By the SEMA Washington, D.C., office

 

SEMA's government affairs team has recently received a number of inquiries about the California Air Resources Board's (CARB) decision not to exempt motorhomes from their Advanced Clean Trucks rule. The Advanced Clean Trucks rule would require all medium- and heavy-duty trucks to be zero-emissions vehicles by 2036.

SEMA has consistently opposed California's zero-emissions vehicle mandates in all forms, including filing a lawsuit against CARB's Advanced Clean Fleet rules in October. SEMA recently spoke with our counterparts at the RV Industry Association (RVIA) about CARB's Advanced Clean Trucks decision and how the organizations can better work together to oppose these eventual internal-combustion-engine bans. RVIA is continuing to hold its own discussions with CARB about a potential delay or exemption from the state's rule and recently shared this update with its membership.

SEMA has led the effort to pass legislation and resolutions in nine states over the past 18 months that support governments remaining technology-neutral when it comes to carbon emissions and vehicle technology. The "ban the [internal-combustion engine] bans" effort maintains that all forms of vehicle technology should remain on the table and that the government shouldn't mandate one form of vehicle technology over all others. SEMA, through its Driving Force Action SuperPAC, also implemented a successful voter education effort during this year's presidential and congressional campaigns, with a focus on ensuring voters in battleground states understand the impact of EV mandates on automotive aftermarket small businesses.

President-elect Donald Trump has committed to and prioritized a "Day 1" reversal of the federal EV mandates, as well as reversing California's internal-combustion-engine bans, should President Biden's Environmental Protection Agency approve those rules before President Biden leaves office.

By the SEMA Washington, D.C., office

 

U.S. Representatives Bill Posey (R-FL) and Sanford Bishop (D-GA), the co-chairs of the Congressional Automotive Performance and Motorsports Caucus, recently sent a letter (read the full letter HERE) to the Federal Trade Commission (FTC) requesting clarity on the agency's Combating Auto Retail Scams Trade Regulation Rule (CARS Rule) to ensure that it isn't used as a justification for auto dealers to limit customization options offered before the first point of sale.  

The CARS Rule is intended to provide more transparency to the process of buying and leasing cars and to stop deceptive and unfair practices that harm consumers, including bait-and-switch tactics, hidden charges, and other conduct. While the rule makes it illegal for auto dealers to charge customers for add-ons that don't provide a benefit, some dealers cite the CARS Rule as a reason they can't continue to offer legitimate add-ons offered by members of SEMA's Professional Restylers Organization (PRO) Council. 

The letter from Reps. Posey and Bishop requests that the FTC affirm that the rule does not prohibit dealerships from offering services that consumers demand, such as window tint, paint/underbody paint coating, replacing cloth with leather seat covers, paint protection film that scientifically reduces clear coat damage from rock chips, truck lifts, wheel and tire replacements, truck accessories, window tint that reduces ultraviolet (UV) rays, Tonneau Covers, spray-in bed liners, and remote starts.  

"Thank you to Representatives Posey and Bishop for seeking guidance from the FTC on this important matter," said Colby McLaughlin, President of Trim Illusion and Chair of SEMA's PRO Council. "It is critical that the FTC clarifies that the CARS Rule allows auto dealerships to continue to offer vehicle upgrades and customization offered by restylers. This letter from SEMA's allies in Congress is a testament to the association's advocacy efforts to protect our businesses and the future of the industry." 

Implementation of the CARS rule is currently delayed as the FTC awaits the outcome of a lawsuit before the 5th U.S. Circuit Court of Appeals from the National Automobile Dealers Association. 

For additional information, contact Eric Snyder, SEMA's senior director of federal government affairs, at erics@sema.org.  

By the SEMA Washington, D.C., office

 

U.S. Representatives Bill Posey (R-FL) and Sanford Bishop (D-GA), the co-chairs of the Congressional Automotive Performance and Motorsports Caucus, recently sent a letter (read the full letter HERE) to the Federal Trade Commission (FTC) requesting clarity on the agency's Combating Auto Retail Scams Trade Regulation Rule (CARS Rule) to ensure that it isn't used as a justification for auto dealers to limit customization options offered before the first point of sale.  

The CARS Rule is intended to provide more transparency to the process of buying and leasing cars and to stop deceptive and unfair practices that harm consumers, including bait-and-switch tactics, hidden charges, and other conduct. While the rule makes it illegal for auto dealers to charge customers for add-ons that don't provide a benefit, some dealers cite the CARS Rule as a reason they can't continue to offer legitimate add-ons offered by members of SEMA's Professional Restylers Organization (PRO) Council. 

The letter from Reps. Posey and Bishop requests that the FTC affirm that the rule does not prohibit dealerships from offering services that consumers demand, such as window tint, paint/underbody paint coating, replacing cloth with leather seat covers, paint protection film that scientifically reduces clear coat damage from rock chips, truck lifts, wheel and tire replacements, truck accessories, window tint that reduces ultraviolet (UV) rays, Tonneau Covers, spray-in bed liners, and remote starts.  

"Thank you to Representatives Posey and Bishop for seeking guidance from the FTC on this important matter," said Colby McLaughlin, President of Trim Illusion and Chair of SEMA's PRO Council. "It is critical that the FTC clarifies that the CARS Rule allows auto dealerships to continue to offer vehicle upgrades and customization offered by restylers. This letter from SEMA's allies in Congress is a testament to the association's advocacy efforts to protect our businesses and the future of the industry." 

Implementation of the CARS rule is currently delayed as the FTC awaits the outcome of a lawsuit before the 5th U.S. Circuit Court of Appeals from the National Automobile Dealers Association. 

For additional information, contact Eric Snyder, SEMA's senior director of federal government affairs, at erics@sema.org.  

By the SEMA Washington, D.C., office

 

Victor Muñoz has joined SEMA as senior manager for state government affairs. Muñoz will support SEMA's state-based advocacy focus on the western United States, including California, where he will be based. 

Muñoz has built a significant resume in California politics, with more than a decade in government affairs and community engagement. He most recently managed government stakeholder relations for Southern California Edison. Before that, he led legislative efforts for Assemblymember Chris Holden in California's 41st district. 

"We're thrilled to welcome Victor Muñoz to SEMA's Government Affairs team," said Christian Robinson, SEMA's senior director for state government affairs. "Victor's extensive experience in government relations and deep understanding of legislative processes will be invaluable as we continue to advocate for the specialty automotive aftermarket industry. His expertise in navigating complex issues and building strong relationships will strengthen our efforts to protect and promote the interests of our members." 

In his new role, Muñoz will lead local engagement with state lawmakers in states west of the Mississippi River, including Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming. Muñoz will work to secure the enactment of laws and policies that support the automotive aftermarket industry's ability to bring innovative products to market, as well as support the issues that impact the nation's millions of automotive enthusiasts. 

"Our nation's rich car culture was engrained in me from a young age, having been born and raised near Route 66," Muñoz said. "I'm thrilled to bring my government affairs skills and experience to bear in support of the vibrant aftermarket industry whose products help Americans restore, repair and modify the vehicles that help them work and play. Automotive-aftermarket manufacturers, retailers, distributors and the ultimate consumer--car enthusiasts--deserve a voice in government that matches their passion and what they contribute to the United States economy. I'm excited to be part of these collaborative efforts." 

Muñoz, a proud Angeleno, holds a Bachelor of Arts in political science and government from California State Polytechnic University-Pomona. 

By the SEMA Washington, D.C., office

 

Victor Muñoz has joined SEMA as senior manager for state government affairs. Muñoz will support SEMA's state-based advocacy focus on the western United States, including California, where he will be based. 

Muñoz has built a significant resume in California politics, with more than a decade in government affairs and community engagement. He most recently managed government stakeholder relations for Southern California Edison. Before that, he led legislative efforts for Assemblymember Chris Holden in California's 41st district. 

"We're thrilled to welcome Victor Muñoz to SEMA's Government Affairs team," said Christian Robinson, SEMA's senior director for state government affairs. "Victor's extensive experience in government relations and deep understanding of legislative processes will be invaluable as we continue to advocate for the specialty automotive aftermarket industry. His expertise in navigating complex issues and building strong relationships will strengthen our efforts to protect and promote the interests of our members." 

In his new role, Muñoz will lead local engagement with state lawmakers in states west of the Mississippi River, including Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming. Muñoz will work to secure the enactment of laws and policies that support the automotive aftermarket industry's ability to bring innovative products to market, as well as support the issues that impact the nation's millions of automotive enthusiasts. 

"Our nation's rich car culture was engrained in me from a young age, having been born and raised near Route 66," Muñoz said. "I'm thrilled to bring my government affairs skills and experience to bear in support of the vibrant aftermarket industry whose products help Americans restore, repair and modify the vehicles that help them work and play. Automotive-aftermarket manufacturers, retailers, distributors and the ultimate consumer--car enthusiasts--deserve a voice in government that matches their passion and what they contribute to the United States economy. I'm excited to be part of these collaborative efforts." 

Muñoz, a proud Angeleno, holds a Bachelor of Arts in political science and government from California State Polytechnic University-Pomona. 

By SEMA News Editors

Hot Shot's Secret

Red Diamond Full Synthetic Motor Oil 5-Quart Container

 

Hot Shot's Secret is now offering its Red Diamond Ultimate fully synthetic passenger car motor oil in a five-quart, easy-pour container. The motor oil was introduced last June in five-, 55- and 330-gallon sizes in three viscosity weights: 0W-20, 5W-20 and 5W-30. Red Diamond is made from 100% Group III base oils and uses Hot Shot's Secret's proprietary FR3 friction reducer nano lubricant to improve performance, protect engine components, mileage and horsepower, the company said.

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Releasing a new product? Contact editors@sema.org.

By Ashley Reyes

 

The SEMA Businesswomen's Network (SBN) has named Aliceje Keyburn, senior graphic and media designer at Yamaha Motor Company, as the network's newest #SheIsSEMA spotlight member. 

Get to know Keyburn in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there?

Aliceje Keyburn: I have been with Yamaha Financial Services for two years and I love the opportunities it gives me. I get to work with all the product groups within Yamaha.

SN: What is the most challenging part of running your business or job?

AK: I work with all the various product groups from motorsports to golf, watercraft, global, dealers, sales, etc. across different time zones. I would say the most challenging part is communication through the different groups and the tight deadlines for program launches, event and tradeshow support, etc.

SN: How many years have you been in the industry and what was your first industry job?

AK: Ten-plus years in the powersport/automotive industry. I started off working for a motorsport aftermarket group, which was a dream job coming straight from graduation.

SN: What are three qualities that got you to where you are today?

AK: Personable: I think being someone people can come to and talk ideas out with is something that has been beneficial. Working through designs, problem solving and being able to explain your work is important.

Dependable: Doing what needs to be done in order to meet deadlines. People know they can come to me and I will be honest about what we can accomplish in their deadlines. Volunteering for things outside the "norm" of my job scope has also helped expand my skillset and networking.

Humility: If I do not know the answer to something I am not afraid to speak up and say something. I also know everyone makes mistakes, and so do I. It happens--but I do try to own it and have a plan on how to correct it.

SN: Being a woman in the industry, what has been your biggest challenge or accomplishment?

AK: Last year I was recognized by Powersport Business as a 40-under-40 recipient and that was a huge honor for me.

SN: Who are your role models or mentors in the industry? How have they helped you along the way?

AK: I have so many mentors and people I look up to. Evan Perkins and Kevin Bailey have been great role models and mentors. When I first came into the automotive industry, they both took the time to teach me about pistons, blocks, pushrods, etc. They would let me ask the "stupid" questions and were happy to answer and spend time explaining things to me. Vera Oh is a great mentor who shows what a great leader/manager can do to inspire their team to want to work harder and be the best.

SN: What is the best career advice you have received?

AK: Don't get stuck behind the computer; get out and network.

SN: Have you always wanted to work in the automotive industry? What keeps you here?

AK: Yes. I have always known I wanted to be in the sports industry. Whether it's powersports or automotive--I love it all! The people are the best, it's fun and I don't mind having to go to the races to work.

SN: Who was the most influential person on your career/goals?

AK: My parents always supported me in doing whatever I wanted, and they were the ones to push me to follow my creative passion. I didn't know graphic design was a real career path until they took me to different art schools to learn about their programs.

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website. 

The following is a message to SEMA Members from SEMA President and CEO Mike Spagnola:

Dear SEMA Member:

A strong SEMA Board means wise leadership and an association that serves its members well. As a member of the Association, we are currently seeking your recommendation of industry leaders to serve on the SEMA Board of Directors.

The following seats are open for this year’s election:

• Chair-elect (one open seat)
• Manufacturer (three open seats)
• Manufacturers Rep (one open seat)

Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, please include brief information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.

Nominations for the SEMA Board of Directors are due on Monday, January 6, 2025.

Submit a nomination HERE.

We urge you to take part in the nominations process. Our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee. Thank you for your attention to this important request.

Sincerely,

Mike Spagnola

SEMA President and CEO

By SEMA News Editors

 

The 2024 SEMA Show has officially concluded, solidifying its status as the global epicenter of automotive innovation. The event brought together more than 2,400 exhibitors, including 580 first-time exhibitors, and attracted more than 160,000 attendees from 140 countries celebrating the industry at events throughout SEMA Week. Held at the Las Vegas Convention Center from November 5-8, this year's Show encompassed 1.2 million net square feet of indoor space and acres of outdoor exhibit space and activations showcasing groundbreaking products, cutting-edge technologies, and forward-thinking custom builds. The scope, energy and passion reaffirmed the SEMA Show as the premier automotive aftermarket event shaping the future of the industry.

"SEMA 2024 was a true celebration of where the automotive aftermarket industry is headed," said Mike Spagnola, SEMA president and CEO. "This year, we saw a remarkable convergence of innovation, collaboration, and passion, with exhibitors, builders, and enthusiasts all coming together to push the boundaries of what's possible. Innovation was the heart of SEMA Show 2024, driving the merger of creativity and technology across the Show floor."

"[This year's SEMA Show] was definitely a success because we met our goals, which was to meet and cultivate three new solid industry friendships and acquaintances--and pick up at least one new product to offer [in our shop]. We succeeded on both fronts by adding a new product line we'll stock and sell regularly, as well as adding a product that will be a special order offering for large ticket restyling [projects]," said attendee Steve Welch, a restyler who owns New York Customz offering automotive restyling, paint protective services and window tinting in Dothan, Alabama. "Adding industry contacts, in my opinion, is equally and almost more important. The old adage rings true with almost every avenue of life: it's not what you know, but who." 

Whether it was the unveiling of next-gen products like the Revv ADAS Plus, Milltek Forge Motorsport E-DV electronic diverter valve solution, or innovative designs like the Kia EV9 ADVNTR Concept, the event demonstrated that SEMA is not just a trade show—it's a catalyst for industry evolution.

 

INNOVATION AND TECHNOLOGY HIGHLIGHTS
 

 

The 2024 SEMA Show was packed with visionary products and builds that underscore the continuous advancement of the aftermarket industry:

• Toyota GR86 Rally Legacy Concept: A nod to '90s rally heritage, this build merges modern-day performance with vintage rally design, embodying Toyota's commitment to motorsports innovation.
• Ram REV & Dodge Charger Banshee Concept: Electrification meets performance in these two bold concept vehicles, showcasing the growing trend of electric performance vehicles in the aftermarket space.
• SEMA Battle of the Builders: The category champions for the 2024 Battle of the Builders—including overall champion Noah Alexander's '68 Dodge Charger (Hot Rod/Hot Rod Truck), Bruce Yarnell's '65 Aston Martin DB5 (Sport Compact/Import Performance), Connor McElvain's '69 Datsun 2000 Roadster (Young Guns), and Rob Lindsay's '49 Willys Pickup (Off-Road)—demonstrated the artistry, craftsmanship and forward-thinking approaches of the industry's best custom builders.
• Custom Autosound's USA-850 DigaDial™: The virtual screen radio allows user a choice of four distinct, one-of-a kind displays, from a classic analog look to an all-digital RDS display, as well as improved audio refinements.
• FutureTech Studio: A highlight of the 2024 show, the FutureTech Studio presented next-generation technologies that are transforming the automotive world. From advanced EV innovations to autonomous driving systems, this space provided a glimpse into the future of the industry.

 

SEMA SHOW CELEBRITIES: STARS BEHIND THE WHEEL

A staple for celebrity appearances and star-powered moments, the 2024 SEMA Show attracted major attention from both the entertainment and motorsports worlds. Among the most anticipated reveals was country music sensation Kane Brown's custom F-250 King Ranch. Displayed at the American Force Wheels booth, the stunning build had crowds buzzing as fans lined up for a glimpse of the star's personalized ride.

Chip Foose, legendary designer, brought his unmistakable touch to a number of custom builds, and Akira Nakai (known for his work with RAUH-Welt Begriff or RWB) created a one-of-a-kind Porsche 997—a milestone as his first-ever build at the SEMA Show, continuing his legacy of perfection and influence in the world of custom cars.

 

SEMA FEST AND CONSUMER ENGAGEMENT: CONNECTING THE INDUSTRY WITH FANS
 

SEMA Fest expanded the Show's reach by offering the public a chance to engage with cutting-edge automotive designs, live music, and motorsports. Featuring performances from bands like Cage the Elephant and Sublime, SEMA Fest brought together music, motorsports and automotive culture for an unforgettable experience.

The SEMA Cruise was another crowd-pleaser, with more than 1,200 vehicles parading down Convention Center Drive, giving attendees a final chance to see some of the most innovative and jaw-dropping builds up close.

SEMA also opened its doors, literally and digitally, through the Friday Enthusiast Experience, an opportunity for the public to experience the Show on its final day, and SEMA Live, the Show's first-ever livestream, which attracted hundreds of thousands of viewers from around the world, giving the SEMA Show a true global audience.

Exhibitor Motorcycle Industry Council in Irvine, California, is a not-for-profit organization that works to spread the thrills of motorcycle riding. Its RideWithUs program, situated in the Diamond Lot outside of West Hall this year, saw several attendees learn how to ride a motorcycle, many for the first time in their lives. SEMA Live host JC Fernando even took a spin while livestreaming this year, with viewers watching him gear up with a helmet and driving suit before successfully--and safely--riding a motorcycle on the SEMA Show campus.

"SEMA is always a great Show--the energy is high, the people are stoked to be here, and when you have the opportunity to offer attendees an experience they can't get anywhere else," said Cinnamon Kernes, vice president of market expansion for Motorcycle Industry Council. "Automotive enthusiasts appreciate the fun that engines provide, and for many, riding a motorcycle would probably be something they'd really enjoy--they just need a chance to try it. And so that's what we did [with RideWithUs at SEMA this year]. We got them geared up, paired with a coach, and we put them on a motorcycle. Within minutes, they were riding and smiling.

"SEMA also attracts many knowledgeable younger enthusiasts as they offer student and educator badges for free. So we get to put motorcycling in front of the demographics we really want to reach," Kernes continued. "If you didn't get a chance to try riding a motorcycle at SEMA, there will be opportunities across the country at Motorcycle Safety Foundation-approved schools that offer free RIDE Days with certified MSF coaches. Check out MSF-USA.org for a schedule. And if you're not sure where to begin or are looking to rejoin the moto community, visit RideWithUs.com for inspiration and next steps."

 

SEMA SHOW 2024: MORE THAN JUST A TRADE SHOW

The 2024 SEMA Show was more than just a celebration of the latest products—it was an exploration of the future. The event served its role as the industry's innovation epicenter, where attendees engaged in 80+ seminars, hands-on workshops and networking events designed to keep them ahead in an ever-evolving industry.

SEMA's advocacy efforts were also front and center, underscoring the importance of collaboration across the industry. With initiatives like the SEMA Action Network (SAN) and the SEMA Political Action Committee (PAC), SEMA continues to advocate for policies that protect and promote the automotive aftermarket, ensuring the continued growth and success of the sector.

 

THE ROAD AHEAD: A GLOBAL INDUSTRY POWERED BY INNOVATION
 

 

The SEMA Show 2024 closed with an electrifying sense of optimism. As the global leader in automotive innovation, SEMA once again demonstrated how the aftermarket industry is evolving.

By championing collaboration, sustainability and next-gen technologies, the Show remains the essential destination for professionals, entrepreneurs, and enthusiasts eager to shape the future of automotive culture.

"We're excited by the groundbreaking innovations showcased at SEMA 2024," said Tom Gattuso, SEMA vice president of events. "The future of the automotive aftermarket has never been brighter, and SEMA is where it all begins."

For more information and SEMA Show highlights, visit SEMAShow.com.

By SEMA News Editors

 

An esteemed panel of international journalists recognized 97 exhibitors at the 2024 SEMA Show as part of the Global Media Awards, a program that recognizes innovative products that resonate with the journalists' audiences. 

A total of 18 journalists from 12 countries reviewed and evaluated products entered in this year's New Products Showcase. Below--in alphabetical order by country, publication and participating journalist--are the winning exhibitors and products from the 2024 Global Media Awards program. 
 

Argentina  

Judge: Luis Zschocke 

Media Outlet: New Tune Up 

• Collino: Regulable Racing Seat Brackets 
• FiTech Fuel Injection: Nemesis 4500 1,600hp Black Anodized EFI System 
• Ford Performance Parts and Accessories: '24-plus Mustang R1 Wheel Kit--Bright Machined Matte Black DecoTech--19x10.5-in. front and 19x11-in. rear.
• McLeod--Silver Sport--FTI--Competition Clutch: McLeod Pro Pack for '11-'17 Mustang GT 
• Modern Driveline: External Slave Kit for SBF 6-Bolt 3- and 4-Speed Bell Housings 
• QA1: Speedtech Performance Independent Rear Suspension (IRS) 
• Race Winning Brands: Dart Machinery Gen3 Hemi Iron Eagle Engine Block 
• Speedmaster: Ford 302 351C Cleveland Standard Cam Height Timing Belt Drive Kit--Black 
• Speedway Motors Inc.: SoloSwap Tremec T-56 Swap Adjustable Mockup Bellhousing 
• Vintage Air Inc.: '57 Chevrolet Gen 5 Deluxe SureFit Kit  

 

Australia 

Judge: Simon Christie 

Media Outlet: 4WD TV 

• ARB 4x4 Accessories: Brushless Single Compressor Mounted 
• ARB 4x4 Accessories: Brushless Twin Compressor Portable 
• Carbon Offroad Australia: 12KV3 Electric Winch 
• Carbon Offroad Australia: 20K Scout Pro Electric Winch 
• Carbon Offroad Australia: Mega Pro Winch Hook 
• Ironman 4x4: Ironman 4x4 Raid Canopy 
• Powerbuilt and Caterpillar: Tow Hitch Overlanding Multi-Tool 
• Pro Eagle: 3 Ton Off-Road Jack "Kratos" 
• SeaSucker: Light-Bar Mount  
• Wiha Tools: 162-Piece Industrial MRO Kit in Rolling Toolbox 

 

Judge: Peter Ronis 

Media Outlet: All Torque Podcast 

• Appearance Technology Group: 3D Bug Wipes 
• CarCapsule: PaintProStation 
• Cerebrum Intelligent Tire Technology: Tire- and Vehicle-Load Monitoring System 
• IGL Coatings: Arcane by IGL Coatings 
• Ironclad Performance Wear: Extrication Glove 
• MouseBlocker: MouseBlocker 12X 
• REDARC: BCDC Alpha 
• ROADTEK: GarageMax 3T Low-Profile Caster Wheel Electric Jack 
• Scangrip: UNIMATCH 
• SeaSucker: Starlink Pole Mount 

 

Brazil 

Judge: Eduardo Bernasconi  

Media Outlet: Revista FullPower 

• Auto Meter: Guardian 360 Digital Dash Cam 
• Cerebrum Intelligent Tire Technology: Tire- and Vehicle-Load Monitoring System 
• Dakota Digital: MLX-5000 Universal Motorcycle Gauge System 
• FLATED: Air-Exec Inflatable Furniture Set 
• Holley Performance Brands: Tap Shift Switch Module--Part #TSSB0317 
• Mickey Thompson Tires and Wheels: MT Open 5  
• REDARC: Manager Alpha 
• ROADTEK: GarageMax 3T Low-Profile Caster Wheel Electric Jack 
• Speedmaster: 8-Bolt Modular Housing Billet Bell End Kit 
• Titan Fuel Tanks: Hydrokick 

 

Judge: Ludmilla Kruppa 

Media Outlet: Revista Garagem Old School 

• Coker Tire: Premium Sport Whitewall Tires 
• Collino: Twin I Beam Camber-Adjustable Arms 
• Flaming River Industries: Custom Swipee Column--Deluxe Tilt Steering Column (Fits Many Popular '70/'80s Applications). Cruise, Wiper, Turn Signal and Dimmer. 
• Flaming River Industries: Next-Gen Touch Start Muscle Car Tilt Column 
• Ford Performance Parts and Accessories: Two-Piece Small-Block Ford Valve Covers 
• ProCharger Superchargers: GM LT Engine Air-to-Water Intercooler Integrated Intake Manifold 
• QA1: Speedtech Performance Independent Rear Suspension (IRS) 
• Speedmaster: Chevy SBC 350 Angle Cylinder Head Top End Engine Combo Kit [Hydraulic Roller Tappet] 
• Speedmaster: Ford 302/351C Cleveland 3V (4V with Tongues) MidRise Air Intake Manifold 
• Speedway Motors Inc.: '54-'56 Chevy/GMC Truck 15-in. Steering Wheel 

 

Finland 

Judge: Tomi Eronen 

Media Outlet: Amerikan Rauta 

• Classic Industries/OER: 5954137/8 - '74-'77 Camaro Taillight Lenses 
• Edelbrock Group: Edelbrock Pro-Flo 4 Standalone ECU and Harness Kit 
• Holley Performance Brands: '88-'94 Chevy Truck OBS Instrument Cluster  
• Kontio Tyres and Boyd Coddington Wheels: Kontio WhitePaw Classic 
• Mickey Thompson Tires and Wheels: MT Open 5 
• Retro Manufacturing: Motor 1B Radio Motor 
• Specialty Auto Parts USA/Proform: Slant-Edge Alternator with Chevy Bowtie Emblem; 100-Plus Amps--Liquid Black 
• Speedmaster: Chevy LS two-piece Finned Vintage Hidden Coil Aluminum Valve Cover - Polished 
• The Wheel Group: Ridler 661GGD Wheel 
• Top Street Performance: 81065: LS Aluminum Timing Cover with Crank Seal and Gasket 

 

France 

Judge: Jerome Andre 

Media Outlet: Generation 4x4 Magazine 

• Auto Meter: InVision Digital Dash '73-'79 Ford Truck/'78-'79 Ford Bronco 
• Ford Performance Parts and Accessories: '21-'24 Bronco 17x8.5-in. Weld Wheel Kit--Black  
• Pittman Outdoors: Bronco BXE 
• Pop & Lock: Cat-Rap Catalytic Converter Security Device 
• Race Ramps: 10-in. High Crib Cruiser 
• RANDYS Worldwide: ICON Vehicle Dynamics: 24 Land Cruiser 250 Series 1.25-3-in. Lift Stage 13 Suspension System Billet with Skid Plates 
• ROADTEK: GarageMax 3T Low Profile Electric Floor Jack 
• Speed Dawg Shift Knobs: Dodge Durango Dual Stripes Shift Knob and Automatic Dial Selector Shift Knob Adapter Set 
• Speedway Motors Inc.: SoloSwap Godzilla Mockup Engine Long-Block with Heads 
• Tanlink Tech: Wolfbox G900 Pro Mirror Dash Cam 

 

Honduras 

Judge: Juan Carlos Cuellar  

Media Outlet: Sobre Ruedas 

• BLINGSTING: Roadside Emergency Kit  
• CAROSS USA: Patented C03 6V/12V 10A IP67 Waterproof Battery Charger/Maintainer 
• Clutch Gear: Garage Mug - 20 oz 
• Elgin USA: Maverick 
• Fanttik: Slim V10 Mix Cordless Car Vacuum, 4-in-1 Handheld Air Duster and Vacuum 
• GRIPEDGE Tools: 132-piece R.P.T. Multi-Bit Set--MBS132 
• NextLED: NT-6685 Pocket-Size Task Light with Obstacle Sensor 
• Scosche Industries: MagicMount Flask 22oz
• Scosche Industries: MagicMount MS Heavy-Duty Phone Mount 
• Shenzhen Car-Ku Technology: 4-in-1 Car Jump Starter and Tire Inflator 

 

Mexico 

Judge: Cesar Velasco 

Media Outlet: Kar Automotive 

• AMSOIL: Oil Change Kit 
• ARB 4x4 Accessories: NACHO Quatro Supreme Integrated Output Control 
• Caliber Inc.: Flex and Fold Funnel Three Pack 
• Detail Guardz: Hose Guides 
• Energizer: Oracle Red Bull Racing Hybrid Ceramic Exterior Detailer 
• Fanttik: Slim V10 Mix Cordless Car Vacuum, 4-in-1 Handheld Air Duster and Vacuum 
• HushMat and ZyCoat: Wheel Clear Coat Surface Protection 
• IndeedCamping: Traction Board 
• NextLED: NT-5571 Cordless LED Drop Light  
• ROADTEK: GarageMax 3T Low Profile Caster Wheel Electric Jack 

  

Judge: Angel Gonzalez 

Media Outlet: Mas Motor 

• AlphaRex: '22-'24 Honda Civic NOVA-Series Headlights 
• Clutch Gear: Garage Mug 15oz 
• Fanttik: Slim V10 Mix Cordless Car Vacuum, 4-in-1 Handheld Air Duster and Vacuum 
• Green Filter: Green Filter Ford Mustang GT Kit (contains two filters) '24 #7402 
• GRIPEDGE Tools: 132-piece R.P.T. Multi-Bit Set--MBS132 
• Spyder Auto: ALT-YD-FM15AP-GRSEQ-BK 
• Spyder Auto: ALT-YD-NF05AP-GR-LED-BK 
• Tite-Reach: Tite-Reach Low-Profile Ratchet and Socket Set 
• Traxxas: 4-Tec Drift Ford Mustang 
• Type S: 1080p Mini Dash Cam 

 

Judge: Guillermo Moeller 

Media Outlet: Performance Digital Entertainment 

• Auto Meter: InVision Digital Dash '73-'79 Ford Truck/'78-'79 Ford Bronco 
• Dakota Digital: Velocity Commander Cruise Control 
• Flaming River Industries: New Classic Mustang Microsteer Column ('65-'66) With All-New Manual Rack and Pinion Cradle Kit 
• Holley Performance Brands: Arizona Desert Shocks MESA 2.5 Series--Direct Fit 2.5-in. IFP Shock 
• Holley Performance Brands: Tap Shift Switch Module--Part # TSSB0317 
• ProCharger Superchargers: GM LT Engine Air to water Intercooler Integrated Intake Manifold 
• ROADTEK: GarageMax 3T Long Reach Electric Floor Jack 
• Sagola by Elcometer: SagolaSPRAY 
• Speedway Motors Inc.: '67-'70 Chevy C10 Billet Aluminum Pedal Pad Kit  
• Suspension Direct Inc.: E-LINK Electronic Sway Bar Links 

 

South Africa  

Judge: Victor Pardal 

Media Outlet: Ignition TV 

• Advanced Clutch Technology: 225mm Mod-Twin for '93-'94 R32 and '95-'98 R33 Nissan Skyline GT-R 
• Burromax: XRB 4KW Electric Pit Bike 
• Hoosier Racing Tire: TrackAttack Pro 
• Kicker: LX1300.7 Flagship DSP-Controlled Multichannel Amplifier 
• Pipercross Air filters: Airmax G8X M2/M3/M4 Carbon Intake Kit  
• Race Winning Brands: Haltech Nexus S3 
• ROADTEK: GarageMax 3T Low Profile Electric Floor Jack 
• Rohana Wheels: RFX19 
• Speedmaster: Ford 351W Windsor Downdraft Eight-Stack EFI Intake Manifold System Complete Black 
• Wilwood Disc Brakes: AERO6 Big Brake Front Brake Kit for Porsche 996/997 

 

South Korea 

Judge: Young Jun Yu 

Media Outlet: Car and Tech  

• AMSOIL: Ceramic Spray 
• AstroAI Corporation: S8 Ultra Max Jumper Starter 
• Bartec TPMS: Tread Rite App 
• BLINGSTING: Roadside Emergency Kit 
• E-XTEQ: E-MILLIOHM 
• E-XTEQ: E-VLT HD Leak Tester and Portable Storage Case 
• NextLED: NT-5571 Cordless LED Drop Light 
• Scosche Industries: PowerVolt 100 Six-Port Car Charger with Extension 
• Tanlink Tech: Wolfbox G900 Pro Mirror Dash Cam 
• Tanlink Tech: Wolfbox X5 3-Channel Dash Cam 

 

United Kingdom 

Judge: Mike Rysiecki 

Media Outlet: Auto Italia, Fast Ford and Absolute Lotus 

• Vortech: '24 Mustang Supercharger Tuner Kit 
• California Car Duster: Triple Threat Dust and Wash Kit 
• Detail Guardz: Hose Guides 
• Eddie Motorsports: Slimline Billet Jack 
• Ford Performance Parts and Accessories: '24 S650 Mustang Carbon Fiber Kit--Matte 
• Ford Performance Parts and Accessories: '24-plus Mustang R1 Wheel Kit--Bright Machined Matte Black DecoTech--19x10.5-in. front and 19x11-in. rear.
• Green Filter: Ford Mustang GT Kit (contains two filters) '24 #7402 
• Hoosier Racing Tire: TrackAttack Pro 
• Spyder Auto: PRO-YD-FM15AP-GRSB-SET-BK 
• Wizards Products: Wizards Select "Ceramic Detailer" 

 

United States 

Judge: Mike Kojima 

Media Outlet: MotoIQ 

• Antigravity Lithium Batteries: Antigravity Batteries Super-Charger Battery Charger 
• BCS International: Dewalt 2-in.x10-ft.x3,300lbs. Auto-Retractable Ratchet Straps Two-Pack 
• Gearwrench: 1,268 Piece Megamod Master Mechanics Tool Set 
• Green Filter: Ford Mustang GT Kit (contains two filters) '24 #7402 
• Nitron Suspension: Corvette C8 Coilover Kit 
• Race Winning Brands: Haltech Ti4L 
• Race Winning Brands: JE Pistons Patented Dual Gas Ports 
• RANDYS Worldwide: ICON Vehicle Dynamics: '23-'24 GM Canyon/Colorado 1.75-2.5-in. Stage 11 Suspension System With Billet Uca With Skid Plates 
• Scosche Industries: Scosche PowerVolt Pro Finder 
• Suspension Direct Inc.: E-LINK Electronic Sway Bar Links 

 

Judge: John Hunkins 

Media Outlet: MotorTrend 

• SCAT: Gen III Hemi 426ci Forged Rotating Assembly With RaceTec Pistons 
• American Autowire: '78-'88 General Motors G Body Classic Update Kit 
• BluePrint Engines: Pro Series 426ci Gen III Hemi Compatible Performance Crate Engine 
• Ford Performance Parts & Accessories: '24 S650 Mustang Carbon Fiber Kit--Matte 
• Holley Performance Brands: Holley Mid-Mount Complete Accessory System--Small Block Ford 
• Hoosier Racing Tire: TrackAttack Pro 
• ProCharger Superchargers: '25 Mustang GT and Dark Horse Stage II Supercharger System 
• QA1: '82-'92 GM F-body Suspension Kit 
• Race Winning Brands: Dart Machinery Gen3 Hemi Iron Eagle Engine Block 
• ROADTEK: GarageMax 3T Low Profile Electric Floor Jack 

 

Judge: Scott Parker 

Media Outlet: Power Automedia 

• AFR - Procar - RaceTec - Scat – Vortech: Gen III Street Hawk Cylinder Head 
• Hoosier Racing Tire: TrackAttack Pro 
• FTI: FTI Performance Powerglide Case 
• Silver Sport: Silver Sport Transmissions Fifth-Gen Magnum XL Kit 
• Pareto Point Industries: FilterPuck 
• ProCharger Superchargers: SBF Serpentine Accessory Drive 
• QA1: DIY 4-Links for Custom Builds 
• QA1: Speedtech Performance Independent Rear Suspension (IRS) 
• Race Winning Brands: Dart Machinery Gen3 Hemi Iron Eagle Engine Block 
• Top Street Performance: 84056: Tsp V Series Ford 5.0L Coyote Billet Aluminum Valve Covers With Coil Covers--Natural 

 

Venezuela 

Judge: Henry Pierini 

Media Outlet: AutoZulia International 

• Auto Meter: Guardian 360 Digital Dash Cam 
• BCS International: Dewalt 2-in.x10-ft.x3,300lbs. Auto-Retractable Ratchet Straps Two-Pack 
• Blair Equipment Co.: BFD-KX+ Magnetic Drill 
• Holley Performance Brands: APR Ultralink 
• OPTIMA Batteries: Orangetop H6 Lithium Auto Battery 
• Powerbuilt and Caterpillar: 980886--Cat 4 Panel Work Light 
• ROADTEK: GarageMax 3T Long Reach Electric Floor Jack 
• Sagola by Elcometer: SagolaSPRAY 
• Stoner Car Care: Waterless Wash 
• Vision Automobile Electronics Industrial Co.: Solar Wireless Driving Assistant