TORA Member Spotlight: Action Car and Truck Accessories

Jason Wells is the marketing manager for Action Car and Truck Accessories in Moncton, New Brunswick, Canada. He recently share a little bit about the company, and why council membership is important to him.

What is the name of your company?

Action Car and Truck Accessories

What does your company do?

Action Car and Truck Accessories is an aftermarket accessories distributor and retailer. For more than 30 years we've been accessorizing cars, trucks, vans and fleet vehicles with the right accessories while offering superior service and selection. Our vision is to become the preferred national automotive accessory brand offering industry-defining expertise, products, services and locations. 

How many years have you been in business?

34 years.

What is your company's history?

Action Fiberglass & Manufacturing Limited was established in 1980. We began manufacturing our own fiberglass truck caps in Moncton, New Brunswick, and later concentrated on expansion and distribution of our line of light-truck accessories. With a focus on becoming Canada's leader in aftermarket accessories, Action now has two large distribution facilities, an extensive jobber/dealer network and 32 Action retail stores, which were rebranded to Action Car and Truck Accessories in 2011. A dedication to meeting and exceeding our customer's expectations, a strong focus on continuous learning for our people, and adapting quickly to industry trends and customer needs have all contributed to making Action Car and Truck Accessories the largest automotive accessory retailer in Canada.  

How many employees work at your company?


Why are you an TORA member?

As a leader in our industry, we have an obligation to keep all of our customers apprised of industry change and innovation that would result in a benefit to them. Organizations, such as TORA, make this task possible!

Anything exciting you see happening in the truck market or in your company?

There have been some recent increases with truck registrations in Canada. The LED lighting trend is still strong and stimulating customer transactions. We are continuously looking for opportunity to expand our network.