By SEMA Editors

Jay Leno is heading to the 2017 SEMA Show, Tuesday, October 31–Friday, November 3, for the first time in several years to promote his new detailing product line, Jay Leno’s Garage Advanced Vehicle Care.

Jay Leno is heading to the 2017 SEMA Show, Tuesday, October 31–Friday, November 3, for the first time in several years to promote his new detailing product line, Jay Leno’s Garage Advanced Vehicle Care. This also marks the first time Leno will have his own product at the Show. Jay Leno’s Garage will host product demonstrations and have promotional giveaways in booth #11004 in the Grand Lobby between North and Central Halls by Starbucks.

In addition, Jay Leno will sign autographs for fans, Friday, November 3, from 9:30 a.m.–10:15 a.m., by booth #10010 in the Racing Annex area; from 10:30 a.m.–11:15 a.m., at the New Products Showcase, located on the LVCC Skybridge between Central and South Halls; and at Jay Leno’s Garage Advanced Vehicle Care booth #11004 from 11:30 a.m.–1:30 p.m.

Later in the day, Leno will appear at SEMA Cruise Stage in the Silver Drive from 4:00 p.m.–4:15 p.m., and will serve as the SEMA Cruise Grand Marshal in the Silver Lot at 5:00 p.m. He will sign autographs at the SEMA Cruise stage in the Silver Lot from 6:00 p.m.–6:45 p.m., and help kick-off SEMA Ignited from 7:00 p.m.–7:15 p.m., in the Gold Lot outside of North Hall.

For more information about Jay Leno’s Garage, visit www.lenosgarage.com.

As product innovation propels the automotive specialty-equipment industry forward like never before, the 2017 SEMA Show promises to be the best opportunity yet for bringing buyers and sellers together.

As product innovation propels the automotive specialty-equipment industry forward like never before, the 2017 SEMA Show promises to be the best opportunity yet for bringing buyers and sellers together.

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde

By SEMA Editors

The SEMA Data Co-op is offering free data management consultations during the 2017 SEMA Show.

The SEMA Data Co-op (SDC) team will be out in full force during Show week to offer free data-management consultations in booth #20679.

“We are very excited about this year’s SEMA Show,” said Craig Schmutzler, SDC vice president of operations. “For the first time, we will have a presence in two booths. We have our original location in Central Hall and, new for 2017, we will have a booth (#33240) in the Business Services section of the South Hall. We are also pleased to announce the release of our new User Interface (UI), which matches impressive technical sophistication with the easy-to-use, web-based dashboard our members expect. Please stop by one of our booths to see first-hand how our new UI operates, and let one of our staff give you an overview of SEMA Data Co-op’s data services.”

The SDC is scheduling meetings every hour from 9:00 a.m.–5:00 p.m. during the Show (until Friday at 4:00 p.m.). The SDC booth is located behind the Ford display in Central Hall, in the raised meeting room #20679.

Request a meeting time now!

“The SEMA Data Co-op is the only industry-owned and -operated product-data repository with a brand-new user dashboard we call SDC 2.0, and expert assistance to get your data in order,” said Jim Graven, director of membership. “We really enjoy the opportunity to meet with companies that have struggled with their data, or just don’t know where to start. And data receivers love our program, which provides unlimited data exports at no charge to SEMA members.”

For more information, contact Allen Horwitz at allenh@semadatacoop.org or call 888-958-6698, ext. 9.