October 1, 2020

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Editor's Note: An image for this release is available here.
Suggested caption: The SEMA360 Builder Showcase will allow seasoned and new builders to showcase their vehicles to thousands of industry professionals and media.

-- Vehicles to be featured in exclusive trade-only platform, reaching thousands of industry professionals and media --

DIAMOND BAR, Calif. (Oct. 1, 2020) — Applications for the SEMA360 Builder Showcase are now open at In the absence of the in-person SEMA Show, the new SEMA360 was created as a 100 percent online trade-only event that focuses on an ecommerce marketplace, new products, vehicle builds, and education for the automotive specialty equipment industry.

Unlike the SEMA Show, where vehicle space is limited and vehicle applications must be submitted by a participating manufacturer, the SEMA360 Builder Showcase allows vehicle builders the opportunity to enter vehicles directly into the program.

“We’re excited to open up the SEMA360 Builder Showcase to all the talented builders across our industry,” said Tom Gattuso, SEMA vice president of events. “We wanted to put a spotlight on the trends and innovation that go into these vehicle builds every year while highlighting the people who bring the creations to life.”

The SEMA360 Builder Showcase will enable all builders, including seasoned and new builders, to reach an unlimited audience.

“This is truly a worldwide platform to show off the passion and creativity SEMA Week has become known for,” continued Gattuso. “The support we have had for SEMA360 has been tremendous, and we can’t wait to see what this new Showcase feature will bring.”

Applications to participate in the SEMA360 Builder Showcase must be submitted online here by Oct. 9, 2020. Builders must submit a complete application that includes vehicle information, up to 10 photos, and an optional 90-second builder highlight video. Builders may also apply through a SEMA360 participating manufacturer.

All entries in the SEMA360 Builder Showcase may also participate in SEMA Battle of the Builders. Now in its seventh year, SEMA Battle of the Builders is the foremost competition that recognizes and celebrates the accomplishments of SEMA vehicle builders. Select vehicles from the competition will be featured in the television special and in SEMA publications and websites, and plans are for the top vehicles and builders to be flown to Los Angeles for filming. Application and details for Battle of the Builders can be found at

About SEMA360
Due to Covid-19 and concerns that event facilities in Las Vegas may not be available in November, the 2020 SEMA Show is not taking place. Recognizing the industry’s need for a viable marketplace solution amidst a challenging year, SEMA created SEMA360. As an ecommerce solution taking place Nov. 2-6, 2020, SEMA360 focuses on manufacturer/reseller relationships, new product introductions, project vehicle debuts and industry-leading education. SEMA360 will leverage the association’s exclusive buyer database and media partnerships to provide manufacturers with the extensive reach and return on their investment. Details: