SEMA Member News - September/October 2010
The Street Performance Council Welcomes New Leadership
Select Committee members are called on to serve and guide the council forward. The Street Performance Council (SPC) thanks the Select Committee members for all their hard work and contributions. We welcome the following new members to our team.
George Ciordas, KW Automotive North America
Baadal “Bottle” Deliwala, Titan Motorsports Inc. (Incumbent)
Building Titan Motorsports from the ground up has given Deliwala unique views on how to deliver excellent customer service as well as keeping the company efficient to deliver maximum savings to its customers and clients. These same principles have allowed him to help manage the winningest team in NHRA sport-compact history as well as multiple NOPI championships. In this ever-changing industry, he believes that we need to not only be able to adapt but also anticipate new trends—something Deliwala hopes to bring to the leadership of the SPC.
Chris Dye, Club RSX (Incumbent)
Gigi Ho, Digital Performance Inc. (Incumbent)
As a founder of Digital Performance Inc., a leading digital technology and service provider, Ho has been dedicated to the growth and development of the automotive aftermarket for the past eight years. Focusing on data standardization tools for the industry and connecting buyers and sellers via a widely syndicated parts search engine gives Ho a unique perspective on the future of the marketplace. She has been serving and contributing at numerous AAIA and SEMA events for many years and has presented for AAIA and SEMA-sponsored webinars. During her time on the SPC, Ho plans to apply her experience and expertise to strengthening the council’s objectives of member outreach and opportunities and facilitate the survival and prosperity of businesses as the industry continues to evolve.
Albert Reda, Vibrant Power Inc.(Incumbent)
Reda has been a part of the automotive industry for more than 12 years and set a successful track record as the sales manager for Vibrant Performance. Most notably, he has spearheaded the establishment of his company’s distribution network with partners in 18 countries worldwide. Reda plans to draw from this international sales experience on future council matters. As an incumbent, he has focused on the business issues that impact the automotive performance jobber and hopes to continue on this track during the next two years.
Famous Rhodes, eBay Motors
Rhodes is the parts and accessories director of eBay Motors, the Internet’s largest marketplace for buying and selling all things automotive. He is responsible for the strategic direction, technical execution and overall success of the automotive parts and accessories category. Rhodes has been an automotive enthusiast since birth and wants to give back and serve the industry that inspires him every day. His career and leadership roles have provided him exposure to the latest technologies and strategies for success on the Internet with eBay, Car.com and KPMG. He intends to leverage this experience to help the council build a working strategy of expanding online opportunities for enthusiasts.
MK Sathya, Keystone Automotive Operations Inc. (Incumbent)