Secure your SEMA Show council reception sponsorships today.

Promote your brand with this low-cost, high-value opportunity for your business. Depending on the sponsorship level, this may include priority logo placement during the SEMA Show event; premium seating; complimentary drink tickets; exposure in SEMA Member News, SEMA eNews and the SEMA website; and more for as low as $250.

Secure your sponsorship before your competitor does by visiting 2012 SEMA Show Council Reception Sponsorships. Deadline for the sponsorship form and logo submission is Friday, August 31, 2012.

To be eligible, you must be a member of the council you intend to sponsor and your company must have submitted a 2012 SEMA Show Exhibitor Space Rental Agreement, provided that your company category is Manufacturer, Publisher/Media, Sole Exclusive Distributor or Business Services. If your company does not fall into these categories, you may also be eligible to sponsor an event.

If you have any questions regarding form submission or eligibility, please contact Monica Terlouw at MonicaT@sema.org (preferred method) or by calling 909-978-6695.

	Eric Black's winning '70 Chevrolet C-10 pickup design. Black was named the winner of the 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com throughout the month of May.

Eric Black Wins Goodguys C-10 Giveaway Truck Design Contest
Designer Eric Black of E Black Design was the winner of the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com the entire month of May. The contest featured a perspective design of a ’70 Chevy C-10 pickup from 16 of the industry’s top artists and designers. Design elements include a recessed grille and headlights, side-exit exhaust, raised bumpers, reduced drip rail, custom side trim and many other subtleties. The color is a modern take on mid-’60s Lindale blue. The wheels are Billet Specialties Bonneville-G series wrapped in red-striped rubber. The interior will be an orange/red two-tone blend with other neutral colors. Rodger Lee and his team at Ironworks Speed & Kustom will bring the design to life using one of his new C-10 chassis as the truck’s foundation. A GM LS small-block and Hughes 4L60E transmission will power the truck, and the Lindale Blue will come from PPG. The truck will debut at the Goodguys 17th PPG Nationals in Columbus, Ohio, July 2014 and then given away one year later at the 18th PPG Nationals in July 2015.

LeMay—America's Car Museum opened its doors this past weekend in Tacoma, Washington.

LeMay—America's Car Museum Opens
LeMay—America's Car Museum opened this past weekend in Tacoma, Washington. The museum reports that among the thousands of exhibitors attending the opening were Washington Lt. Governor Brad Owen, GM Vice President of Design Ed Welburn, "Tonight Show" host Jay Leno, jewelry magnate Nicola Bulgari and Seattle Mariners’ two-time batting champ Edgar Martinez. The 165,000-sq. ft., four-level museum's exhibits currently include Ferrari in America; Indy Cars; the British invasion of the ’60s; the classic car era; alternative propulsion; and the collections of jewelry magnate Nicola Bulgari and Tacoma icon Harold LeMay. According to the LeMay museum, LeMay’s collection was estimated by the Guinness Book in the mid-’90s to include more than 3,000 cars, trucks and motorcycles.

LKQ Corp. Opens 2013 Car Calendar Contest
LKQ Corp. has invited all car enthusiasts to show off their best project cars through its 2013 Car Calendar Contest. The 2013 version of the calendar will feature 13 winners of the context, and the Grand Prize winner will have his or her vehicle emblazoned on the cover of the 2013 Car Calendar and receive an expense-paid trip to the 2012 SEMA Show in Las Vegas. The 12 runners up will each receive a $100 gift certificate for Goodmark products. Complete details are available at www.LKQCarCalendar.com. 

Prestolite Performance Hires Jeremy Weilnau and Christopher Whitworth
Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager and Christopher Whitworth as assistant ACCEL product manager. Whitworth, who previously served as road race sales manager for aftermarket brake manufacturer Hawk Performance, will manage research and development and new product launches for the ACCEL brand. As a new product manager, Weilnau will oversee the management, development and growth of the Lakewood product lines in addition to QuickTime and Hays products. According to Prestolite, Weilnau has 13 years of experience in original equipment automotive and aerospace, and held a previous position as a program engineer at Tenneco Automotive.

Meyer Distributing Announces Opening of Fort Lauderdale Location
Meyer Distributing Inc. announced that it opened a new location in Fort Lauderdale, Florida. The new cross-dock will have a direct feed from Meyer's distribution center in Orlando. “The addition of the Fort Lauderdale cross-dock enhances our ability to offer logistical services throughout the region," stated Jason Braun, executive vice president of Meyer Distributing. "The new site has already been fully integrated with our distribution system and technology framework and will take service to a whole new level for customers in this market."

Tire Group International Partners With Tire House Inc.
The Tire Group International announced a partnership with Tire House Inc., a leading tire distributor focusing on the construction, industrial, forestry, earth moving and agricultural segments since 1977. Tony Gonzalez, CEO of Tire Group International added, "Our new partnership with Transportation Resources Partners (TRP) is positioning us to capitalize on strategic opportunities while continuing to grow our core business. We are pleased to welcome Harvey and Rick, along with their team, to the TGI family. By combining TGI’s and Tire Warehouse’s experience and capabilities, we will further solidify our long-standing relationships with major OEMs and be able to expand our product offering to our valued customers." Rick and Harvey Malove added, “We are looking forward to our new partnership with TGI. As a result of this partnership, we shall further enhance our main focus of continuing to offer top quality products and services to our customers.” 

A SEMA-opposed bill to ban motor-vehicle exhaust systems that increase the noise level above the level emitted by the originally installed system died when the Vermont State Legislature adjourned for the year. Under the bill, violators would not have passed the state’s required inspection. The bill also did not provide an opportunity for vehicle hobbyists to install and use aftermarket modified exhaust systems that meet an objective 95-decibel limit under a fair and predictable test and allowed law enforcement to make subjective judgments on whether an exhaust system increased noise. 

For details, contact Steve McDonald at stevem@sema.org.

A SEMA-opposed bill to ban motor-vehicle exhaust systems that increase the noise level above the level emitted by the originally installed system died when the Vermont State Legislature adjourned for the year. Under the bill, violators would not have passed the state’s required inspection. The bill also did not provide an opportunity for vehicle hobbyists to install and use aftermarket modified exhaust systems that meet an objective 95-decibel limit under a fair and predictable test and allowed law enforcement to make subjective judgments on whether an exhaust system increased noise. 

For details, contact Steve McDonald at stevem@sema.org.

Legislation has been introduced in Pennsylvania to extend the emissions inspection exemption to vehicles never before registered in the state or any other jurisdiction for 10 years from the date of original registration. Current law only exempts new vehicles that have less than 5,000 miles on their odometer for one year after their first registration. 

More information is available on the SEMA Action Network website. For details, contact Steve McDonald at stevem@sema.org.

Legislation has been introduced in Pennsylvania to extend the emissions inspection exemption to vehicles never before registered in the state or any other jurisdiction for 10 years from the date of original registration. Current law only exempts new vehicles that have less than 5,000 miles on their odometer for one year after their first registration. 

More information is available on the SEMA Action Network website. For details, contact Steve McDonald at stevem@sema.org.

	Eric Schumacher

“Balancing Work and Life While Building a Career in a Fast-Paced Industry”

We’ve all heard the saying, “Do what you love and never work another day in your life.” Not only has Eric Schumacher heard that timeless piece of advice, but he's also acted upon it and today has built a successful career in the automotive aftermarket. For the past six years, Schumacher has lived his dream as executive producer and founding member of Power AutoMedia—a young, but successful, digital media and video production company. In this “dream” position, Schumacher has been able to successfully combine his love for all things automotive and creative design.

The Temecula, California, resident has a unique perspective that has been shaped by the tenuous start-up years of Power AutoMedia, which was a true pioneer of digital media within the automotive aftermarket, while trying to successfully balance being a devoted father and husband. At 36, Schumacher has done what many never achieve in a lifetime—he has built a solid career in an industry that he is truly passionate about.

We recently spent some time with Schumacher, discussing a variety of topics that we thought fellow SEMA Young Executives Network (YEN) members would be interested in, especially his take on achieving a work/life balance—a subject that traditionally challenges young professionals.

In your experience, what’s the most challenging part of working in the automotive aftermarket industry? What’s been the most rewarding part of working in this industry?

Not being able to own all the cool vehicles I come into contact with is definitely the most challenging part [laughs]. In all seriousness, I think the most challenging part of working in this industry is keeping balance in your life so your work doesn’t overwhelm your automotive hobby/passion. Almost everyone in this industry got involved because they loved cars. Unfortunately, some people lose that passion along the way, and their work turns into just a job.

I really enjoy knowing the product that our team produces is impacting hundreds of thousands of people in a positive way. I’m very passionate about automobiles, and I love sharing that passion with others. My chosen form of expressing that passion just happens to be video and creative digital media channels.

Do you think the demands of working in this industry are tougher than other more traditional jobs?

It’s really hard for me to say because I’ve never worked a career-level job outside this industry. What I do know is that this industry can be very fast paced, even during times of the year when most people with normal jobs are on cruise control (November and December). In my line of work, deadlines are an ever-present part of the job, and it takes a certain type of personality to manage those demands. To me, one of the real upsides to this industry is that it seems a young person with talent and a strong work ethic can still rise to the top pretty easily.

How do you personally balance business travel, tight deadlines and family time?

Most importantly, I have a good support system at home, which is the foundation that makes it possible. I’m very fortunate to have an awesome wife who is very understanding about the passion I have for automobiles and consequently my work. She’s my backbone and supports me 100%, no matter how many late nights it takes to get the job done. She’s very focused and passionate about raising our son, which gives me the peace of mind to focus on my work during the day. Being a creative-type personality, it’s extremely important to have the right mindset in order to do my best work and be innovative. Thankfully, I have a wonderful family life that motivates me to do great work and push myself to get better each day.

What’s your strategy for staying energized and focused in an industry that has been known to burn people out?

My internal desire to do creative work and, of course, a love for cars. If you really love what you do, I find that it’s easy to get up and go to work every day. In addition, I really enjoy and thrive on the variety that I have in my position. Each day seems to bring something new. That’s been a great part of working for a small, growing company; we’re always doing things for the first time and breaking new ground. That variety keeps each day exciting.

Are you ever able to completely unplug from work and the industry? How has technology changed your answer to this question over the past 10 years?

Not really, but it doesn’t create a problem for me. Technology has definitely changed things since you pretty much have access to work communication channels at all times now. But I believe people can either make technology work “for” or “against” them. Ultimately, it’s up to us to make sure we control it rather than the other way around. Spending time with my wife and four-year-old son gives me that separation from work that I need to stay energized. You’ve just got to make a conscious decision to separate the two and be 100% there and engaged with your family when you’re not at work. Balance is the key, and you have to continuously work to achieve it.

What advice would you give a young person considering a career in the automotive aftermarket?

It’s a lot of hard work and dedication, but the reward is high if you’re doing what you love. Find a stable company that you believe in, and do whatever it takes to learn. Seek out the leaders of the company, and ask lots of questions. Don’t be “that young guy” who comes onboard and on his second day on the job is telling everyone that will listen a better way to do everything. Focus on building relationships; you’ll be surprised at how valuable those relationships will turn out to be down the road.

If you’re not a car person, I think your odds of building a career in this industry are 50/50 at best. I suggest you would be better served to go work in an industry that you are passionate about.

Do you have any personal automotive projects? What’s your all-time dream car, if money was no object?

I’m on my third Fox Body Mustang Coupe. I’m converting it to an open-track/weekend vehicle. I look forward to the days ahead when it becomes a real father/son project. My son is really getting into cars as he gets older; the kid can already name a lot of classic cars from memory. I remember being a grade-school kid sketching cars on the back of my notebooks, and I suspect my son will probably be the same way.

No doubt about my dream car: it’s a C6 Z06 Corvette. I love that car and someday hope to own one (or more)!

What do you think are the greatest challenges facing our industry?

I think one of the greatest challenges for our industry is staying on the cutting edge of technology. I think our industry has always lagged a small step behind the technology curve. But I think that’s changing rapidly as we look for ways to be smarter and more efficient. The more technology we as an industry incorporate into our businesses, marketing and products, the better off our industry will be in the long run. Living in California, I can’t help but to also keep an eye on some of the government regulations that affect the industry. However, I have no doubt that the industry will adapt and innovate regardless of what happens on the legislative front. One thing I know about this industry is that we are a resilient group.

From a business perspective, is there someone that you look up to or seek out for guidance?

Definitely it’s James Lawrence, CEO of Power AutoMedia. I’ve been alongside James since our days at Promedia Publishing, and he’s always been a mentor and role model to me. James is an innovator and someone who answers the call everyday with unwavering enthusiasm. Without a doubt, he’s the reason I’m where I am today in my career—doing what I love to do!

	Eric Schumacher

“Balancing Work and Life While Building a Career in a Fast-Paced Industry”

We’ve all heard the saying, “Do what you love and never work another day in your life.” Not only has Eric Schumacher heard that timeless piece of advice, but he's also acted upon it and today has built a successful career in the automotive aftermarket. For the past six years, Schumacher has lived his dream as executive producer and founding member of Power AutoMedia—a young, but successful, digital media and video production company. In this “dream” position, Schumacher has been able to successfully combine his love for all things automotive and creative design.

The Temecula, California, resident has a unique perspective that has been shaped by the tenuous start-up years of Power AutoMedia, which was a true pioneer of digital media within the automotive aftermarket, while trying to successfully balance being a devoted father and husband. At 36, Schumacher has done what many never achieve in a lifetime—he has built a solid career in an industry that he is truly passionate about.

We recently spent some time with Schumacher, discussing a variety of topics that we thought fellow SEMA Young Executives Network (YEN) members would be interested in, especially his take on achieving a work/life balance—a subject that traditionally challenges young professionals.

In your experience, what’s the most challenging part of working in the automotive aftermarket industry? What’s been the most rewarding part of working in this industry?

Not being able to own all the cool vehicles I come into contact with is definitely the most challenging part [laughs]. In all seriousness, I think the most challenging part of working in this industry is keeping balance in your life so your work doesn’t overwhelm your automotive hobby/passion. Almost everyone in this industry got involved because they loved cars. Unfortunately, some people lose that passion along the way, and their work turns into just a job.

I really enjoy knowing the product that our team produces is impacting hundreds of thousands of people in a positive way. I’m very passionate about automobiles, and I love sharing that passion with others. My chosen form of expressing that passion just happens to be video and creative digital media channels.

Do you think the demands of working in this industry are tougher than other more traditional jobs?

It’s really hard for me to say because I’ve never worked a career-level job outside this industry. What I do know is that this industry can be very fast paced, even during times of the year when most people with normal jobs are on cruise control (November and December). In my line of work, deadlines are an ever-present part of the job, and it takes a certain type of personality to manage those demands. To me, one of the real upsides to this industry is that it seems a young person with talent and a strong work ethic can still rise to the top pretty easily.

How do you personally balance business travel, tight deadlines and family time?

Most importantly, I have a good support system at home, which is the foundation that makes it possible. I’m very fortunate to have an awesome wife who is very understanding about the passion I have for automobiles and consequently my work. She’s my backbone and supports me 100%, no matter how many late nights it takes to get the job done. She’s very focused and passionate about raising our son, which gives me the peace of mind to focus on my work during the day. Being a creative-type personality, it’s extremely important to have the right mindset in order to do my best work and be innovative. Thankfully, I have a wonderful family life that motivates me to do great work and push myself to get better each day.

What’s your strategy for staying energized and focused in an industry that has been known to burn people out?

My internal desire to do creative work and, of course, a love for cars. If you really love what you do, I find that it’s easy to get up and go to work every day. In addition, I really enjoy and thrive on the variety that I have in my position. Each day seems to bring something new. That’s been a great part of working for a small, growing company; we’re always doing things for the first time and breaking new ground. That variety keeps each day exciting.

Are you ever able to completely unplug from work and the industry? How has technology changed your answer to this question over the past 10 years?

Not really, but it doesn’t create a problem for me. Technology has definitely changed things since you pretty much have access to work communication channels at all times now. But I believe people can either make technology work “for” or “against” them. Ultimately, it’s up to us to make sure we control it rather than the other way around. Spending time with my wife and four-year-old son gives me that separation from work that I need to stay energized. You’ve just got to make a conscious decision to separate the two and be 100% there and engaged with your family when you’re not at work. Balance is the key, and you have to continuously work to achieve it.

What advice would you give a young person considering a career in the automotive aftermarket?

It’s a lot of hard work and dedication, but the reward is high if you’re doing what you love. Find a stable company that you believe in, and do whatever it takes to learn. Seek out the leaders of the company, and ask lots of questions. Don’t be “that young guy” who comes onboard and on his second day on the job is telling everyone that will listen a better way to do everything. Focus on building relationships; you’ll be surprised at how valuable those relationships will turn out to be down the road.

If you’re not a car person, I think your odds of building a career in this industry are 50/50 at best. I suggest you would be better served to go work in an industry that you are passionate about.

Do you have any personal automotive projects? What’s your all-time dream car, if money was no object?

I’m on my third Fox Body Mustang Coupe. I’m converting it to an open-track/weekend vehicle. I look forward to the days ahead when it becomes a real father/son project. My son is really getting into cars as he gets older; the kid can already name a lot of classic cars from memory. I remember being a grade-school kid sketching cars on the back of my notebooks, and I suspect my son will probably be the same way.

No doubt about my dream car: it’s a C6 Z06 Corvette. I love that car and someday hope to own one (or more)!

What do you think are the greatest challenges facing our industry?

I think one of the greatest challenges for our industry is staying on the cutting edge of technology. I think our industry has always lagged a small step behind the technology curve. But I think that’s changing rapidly as we look for ways to be smarter and more efficient. The more technology we as an industry incorporate into our businesses, marketing and products, the better off our industry will be in the long run. Living in California, I can’t help but to also keep an eye on some of the government regulations that affect the industry. However, I have no doubt that the industry will adapt and innovate regardless of what happens on the legislative front. One thing I know about this industry is that we are a resilient group.

From a business perspective, is there someone that you look up to or seek out for guidance?

Definitely it’s James Lawrence, CEO of Power AutoMedia. I’ve been alongside James since our days at Promedia Publishing, and he’s always been a mentor and role model to me. James is an innovator and someone who answers the call everyday with unwavering enthusiasm. Without a doubt, he’s the reason I’m where I am today in my career—doing what I love to do!

	Eric Schumacher

“Balancing Work and Life While Building a Career in a Fast-Paced Industry”

We’ve all heard the saying, “Do what you love and never work another day in your life.” Not only has Eric Schumacher heard that timeless piece of advice, but he's also acted upon it and today has built a successful career in the automotive aftermarket. For the past six years, Schumacher has lived his dream as executive producer and founding member of Power AutoMedia—a young, but successful, digital media and video production company. In this “dream” position, Schumacher has been able to successfully combine his love for all things automotive and creative design.

The Temecula, California, resident has a unique perspective that has been shaped by the tenuous start-up years of Power AutoMedia, which was a true pioneer of digital media within the automotive aftermarket, while trying to successfully balance being a devoted father and husband. At 36, Schumacher has done what many never achieve in a lifetime—he has built a solid career in an industry that he is truly passionate about.

We recently spent some time with Schumacher, discussing a variety of topics that we thought fellow SEMA Young Executives Network (YEN) members would be interested in, especially his take on achieving a work/life balance—a subject that traditionally challenges young professionals.

In your experience, what’s the most challenging part of working in the automotive aftermarket industry? What’s been the most rewarding part of working in this industry?

Not being able to own all the cool vehicles I come into contact with is definitely the most challenging part [laughs]. In all seriousness, I think the most challenging part of working in this industry is keeping balance in your life so your work doesn’t overwhelm your automotive hobby/passion. Almost everyone in this industry got involved because they loved cars. Unfortunately, some people lose that passion along the way, and their work turns into just a job.

I really enjoy knowing the product that our team produces is impacting hundreds of thousands of people in a positive way. I’m very passionate about automobiles, and I love sharing that passion with others. My chosen form of expressing that passion just happens to be video and creative digital media channels.

Do you think the demands of working in this industry are tougher than other more traditional jobs?

It’s really hard for me to say because I’ve never worked a career-level job outside this industry. What I do know is that this industry can be very fast paced, even during times of the year when most people with normal jobs are on cruise control (November and December). In my line of work, deadlines are an ever-present part of the job, and it takes a certain type of personality to manage those demands. To me, one of the real upsides to this industry is that it seems a young person with talent and a strong work ethic can still rise to the top pretty easily.

How do you personally balance business travel, tight deadlines and family time?

Most importantly, I have a good support system at home, which is the foundation that makes it possible. I’m very fortunate to have an awesome wife who is very understanding about the passion I have for automobiles and consequently my work. She’s my backbone and supports me 100%, no matter how many late nights it takes to get the job done. She’s very focused and passionate about raising our son, which gives me the peace of mind to focus on my work during the day. Being a creative-type personality, it’s extremely important to have the right mindset in order to do my best work and be innovative. Thankfully, I have a wonderful family life that motivates me to do great work and push myself to get better each day.

What’s your strategy for staying energized and focused in an industry that has been known to burn people out?

My internal desire to do creative work and, of course, a love for cars. If you really love what you do, I find that it’s easy to get up and go to work every day. In addition, I really enjoy and thrive on the variety that I have in my position. Each day seems to bring something new. That’s been a great part of working for a small, growing company; we’re always doing things for the first time and breaking new ground. That variety keeps each day exciting.

Are you ever able to completely unplug from work and the industry? How has technology changed your answer to this question over the past 10 years?

Not really, but it doesn’t create a problem for me. Technology has definitely changed things since you pretty much have access to work communication channels at all times now. But I believe people can either make technology work “for” or “against” them. Ultimately, it’s up to us to make sure we control it rather than the other way around. Spending time with my wife and four-year-old son gives me that separation from work that I need to stay energized. You’ve just got to make a conscious decision to separate the two and be 100% there and engaged with your family when you’re not at work. Balance is the key, and you have to continuously work to achieve it.

What advice would you give a young person considering a career in the automotive aftermarket?

It’s a lot of hard work and dedication, but the reward is high if you’re doing what you love. Find a stable company that you believe in, and do whatever it takes to learn. Seek out the leaders of the company, and ask lots of questions. Don’t be “that young guy” who comes onboard and on his second day on the job is telling everyone that will listen a better way to do everything. Focus on building relationships; you’ll be surprised at how valuable those relationships will turn out to be down the road.

If you’re not a car person, I think your odds of building a career in this industry are 50/50 at best. I suggest you would be better served to go work in an industry that you are passionate about.

Do you have any personal automotive projects? What’s your all-time dream car, if money was no object?

I’m on my third Fox Body Mustang Coupe. I’m converting it to an open-track/weekend vehicle. I look forward to the days ahead when it becomes a real father/son project. My son is really getting into cars as he gets older; the kid can already name a lot of classic cars from memory. I remember being a grade-school kid sketching cars on the back of my notebooks, and I suspect my son will probably be the same way.

No doubt about my dream car: it’s a C6 Z06 Corvette. I love that car and someday hope to own one (or more)!

What do you think are the greatest challenges facing our industry?

I think one of the greatest challenges for our industry is staying on the cutting edge of technology. I think our industry has always lagged a small step behind the technology curve. But I think that’s changing rapidly as we look for ways to be smarter and more efficient. The more technology we as an industry incorporate into our businesses, marketing and products, the better off our industry will be in the long run. Living in California, I can’t help but to also keep an eye on some of the government regulations that affect the industry. However, I have no doubt that the industry will adapt and innovate regardless of what happens on the legislative front. One thing I know about this industry is that we are a resilient group.

From a business perspective, is there someone that you look up to or seek out for guidance?

Definitely it’s James Lawrence, CEO of Power AutoMedia. I’ve been alongside James since our days at Promedia Publishing, and he’s always been a mentor and role model to me. James is an innovator and someone who answers the call everyday with unwavering enthusiasm. Without a doubt, he’s the reason I’m where I am today in my career—doing what I love to do!

SEMA-supported legislation (S.B. 1146) that would amend the state’s current law governing historic motor vehicles to permit their unlimited use as “exhibition” vehicles the entire month of August each year was passed by the Michigan State Senate. Under current state law, use of historic vehicles is limited to participation in club activities, exhibitions, tours, parades and similar uses, including mechanical testing, but not for general transportation. The bill now moves to the Michigan House of Representatives where it has yet to be assigned to committee.

For details, contact Steve McDonald at stevem@sema.org.