truck and Fundraising Program (Booth 31178)
4:15 p.m.–4:35 p.m.		Motorcycle & Powersports News: Dealership Superstar Awards Presentation (Booth 38036)
4:40 p.m.–5:00 p.m.		Mopar: More Mopar Firsts! (Booth 43113)

Wednesday, November 2, 2011

8:30 a.m.–9:20 a.m.		Cooper Standard & Cequent Performance Products Breakfast Press Conference: Brad Keselowski Racing & NASCAR Camping World Series (Continental Tire Media Center)
9:30 a.m.–9:50 a.m.		Radiator Specialty Co.: Serious Solutions by Gunk and Liquid Wrench (Continental Tire Media Center)
* 10:00 a.m.–10:20 a.m. South Hall
10:00 a.m. – 10:20 a.m.
* 10:00 a.m.–10:20 a.m. Media Center
10:00 a.m.–10:20 a.m.		Shelby Auto Care: Shelby Auto Care's Dazzling New Car Care Products (Continental Tire Media Center)
10:30 a.m.–10:50 a.m.		Tire Industry Association (TIA): Tire Industry Association Press Conference (Continental Tire Media Center)
11:00 a.m.–11:20 a.m.		Local Motors Inc.: Local Forge Allows You To Innovate Products With Your Customers. (Continental Tire Media Center)
11:30 a.m.–11:50 a.m.		Circle Kings Networks/El Jefe Entertainment: Jesse James – El Jefe Entertainment, New DVD Releases – With Jesse James (Continental Tire Media Center)
12:00 p.m.–12:20 p.m.		RTM Productions: Powerblock Launches New Digital TV Network (Continental Tire Media Center)
12:30 p.m.–12:50 p.m.		Formula Drift: Formula Drift to Announce Multi-Platform Content Distribution (Continental Tire Media Center)
1:00 p.m.–1:20 p.m.		Cari-Mor Truck Bed Extension: Cari-Mor: Revolutionary Truck Bed Extension and Cargo Carrier (Continental Tire Media Center)
1:30 p.m. –1:50 p.m.		Texas Automotive Media Association: Readers Choice Car Awards (Continental Tire Media Center)
2:00 p.m.–2:20 p.m.		Sun Innovations Inc.: Transparent Full-Windshield Heads-Up Display (HUD) System With Unlimited Viewing Angles (Continental Tire Media Center)
* 2:30 p.m.–5:00 p.m. Center Hall/Media Center Schedule:
2:30 p.m.–2:50 p.m.		Coker Tire Co. Inc.: Coker Tire Co. Inc. Press Conference (Booth 22875)
3:00 p.m.–3:20 p.m.		Zoops Products Inc.: Zoops & Sprintex Announce the Z-Tex Twin Supercharger for LS Engines (Booth 23581)
3:25 p.m.–3:45 p.m.		Whiteline Automotive: Whiteline – New Suspension Products and Major Announcement (Booth 20751)
3:50 p.m.–4:10 p.m.		Wanda Refinish: New Wanda Waterbase (Booth 24929)
4:15 p.m.–4:35 p.m.		Kindig-It Design: Patented Smooth Custom Door Handles (Booth 23479)
4:40 p.m.–5:00 p.m.		Omni United USA Inc.: Ring of Hope (Continental Tire Media Center)
* 2:30 p.m.–5:00 p.m. South Hall Schedule:
2:30 p.m.–2:50 p.m.		CargoGlide: New Cargo Trays and Expandable Decks (Booth 31153)
3:00 p.m.–3:20 p.m.		ATC Truck Covers: ATC Truck Covers Unveils Fastest Installing Truck Lid on Market (Booth 32171)
3:25 p.m.–3:45 p.m.		Pulliam Enterprises: PullRite Introduces New Automatic Sliding Fifth-Wheel Hitches for Shortbed Trucks (Booth 38113)
3:50 p.m.–4:10 p.m.		CU-ICAR (Clemson): New Digital Dashboard (SEMA Vehicle Technology Center, Booth 35185)
4:15 p.m.–4:35 p.m.		Perfect Equipment: Introducing Perfect Equipment: The Future of Wheel Weights (Booth 40166)
4:40 p.m.–5:00 p.m.		ASA Tire Systems: Arm Your Workforce With Mobile Technology (Booth 40003)

Thursday, November 3, 2011

8:30 a.m.–8:50 a.m.		Autolyst: Autolyst.com Site Launch and Features (Continental Tire Media Center)
9:00 a.m.–9:20 a.m.		Mag Daddy: New Universal Magnetic Automotive Fasteners (Continental Tire Media Center)
* 9:30 a.m.–12:20 p.m. Media Center/North Hall Schedule:
9:30 a.m.–9:50 a.m.		VehicleBandage.com/Namanny Sports & Entertainment Inc.: Fix Your Car With a Vehicle Bandage (Media Center)
10:00 a.m.–10:20 a.m.		ECS Automotive Concepts LLC: RPM-Revolutionary Product That Keeps Metal Parts Looking New (Continental Tire Media Center)
10:30 a.m.–10:50 a.m.		Beltronics: ESCORT Presents Revolutionary Next-Generation Drive Smarter Product Opportunities (Continental Tire Media Center)
11:00 a.m.–11:20 a.m.		Optimum Car Care: A Novel Spray-On Paint Correction System and Replacement Coating (Continental Tire Media Center)
11:30 a.m.–11:50 a.m.		Silver Sails Paints: China's Largest Manufacturer and Exporter of Automotive Paints (Continental Tire Media Center)
12:00 p.m.–12:20 p.m.		Blue Bull Cleaners & Degreasers: New Tar and Bug Remover Bio-Base Green Product Enviro-Friendly Non-Flammable (Booth 12681)
* 9:30 a.m.–12:20 p.m. South/Center Hall Schedule:
9:30 a.m.–9:50 a.m.		Schrader International: Schrader/Bartec New Product Launch (Booth 40079)
10:00 a.m.–10:20 a.m.		Vee Rubber International Co. Ltd.: New Tire Brand "NIKA" Announced – New Vee Rubber Patterns Introduced (Booth 40125)
10:30 a.m.–10:50 a.m.		China Manufacturer’s Alliance: Double Coin Launches New Smartway Superwide Tire (Booth 40089)
11:00 a.m.–11:20 a.m.		iPad Kiosks – Be in the NOW (Booth 35238)
11:30 a.m.–11:50 a.m.		The Auto Moto: The Auto Moto Unveils New Eco-Friendly Vehicle (Booth 38045)
12:00 p.m.–12:20 p.m.		Hydrolectric Power LLC: HH2 Hydrogen Water Fuel Cell Cleans Up Emissions for Pennies (Booth 20429)
12:30 p.m.–12:50 p.m.		Brandmotion: Brandmotion Urban Loft FIAT 500 (Booth 11655)
1:00 p.m.–1:20 p.m.		Gema: GEMA Introduces the Latest in Powdercoating Technology (Booth 11177)
1:30 p.m.–1:50 p.m.		Mocar America LLC: Integrate OEM Data (CAN Bus) Info Into Navigation Systems (Booth 11766)
2:00 p.m.–2:20 p.m.		PRIMO: Best Quality and Design for LED in a Head Lamp, Rear Lamp and Side Mirror (Booth 13170)
2:30 p.m.–2:50 p.m.		Advanced Diagnostics USA: Remote Keyless-Entry Equipment (Booth 11574)
3:00 p.m.–3:20 p.m.		GreenFoot Global – Drive Green – Declassified Technology Now Available to the Public (Booth 12448)
3:25 p.m.–3:45 p.m.		Savi Corp.: DynoValve Saving the Planet, One Vehicle at a Time (Booth 12379)
3:50 p.m.–4:10 p.m.		Ultimate Air Freshener Inc.: An Air Freshener Scent Intergrated in Your Vehicle (Booth 12964)
4:15 p.m.–4:35 p.m.		Whitaker Tools Inc.: New 6.4 Injector Puller and Driver (Booth 10579)
4:40 p.m.–5:00 p.m.		Brimtech: World's First Self-Filling Windshield Washer System Ready for Market (Booth 11606)

 

	The Continental Tire Media Center will house a record number of journalists for the 2011 SEMA Show.

The 2011 SEMA Show is right around the corner where nearly 100,000 exhibitors, buyers and media will flock to the Las Vegas Convention Center, November 1–4, to be a part of the action. In fact, this year's Show will see a record of 71 press conferences—a 42% increase over last year—introducing the latest vehicles and technology to hit the market, as well as 2,516 media (as of September 27, 2011) from across the globe—a 39% increase over last year's Show.

These record numbers present a can't-miss opportunity to get a jump on your competitors and gain worldwide exposure for your products and, this year, SEMA's got you covered.

Access the complete 2011 SEMA Show Press Conference schedule online.

Below is a complete 2011 SEMA Show press conference schedule:

Tuesday, November 1, 2011

8:30 a.m.–9:20 am		SEMA: SEMA Breakfast Press Conference (LV Hilton, Pavilion 1)
9:30 a.m.–9:50 am		KIA Motors America Inc.: Kia's Wide World of Sporting Vehicles (Booth 10805)
10:00 a.m.–10:20 am		Toyota Motor Sales USA: Toyota Press Conference (Booth 30111)
10:30 a.m.–10:50 a.m.		Hyundai: Hyundai Press Conference (Booth 24387)
11:00 a.m.–11:20 a.m.		Ford Motor Co.: Ford Motor Co. Press Conference (Booth 22200)
11:30 a.m.–11:50 a.m.		General Motors: Chevy’s 100th Birthday (Booth 23743)
12:00 a.m.–12:20 p.m.		OPTIMA Batteries: OPTIMA Batteries New Product Announcement (Booth 22755)
12:30 a.m.–12:50 p.m.		Source Interlink Media: Source Interlink Media Press Conference (Booth 22743)
1:00 p.m.–1:20 p.m.		American Honda Motor Co. Inc.: New Accessories for the All-New ’12 Civic and Honda Racing News (Booth 24887)
1:30 p.m.–1:50 p.m.		Lexus: Lexus Press Conference (Booth 22699)
2:00 p.m.–2:20 p.m.		WD-40 Co.: Chip Foose Introduces the WD-40/SEMA Cares Project Vehicle (Grand Lobby)
*2:30 p.m.–4:10 p.m. Center Hall Schedule:
2:30 p.m.–2:50 p.m.		B&M Racing & Performance Products Inc.: eGarage/Cotati Speed Shop Street Rod Reveal (Booth 22343)
3:00 p.m.–3:20 p.m.		BASF Corp.: Bill Goldberg Unveils Latest Ringbrothers Masterpiece – Diversion (Booth 21458)
3:25 p.m.–3:45 p.m.		Royal Purple Inc.: Unveiling of Ringbrothers ’65 Fastback Mustang (Booth 23613)
3:50 p.m.–4:10 p.m.		Auto Meter Products Inc.: Auto Meter's 2011 Winning Ride Winner and 2012 Contest (Booth 22929)
* 2:30 p.m.–4:35 p.m. Lower South Hall Schedule:
2:30 p.m.–2:50 p.m.		Pirelli Tire North America: Pirelli Tire P Zero Line Extension (Booth 41015)
3:00 p.m.–3:20 p.m.		Hankook Tire America Corp.: Press Conference (Booth 43041)
3:25 p.m.–3:45 p.m.		Falken Tire Corp.: Event Announcement (Booth 41001)
3:50 p.m.–4:10 p.m.		Continental Tire: Continental’s Dream Giveaway Press Conference (Booth 43013)
4:15 p.m.–4:35 p.m.		Mickey Thompson: Mickey Thompson’s Challenger 2.5 Attempts 420-mph Record in 2012 (Booth 43113)
* 3:50 p.m.– 4:35 p.m. Upper South Hall Schedule:
3:50 p.m.–4:10 p.m.		American Sand Association: 2011–2012 ASA Raffle Truck and Fundraising Program (Booth 31178)
4:15 p.m.–4:35 p.m.		Motorcycle & Powersports News: Dealership Superstar Awards Presentation (Booth 38036)
4:40 p.m.–5:00 p.m.		Mopar: More Mopar Firsts! (Booth 43113)

Wednesday, November 2, 2011

8:30 a.m.–9:20 a.m.		Cooper Standard & Cequent Performance Products Breakfast Press Conference: Brad Keselowski Racing & NASCAR Camping World Series (Continental Tire Media Center)
9:30 a.m.–9:50 a.m.		Radiator Specialty Co.: Serious Solutions by Gunk and Liquid Wrench (Continental Tire Media Center)
* 10:00 a.m.–10:20 a.m. South Hall
10:00 a.m. – 10:20 a.m.
* 10:00 a.m.–10:20 a.m. Media Center
10:00 a.m.–10:20 a.m.		Shelby Auto Care: Shelby Auto Care's Dazzling New Car Care Products (Continental Tire Media Center)
10:30 a.m.–10:50 a.m.		Tire Industry Association (TIA): Tire Industry Association Press Conference (Continental Tire Media Center)
11:00 a.m.–11:20 a.m.		Local Motors Inc.: Local Forge Allows You To Innovate Products With Your Customers. (Continental Tire Media Center)
11:30 a.m.–11:50 a.m.		Circle Kings Networks/El Jefe Entertainment: Jesse James – El Jefe Entertainment, New DVD Releases – With Jesse James (Continental Tire Media Center)
12:00 p.m.–12:20 p.m.		RTM Productions: Powerblock Launches New Digital TV Network (Continental Tire Media Center)
12:30 p.m.–12:50 p.m.		Formula Drift: Formula Drift to Announce Multi-Platform Content Distribution (Continental Tire Media Center)
1:00 p.m.–1:20 p.m.		Cari-Mor Truck Bed Extension: Cari-Mor: Revolutionary Truck Bed Extension and Cargo Carrier (Continental Tire Media Center)
1:30 p.m. –1:50 p.m.		Texas Automotive Media Association: Readers Choice Car Awards (Continental Tire Media Center)
2:00 p.m.–2:20 p.m.		Sun Innovations Inc.: Transparent Full-Windshield Heads-Up Display (HUD) System With Unlimited Viewing Angles (Continental Tire Media Center)
* 2:30 p.m.–5:00 p.m. Center Hall/Media Center Schedule:
2:30 p.m.–2:50 p.m.		Coker Tire Co. Inc.: Coker Tire Co. Inc. Press Conference (Booth 22875)
3:00 p.m.–3:20 p.m.		Zoops Products Inc.: Zoops & Sprintex Announce the Z-Tex Twin Supercharger for LS Engines (Booth 23581)
3:25 p.m.–3:45 p.m.		Whiteline Automotive: Whiteline – New Suspension Products and Major Announcement (Booth 20751)
3:50 p.m.–4:10 p.m.		Wanda Refinish: New Wanda Waterbase (Booth 24929)
4:15 p.m.–4:35 p.m.		Kindig-It Design: Patented Smooth Custom Door Handles (Booth 23479)
4:40 p.m.–5:00 p.m.		Omni United USA Inc.: Ring of Hope (Continental Tire Media Center)
* 2:30 p.m.–5:00 p.m. South Hall Schedule:
2:30 p.m.–2:50 p.m.		CargoGlide: New Cargo Trays and Expandable Decks (Booth 31153)
3:00 p.m.–3:20 p.m.		ATC Truck Covers: ATC Truck Covers Unveils Fastest Installing Truck Lid on Market (Booth 32171)
3:25 p.m.–3:45 p.m.		Pulliam Enterprises: PullRite Introduces New Automatic Sliding Fifth-Wheel Hitches for Shortbed Trucks (Booth 38113)
3:50 p.m.–4:10 p.m.		CU-ICAR (Clemson): New Digital Dashboard (SEMA Vehicle Technology Center, Booth 35185)
4:15 p.m.–4:35 p.m.		Perfect Equipment: Introducing Perfect Equipment: The Future of Wheel Weights (Booth 40166)
4:40 p.m.–5:00 p.m.		ASA Tire Systems: Arm Your Workforce With Mobile Technology (Booth 40003)

Thursday, November 3, 2011

8:30 a.m.–8:50 a.m.		Autolyst: Autolyst.com Site Launch and Features (Continental Tire Media Center)
9:00 a.m.–9:20 a.m.		Mag Daddy: New Universal Magnetic Automotive Fasteners (Continental Tire Media Center)
* 9:30 a.m.–12:20 p.m. Media Center/North Hall Schedule:
9:30 a.m.–9:50 a.m.		VehicleBandage.com/Namanny Sports & Entertainment Inc.: Fix Your Car With a Vehicle Bandage (Media Center)
10:00 a.m.–10:20 a.m.		ECS Automotive Concepts LLC: RPM-Revolutionary Product That Keeps Metal Parts Looking New (Continental Tire Media Center)
10:30 a.m.–10:50 a.m.		Beltronics: ESCORT Presents Revolutionary Next-Generation Drive Smarter Product Opportunities (Continental Tire Media Center)
11:00 a.m.–11:20 a.m.		Optimum Car Care: A Novel Spray-On Paint Correction System and Replacement Coating (Continental Tire Media Center)
11:30 a.m.–11:50 a.m.		Silver Sails Paints: China's Largest Manufacturer and Exporter of Automotive Paints (Continental Tire Media Center)
12:00 p.m.–12:20 p.m.		Blue Bull Cleaners & Degreasers: New Tar and Bug Remover Bio-Base Green Product Enviro-Friendly Non-Flammable (Booth 12681)
* 9:30 a.m.–12:20 p.m. South/Center Hall Schedule:
9:30 a.m.–9:50 a.m.		Schrader International: Schrader/Bartec New Product Launch (Booth 40079)
10:00 a.m.–10:20 a.m.		Vee Rubber International Co. Ltd.: New Tire Brand "NIKA" Announced – New Vee Rubber Patterns Introduced (Booth 40125)
10:30 a.m.–10:50 a.m.		China Manufacturer’s Alliance: Double Coin Launches New Smartway Superwide Tire (Booth 40089)
11:00 a.m.–11:20 a.m.		iPad Kiosks – Be in the NOW (Booth 35238)
11:30 a.m.–11:50 a.m.		The Auto Moto: The Auto Moto Unveils New Eco-Friendly Vehicle (Booth 38045)
12:00 p.m.–12:20 p.m.		Hydrolectric Power LLC: HH2 Hydrogen Water Fuel Cell Cleans Up Emissions for Pennies (Booth 20429)
12:30 p.m.–12:50 p.m.		Brandmotion: Brandmotion Urban Loft FIAT 500 (Booth 11655)
1:00 p.m.–1:20 p.m.		Gema: GEMA Introduces the Latest in Powdercoating Technology (Booth 11177)
1:30 p.m.–1:50 p.m.		Mocar America LLC: Integrate OEM Data (CAN Bus) Info Into Navigation Systems (Booth 11766)
2:00 p.m.–2:20 p.m.		PRIMO: Best Quality and Design for LED in a Head Lamp, Rear Lamp and Side Mirror (Booth 13170)
2:30 p.m.–2:50 p.m.		Advanced Diagnostics USA: Remote Keyless-Entry Equipment (Booth 11574)
3:00 p.m.–3:20 p.m.		GreenFoot Global – Drive Green – Declassified Technology Now Available to the Public (Booth 12448)
3:25 p.m.–3:45 p.m.		Savi Corp.: DynoValve Saving the Planet, One Vehicle at a Time (Booth 12379)
3:50 p.m.–4:10 p.m.		Ultimate Air Freshener Inc.: An Air Freshener Scent Intergrated in Your Vehicle (Booth 12964)
4:15 p.m.–4:35 p.m.		Whitaker Tools Inc.: New 6.4 Injector Puller and Driver (Booth 10579)
4:40 p.m.–5:00 p.m.		Brimtech: World's First Self-Filling Windshield Washer System Ready for Market (Booth 11606)

 

	Team Falken veteran Daijiro “Dai” Yoshihara, driving the Discount Tire/Falken Tire Nissan 240SX, took his first championship in the Formula Drift series.

Team Falken's 'Dai' Yoshihara Crowned 2011 Formula Drift Champion
At the final event of the Formula Drift season, Team Falken veteran Daijiro “Dai” Yoshihara, driving the Discount Tire/Falken Tire Nissan 240SX, took his first championship in the Formula Drift series, completing a year which saw either his name or that of his teammate, Justin Pawlak, consistently atop the leader board. Pawlak took second in the championship.
 
Falken’s Tyler McQuarrie successfully attacked the competition at the “Title Fight” and earned the final win of the season, the fifth victory out of seven for Team Falken in 2011. As a result, McQuarrie moved up to finish sixth in the standings. Teammates Darren McNamara took fourth overall, while defending Formula Drift Champion Vaughn Gittin Jr. placed 11th.

The final round of the series concluded the most successful season in Formula Drift history. The sold-out crowd eclipsed attendance records for Toyota Speedway at Irwindale, known as “the House of Drift,” and is now the largest event in the history of this sport.

 While Falken held onto the top two spots in the championship, a small gap in points separated the top five competitors. The 2011 season turned out to be the closest and most competitive chase for the championship in the history of Formula Drift. In addition to winning the title, Yoshihara also won the Tires.com Triple Crown, marking the first time in the series that a Discount Tire driver took home this award.

On hand to witness this event within Falken’s hospitality were 465 dealers and retailers, including special guests from Ford Racing, Discount Tire, Monster Energy and Sears Auto Center. In addition, Falken hosted a limited-edition T-shirt giveaway promotion through Facebook.

	Joe Osborne and Mark Patterson will compete at Circuit Park Zandvoort this weekend, aiming to improve on personal bests of 12th (qualifying) and ninth (race) in their #22 Draper Tools—Audi R8 LMS.

United Autosports Looks to Close Out FIA GT3 Season on a High
Almost two months since the last races in Slovakia, the FIA GT3 European Championship reconvenes at Circuit Park Zandvoort (NED) this weekend (October 15–16) with United Autosports aiming to finish the 12-race series on a high. The two, one-hour races mark the first time the series has visited the coastal track in its short six-year history, which sees the Anglo-American team targeting top-10 results in bothevents.

The team’s second FIA GT3 European Championship campaign has been a largely frustrating affair with the balance of performance seeming to favor the opposition while the Dunlop tire, utilized this season by United Autosports until the Slovakia races, was typically not a match for the Michelin rubber.

A BMW Z4 has been on the top-three rostrum 10 times, Ferrari 458 and Mercedes SLS both five times apiece and the Audi R8 LMS just four times. Unperturbed, Joe Osborne (GB) and Mark Patterson (USA) compete on the 2.68-mile track in the sand dunes close to the North Sea and located 15 miles from Amsterdam, aiming to improve on personal bests of 12th (qualifying) and ninth (race) in their #22 Draper Tools—Audi R8 LMS.

Meanwhile, the #23 Legends of Motorsport R8 LMS pilots, Matt Bell (GB) and Zak Brown (USA), also have something to prove having a 15th (qualifying) and a best 10th race finish to show for their efforts.

Since the Slovakian races, Brown and Patterson, together with Stefan Johansson, who has finished fourth and sixth in class for United Autosports in the Total 24 Hours of Spa over the past two years, joined forces to achieve an impressive second place in the LMP2 category of the 1,000-mile Petit Le Mans (USA) earlier this month (October 1).

The Dutch circuit has hosted a World Formula One Championship race 30 times, the last being in 1985, and gained popularity because of its fast, sweeping corners, such as Scheivlak, as well as the "Tarzanbocht" (Tarzan corner) hairpin at the end of the start/finish straight.

 

	Team Falken veteran Daijiro “Dai” Yoshihara, driving the Discount Tire/Falken Tire Nissan 240SX, took his first championship in the Formula Drift series.

Team Falken's 'Dai' Yoshihara Crowned 2011 Formula Drift Champion
At the final event of the Formula Drift season, Team Falken veteran Daijiro “Dai” Yoshihara, driving the Discount Tire/Falken Tire Nissan 240SX, took his first championship in the Formula Drift series, completing a year which saw either his name or that of his teammate, Justin Pawlak, consistently atop the leader board. Pawlak took second in the championship.
 
Falken’s Tyler McQuarrie successfully attacked the competition at the “Title Fight” and earned the final win of the season, the fifth victory out of seven for Team Falken in 2011. As a result, McQuarrie moved up to finish sixth in the standings. Teammates Darren McNamara took fourth overall, while defending Formula Drift Champion Vaughn Gittin Jr. placed 11th.

The final round of the series concluded the most successful season in Formula Drift history. The sold-out crowd eclipsed attendance records for Toyota Speedway at Irwindale, known as “the House of Drift,” and is now the largest event in the history of this sport.

 While Falken held onto the top two spots in the championship, a small gap in points separated the top five competitors. The 2011 season turned out to be the closest and most competitive chase for the championship in the history of Formula Drift. In addition to winning the title, Yoshihara also won the Tires.com Triple Crown, marking the first time in the series that a Discount Tire driver took home this award.

On hand to witness this event within Falken’s hospitality were 465 dealers and retailers, including special guests from Ford Racing, Discount Tire, Monster Energy and Sears Auto Center. In addition, Falken hosted a limited-edition T-shirt giveaway promotion through Facebook.

	Joe Osborne and Mark Patterson will compete at Circuit Park Zandvoort this weekend, aiming to improve on personal bests of 12th (qualifying) and ninth (race) in their #22 Draper Tools—Audi R8 LMS.

United Autosports Looks to Close Out FIA GT3 Season on a High
Almost two months since the last races in Slovakia, the FIA GT3 European Championship reconvenes at Circuit Park Zandvoort (NED) this weekend (October 15–16) with United Autosports aiming to finish the 12-race series on a high. The two, one-hour races mark the first time the series has visited the coastal track in its short six-year history, which sees the Anglo-American team targeting top-10 results in bothevents.

The team’s second FIA GT3 European Championship campaign has been a largely frustrating affair with the balance of performance seeming to favor the opposition while the Dunlop tire, utilized this season by United Autosports until the Slovakia races, was typically not a match for the Michelin rubber.

A BMW Z4 has been on the top-three rostrum 10 times, Ferrari 458 and Mercedes SLS both five times apiece and the Audi R8 LMS just four times. Unperturbed, Joe Osborne (GB) and Mark Patterson (USA) compete on the 2.68-mile track in the sand dunes close to the North Sea and located 15 miles from Amsterdam, aiming to improve on personal bests of 12th (qualifying) and ninth (race) in their #22 Draper Tools—Audi R8 LMS.

Meanwhile, the #23 Legends of Motorsport R8 LMS pilots, Matt Bell (GB) and Zak Brown (USA), also have something to prove having a 15th (qualifying) and a best 10th race finish to show for their efforts.

Since the Slovakian races, Brown and Patterson, together with Stefan Johansson, who has finished fourth and sixth in class for United Autosports in the Total 24 Hours of Spa over the past two years, joined forces to achieve an impressive second place in the LMP2 category of the 1,000-mile Petit Le Mans (USA) earlier this month (October 1).

The Dutch circuit has hosted a World Formula One Championship race 30 times, the last being in 1985, and gained popularity because of its fast, sweeping corners, such as Scheivlak, as well as the "Tarzanbocht" (Tarzan corner) hairpin at the end of the start/finish straight.

	Deals for SEMA Showgoers include free entry into Planet Hollywood's Gallery Nightclub and discounts at Paris Spa by Mandara.

The 2011 SEMA Show is coming to town, and several Las Vegas attractions are offering great deals to ensure that Showgoers have a great time. To take advantage of many of these offers, it will be as simple as presenting your SEMA Show badge. Here are a few deals worth checking out:

• The Auto Collections at Imperial Palace

Show your badge for complimentary admission to "History on Wheels." Enjoy the world's largest and finest classic car showroom with $100 million worth of inventory on display and for sale. View more than 250 antique, muscle, famous, historically significant and special-interest vehicles. The showroom is open daily from 10:00 a.m.–6:00 p.m. and is located on the fifth level of the self-parking facility at Imperial Palace.

• Rio Secco Golf Club, Cacata Golf Club

Deals include 20% off green fees and 33% off club rentals, Sunday–Thursday (offer expires March 1, 2012). You must mention this offer when making your reservation and present your SEMA Show badge and photo ID at check-in to receive this offer, which is good for Show attendees and up to three guests. The reduction is off the prevailing resort rate and may not be combined with any other promotion, offer or special pricing. It is not valid on blackout dates, including but not limited to, February 1–6, 2012. This offer is subject to availability as determined by golf course management in its sole and absolute discretion. All standard conditions and restrictions will apply. For more information, call Rio Secco at 702-777-2400, ext. 1, or Cascata at 702-294-2005, ext. 1.

• Harrah's Las Vegas/Toby Keith's Bar and Grill

Deals include $4 Miller Light and Coors Light bottles and $6 Jack Daniels Black Label, November 1–4, from 12:00 p.m.–10:00 p.m. Show your badge for discounts.

• Planet Hollywood/Gallery Nightclub

Show your badge for complimentary admission into Gallery Nightclub, Wednesday–Saturday before 11:00 p.m.

• Planet Hollywood and Paris Spa by Mandara

Deals include $15 daily fitness center access (regularly $25), 20% off services (Sunday–Thursday) and 10% off services (Friday and Saturday). Show your badge for discounts.

• Planet Hollywood Towers

Show your badge to receive two-for-one drinks in the lobby bar, Tuesday–Friday, November 1–4.

	Deals for SEMA Showgoers include free entry into Planet Hollywood's Gallery Nightclub and discounts at Paris Spa by Mandara.

The 2011 SEMA Show is coming to town, and several Las Vegas attractions are offering great deals to ensure that Showgoers have a great time. To take advantage of many of these offers, it will be as simple as presenting your SEMA Show badge. Here are a few deals worth checking out:

• The Auto Collections at Imperial Palace

Show your badge for complimentary admission to "History on Wheels." Enjoy the world's largest and finest classic car showroom with $100 million worth of inventory on display and for sale. View more than 250 antique, muscle, famous, historically significant and special-interest vehicles. The showroom is open daily from 10:00 a.m.–6:00 p.m. and is located on the fifth level of the self-parking facility at Imperial Palace.

• Rio Secco Golf Club, Cacata Golf Club

Deals include 20% off green fees and 33% off club rentals, Sunday–Thursday (offer expires March 1, 2012). You must mention this offer when making your reservation and present your SEMA Show badge and photo ID at check-in to receive this offer, which is good for Show attendees and up to three guests. The reduction is off the prevailing resort rate and may not be combined with any other promotion, offer or special pricing. It is not valid on blackout dates, including but not limited to, February 1–6, 2012. This offer is subject to availability as determined by golf course management in its sole and absolute discretion. All standard conditions and restrictions will apply. For more information, call Rio Secco at 702-777-2400, ext. 1, or Cascata at 702-294-2005, ext. 1.

• Harrah's Las Vegas/Toby Keith's Bar and Grill

Deals include $4 Miller Light and Coors Light bottles and $6 Jack Daniels Black Label, November 1–4, from 12:00 p.m.–10:00 p.m. Show your badge for discounts.

• Planet Hollywood/Gallery Nightclub

Show your badge for complimentary admission into Gallery Nightclub, Wednesday–Saturday before 11:00 p.m.

• Planet Hollywood and Paris Spa by Mandara

Deals include $15 daily fitness center access (regularly $25), 20% off services (Sunday–Thursday) and 10% off services (Friday and Saturday). Show your badge for discounts.

• Planet Hollywood Towers

Show your badge to receive two-for-one drinks in the lobby bar, Tuesday–Friday, November 1–4.