By Jim Graven

The SEMA Data Co-op is offering free data-management consultations in booth #20679 during Show week.

The SEMA Data Co-op (SDC) team will be out in full force during Show week, offering free data-management consultations in Booth #20679 and demonstrating its services to buyers in a second location—the Grand Lobby in SEMA Central.

“We are very excited about this year’s SEMA Show,” said Mike Spagnola, SEMA vice president of OEM and product development. “With two specialized SDC booth locations, we will be able to talk to more manufacturers and buyers at the Show.  

“In addition, we are spotlighting manufacturers who have achieved Platinum status in the SDC. Platinum status means that buyers can expect the best and most complete data in the marketplace from that manufacturer to populate their website, computer or anywhere else they need catalog and point-of-sale data. Make sure you stop by these manufacturers’ booths and ask them if you can receive their data through the SDC.”

To learn more about how to receive data from the SDC or to become an SDC member, stop by the SDC booth in SEMA Central for a free five-minute demo or to sign up and start using the industry’s most complete product data.

Additionally, the SDC is scheduling meetings in Booth #20679 every hour from 9:00 a.m.–5:00 p.m. during the Show (until Friday at 4:00 p.m.). The SDC booth is located behind the Ford display in Central Hall, one level above the Show floor in the raised meeting room.

Request a meeting time now!

“The SEMA Data Co-op is the only industry-owned and -operated product-data repository with all the tools and expert assistance to get your data in order,” said Jim Graven, senior director of membership. “Data receivers love our program, which provides unlimited data exports at no charge to SEMA members.”

For more information, contact Sophia Sifuentes at sophias@semadatacoop.org or call 909-978-6654.

By SEMA Editors

The SEMA Garage, in partnership with Toyota, will hold a Measuring Session for the ’19 Corolla Hatchback on Tuesday, November 27.

The SEMA Garage, in partnership with Toyota, will hold a Measuring Session for the ’19 Corolla Hatchback, Tuesday, November 27.

To participate in the Toyota Corolla Hatchback Measuring Session, SEMA members can register for a time slot in the morning or afternoon on the Measuring Session's event page. The vehicles will be available in various stages of disassembly, and mechanics will be on-site to help with additional requests, if necessary.

For 2019, Toyota constructed the Corolla to be lower, wider and shorter than previous models. The hatchback features a 2.0L Dynamic Force Engine, with direct injection inline four-cylinder engine and a six-speed Intelligent Manual Transmission (IMT).

The event, open to SEMA members only, will include breakfast at 7:30 a.m., and lunch at 12:30 p.m. Each session will include a short presentation from the Toyota marketing team.

Read more and register for the Toyota Corolla Hatchback Measuring Session.

By SEMA Editors

The SEMA Garage, in partnership with Toyota, will hold a Measuring Session for the ’19 Corolla Hatchback on Tuesday, November 27.

The SEMA Garage, in partnership with Toyota, will hold a Measuring Session for the ’19 Corolla Hatchback, Tuesday, November 27.

To participate in the Toyota Corolla Hatchback Measuring Session, SEMA members can register for a time slot in the morning or afternoon on the Measuring Session's event page. The vehicles will be available in various stages of disassembly, and mechanics will be on-site to help with additional requests, if necessary.

For 2019, Toyota constructed the Corolla to be lower, wider and shorter than previous models. The hatchback features a 2.0L Dynamic Force Engine, with direct injection inline four-cylinder engine and a six-speed Intelligent Manual Transmission (IMT).

The event, open to SEMA members only, will include breakfast at 7:30 a.m., and lunch at 12:30 p.m. Each session will include a short presentation from the Toyota marketing team.

Read more and register for the Toyota Corolla Hatchback Measuring Session.

By Kristopher Porter

Kathryn Reinhardt

October’s #SheIsSEMA goes out to Kathryn Reinhardt. Over the past few years, Reinhardt has accomplished some amazing things. In 2015, she was named SEMA Person of the Year, along with being elected the Truck and Off-Road Alliance (TORA) chair.

The SEMA Businesswomen’s Network (SBN) started #SheIsSEMA to bring a spotlight to the accomplished, influential women of the industry. Read the insightful Q&A with Reinhardt below:

SEMA: What is the best advice you have ever received?
Kathryn Reinhardt: Don’t take “no” for an answer. Find a way to make it "yes."

SEMA: What keeps you in the industry?
KR: I enjoy being able to tell people I work in the automotive industry. Partly because they are surprised I am a woman in automotive, but also because I am getting paid to do what I love.

SEMA: On a Saturday, where can you be found?
KR: Attending local car shows, travelling to national events or teaching my toddler boys how to drift their big wheels.

SEMA: How do you prepare for going to an important meeting?
KR: I take notes and ask questions. I want to learn more and remember it for future opportunities.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?
KR: Linda Vaughn. I bet she has some crazy stories about how the industry used to be and how she overcame being a female in this industry. I’m sure she has some sound advice for all of us.

If you or an SBN member you know deserves to be recognized in a #SheIsSEMA Spotlight, fill out this form to be considered for a feature. Not an SBN member? Fill out this form to join today.

By Kristopher Porter

Kathryn Reinhardt

October’s #SheIsSEMA goes out to Kathryn Reinhardt. Over the past few years, Reinhardt has accomplished some amazing things. In 2015, she was named SEMA Person of the Year, along with being elected the Truck and Off-Road Alliance (TORA) chair.

The SEMA Businesswomen’s Network (SBN) started #SheIsSEMA to bring a spotlight to the accomplished, influential women of the industry. Read the insightful Q&A with Reinhardt below:

SEMA: What is the best advice you have ever received?
Kathryn Reinhardt: Don’t take “no” for an answer. Find a way to make it "yes."

SEMA: What keeps you in the industry?
KR: I enjoy being able to tell people I work in the automotive industry. Partly because they are surprised I am a woman in automotive, but also because I am getting paid to do what I love.

SEMA: On a Saturday, where can you be found?
KR: Attending local car shows, travelling to national events or teaching my toddler boys how to drift their big wheels.

SEMA: How do you prepare for going to an important meeting?
KR: I take notes and ask questions. I want to learn more and remember it for future opportunities.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?
KR: Linda Vaughn. I bet she has some crazy stories about how the industry used to be and how she overcame being a female in this industry. I’m sure she has some sound advice for all of us.

If you or an SBN member you know deserves to be recognized in a #SheIsSEMA Spotlight, fill out this form to be considered for a feature. Not an SBN member? Fill out this form to join today.

By Kristopher Porter

The SEMA Members Lounges offer a place to rest, grab a bite to eat and drink, charge devices, hold private meetings and learn more about member benefits.

Two SEMA Members Lounges offer a place to rest, grab a bite to eat and drink, charge devices, hold private meetings, learn more about member benefits and more. The South Lounge is located in the east end of the Lower South Hall lobby (Booth #46000) and the North Lounge is located in room N251. No matter where you are during the Show, a Members Lounge will be close by.

Both Members Lounges will feature the following benefits:

• Private meeting spaces—reserve yours now!
• A place to relax and network with fellow SEMA members.
• Charging stations.
• “Grab N’ Go” food items available for purchase during Show hours.

The North Lounge offers additional perks, including:

• Hot lunches available for purchase Tuesday–Friday, 11:30 a.m.–2:00 p.m.
• Computer and printer access.
• Member Buyer Rewards (MBR) Lounge.

If you need a place to meet during the SEMA Show, the SEMA Members Lounges North and South have dedicated meeting spaces available at no charge to member exhibitors and buyers.* The meeting rooms can accommodate small groups (10 or fewer).

Reserve your meeting room prior to the Show, or to check room availability during the Show, visit the meeting room check-in counter located inside the Members Lounge.

*Non-exhibiting manufacturers and members otherwise eligible to exhibit are not permitted to use the meeting rooms.

Questions about the Members Lounge North or South? Contact Katie Carson at 909-978-6693.

By Kristopher Porter

The SEMA Members Lounges offer a place to rest, grab a bite to eat and drink, charge devices, hold private meetings and learn more about member benefits.

Two SEMA Members Lounges offer a place to rest, grab a bite to eat and drink, charge devices, hold private meetings, learn more about member benefits and more. The South Lounge is located in the east end of the Lower South Hall lobby (Booth #46000) and the North Lounge is located in room N251. No matter where you are during the Show, a Members Lounge will be close by.

Both Members Lounges will feature the following benefits:

• Private meeting spaces—reserve yours now!
• A place to relax and network with fellow SEMA members.
• Charging stations.
• “Grab N’ Go” food items available for purchase during Show hours.

The North Lounge offers additional perks, including:

• Hot lunches available for purchase Tuesday–Friday, 11:30 a.m.–2:00 p.m.
• Computer and printer access.
• Member Buyer Rewards (MBR) Lounge.

If you need a place to meet during the SEMA Show, the SEMA Members Lounges North and South have dedicated meeting spaces available at no charge to member exhibitors and buyers.* The meeting rooms can accommodate small groups (10 or fewer).

Reserve your meeting room prior to the Show, or to check room availability during the Show, visit the meeting room check-in counter located inside the Members Lounge.

*Non-exhibiting manufacturers and members otherwise eligible to exhibit are not permitted to use the meeting rooms.

Questions about the Members Lounge North or South? Contact Katie Carson at 909-978-6693.

By Kristopher Porter

The SEMA Members Lounges offer a place to rest, grab a bite to eat and drink, charge devices, hold private meetings and learn more about member benefits.

Two SEMA Members Lounges offer a place to rest, grab a bite to eat and drink, charge devices, hold private meetings, learn more about member benefits and more. The South Lounge is located in the east end of the Lower South Hall lobby (Booth #46000) and the North Lounge is located in room N251. No matter where you are during the Show, a Members Lounge will be close by.

Both Members Lounges will feature the following benefits:

• Private meeting spaces—reserve yours now!
• A place to relax and network with fellow SEMA members.
• Charging stations.
• “Grab N’ Go” food items available for purchase during Show hours.

The North Lounge offers additional perks, including:

• Hot lunches available for purchase Tuesday–Friday, 11:30 a.m.–2:00 p.m.
• Computer and printer access.
• Member Buyer Rewards (MBR) Lounge.

If you need a place to meet during the SEMA Show, the SEMA Members Lounges North and South have dedicated meeting spaces available at no charge to member exhibitors and buyers.* The meeting rooms can accommodate small groups (10 or fewer).

Reserve your meeting room prior to the Show, or to check room availability during the Show, visit the meeting room check-in counter located inside the Members Lounge.

*Non-exhibiting manufacturers and members otherwise eligible to exhibit are not permitted to use the meeting rooms.

Questions about the Members Lounge North or South? Contact Katie Carson at 909-978-6693.

By SEMA Editors

Latest Jobs Added to SEMA Career Center

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Warehouse Worker: STR Racing Wheels is hiring a warehouse worker to prepare orders by processing requests and supplying orders, pulling materials, packing boxes, placing orders in delivery area, completing deliveries, arranging for vehicle repairs and maintaining inventory controls. Candidates should be able to operate a cherry picker and forklift and lift heavy objects.

Director of Product Development: DiamondBack Covers is hiring a director of product development to improve existing products, develop new product design concepts and launch new product divisions. This position must balance product design with manufacturing and cost implications in order to achieve the best product performance and user experience. Candidates must have a B.S. or higher in mechanical engineering or equivalent work experience, more than three years of design engineering experience and 2-D and 3-D CAD software experience.

Bookkeeper: VeriFacts Automotive is hiring a bookkeeper to perform monthly bank reconciliations and credit card reconciliations and provide customer service. Candidates must be comfortable with light IT trouble shooting. Administrative, QuickBooks and Microsoft Office experience are required.

Research & Development: Fox Factory Inc. is hiring a manufacturing engineer to plan and coordinate manufacturing processes and develop and improve manufacturing processes by studying product and manufacturing methods. This position requires a bachelor’s degree in manufacturing, industrial or mechanical engineering; at least two to five years of experience in an engineering role within a manufacturing environment; a strong understanding of hardware specifications, manufacturing quality, manufacturing methods and procedures; and CAD experience.

Automotive Performance Technician: Throttle Works is hiring an automotive performance technician to perform modifications, builds, repairs and services; participate in the partial and full reconditioning of automobiles and trucks; and maintain a variety of race vehicles at the shop and at the track. Qualified technicians will have the ability to work independently and make quality decisions based on the task at hand and experience with performance installations, upgrades and modifications.

By SEMA Editors

Showgoers can now download the official 2018 SEMA Show mobile app to begin creating a personalized plan to get the most of their time at the exclusive event. The free app provides users a comprehensive list of the 2,400 exhibiting companies, details on the more than 100 seminars, a complete schedule of all the events happening at the Show and more.

“The updated, responsive SEMA Show mobile app is the one tool that all attendees should download,” said SEMA Trade Shows Director Tom Gattuso. “It’s designed to keep Showgoers informed, on time and in touch so they can return to their businesses having taken advantage of all the Show has to offer.”

New this year is a comprehensive New Products Showcase feature that makes it easier than ever for Showgoers to see the hottest products displayed at the SEMA Show. Mobile app users can view all of the products entered into the New Products Showcase, complete with detailed information and photos, the case in which the product is displayed, and directions to the exhibitor’s booth on the Show floor. Additionally, the app enables Showgoers to use their phones as a scanner at the New Products Showcase to create a list and map of the scanned products.

The enhanced “Locate Me” feature uses a SEMA Show floorplan built into the app to find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions for the quickest route there.

Other features of the 2018 SEMA Show mobile app include:

• The ability to search all exhibitors by name, category or location.
• A map of the entire floorplan, including every hall and display area.
• A list of all events, seminars and conferences, sorted by day and time.
• A list of celebrity appearances, including date, time and location.
• A list of speakers, including date, time and location.
• Feeds of the official SEMA Show social media accounts, including Instagram, Facebook and Twitter.

The 2018 SEMA Show mobile app can be downloaded at no cost from the Apple App Store, Google Play Store or www.SEMAShow.com/app.