- American Eagle Wheel is hiring a sales manager and inside sales rep for its Birmingham, Alabama, distribution center. Individuals must have exceptional communication skills and proven sales performance in the aftermarket wheel industry. Previous automotive sales experience is required.
- Hedges & Company, located in Hudson, Ohio, is hiring a database marketing analyst responsible for the design, implementation and maintenance of marketing databases, marketing analysis and e-mail marketing. Qualified candidates will have a Bachelor's Degree in marketing or a related field and 2 to 5 years experience in direct marketing with demonstrated responsibility in campaign strategy and implementation.
- Element Suspensions, located in City of Industry, California, is hiring a graphic designer with professional experience with Photoshop and Illustrator or other similar image processing software. The successful candidate must be an automotive performance enthusiast and be able to meet deadlines and complete projects in a timely matter.
- A manufacturer of automotive performance parts for late-model domestic cars in Southern California is hiring an Internet forum/PR/customer service/sales rep. Good spelling and grammar and experience with online forums are required. This is a work-from-home position.
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| The SEMA Education Institute's (SEI)
one-hour course, “Understanding Customer Attitudes:
How to Handle Sales Objections.” will identify different
types of customer attitudes and objections and help to close more sales.
|
Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections, in fact, will often determine if you close the sale or lose it. Great sales people know that handling objections effectively is a critical step in the sales process—and a skill that can be learned by anyone.
Solid product knowledge is critical for success in selling. But product knowledge alone won’t make you an expert salesperson. That’s why the SEMA Education Institute (SEI) has developed the one-hour course, “Understanding Customer Attitudes: How to Handle Sales Objections.” You’ll learn to identify different types of customer attitudes and objections. And, through expert examples and demonstrations, you’ll practice effective techniques to answer different customer objections—and close more sales!
The “How to Handle Objections” course is a must for those new to sales and a great review for experienced sales pros. Designed by professional educators and sales experts, this course provides straight-forward techniques, examples, tips and tools that will help you confidently manage customer attitudes and objections—the key to sales excellence.
The SEI continues to build on its 200+ library of courses developed specifically for the automotive aftermarket. Courses are offered on a complimentary basis for a limited time. Enroll as an SEI eLearner today and learn how to close more sales.
![]() |
|
| The SEMA Education Institute's (SEI)
one-hour course, “Understanding Customer Attitudes:
How to Handle Sales Objections.” will identify different
types of customer attitudes and objections and help to close more sales.
|
Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections, in fact, will often determine if you close the sale or lose it. Great sales people know that handling objections effectively is a critical step in the sales process—and a skill that can be learned by anyone.
Solid product knowledge is critical for success in selling. But product knowledge alone won’t make you an expert salesperson. That’s why the SEMA Education Institute (SEI) has developed the one-hour course, “Understanding Customer Attitudes: How to Handle Sales Objections.” You’ll learn to identify different types of customer attitudes and objections. And, through expert examples and demonstrations, you’ll practice effective techniques to answer different customer objections—and close more sales!
The “How to Handle Objections” course is a must for those new to sales and a great review for experienced sales pros. Designed by professional educators and sales experts, this course provides straight-forward techniques, examples, tips and tools that will help you confidently manage customer attitudes and objections—the key to sales excellence.
The SEI continues to build on its 200+ library of courses developed specifically for the automotive aftermarket. Courses are offered on a complimentary basis for a limited time. Enroll as an SEI eLearner today and learn how to close more sales.
“Scooter and Nate are both industry veterans who have proven track records for knowing and understanding what’s important and relevant to the industry,” said Chris Kersting, SEMA president and CEO. “We are fortunate to have such dedicated and knowledgeable volunteers leading the association.”
The 2011–2012 SEMA Board of Directors roster is as follows:
Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group
Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
Board Members
- Greg Adler - CEO, Transamerican Auto Parts
- Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
- Jeff Bates - Principal/Partner, Bob Cook Sales
- Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
- Luanne Brown - President & CEO, eTool Developers LLC
- Jim Chick - Director, Sales & Marketing, Bestop Inc.
- Donnie Eatherly - President, P&E Distributors Inc.
- Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
- John Hotchkis - President, Hotchkis Performance LLC
- John Iannotte - NA Williams Company
- Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
- Tim Martin - Vice President, K&N Engineering Inc.
- J.R. Moore - Director, Warehouse Operations, Performance Warehouse
- Bob Moore - President, J&B Service
- Adrian Murray - President, Painless Performance
- Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
- Mike Spagnola - President, Street Scene Equipment
- Chris Thomson - National Sales Manager, AIRAID Filter Company
- Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
- Steve Wolcott - CEO, ProMedia LLC
- Van Woodell - President/Owner, Weathers Auto Supply
- Jeep Worthan - Vice President, Sales, Auto Meter
“Our industry is always subject to change and challenge,” said Kersting. “This is a time when the industry’s association can prove extremely valuable. We appreciate the talented volunteers on the SEMA Board who have committed to help the industry with their service.”
The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry, and a special tribute will be made as the late Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are introduced as the 2011 SEMA Hall of Fame inductees.
Details and tickets are available at www.sema.org/LeadershipDays.
“Scooter and Nate are both industry veterans who have proven track records for knowing and understanding what’s important and relevant to the industry,” said Chris Kersting, SEMA president and CEO. “We are fortunate to have such dedicated and knowledgeable volunteers leading the association.”
The 2011–2012 SEMA Board of Directors roster is as follows:
Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group
Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
Board Members
- Greg Adler - CEO, Transamerican Auto Parts
- Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
- Jeff Bates - Principal/Partner, Bob Cook Sales
- Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
- Luanne Brown - President & CEO, eTool Developers LLC
- Jim Chick - Director, Sales & Marketing, Bestop Inc.
- Donnie Eatherly - President, P&E Distributors Inc.
- Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
- John Hotchkis - President, Hotchkis Performance LLC
- John Iannotte - NA Williams Company
- Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
- Tim Martin - Vice President, K&N Engineering Inc.
- J.R. Moore - Director, Warehouse Operations, Performance Warehouse
- Bob Moore - President, J&B Service
- Adrian Murray - President, Painless Performance
- Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
- Mike Spagnola - President, Street Scene Equipment
- Chris Thomson - National Sales Manager, AIRAID Filter Company
- Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
- Steve Wolcott - CEO, ProMedia LLC
- Van Woodell - President/Owner, Weathers Auto Supply
- Jeep Worthan - Vice President, Sales, Auto Meter
“Our industry is always subject to change and challenge,” said Kersting. “This is a time when the industry’s association can prove extremely valuable. We appreciate the talented volunteers on the SEMA Board who have committed to help the industry with their service.”
The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry, and a special tribute will be made as the late Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are introduced as the 2011 SEMA Hall of Fame inductees.
Details and tickets are available at www.sema.org/LeadershipDays.
“Scooter and Nate are both industry veterans who have proven track records for knowing and understanding what’s important and relevant to the industry,” said Chris Kersting, SEMA president and CEO. “We are fortunate to have such dedicated and knowledgeable volunteers leading the association.”
The 2011–2012 SEMA Board of Directors roster is as follows:
Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group
Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
Board Members
- Greg Adler - CEO, Transamerican Auto Parts
- Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
- Jeff Bates - Principal/Partner, Bob Cook Sales
- Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
- Luanne Brown - President & CEO, eTool Developers LLC
- Jim Chick - Director, Sales & Marketing, Bestop Inc.
- Donnie Eatherly - President, P&E Distributors Inc.
- Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
- John Hotchkis - President, Hotchkis Performance LLC
- John Iannotte - NA Williams Company
- Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
- Tim Martin - Vice President, K&N Engineering Inc.
- J.R. Moore - Director, Warehouse Operations, Performance Warehouse
- Bob Moore - President, J&B Service
- Adrian Murray - President, Painless Performance
- Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
- Mike Spagnola - President, Street Scene Equipment
- Chris Thomson - National Sales Manager, AIRAID Filter Company
- Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
- Steve Wolcott - CEO, ProMedia LLC
- Van Woodell - President/Owner, Weathers Auto Supply
- Jeep Worthan - Vice President, Sales, Auto Meter
“Our industry is always subject to change and challenge,” said Kersting. “This is a time when the industry’s association can prove extremely valuable. We appreciate the talented volunteers on the SEMA Board who have committed to help the industry with their service.”
The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry, and a special tribute will be made as the late Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are introduced as the 2011 SEMA Hall of Fame inductees.
Details and tickets are available at www.sema.org/LeadershipDays.
“Scooter and Nate are both industry veterans who have proven track records for knowing and understanding what’s important and relevant to the industry,” said Chris Kersting, SEMA president and CEO. “We are fortunate to have such dedicated and knowledgeable volunteers leading the association.”
The 2011–2012 SEMA Board of Directors roster is as follows:
Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group
Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
Board Members
- Greg Adler - CEO, Transamerican Auto Parts
- Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
- Jeff Bates - Principal/Partner, Bob Cook Sales
- Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
- Luanne Brown - President & CEO, eTool Developers LLC
- Jim Chick - Director, Sales & Marketing, Bestop Inc.
- Donnie Eatherly - President, P&E Distributors Inc.
- Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
- John Hotchkis - President, Hotchkis Performance LLC
- John Iannotte - NA Williams Company
- Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
- Tim Martin - Vice President, K&N Engineering Inc.
- J.R. Moore - Director, Warehouse Operations, Performance Warehouse
- Bob Moore - President, J&B Service
- Adrian Murray - President, Painless Performance
- Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
- Mike Spagnola - President, Street Scene Equipment
- Chris Thomson - National Sales Manager, AIRAID Filter Company
- Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
- Steve Wolcott - CEO, ProMedia LLC
- Van Woodell - President/Owner, Weathers Auto Supply
- Jeep Worthan - Vice President, Sales, Auto Meter
“Our industry is always subject to change and challenge,” said Kersting. “This is a time when the industry’s association can prove extremely valuable. We appreciate the talented volunteers on the SEMA Board who have committed to help the industry with their service.”
The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry, and a special tribute will be made as the late Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are introduced as the 2011 SEMA Hall of Fame inductees.
Details and tickets are available at www.sema.org/LeadershipDays.
“Scooter and Nate are both industry veterans who have proven track records for knowing and understanding what’s important and relevant to the industry,” said Chris Kersting, SEMA president and CEO. “We are fortunate to have such dedicated and knowledgeable volunteers leading the association.”
The 2011–2012 SEMA Board of Directors roster is as follows:
Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group
Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
Board Members
- Greg Adler - CEO, Transamerican Auto Parts
- Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
- Jeff Bates - Principal/Partner, Bob Cook Sales
- Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
- Luanne Brown - President & CEO, eTool Developers LLC
- Jim Chick - Director, Sales & Marketing, Bestop Inc.
- Donnie Eatherly - President, P&E Distributors Inc.
- Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
- John Hotchkis - President, Hotchkis Performance LLC
- John Iannotte - NA Williams Company
- Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
- Tim Martin - Vice President, K&N Engineering Inc.
- J.R. Moore - Director, Warehouse Operations, Performance Warehouse
- Bob Moore - President, J&B Service
- Adrian Murray - President, Painless Performance
- Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
- Mike Spagnola - President, Street Scene Equipment
- Chris Thomson - National Sales Manager, AIRAID Filter Company
- Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
- Steve Wolcott - CEO, ProMedia LLC
- Van Woodell - President/Owner, Weathers Auto Supply
- Jeep Worthan - Vice President, Sales, Auto Meter
“Our industry is always subject to change and challenge,” said Kersting. “This is a time when the industry’s association can prove extremely valuable. We appreciate the talented volunteers on the SEMA Board who have committed to help the industry with their service.”
The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry, and a special tribute will be made as the late Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are introduced as the 2011 SEMA Hall of Fame inductees.
Details and tickets are available at www.sema.org/LeadershipDays.
“Scooter and Nate are both industry veterans who have proven track records for knowing and understanding what’s important and relevant to the industry,” said Chris Kersting, SEMA president and CEO. “We are fortunate to have such dedicated and knowledgeable volunteers leading the association.”
The 2011–2012 SEMA Board of Directors roster is as follows:
Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group
Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
Board Members
- Greg Adler - CEO, Transamerican Auto Parts
- Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
- Jeff Bates - Principal/Partner, Bob Cook Sales
- Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
- Luanne Brown - President & CEO, eTool Developers LLC
- Jim Chick - Director, Sales & Marketing, Bestop Inc.
- Donnie Eatherly - President, P&E Distributors Inc.
- Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
- John Hotchkis - President, Hotchkis Performance LLC
- John Iannotte - NA Williams Company
- Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
- Tim Martin - Vice President, K&N Engineering Inc.
- J.R. Moore - Director, Warehouse Operations, Performance Warehouse
- Bob Moore - President, J&B Service
- Adrian Murray - President, Painless Performance
- Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
- Mike Spagnola - President, Street Scene Equipment
- Chris Thomson - National Sales Manager, AIRAID Filter Company
- Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
- Steve Wolcott - CEO, ProMedia LLC
- Van Woodell - President/Owner, Weathers Auto Supply
- Jeep Worthan - Vice President, Sales, Auto Meter
“Our industry is always subject to change and challenge,” said Kersting. “This is a time when the industry’s association can prove extremely valuable. We appreciate the talented volunteers on the SEMA Board who have committed to help the industry with their service.”
The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry, and a special tribute will be made as the late Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are introduced as the 2011 SEMA Hall of Fame inductees.
Details and tickets are available at www.sema.org/LeadershipDays.
“Scooter and Nate are both industry veterans who have proven track records for knowing and understanding what’s important and relevant to the industry,” said Chris Kersting, SEMA president and CEO. “We are fortunate to have such dedicated and knowledgeable volunteers leading the association.”
The 2011–2012 SEMA Board of Directors roster is as follows:
Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group
Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
Board Members
- Greg Adler - CEO, Transamerican Auto Parts
- Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
- Jeff Bates - Principal/Partner, Bob Cook Sales
- Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
- Luanne Brown - President & CEO, eTool Developers LLC
- Jim Chick - Director, Sales & Marketing, Bestop Inc.
- Donnie Eatherly - President, P&E Distributors Inc.
- Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
- John Hotchkis - President, Hotchkis Performance LLC
- John Iannotte - NA Williams Company
- Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
- Tim Martin - Vice President, K&N Engineering Inc.
- J.R. Moore - Director, Warehouse Operations, Performance Warehouse
- Bob Moore - President, J&B Service
- Adrian Murray - President, Painless Performance
- Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
- Mike Spagnola - President, Street Scene Equipment
- Chris Thomson - National Sales Manager, AIRAID Filter Company
- Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
- Steve Wolcott - CEO, ProMedia LLC
- Van Woodell - President/Owner, Weathers Auto Supply
- Jeep Worthan - Vice President, Sales, Auto Meter
“Our industry is always subject to change and challenge,” said Kersting. “This is a time when the industry’s association can prove extremely valuable. We appreciate the talented volunteers on the SEMA Board who have committed to help the industry with their service.”
The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry, and a special tribute will be made as the late Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are introduced as the 2011 SEMA Hall of Fame inductees.
Details and tickets are available at www.sema.org/LeadershipDays.
