Thu, 01/10/2013 - 10:27

SEMA News—January 2013

FROM THE HILL
By Dan Sadowski

“A Woman’s Place Is in the Garage”

Congresswoman Jackie Speier Supports SEMA Mustang Build During Visit to 2012 SEMA Show


 

(From left) Sherry Kollinen, Ford Motor Co.; Rose Kawasaki, SEMA Businesswomen’s Network (SBN) Chair-elect; Rep. Jackie Speier; and SBN Chair and SEMA Person of the Year Marla Moore at the Ford Mustang Build—Powered by Women exhibit during the 2012 SEMA Show. SBN sponsored the project in partnership with Ford Motor Co. and Source Interlink Media. The completed Mustang was auctioned off on eBay with all proceeds benefiting the SEMA Memorial Scholarship Fund.
From left) Sherry Kollinen, Ford Motor Co.; Rose Kawasaki, SEMA Businesswomen’s Network (SBN) Chair-elect; Rep. Jackie Speier; and SBN Chair and SEMA Person of the Year Marla Moore at the Ford Mustang Build—Powered by Women exhibit during the 2012 SEMA Show. SBN sponsored the project in partnership with Ford Motor Co. and Source Interlink Media. The completed Mustang was auctioned off on eBay with all proceeds benefiting the SEMA Memorial Scholarship Fund.

   
U.S. Representative Jackie Speier (D-CA) took time from her busy election-year schedule to speak at the Performance Warehouse Association (PWA) breakfast and tour the 2012 SEMA Show. Rep. Speier was elected to Congress in 2008 and represents most of San Mateo County, including a portion of San Francisco. She previously served in both the California State Assembly and Senate.

At the SEMA Show, Rep. Speier briefed PWA members on the “Marketplace Equity Act,” legislation that would require companies selling goods via the Internet and catalogs to collect sales tax in the same manner as brick-and-mortar retailers. Rep. Speier is a co-sponsor of the bill.

Under a 1992 U.S. Supreme Court decision, states cannot currently force retailers to collect use taxes unless the company has a physical presence in the state or Congress authorizes collection. Given its diverse membership, SEMA has not taken a position on the proposed legislation to authorize collection.

Escorted by staff from SEMA’s government affairs office, Rep. Speier toured the SEMA Show floor and visited with exhibitors from her district, including GoPro (San Mateo) and Everlast Power Equipment (South San Francisco). These visits provided a snapshot of how SEMA members are impacting both the local and national economy.

Rep. Speier also met with SEMA Businesswomen’s Network (SBN) Chairman Marla Moore, Chair-Elect Rose Kawasaki and Ford Motor Co. representative Sherry Kollien at the SEMA Mustang Build—Powered by Women display in the Ford booth. Under the direction of SBN and built entirely by SBN members in partnership with Ford Motor Co. and Source Interlink Media, the project was designed to shine a light on women working in the automotive specialty-equipment market.
           
 

(From left) Sherry Kollinen, Ford Motor Co.; Rose Kawasaki, SEMA Businesswomen’s Network (SBN) Chair-elect; Rep. Jackie Speier; and SBN Chair and SEMA Person of the Year Marla Moore at the Ford Mustang Build—Powered by Women exhibit during the 2012 SEMA Show. SBN sponsored the project in partnership with Ford Motor Co. and Source Interlink Media. The completed Mustang was auctioned off on eBay with all proceeds benefiting the SEMA Memorial Scholarship Fund.
Rep. Jackie Speier met with students from the Clemson University International Center for Automotive Research (CU-ICAR) program at the Vehicle Technology Center in the Grand Lobby of the Las Vegas Convention Center.

     

(From left) Sherry Kollinen, Ford Motor Co.; Rose Kawasaki, SEMA Businesswomen’s Network (SBN) Chair-elect; Rep. Jackie Speier; and SBN Chair and SEMA Person of the Year Marla Moore at the Ford Mustang Build—Powered by Women exhibit during the 2012 SEMA Show. SBN sponsored the project in partnership with Ford Motor Co. and Source Interlink Media. The completed Mustang was auctioned off on eBay with all proceeds benefiting the SEMA Memorial Scholarship Fund.
Rep. Jackie Speier visits with constituent Jamie Oliver (left) at the GoPro booth in the Central Hall. GoPro is headquartered in Rep. Speier’s Congressional District.

           
“The SEMA Mustang Build is a great showcase for the SEMA Businesswomen’s Network and the women working in the automotive aftermarket,” Speier said. “This project demonstrates the growing potential and influence of women in the industry, and I applaud this effort to encourage women to pursue careers in the automotive field. The positive result of the Mustang Build is clear evidence that women are an important part of SEMA’s leadership.”

More than 40 SEMA-member companies donated products and services for the build, which includes custom paint, customized wheels, a custom leather interior, high-performance suspension and a new supercharger autographed by industry legend Vic Edelbrock.

Before departing, Rep. Speier toured the Vehicle Technology Center (VTC) and met with students from Clemson University’s ICAR program.

The VTC served as a venue to connect emerging-technology enthusiasts with the aftermarket’s advanced-technology offerings. It was also a forum to discuss a variety of issues, from high-performance synthetic oils to vehicle-to-vehicle sensors that warn drivers about impending collisions. The VTC included a display of a self-driving car equipped by Google Inc. with sophisticated 360-degree sensors.

SEMA is pleased to welcome members of Congress and other elected officials to the SEMA Show. For more information about inviting your elected representatives to the SEMA Show next year, please contact SEMA Director of Congressional Affairs Dan Sadowski at dans@sema.org.

Thu, 01/10/2013 - 10:27

SEMA News—January 2013

FROM THE HILL
By Dan Sadowski

“A Woman’s Place Is in the Garage”

Congresswoman Jackie Speier Supports SEMA Mustang Build During Visit to 2012 SEMA Show


 

(From left) Sherry Kollinen, Ford Motor Co.; Rose Kawasaki, SEMA Businesswomen’s Network (SBN) Chair-elect; Rep. Jackie Speier; and SBN Chair and SEMA Person of the Year Marla Moore at the Ford Mustang Build—Powered by Women exhibit during the 2012 SEMA Show. SBN sponsored the project in partnership with Ford Motor Co. and Source Interlink Media. The completed Mustang was auctioned off on eBay with all proceeds benefiting the SEMA Memorial Scholarship Fund.
From left) Sherry Kollinen, Ford Motor Co.; Rose Kawasaki, SEMA Businesswomen’s Network (SBN) Chair-elect; Rep. Jackie Speier; and SBN Chair and SEMA Person of the Year Marla Moore at the Ford Mustang Build—Powered by Women exhibit during the 2012 SEMA Show. SBN sponsored the project in partnership with Ford Motor Co. and Source Interlink Media. The completed Mustang was auctioned off on eBay with all proceeds benefiting the SEMA Memorial Scholarship Fund.

   
U.S. Representative Jackie Speier (D-CA) took time from her busy election-year schedule to speak at the Performance Warehouse Association (PWA) breakfast and tour the 2012 SEMA Show. Rep. Speier was elected to Congress in 2008 and represents most of San Mateo County, including a portion of San Francisco. She previously served in both the California State Assembly and Senate.

At the SEMA Show, Rep. Speier briefed PWA members on the “Marketplace Equity Act,” legislation that would require companies selling goods via the Internet and catalogs to collect sales tax in the same manner as brick-and-mortar retailers. Rep. Speier is a co-sponsor of the bill.

Under a 1992 U.S. Supreme Court decision, states cannot currently force retailers to collect use taxes unless the company has a physical presence in the state or Congress authorizes collection. Given its diverse membership, SEMA has not taken a position on the proposed legislation to authorize collection.

Escorted by staff from SEMA’s government affairs office, Rep. Speier toured the SEMA Show floor and visited with exhibitors from her district, including GoPro (San Mateo) and Everlast Power Equipment (South San Francisco). These visits provided a snapshot of how SEMA members are impacting both the local and national economy.

Rep. Speier also met with SEMA Businesswomen’s Network (SBN) Chairman Marla Moore, Chair-Elect Rose Kawasaki and Ford Motor Co. representative Sherry Kollien at the SEMA Mustang Build—Powered by Women display in the Ford booth. Under the direction of SBN and built entirely by SBN members in partnership with Ford Motor Co. and Source Interlink Media, the project was designed to shine a light on women working in the automotive specialty-equipment market.
           
 

(From left) Sherry Kollinen, Ford Motor Co.; Rose Kawasaki, SEMA Businesswomen’s Network (SBN) Chair-elect; Rep. Jackie Speier; and SBN Chair and SEMA Person of the Year Marla Moore at the Ford Mustang Build—Powered by Women exhibit during the 2012 SEMA Show. SBN sponsored the project in partnership with Ford Motor Co. and Source Interlink Media. The completed Mustang was auctioned off on eBay with all proceeds benefiting the SEMA Memorial Scholarship Fund.
Rep. Jackie Speier met with students from the Clemson University International Center for Automotive Research (CU-ICAR) program at the Vehicle Technology Center in the Grand Lobby of the Las Vegas Convention Center.

     

(From left) Sherry Kollinen, Ford Motor Co.; Rose Kawasaki, SEMA Businesswomen’s Network (SBN) Chair-elect; Rep. Jackie Speier; and SBN Chair and SEMA Person of the Year Marla Moore at the Ford Mustang Build—Powered by Women exhibit during the 2012 SEMA Show. SBN sponsored the project in partnership with Ford Motor Co. and Source Interlink Media. The completed Mustang was auctioned off on eBay with all proceeds benefiting the SEMA Memorial Scholarship Fund.
Rep. Jackie Speier visits with constituent Jamie Oliver (left) at the GoPro booth in the Central Hall. GoPro is headquartered in Rep. Speier’s Congressional District.

           
“The SEMA Mustang Build is a great showcase for the SEMA Businesswomen’s Network and the women working in the automotive aftermarket,” Speier said. “This project demonstrates the growing potential and influence of women in the industry, and I applaud this effort to encourage women to pursue careers in the automotive field. The positive result of the Mustang Build is clear evidence that women are an important part of SEMA’s leadership.”

More than 40 SEMA-member companies donated products and services for the build, which includes custom paint, customized wheels, a custom leather interior, high-performance suspension and a new supercharger autographed by industry legend Vic Edelbrock.

Before departing, Rep. Speier toured the Vehicle Technology Center (VTC) and met with students from Clemson University’s ICAR program.

The VTC served as a venue to connect emerging-technology enthusiasts with the aftermarket’s advanced-technology offerings. It was also a forum to discuss a variety of issues, from high-performance synthetic oils to vehicle-to-vehicle sensors that warn drivers about impending collisions. The VTC included a display of a self-driving car equipped by Google Inc. with sophisticated 360-degree sensors.

SEMA is pleased to welcome members of Congress and other elected officials to the SEMA Show. For more information about inviting your elected representatives to the SEMA Show next year, please contact SEMA Director of Congressional Affairs Dan Sadowski at dans@sema.org.

Thu, 01/10/2013 - 09:13
  irwindale
The 2013 racing season will begin Saturday night, April 6, with a "Grand Re-Opening Night" of racing at Irwindale Speedway.
   

Irwindale Speedway Announces NASCAR Sanction Agreement for 2013 Racing Season
The 2013 racing season will begin Saturday night, April 6, with a "Grand Re-Opening Night" of racing at Irwindale Speedway featuring NASCAR Super Late Models, Late Models, Super Stocks, Mini-Stocks and an evening-ending Demolition Derby.

Late last year, Speedway management announced an alliance with Kern County Raceway Park—the new half-mile oval racetrack that's just completing construction near Bakersfield. Both tracks are working together to coordinate schedules and competition rules to allow teams in a number of divisions to compete at both tracks during the upcoming season.

Irwindale Competition Director, Mike Atkinson, will soon announce divisional meetings at the track for car owners and drivers. Applications for 2013 NASCAR licenses for drivers and crewpersons are now available at the Speedway office during regular business hours. Call 626-358-1100.

martin
Ross Martin finished second at the Amsoil Championship Snocross Pro Open Final.
 
   

Martin Finishes Second at AMSOIL Championship Snocross Pro Open Final
Ross Martin made his way to the podium in last Friday night's AMSOIL Championship Snocross Pro Open Final at Canterbury Park in Shakopee, Minnesota. Martin had a super start off the line, came off the first straight away in second and flew for 22 laps, ultimately finishing second.

NHRA Hot Rod Heritage Racing Series Announces 2013 Season Schedule
NHRA officials announced the 2013 NHRA Hot Rod Heritage Racing Series schedule, with several new tracks being added, including Mission Raceway in Mission, British Columbia, and Rocky Mountain Raceways in West Valley City, Utah.

Entering its sixth season, the NHRA Hot Rod Heritage Racing Series features Nostalgia Funny Cars and Dragsters and is quickly becoming a fan-favorite series among drag-racing enthusiasts across the United States.

The season-opening March Meet will be held March 7–10 at Auto Club Famoso Raceway in Bakersfield, followed by the Arizona Fuel & Gas Championships, which has been pushed back to April 13–14 at Speedworld Dragstrip in Northwest Phoenix.

The Holley NHRA National Hot Rod Reunion at Beech Bend Raceway Park in Bowling Green, Kentucky, has been added to the Top Fuel points-earning stops as well as the inaugural New England Hot Rod Reunion, giving racers in the class five events at which to accumulate points. They will count their best four of five events toward the year-end championship. The new stops at Mission Raceway and Rocky Mountain Raceways will both feature the Nostalgia Funny Car class, giving those racers six events at which to compete. They will count their best five of six events. Rocky Mountain Raceways will also host Group 1; that will be the season-ending event for those racers.

The 2013 schedule features 12 events and will end in the same spot it begins—at Auto Club Famoso Raceway—with the California Hot Rod Reunion presented by Automobile Club of Southern California, October 18–20.

Additionally, the series will make two stops at Firebird Raceway in Boise, Idaho, for the annual Ignitor Nitro Opener and Nightfire Nationals, visit Sacramento Raceway in July, and have an additional stop at Auto Club Famoso Raceway, where the Group 2 champions will be crowned.

Tulsa Raceway Park (Oklahoma) has been added to the schedule as the site of an affiliated event with its annual Nostalgia Nitro National Reunion, which is scheduled for September 13–14. Racers will not score points toward the series championship at this event.

The Amsoil Eagle River World Championship in Eagle River, Wisconsin, will be held January 17–20, from there to Aspen, Colorado, for the Winter X Games,
January 24–27, then back to the Amsoil National Snocross Tour in Deadwood, South Dakota, February 1–2.

  amsoil
Jennifer Pare, of Bully Dog’s sponsored racing team Leighton Motorsports, took two back-to-back wins at the Amsoil Championship Snocross event held in Shakopee, Minnesota, January 4–5.
   

Pare Takes Back-to-Back Wins at AMSOIL Championship Snocross
Jennifer Pare, of Bully Dog’s sponsored racing team Leighton Motorsports, took two back-to-back wins at the Amsoil Championship Snocross event held in Shakopee, Minnesota, January 4–5. Andy Lieders took the win in the Pro Lite Final on Friday night. Lieders lost a commanding race-long lead when his sled swapped and he was forced off the track. Still, he finished second in Pro Lite.

In the Pro Open Class, rookie Colby Crapo landed in the top five in the qualifying round and competed in the main events on January 4–5.

Trevor Leighton wound up with a career-best finish as a Pro in eighth place. He also came in with the top three in the qualifying run.

Thu, 01/10/2013 - 09:13
  irwindale
The 2013 racing season will begin Saturday night, April 6, with a "Grand Re-Opening Night" of racing at Irwindale Speedway.
   

Irwindale Speedway Announces NASCAR Sanction Agreement for 2013 Racing Season
The 2013 racing season will begin Saturday night, April 6, with a "Grand Re-Opening Night" of racing at Irwindale Speedway featuring NASCAR Super Late Models, Late Models, Super Stocks, Mini-Stocks and an evening-ending Demolition Derby.

Late last year, Speedway management announced an alliance with Kern County Raceway Park—the new half-mile oval racetrack that's just completing construction near Bakersfield. Both tracks are working together to coordinate schedules and competition rules to allow teams in a number of divisions to compete at both tracks during the upcoming season.

Irwindale Competition Director, Mike Atkinson, will soon announce divisional meetings at the track for car owners and drivers. Applications for 2013 NASCAR licenses for drivers and crewpersons are now available at the Speedway office during regular business hours. Call 626-358-1100.

martin
Ross Martin finished second at the Amsoil Championship Snocross Pro Open Final.
 
   

Martin Finishes Second at AMSOIL Championship Snocross Pro Open Final
Ross Martin made his way to the podium in last Friday night's AMSOIL Championship Snocross Pro Open Final at Canterbury Park in Shakopee, Minnesota. Martin had a super start off the line, came off the first straight away in second and flew for 22 laps, ultimately finishing second.

NHRA Hot Rod Heritage Racing Series Announces 2013 Season Schedule
NHRA officials announced the 2013 NHRA Hot Rod Heritage Racing Series schedule, with several new tracks being added, including Mission Raceway in Mission, British Columbia, and Rocky Mountain Raceways in West Valley City, Utah.

Entering its sixth season, the NHRA Hot Rod Heritage Racing Series features Nostalgia Funny Cars and Dragsters and is quickly becoming a fan-favorite series among drag-racing enthusiasts across the United States.

The season-opening March Meet will be held March 7–10 at Auto Club Famoso Raceway in Bakersfield, followed by the Arizona Fuel & Gas Championships, which has been pushed back to April 13–14 at Speedworld Dragstrip in Northwest Phoenix.

The Holley NHRA National Hot Rod Reunion at Beech Bend Raceway Park in Bowling Green, Kentucky, has been added to the Top Fuel points-earning stops as well as the inaugural New England Hot Rod Reunion, giving racers in the class five events at which to accumulate points. They will count their best four of five events toward the year-end championship. The new stops at Mission Raceway and Rocky Mountain Raceways will both feature the Nostalgia Funny Car class, giving those racers six events at which to compete. They will count their best five of six events. Rocky Mountain Raceways will also host Group 1; that will be the season-ending event for those racers.

The 2013 schedule features 12 events and will end in the same spot it begins—at Auto Club Famoso Raceway—with the California Hot Rod Reunion presented by Automobile Club of Southern California, October 18–20.

Additionally, the series will make two stops at Firebird Raceway in Boise, Idaho, for the annual Ignitor Nitro Opener and Nightfire Nationals, visit Sacramento Raceway in July, and have an additional stop at Auto Club Famoso Raceway, where the Group 2 champions will be crowned.

Tulsa Raceway Park (Oklahoma) has been added to the schedule as the site of an affiliated event with its annual Nostalgia Nitro National Reunion, which is scheduled for September 13–14. Racers will not score points toward the series championship at this event.

The Amsoil Eagle River World Championship in Eagle River, Wisconsin, will be held January 17–20, from there to Aspen, Colorado, for the Winter X Games,
January 24–27, then back to the Amsoil National Snocross Tour in Deadwood, South Dakota, February 1–2.

  amsoil
Jennifer Pare, of Bully Dog’s sponsored racing team Leighton Motorsports, took two back-to-back wins at the Amsoil Championship Snocross event held in Shakopee, Minnesota, January 4–5.
   

Pare Takes Back-to-Back Wins at AMSOIL Championship Snocross
Jennifer Pare, of Bully Dog’s sponsored racing team Leighton Motorsports, took two back-to-back wins at the Amsoil Championship Snocross event held in Shakopee, Minnesota, January 4–5. Andy Lieders took the win in the Pro Lite Final on Friday night. Lieders lost a commanding race-long lead when his sled swapped and he was forced off the track. Still, he finished second in Pro Lite.

In the Pro Open Class, rookie Colby Crapo landed in the top five in the qualifying round and competed in the main events on January 4–5.

Trevor Leighton wound up with a career-best finish as a Pro in eighth place. He also came in with the top three in the qualifying run.

Thu, 01/10/2013 - 09:10

SEMA News—January 2013

HERITAGE

By Drew Hardin
Photo Courtesy of the Petersen Archive

60 Years

  Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.
   
It has been 60 years since the first Corvette rolled off its assembly line in Flint, Michigan. A month before that first Vette was built, a Belgian-born engineer named Zora Arkus-Duntov joined Chevrolet.

It would be hard to overstate the importance of Duntov’s influence over the Corvette. The two-seater was hurried into production back in 1953 after a show-car version drew rave reviews at GM’s Motorama event in New York. Though it was clad in an innovative fiberglass body, the Corvette was assembled beneath the skin using what was available in Chevy’s parts bin, including a fairly anemic 150hp Blue Flame six-cylinder engine and a two-speed Powerglide automatic transmission.

It is testament to Duntov’s innovative thinking—as well as his persistence—that the Corvette was a true sports car just four short years later, able to compete with the best Europe had to offer on the street and the track. Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.

What sometimes gets lost in the telling of Duntov’s legend is his key role in the development of the performance aftermarket. Just months after his hiring, he drafted a memo to his supervisor titled “Thoughts Pertaining to Youth, Hot Rodders & Chevrolet.” In it, Duntov laid out what every teenaged car nut at the time knew: that Ford cars and parts to hop up Ford engines dominated the performance scene. The connection between young men and their hot rods established the kind of brand loyalty that kept them buying Fords as their age and means increased.

Duntov believed Chevrolet had an opportunity to get on hot rodders’ radar screens with its upcoming overhead-valve V8—especially if Chevy accompanied the introduction of the engine with “ready-engineered parts for high output,” he wrote. “This means the development of a range of special parts—camshafts, valves, springs, manifolds, pistons and such which will be made available to the public.” Should rodders be able to easily modify the new V8, Duntov reasoned, “the appeal of the new will take hold and not having the stigma of expensiveness like the Cadillac or Chrysler, a swing to Chevrolet may be anticipated.”

Duntov admitted that there was little connection between Chevrolet and high performance in 1953. “But possibly the existence of the Corvette provides the loophole,” he said in the memo. “If the special parts are carried as RPO [regular production order] items for the Corvette, they undoubtedly will be recognized by the hot rodders as the very parts they were looking for to hop up the Chevy.”

It took a while to convince the GM brass, but Duntov persisted, using the Corvette to roll out performance parts that would become state-of-the-art, high-demand pieces for rodders and racers of all kinds.

As the Corvette celebrates its 60th anniversary, it is still powered by a small-block Chevrolet V8 engine. The fifth-generation V8 displaces 6.2 liters and produces about 450 hp. Both it and the all-new, seventh-generation Corvette that surrounds it can trace their roots to that memo drafted back in December 1953.

Thu, 01/10/2013 - 09:10

SEMA News—January 2013

HERITAGE

By Drew Hardin
Photo Courtesy of the Petersen Archive

60 Years

  Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.
   
It has been 60 years since the first Corvette rolled off its assembly line in Flint, Michigan. A month before that first Vette was built, a Belgian-born engineer named Zora Arkus-Duntov joined Chevrolet.

It would be hard to overstate the importance of Duntov’s influence over the Corvette. The two-seater was hurried into production back in 1953 after a show-car version drew rave reviews at GM’s Motorama event in New York. Though it was clad in an innovative fiberglass body, the Corvette was assembled beneath the skin using what was available in Chevy’s parts bin, including a fairly anemic 150hp Blue Flame six-cylinder engine and a two-speed Powerglide automatic transmission.

It is testament to Duntov’s innovative thinking—as well as his persistence—that the Corvette was a true sports car just four short years later, able to compete with the best Europe had to offer on the street and the track. Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.

What sometimes gets lost in the telling of Duntov’s legend is his key role in the development of the performance aftermarket. Just months after his hiring, he drafted a memo to his supervisor titled “Thoughts Pertaining to Youth, Hot Rodders & Chevrolet.” In it, Duntov laid out what every teenaged car nut at the time knew: that Ford cars and parts to hop up Ford engines dominated the performance scene. The connection between young men and their hot rods established the kind of brand loyalty that kept them buying Fords as their age and means increased.

Duntov believed Chevrolet had an opportunity to get on hot rodders’ radar screens with its upcoming overhead-valve V8—especially if Chevy accompanied the introduction of the engine with “ready-engineered parts for high output,” he wrote. “This means the development of a range of special parts—camshafts, valves, springs, manifolds, pistons and such which will be made available to the public.” Should rodders be able to easily modify the new V8, Duntov reasoned, “the appeal of the new will take hold and not having the stigma of expensiveness like the Cadillac or Chrysler, a swing to Chevrolet may be anticipated.”

Duntov admitted that there was little connection between Chevrolet and high performance in 1953. “But possibly the existence of the Corvette provides the loophole,” he said in the memo. “If the special parts are carried as RPO [regular production order] items for the Corvette, they undoubtedly will be recognized by the hot rodders as the very parts they were looking for to hop up the Chevy.”

It took a while to convince the GM brass, but Duntov persisted, using the Corvette to roll out performance parts that would become state-of-the-art, high-demand pieces for rodders and racers of all kinds.

As the Corvette celebrates its 60th anniversary, it is still powered by a small-block Chevrolet V8 engine. The fifth-generation V8 displaces 6.2 liters and produces about 450 hp. Both it and the all-new, seventh-generation Corvette that surrounds it can trace their roots to that memo drafted back in December 1953.

Thu, 01/10/2013 - 09:10

SEMA News—January 2013

HERITAGE

By Drew Hardin
Photo Courtesy of the Petersen Archive

60 Years

  Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.
   
It has been 60 years since the first Corvette rolled off its assembly line in Flint, Michigan. A month before that first Vette was built, a Belgian-born engineer named Zora Arkus-Duntov joined Chevrolet.

It would be hard to overstate the importance of Duntov’s influence over the Corvette. The two-seater was hurried into production back in 1953 after a show-car version drew rave reviews at GM’s Motorama event in New York. Though it was clad in an innovative fiberglass body, the Corvette was assembled beneath the skin using what was available in Chevy’s parts bin, including a fairly anemic 150hp Blue Flame six-cylinder engine and a two-speed Powerglide automatic transmission.

It is testament to Duntov’s innovative thinking—as well as his persistence—that the Corvette was a true sports car just four short years later, able to compete with the best Europe had to offer on the street and the track. Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.

What sometimes gets lost in the telling of Duntov’s legend is his key role in the development of the performance aftermarket. Just months after his hiring, he drafted a memo to his supervisor titled “Thoughts Pertaining to Youth, Hot Rodders & Chevrolet.” In it, Duntov laid out what every teenaged car nut at the time knew: that Ford cars and parts to hop up Ford engines dominated the performance scene. The connection between young men and their hot rods established the kind of brand loyalty that kept them buying Fords as their age and means increased.

Duntov believed Chevrolet had an opportunity to get on hot rodders’ radar screens with its upcoming overhead-valve V8—especially if Chevy accompanied the introduction of the engine with “ready-engineered parts for high output,” he wrote. “This means the development of a range of special parts—camshafts, valves, springs, manifolds, pistons and such which will be made available to the public.” Should rodders be able to easily modify the new V8, Duntov reasoned, “the appeal of the new will take hold and not having the stigma of expensiveness like the Cadillac or Chrysler, a swing to Chevrolet may be anticipated.”

Duntov admitted that there was little connection between Chevrolet and high performance in 1953. “But possibly the existence of the Corvette provides the loophole,” he said in the memo. “If the special parts are carried as RPO [regular production order] items for the Corvette, they undoubtedly will be recognized by the hot rodders as the very parts they were looking for to hop up the Chevy.”

It took a while to convince the GM brass, but Duntov persisted, using the Corvette to roll out performance parts that would become state-of-the-art, high-demand pieces for rodders and racers of all kinds.

As the Corvette celebrates its 60th anniversary, it is still powered by a small-block Chevrolet V8 engine. The fifth-generation V8 displaces 6.2 liters and produces about 450 hp. Both it and the all-new, seventh-generation Corvette that surrounds it can trace their roots to that memo drafted back in December 1953.

Thu, 01/10/2013 - 09:02
The ’14 Mazda6 SEMA Measuring Session will be held January 30, 2013, from 8:30 a.m.–4:30 p.m. at Mazda North American Operations, Western Region Training Center, in Irvine, California.
Thu, 01/10/2013 - 09:02
The ’14 Mazda6 SEMA Measuring Session will be held January 30, 2013, from 8:30 a.m.–4:30 p.m. at Mazda North American Operations, Western Region Training Center, in Irvine, California.
Thu, 01/10/2013 - 08:40
Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.
  • AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring a sales and marketing manager to expand the company's product line offering across the United States and abroad. The successful candidate should have performance product marketing experience, five years of general sales experience and three years of sales management experience.
  • CPS Companies, located in Troy, Michigan, is hiring sunroof/leather installers with experience shipping, receiving and driving in a warehouse distribution environment. Computer proficiency and a clean driving record are required.
  • ProMedia LLC, located in Santa Ana, California, is hiring a publisher for Fastest Streetcar magazine. The successful candidate will be an automotive enthusiast and have sales experience. A college degree is recommended, but not required.
View more listings from SEMA's Automotive Classifieds listings.