SEMA Member News—September 2019

TORA Celebrates New Alliance

In a strategic move that recently united the traditional light-truck accessory market and the burgeoning off-road segment into a potent coalition, the Truck & Off-Road Alliance (TORA), formerly the Light Truck Accessory Alliance (LTAA), is poised to shine at the SEMA Show.

The council’s activity-filled week runs the gamut. From the TORA exhibit and Happy Hour to the annual industry awards reception, council members and others interested in learning more about TORA will have ample opportunities to interact and experience the excitement of the new alliance.

Focusing on Innovation and Networking

The Upper South Hall of the Las Vegas Convention Center has long been home to truck and off-road accessory manufacturers. It’s also home to the TORA exhibit in booth #34185—a main attraction that not only showcases standout accessorized vehicles but also allows TORA members and others to engage one on one with council leaders.

“The Upper South Hall wouldn’t be complete without TORA’s presence on the Show floor,” said Erika Marquez, council chair. “In an effort to recognize vehicle-build innovation, our select committee awards sponsored feature-vehicle spots to selected member companies—either outside the South Hall or in the TORA booth. The vehicles not only represent the heart of the council but are also a way to display the latest products from the truck and off-road industry.

“Our plan this year is to display two vehicles in our booth—one in the powersports category and a second in the truck category. Our booth is also staffed by select committee members, with the goal of educating industry people about the benefits of becoming TORA members.”

The booth is also a place to wind down, grab a beer and network during the TORA Happy Hour on Tuesday, November 4, from 4:00 p.m.–5:00 p.m.

“This event is the best opportunity for members and nonmembers to network with others in the industry, meet the TORA select committee, ask questions, get involved and have a cold beer—all in a very relaxing and friendly environment surrounded by two of the best feature vehicles that display the latest products in the truck and off-road segments,” Marquez said.

Saluting Industry Leaders, Supporting a Worthy Cause

Companies can purchase a pinewood car to race during the reception to help support SEMA Cares charities.

As anyone who has ever attended the LTAA Awards Reception knows, the annual event is jam-packed and lively. In keeping with tradition, the rebadged TORA Awards Reception, on tap for Wednesday, November 5, from 5:00 p.m.–7:00 p.m. outside the South Hall, will bring together folks from all walks of the light-truck and off-road marketplace.

Complete with food, beverages, Pinewood Drags competition—which last year raised $2,800 for SEMA Cares—and an awards ceremony honoring industry leaders, the reception is an ideal setting to network and connect with friends and colleagues.

“Our council’s reception has been one of the best-attended events during the SEMA Show and continues to grow every year,” Marquez said. “During this networking event, TORA council leaders also take the opportunity to celebrate industry achievements by recognizing member excellence with awards.”

Award categories include the Retailer of the Year, Ron Webster Award for Engineering Excellence, TORA Hall of Fame, Influencer of the Year and Chairman’s Award. Product innovation is also recognized with two awards: Best New Product Under $500 and Best New Product Over $500.

Besides the awards presentations, attendees can join in the fun by helping to raise awareness of and support for SEMA Cares.

“Attendees have the opportunity to support SEMA Cares by participating in the Pinewood Drags,” Marquez said. “Everyone attending the Show this year is invited to join us for our yearly celebration. It includes free food, drinks and networking opportunities—and the coming together of the truck and off-road markets!”

SEMA Member News—September 2019

TORA Celebrates New Alliance

In a strategic move that recently united the traditional light-truck accessory market and the burgeoning off-road segment into a potent coalition, the Truck & Off-Road Alliance (TORA), formerly the Light Truck Accessory Alliance (LTAA), is poised to shine at the SEMA Show.

The council’s activity-filled week runs the gamut. From the TORA exhibit and Happy Hour to the annual industry awards reception, council members and others interested in learning more about TORA will have ample opportunities to interact and experience the excitement of the new alliance.

Focusing on Innovation and Networking

The Upper South Hall of the Las Vegas Convention Center has long been home to truck and off-road accessory manufacturers. It’s also home to the TORA exhibit in booth #34185—a main attraction that not only showcases standout accessorized vehicles but also allows TORA members and others to engage one on one with council leaders.

“The Upper South Hall wouldn’t be complete without TORA’s presence on the Show floor,” said Erika Marquez, council chair. “In an effort to recognize vehicle-build innovation, our select committee awards sponsored feature-vehicle spots to selected member companies—either outside the South Hall or in the TORA booth. The vehicles not only represent the heart of the council but are also a way to display the latest products from the truck and off-road industry.

“Our plan this year is to display two vehicles in our booth—one in the powersports category and a second in the truck category. Our booth is also staffed by select committee members, with the goal of educating industry people about the benefits of becoming TORA members.”

The booth is also a place to wind down, grab a beer and network during the TORA Happy Hour on Tuesday, November 4, from 4:00 p.m.–5:00 p.m.

“This event is the best opportunity for members and nonmembers to network with others in the industry, meet the TORA select committee, ask questions, get involved and have a cold beer—all in a very relaxing and friendly environment surrounded by two of the best feature vehicles that display the latest products in the truck and off-road segments,” Marquez said.

Saluting Industry Leaders, Supporting a Worthy Cause

Companies can purchase a pinewood car to race during the reception to help support SEMA Cares charities.

As anyone who has ever attended the LTAA Awards Reception knows, the annual event is jam-packed and lively. In keeping with tradition, the rebadged TORA Awards Reception, on tap for Wednesday, November 5, from 5:00 p.m.–7:00 p.m. outside the South Hall, will bring together folks from all walks of the light-truck and off-road marketplace.

Complete with food, beverages, Pinewood Drags competition—which last year raised $2,800 for SEMA Cares—and an awards ceremony honoring industry leaders, the reception is an ideal setting to network and connect with friends and colleagues.

“Our council’s reception has been one of the best-attended events during the SEMA Show and continues to grow every year,” Marquez said. “During this networking event, TORA council leaders also take the opportunity to celebrate industry achievements by recognizing member excellence with awards.”

Award categories include the Retailer of the Year, Ron Webster Award for Engineering Excellence, TORA Hall of Fame, Influencer of the Year and Chairman’s Award. Product innovation is also recognized with two awards: Best New Product Under $500 and Best New Product Over $500.

Besides the awards presentations, attendees can join in the fun by helping to raise awareness of and support for SEMA Cares.

“Attendees have the opportunity to support SEMA Cares by participating in the Pinewood Drags,” Marquez said. “Everyone attending the Show this year is invited to join us for our yearly celebration. It includes free food, drinks and networking opportunities—and the coming together of the truck and off-road markets!”

SEMA Member News—September 2019

Gears Up for PRO at the SEMA Show

PRO Chairman Dino Perfetti (left) and PRO Immediate Past Chair Ellen McKoy spoke to general members during their highly anticipated reception during the SEMA Show.

As summer ebbs and autumn fast approaches, thoughts quickly turn to Las Vegas and the 2019 SEMA Show. Once again, the restyling community can expect to find programs and events of particular interest.

For 31 years, the Professional Restylers Organization (PRO) has led the way with projects, programs and activities to help its members’ businesses grow and prosper. Throughout Show week, PRO members will have opportunities galore to sharpen skills, network and just have fun, so grab your smart phone or tablet and mark your calendar.

“The SEMA Show is a busy time for everyone, but some of the most worthwhile time I spend is at the various events held by PRO,” said Dino Perfetti, council chair. “The amount of experience and diversity in the industry that’s represented at these events is an invaluable resource. Most of our current and past select committee members made their first appearances at PRO events at the SEMA Show, and we invite all members and nonmembers to take advantage of what PRO has planned for this year’s Show.”

Party Poolside With PRO

To kick off the week in festive fashion, join PRO at its 25th annual industry awards reception on Tuesday, November 5. Billed as the social event of the season for the restyling community, the evening affair—open to all PRO members and guests interested in joining PRO—will be held poolside at the Westgate Las Vegas Resort & Casino from 5:30 p.m.–7:30 p.m.

The reception is an unparalleled networking opportunity. The idyllic outdoor setting, complete with live musical entertainment, sets the stage for members to kick back and mix and mingle with industry leaders, colleagues and friends old and new. Toss in hot hors d’oeuvres, liquid libations and an awards ceremony saluting the Restyler of the Year, Manufacturer of the Year, Nat Danas Person of the Year and Jim Borré Lifetime Achievement honoree, and it’s sure to be a night to remember.

“After being in the convention center all day, holding the reception outdoors at the Westgate pool always draws a big crowd,” Perfetti said. “More than 250 guests joined us last year, and it’s a great opportunity to spend time with friends and recognize the restyling industry’s top achievers.”

Advance Your Career at PRO-Powered Seminars

Delivering educational programs to help advance the restyling industry has long been a council priority. Over the years, PRO has presented numerous seminars during Show week, and this year is no exception.

Looking to discover untapped opportunities to help car dealers rejuvenate sales and increase profits? Interested in learning effective sales and marketing techniques to build your image as a restyling pro? Consider attending the two PRO-powered seminars on Wednesday, November 6.

“Accelerate Sales and Profits in a Challenging Market” is scheduled for 11:15 a.m.–12:15 p.m. in room N256 in the North Hall at the Las Vegas Convention Center (LVCC). “Up Your Game: Harness Your Marketing and Sales Skills” will be held in room N254 from 2:15 p.m.–3:15 p.m. For details, visit the Show website at www.SEMAShow.com and click on the attendee link to Education.

Join PRO for Happy Hour

For PRO members and other Showgoers looking for a place to wet their whistles and meet and greet the council’s select committee, the PRO Happy Hour, 4:00 p.m.–5:00 p.m. on Wednesday, November 6, is the place to enjoy free beer, conversation and a chance to wind down the day.

A fixture at the SEMA Show since the early ’90s, the PRO exhibit is located in the North Hall booth #13113. Always a popular gathering spot for PRO members, this year’s exhibit will likely feature a fully accessorized PRO project vehicle dressed with products furnished by member manufacturers. Select committee members will be on hand throughout the week to share information about council benefits and initiatives—including the all-new SEMA Accessory Sales Professional Certificate program—as well as sign up new members. Be sure to stop by and experience PRO hospitality.

Get Involved at the PRO Open Membership Meeting

To close out its Show activities, PRO will host its annual open membership meeting on Thursday, November 7. The early-bird gathering—open to employees of PRO-member companies as well as nonmembers—will run from 7:30 a.m.–9:00 a.m. at the LVCC. The meeting typically draws 30 or more early risers and includes a continental breakfast and beverages.

The meeting’s interactive format affords members the opportunity to be active participants and to not only learn about PRO projects and the benefits of membership, but also engage in an exchange of ideas on issues that influence and impact the restyling industry.

“PRO is the voice of the restyling industry,” Perfetti said. “By becoming actively involved, your company can help PRO achieve its goals. If you’re planning to be in Las Vegas, we urge you to put the meeting on your agenda and to invite your colleagues to join us.” 

SEMA Member News—September 2019

Gears Up for PRO at the SEMA Show

PRO Chairman Dino Perfetti (left) and PRO Immediate Past Chair Ellen McKoy spoke to general members during their highly anticipated reception during the SEMA Show.

As summer ebbs and autumn fast approaches, thoughts quickly turn to Las Vegas and the 2019 SEMA Show. Once again, the restyling community can expect to find programs and events of particular interest.

For 31 years, the Professional Restylers Organization (PRO) has led the way with projects, programs and activities to help its members’ businesses grow and prosper. Throughout Show week, PRO members will have opportunities galore to sharpen skills, network and just have fun, so grab your smart phone or tablet and mark your calendar.

“The SEMA Show is a busy time for everyone, but some of the most worthwhile time I spend is at the various events held by PRO,” said Dino Perfetti, council chair. “The amount of experience and diversity in the industry that’s represented at these events is an invaluable resource. Most of our current and past select committee members made their first appearances at PRO events at the SEMA Show, and we invite all members and nonmembers to take advantage of what PRO has planned for this year’s Show.”

Party Poolside With PRO

To kick off the week in festive fashion, join PRO at its 25th annual industry awards reception on Tuesday, November 5. Billed as the social event of the season for the restyling community, the evening affair—open to all PRO members and guests interested in joining PRO—will be held poolside at the Westgate Las Vegas Resort & Casino from 5:30 p.m.–7:30 p.m.

The reception is an unparalleled networking opportunity. The idyllic outdoor setting, complete with live musical entertainment, sets the stage for members to kick back and mix and mingle with industry leaders, colleagues and friends old and new. Toss in hot hors d’oeuvres, liquid libations and an awards ceremony saluting the Restyler of the Year, Manufacturer of the Year, Nat Danas Person of the Year and Jim Borré Lifetime Achievement honoree, and it’s sure to be a night to remember.

“After being in the convention center all day, holding the reception outdoors at the Westgate pool always draws a big crowd,” Perfetti said. “More than 250 guests joined us last year, and it’s a great opportunity to spend time with friends and recognize the restyling industry’s top achievers.”

Advance Your Career at PRO-Powered Seminars

Delivering educational programs to help advance the restyling industry has long been a council priority. Over the years, PRO has presented numerous seminars during Show week, and this year is no exception.

Looking to discover untapped opportunities to help car dealers rejuvenate sales and increase profits? Interested in learning effective sales and marketing techniques to build your image as a restyling pro? Consider attending the two PRO-powered seminars on Wednesday, November 6.

“Accelerate Sales and Profits in a Challenging Market” is scheduled for 11:15 a.m.–12:15 p.m. in room N256 in the North Hall at the Las Vegas Convention Center (LVCC). “Up Your Game: Harness Your Marketing and Sales Skills” will be held in room N254 from 2:15 p.m.–3:15 p.m. For details, visit the Show website at www.SEMAShow.com and click on the attendee link to Education.

Join PRO for Happy Hour

For PRO members and other Showgoers looking for a place to wet their whistles and meet and greet the council’s select committee, the PRO Happy Hour, 4:00 p.m.–5:00 p.m. on Wednesday, November 6, is the place to enjoy free beer, conversation and a chance to wind down the day.

A fixture at the SEMA Show since the early ’90s, the PRO exhibit is located in the North Hall booth #13113. Always a popular gathering spot for PRO members, this year’s exhibit will likely feature a fully accessorized PRO project vehicle dressed with products furnished by member manufacturers. Select committee members will be on hand throughout the week to share information about council benefits and initiatives—including the all-new SEMA Accessory Sales Professional Certificate program—as well as sign up new members. Be sure to stop by and experience PRO hospitality.

Get Involved at the PRO Open Membership Meeting

To close out its Show activities, PRO will host its annual open membership meeting on Thursday, November 7. The early-bird gathering—open to employees of PRO-member companies as well as nonmembers—will run from 7:30 a.m.–9:00 a.m. at the LVCC. The meeting typically draws 30 or more early risers and includes a continental breakfast and beverages.

The meeting’s interactive format affords members the opportunity to be active participants and to not only learn about PRO projects and the benefits of membership, but also engage in an exchange of ideas on issues that influence and impact the restyling industry.

“PRO is the voice of the restyling industry,” Perfetti said. “By becoming actively involved, your company can help PRO achieve its goals. If you’re planning to be in Las Vegas, we urge you to put the meeting on your agenda and to invite your colleagues to join us.” 

SEMA Member News—September 2019

MPMC to Shine at PRI Trade Show

Alan Reinhart (left) moderating a discussion on the future of the performance landscape. From left: Kirk Miller of AEM, Kyle Fickler of Aeromotive, Mike Spagnola of SEMA Garage, Rob Simons of Edelbrock and Shane Weckerly of Holley are speaking in the panel.

The 32nd annual Performance Racing Industry (PRI) Trade Show will take over the Indiana Convention Center in Indianapolis from December 12–14. Billed as the foremost event for the motorsports and racing industry, it stands to reason that SEMA’s Motorsports Parts Manufacturers Council (MPMC) would play a visible role.

The council represents the collective interests of member companies that manufacture parts used in sanctioned racing applications. MPMC is dedicated to providing a forum to address industry-related issues, develop meaningful resources and solutions to help advance the industry, and offer new-business and networking opportunities. Within that context, MPMC is gearing up for an event-filled week in Indianapolis, complete with educational sessions and ample opportunities for networking and celebration.

Seminars to Deliver Added Value

MPMC has a track record of hosting well-received seminars at the PRI Trade Show. Over the last few years, MPMC has packed its sessions with such topics as “Preparing Sponsorship Proposals” and “Rules of the Road for Motorsports Haulers.” The council’s select committee is currently working closely with PRI and SEMA education staff to finalize this year’s topics, two of which are currently in the works: “Opportunities for Women in Motorsports” and “Crafting a Sponsorship Proposal.”

“With PRI Trade Show being the hallmark event for performance parts manufacturers, it is imperative that the three days in Indy be much more than just a trade show,” commented MPMC Chair Rob Fisher. “We want to create something truly special with plenty of value-added benefit for attendees and exhibitors alike. Hosting meaningful and beneficial seminars such as ‘Crafting a Sponsorship Proposal’ and ‘Women in Motorsports’ is a perfect way to accomplish that goal and help the industry grow and prosper.”

Stay tuned. A full seminar schedule will be posted on the PRI and MPMC websites as soon as it is finalized.

New Manufacturer Mixer on Tap

MPMC is breaking with tradition, foregoing its customary general membership meeting in favor of an all-new Manufacturer Mixer. The informal, casual event is scheduled from 4:00 p.m.–5:00 p.m. on PRI booth setup day, Wednesday, December 11. It will be located in the Featured Products Section on the way to Lucas Oil Stadium and is aimed at giving council members and newcomers a chance to unwind, enjoy refreshments, exchange ideas and get the inside scoop on what’s happening with MPMC.

“Over the last several years we have found that our membership base or potential members really prefer to kick back and relax after a long day of booth setup,” Fisher said. “To that end, we ditched our traditional membership open meeting in favor of a true happy hour. It’s really designed to be a networking mixer where we can have a free-form discussion on industry ideas, challenges, or just a friendly bench-racing session. It also gives our select committee a chance to have relaxed contact with those we represent, whether or not their companies are members of MPMC. And that’s the point: Everyone is invited!”

While MPMC is best known for its annual Media Trade Conference, Fisher was also quick to point out that events presented during the PRI Trade Show—and other initiatives coming down the pike—are among the many benefits of council membership.

“One final point is that for years people have thought that MPMC is only the Media Trade Conference that takes place in January in California,” Fisher said. “While it is our halo event, I want people to know that we are adding several exclusive, members-only benefits in the coming year, and we are very excited about them. Details should be available soon and give us plenty to talk about in Indy.”

An Evening of Camaraderie and Celebration

On Friday, December 14, from 5:00 p.m.–7:00 p.m., hundreds of motorsports professionals will gather at the Performance Industry Reception for an evening of networking and celebration. The event is open to all manufacturers and their guests, ensuring a wonderful opportunity to close out the PRI Trade Show and hobnob with colleagues and friends while enjoying hot hors d’oeuvres and refreshments. It’s also the perfect setting to welcome and salute the newest inductees into the MPMC Hall of Fame.

The MPMC Hall of Fame honors individuals who have made outstanding contributions to the council and/or the motorsports industry. Last year’s MPMC Hall of Fame inductees were Marla Moore of Coker Group, Steve Williams of K&N Engineering and Steve Whipple of Edelbrock.

SEMA Member News—September 2019

MPMC to Shine at PRI Trade Show

Alan Reinhart (left) moderating a discussion on the future of the performance landscape. From left: Kirk Miller of AEM, Kyle Fickler of Aeromotive, Mike Spagnola of SEMA Garage, Rob Simons of Edelbrock and Shane Weckerly of Holley are speaking in the panel.

The 32nd annual Performance Racing Industry (PRI) Trade Show will take over the Indiana Convention Center in Indianapolis from December 12–14. Billed as the foremost event for the motorsports and racing industry, it stands to reason that SEMA’s Motorsports Parts Manufacturers Council (MPMC) would play a visible role.

The council represents the collective interests of member companies that manufacture parts used in sanctioned racing applications. MPMC is dedicated to providing a forum to address industry-related issues, develop meaningful resources and solutions to help advance the industry, and offer new-business and networking opportunities. Within that context, MPMC is gearing up for an event-filled week in Indianapolis, complete with educational sessions and ample opportunities for networking and celebration.

Seminars to Deliver Added Value

MPMC has a track record of hosting well-received seminars at the PRI Trade Show. Over the last few years, MPMC has packed its sessions with such topics as “Preparing Sponsorship Proposals” and “Rules of the Road for Motorsports Haulers.” The council’s select committee is currently working closely with PRI and SEMA education staff to finalize this year’s topics, two of which are currently in the works: “Opportunities for Women in Motorsports” and “Crafting a Sponsorship Proposal.”

“With PRI Trade Show being the hallmark event for performance parts manufacturers, it is imperative that the three days in Indy be much more than just a trade show,” commented MPMC Chair Rob Fisher. “We want to create something truly special with plenty of value-added benefit for attendees and exhibitors alike. Hosting meaningful and beneficial seminars such as ‘Crafting a Sponsorship Proposal’ and ‘Women in Motorsports’ is a perfect way to accomplish that goal and help the industry grow and prosper.”

Stay tuned. A full seminar schedule will be posted on the PRI and MPMC websites as soon as it is finalized.

New Manufacturer Mixer on Tap

MPMC is breaking with tradition, foregoing its customary general membership meeting in favor of an all-new Manufacturer Mixer. The informal, casual event is scheduled from 4:00 p.m.–5:00 p.m. on PRI booth setup day, Wednesday, December 11. It will be located in the Featured Products Section on the way to Lucas Oil Stadium and is aimed at giving council members and newcomers a chance to unwind, enjoy refreshments, exchange ideas and get the inside scoop on what’s happening with MPMC.

“Over the last several years we have found that our membership base or potential members really prefer to kick back and relax after a long day of booth setup,” Fisher said. “To that end, we ditched our traditional membership open meeting in favor of a true happy hour. It’s really designed to be a networking mixer where we can have a free-form discussion on industry ideas, challenges, or just a friendly bench-racing session. It also gives our select committee a chance to have relaxed contact with those we represent, whether or not their companies are members of MPMC. And that’s the point: Everyone is invited!”

While MPMC is best known for its annual Media Trade Conference, Fisher was also quick to point out that events presented during the PRI Trade Show—and other initiatives coming down the pike—are among the many benefits of council membership.

“One final point is that for years people have thought that MPMC is only the Media Trade Conference that takes place in January in California,” Fisher said. “While it is our halo event, I want people to know that we are adding several exclusive, members-only benefits in the coming year, and we are very excited about them. Details should be available soon and give us plenty to talk about in Indy.”

An Evening of Camaraderie and Celebration

On Friday, December 14, from 5:00 p.m.–7:00 p.m., hundreds of motorsports professionals will gather at the Performance Industry Reception for an evening of networking and celebration. The event is open to all manufacturers and their guests, ensuring a wonderful opportunity to close out the PRI Trade Show and hobnob with colleagues and friends while enjoying hot hors d’oeuvres and refreshments. It’s also the perfect setting to welcome and salute the newest inductees into the MPMC Hall of Fame.

The MPMC Hall of Fame honors individuals who have made outstanding contributions to the council and/or the motorsports industry. Last year’s MPMC Hall of Fame inductees were Marla Moore of Coker Group, Steve Williams of K&N Engineering and Steve Whipple of Edelbrock.

SEMA Member News—September 2019

HRIA Takes Center Stage at the SEMA Show

The annual Hot Rod Builder’s Panel is a big draw. Last year’s participants, shown here (left to right), included Troy Trepanier, Steven Cook, Bobby Alloway, Kyle Tucker, Rick Love and Brian Brennan.

Hot rods have played a prominent role at the SEMA Show for decades. Old-timers will recall the days when a slew of rods took up a substantial swath of space in the North Hall, along with the stellar feature vehicles displayed at what was then known as the Street Rod Marketing Alliance Awards Banquet.

Though the council long ago changed its name, the Hot Rod Industry Alliance (HRIA) continues to have a conspicuous presence at the SEMA Show, both on and off the exhibit floor. From HRIA booth #23395—located in the Central Hall—to the council’s festive reception and the popular Hot Rod Builder’s Panel, there will be much for hot rodders to see and do at this year’s Show.

Catch the Action

HRIA and the Automotive Restoration Market Alliance (ARMO) jointly host shared exhibit space, affectionately known as “Central Park,” situated adjacent to the two segment-specific sections—Hot Rod Alley and Restoration Marketplace. All things being equal, each council showcases three vehicles.

The HRIA vehicles selected for display not only help to promote awareness of the hobby but also elevate the profile of the participating hot-rod builders, exposing their talents and creativity to thousands of Showgoers. At the same time, the exhibit focuses attention on the products installed on the vehicles, spotlighting the supporting HRIA-member companies exhibiting in Hot Rod Alley.

In keeping with tradition, two of the vehicles—one representing HRIA and the other ARMO—remain covered until their unveiling on the opening day of the Show.

While the vehicles themselves are a big draw, the booth also serves as a gathering spot for HRIA members and nonmembers to relax on comfy seating, mingle with ARMO colleagues, inquire about council membership, and get acquainted with the builders and HRIA select committee members, as well as SEMA staff.

“It’s a great gathering spot—a place for people to stop by and learn more about HRIA,” said former council chair Rick Love of Vintage Air. “The vehicles do a really good job of representing the hot-rod industry and products in Hot Rod Alley.”

Celebrate the Hot-Rod Industry

HRIA pulls out all the stops at its annual awards reception. Held on Wednesday evening at the Westgate Paradise Center, the eagerly awaited event—which last year raised more than $11,000 in sponsored tables to benefit the SEMA Memorial Scholarship fund—typically draws an enthusiastic audience of more than 400 hot-rod industry professionals.

Billed as the prime networking event of the year, the reception traditionally kicks off with an honor guard trooping of the colors, followed by the national anthem. As attendees mingle with industry friends and colleagues, enjoy snacks and beverages and ogle the eye-catching display vehicles, the awards program kicks into high gear, with emcee Rick Love introducing the newest crop of HRIA award winners.

Each year, HRIA presents four awards: Hall of Fame, Chairman’s Award, Industry Recognition and Business of the Year. The awards acknowledge industry leaders for their superior achievements and notable contributions to the hot-rod industry.

Last year, RideTech’s Tom Vogele and Bret Voelkel were inducted in the hall fame. The HRIA Chairman’s Award was presented posthumously to John Menzler of Comp Performance, while John Drummond of Goodguys Rod & Custom Association walked off with the Industry Recognition award. The Business of the Year award went to Bowler Performance Transmissions.

To find out whom this year’s honorees will be, you’ll need to show up at the HRIA Awards Reception.

Join the Hot Rod Builder’s Panel

One of HRIA’s most popular activities is the annual Hot Rod Builder’s Panel. Want insider tips and tricks on how to become a successful builder? Interested in learning about the latest trends, hearing stories of days gone by and getting a chance to ask the experts pressing questions? Then the Hot Rod Builder’s Panel, slated for 12:00 p.m.–1:00 p.m. on Thursday, November 7, is the place to be.

As of press time, the panel, moderated by Vintage Air’s Rick Love, is set to feature some of the industry’s foremost builders, including Bobby Alloway of Alloway’s Hot Rod Shop, Kyle Tucker of Detroit Speed and Troy Trepanier of Rad Rides by Troy. Well-known street-rod journalist Brian Brennan of Street Rodder will also be on board.

“The Builder’s Panel is a fun environment, and we always have a good group,” Love said. “The guys get along well. There’s a lot of storytelling and joking around with one another. They talk about trends. They share advice for young builders and other professionals. And, of course, we encourage audience participation—a chance for them to ask questions. It’s very interactive, and we always get a really good turnout.”

SEMA Member News—September 2019

HRIA Takes Center Stage at the SEMA Show

The annual Hot Rod Builder’s Panel is a big draw. Last year’s participants, shown here (left to right), included Troy Trepanier, Steven Cook, Bobby Alloway, Kyle Tucker, Rick Love and Brian Brennan.

Hot rods have played a prominent role at the SEMA Show for decades. Old-timers will recall the days when a slew of rods took up a substantial swath of space in the North Hall, along with the stellar feature vehicles displayed at what was then known as the Street Rod Marketing Alliance Awards Banquet.

Though the council long ago changed its name, the Hot Rod Industry Alliance (HRIA) continues to have a conspicuous presence at the SEMA Show, both on and off the exhibit floor. From HRIA booth #23395—located in the Central Hall—to the council’s festive reception and the popular Hot Rod Builder’s Panel, there will be much for hot rodders to see and do at this year’s Show.

Catch the Action

HRIA and the Automotive Restoration Market Alliance (ARMO) jointly host shared exhibit space, affectionately known as “Central Park,” situated adjacent to the two segment-specific sections—Hot Rod Alley and Restoration Marketplace. All things being equal, each council showcases three vehicles.

The HRIA vehicles selected for display not only help to promote awareness of the hobby but also elevate the profile of the participating hot-rod builders, exposing their talents and creativity to thousands of Showgoers. At the same time, the exhibit focuses attention on the products installed on the vehicles, spotlighting the supporting HRIA-member companies exhibiting in Hot Rod Alley.

In keeping with tradition, two of the vehicles—one representing HRIA and the other ARMO—remain covered until their unveiling on the opening day of the Show.

While the vehicles themselves are a big draw, the booth also serves as a gathering spot for HRIA members and nonmembers to relax on comfy seating, mingle with ARMO colleagues, inquire about council membership, and get acquainted with the builders and HRIA select committee members, as well as SEMA staff.

“It’s a great gathering spot—a place for people to stop by and learn more about HRIA,” said former council chair Rick Love of Vintage Air. “The vehicles do a really good job of representing the hot-rod industry and products in Hot Rod Alley.”

Celebrate the Hot-Rod Industry

HRIA pulls out all the stops at its annual awards reception. Held on Wednesday evening at the Westgate Paradise Center, the eagerly awaited event—which last year raised more than $11,000 in sponsored tables to benefit the SEMA Memorial Scholarship fund—typically draws an enthusiastic audience of more than 400 hot-rod industry professionals.

Billed as the prime networking event of the year, the reception traditionally kicks off with an honor guard trooping of the colors, followed by the national anthem. As attendees mingle with industry friends and colleagues, enjoy snacks and beverages and ogle the eye-catching display vehicles, the awards program kicks into high gear, with emcee Rick Love introducing the newest crop of HRIA award winners.

Each year, HRIA presents four awards: Hall of Fame, Chairman’s Award, Industry Recognition and Business of the Year. The awards acknowledge industry leaders for their superior achievements and notable contributions to the hot-rod industry.

Last year, RideTech’s Tom Vogele and Bret Voelkel were inducted in the hall fame. The HRIA Chairman’s Award was presented posthumously to John Menzler of Comp Performance, while John Drummond of Goodguys Rod & Custom Association walked off with the Industry Recognition award. The Business of the Year award went to Bowler Performance Transmissions.

To find out whom this year’s honorees will be, you’ll need to show up at the HRIA Awards Reception.

Join the Hot Rod Builder’s Panel

One of HRIA’s most popular activities is the annual Hot Rod Builder’s Panel. Want insider tips and tricks on how to become a successful builder? Interested in learning about the latest trends, hearing stories of days gone by and getting a chance to ask the experts pressing questions? Then the Hot Rod Builder’s Panel, slated for 12:00 p.m.–1:00 p.m. on Thursday, November 7, is the place to be.

As of press time, the panel, moderated by Vintage Air’s Rick Love, is set to feature some of the industry’s foremost builders, including Bobby Alloway of Alloway’s Hot Rod Shop, Kyle Tucker of Detroit Speed and Troy Trepanier of Rad Rides by Troy. Well-known street-rod journalist Brian Brennan of Street Rodder will also be on board.

“The Builder’s Panel is a fun environment, and we always have a good group,” Love said. “The guys get along well. There’s a lot of storytelling and joking around with one another. They talk about trends. They share advice for young builders and other professionals. And, of course, we encourage audience participation—a chance for them to ask questions. It’s very interactive, and we always get a really good turnout.”

SEMA Member News—September 2019

Young Executives Network Seeks to Inspire and Engage

Young Executives in different segments of the industry mix and mingle during the YEN Reception held in the Westgate Paradise Center.

The Young Executives Network (YEN) is poised to host events designed to energize and inspire young automotive professionals during this year’s SEMA Show—opportunities for its members to not only connect with and learn from one another but also interact with YEN leadership as well as more experienced industry pros.

YEN Lifts Off With Launch Pad

True to its name, the SEMA Launch Pad, presented by YEN, is an annual competition designed to give young entrepreneurs between the ages of 18 and 39 an opportunity to introduce their products to the specialty-equipment industry. The top 15 semifinalists have already been selected and have advanced to the online voting stage, which closes on September 8.

“We were very impressed with the 15 Launch Pad semifinalists,” said Nathan Ridnouer, SEMA vice president of councils and membership. “The level of ingenuity and innovation gets better and better each year.”

From 11:30 a.m.–12:30 p.m. on Monday, November 4, at the Westgate Theater, the top five vote-getters will get to pitch their innovative products and concepts to a panel of experts in front of a live audience. Discovery Channel’s Aaron Kaufman of “Shifting Gears With Aaron Kaufman” will serve as the emcee. The grand-prize winner will earn a $10,000 award and an exhibit space at the Show.

“We’re excited for the seventh annual Launch Pad competition,” commented YEN Chair Kirstin Stone. “It’s important to YEN that we’re supporting the newest innovators within the industry and connecting them with the mentors who help cultivate their talent as they grow within the aftermarket. As attendance has grown each year, we’ve found the opportunity to get involved with bigger names, and this year we’re honored to have Aaron Kaufman as the host of the program. It means a ton that he was able to fit this program into his busy week, and we’re really looking forward to it.”

YEN Mixes It Up at Topgolf

Want to spend a fun evening hanging out with other YEN members and still get the latest news on what’s happening with your network? Then consider signing up to attend the YEN General Membership Meeting at Topgolf at the MGM on Monday, November 4, from 5:30 p.m.–7:30 p.m.

There’s no pressure to have a good golf swing or get a hole in one. It’s a chance to kick back, enjoy food and drinks, and hear what the YEN select committee has to say.

“This year, rather than gathering in another room at the Las Vegas Convention Center, we decided to try something a little different for our general membership meeting,” Stone said.

“People who’ve attended in the past will remember this as the meeting where YEN leadership rattles off a few bullet points about what we did last year and what we’re looking forward to in the coming year. This time, we’re taking it off-site and having some fun. You’ll still get the information download, but we’re looking forward to an opportunity for some relaxed enjoyment and to connect or reconnect with industry friends.”

Attendance to the event is limited, and early sign-up is required. To learn more, visit www.sema.org/yentopgolf.

YEN Celebrates at Annual Reception

For YEN members looking for another occasion to network with other young professionals from throughout the industry, the YEN Reception is the place to be on Tuesday, November 5, from 5:00 p.m.–7:00 p.m. at the Westgate Las Vegas Resort & Casino. Billed as YEN’s primo event of the year, the reception—which, last year, drew more than 500 young industry peers—includes drinks, appetizers and fun activities.

During the awards ceremony, one leading professional will be named Young Executive of the Year, and the YEN Vanguard Award will be presented to an individual who actively supports young people in the industry.

“The YEN Reception is easily the most important event during the SEMA Show,” Stone said. “We welcome industry pros of all ages to come in, grab a drink and talk to likeminded professionals in a fun environment that allows real connections to happen. During the reception, we’ll also announce the Young Executive of the Year and the YEN Vanguard Award winner. So it’s a great opportunity to come out and celebrate the people having a huge impact on the YEN membership.” 

SEMA Member News—September 2019

Young Executives Network Seeks to Inspire and Engage

Young Executives in different segments of the industry mix and mingle during the YEN Reception held in the Westgate Paradise Center.

The Young Executives Network (YEN) is poised to host events designed to energize and inspire young automotive professionals during this year’s SEMA Show—opportunities for its members to not only connect with and learn from one another but also interact with YEN leadership as well as more experienced industry pros.

YEN Lifts Off With Launch Pad

True to its name, the SEMA Launch Pad, presented by YEN, is an annual competition designed to give young entrepreneurs between the ages of 18 and 39 an opportunity to introduce their products to the specialty-equipment industry. The top 15 semifinalists have already been selected and have advanced to the online voting stage, which closes on September 8.

“We were very impressed with the 15 Launch Pad semifinalists,” said Nathan Ridnouer, SEMA vice president of councils and membership. “The level of ingenuity and innovation gets better and better each year.”

From 11:30 a.m.–12:30 p.m. on Monday, November 4, at the Westgate Theater, the top five vote-getters will get to pitch their innovative products and concepts to a panel of experts in front of a live audience. Discovery Channel’s Aaron Kaufman of “Shifting Gears With Aaron Kaufman” will serve as the emcee. The grand-prize winner will earn a $10,000 award and an exhibit space at the Show.

“We’re excited for the seventh annual Launch Pad competition,” commented YEN Chair Kirstin Stone. “It’s important to YEN that we’re supporting the newest innovators within the industry and connecting them with the mentors who help cultivate their talent as they grow within the aftermarket. As attendance has grown each year, we’ve found the opportunity to get involved with bigger names, and this year we’re honored to have Aaron Kaufman as the host of the program. It means a ton that he was able to fit this program into his busy week, and we’re really looking forward to it.”

YEN Mixes It Up at Topgolf

Want to spend a fun evening hanging out with other YEN members and still get the latest news on what’s happening with your network? Then consider signing up to attend the YEN General Membership Meeting at Topgolf at the MGM on Monday, November 4, from 5:30 p.m.–7:30 p.m.

There’s no pressure to have a good golf swing or get a hole in one. It’s a chance to kick back, enjoy food and drinks, and hear what the YEN select committee has to say.

“This year, rather than gathering in another room at the Las Vegas Convention Center, we decided to try something a little different for our general membership meeting,” Stone said.

“People who’ve attended in the past will remember this as the meeting where YEN leadership rattles off a few bullet points about what we did last year and what we’re looking forward to in the coming year. This time, we’re taking it off-site and having some fun. You’ll still get the information download, but we’re looking forward to an opportunity for some relaxed enjoyment and to connect or reconnect with industry friends.”

Attendance to the event is limited, and early sign-up is required. To learn more, visit www.sema.org/yentopgolf.

YEN Celebrates at Annual Reception

For YEN members looking for another occasion to network with other young professionals from throughout the industry, the YEN Reception is the place to be on Tuesday, November 5, from 5:00 p.m.–7:00 p.m. at the Westgate Las Vegas Resort & Casino. Billed as YEN’s primo event of the year, the reception—which, last year, drew more than 500 young industry peers—includes drinks, appetizers and fun activities.

During the awards ceremony, one leading professional will be named Young Executive of the Year, and the YEN Vanguard Award will be presented to an individual who actively supports young people in the industry.

“The YEN Reception is easily the most important event during the SEMA Show,” Stone said. “We welcome industry pros of all ages to come in, grab a drink and talk to likeminded professionals in a fun environment that allows real connections to happen. During the reception, we’ll also announce the Young Executive of the Year and the YEN Vanguard Award winner. So it’s a great opportunity to come out and celebrate the people having a huge impact on the YEN membership.”