SEMA Show Vehicle Reveal Gives Media Sneak Peek at High-Profile Projects

Image for this press release: Radford Type 62/2 Gold Leaf car
Suggested caption: The SEMA Show Vehicle Reveal on Monday, Nov. 1, will provide media with an advance preview of the vehicles that will be showcased at the exclusive SEMA Show.

SEMA Show Vehicle Reveal Gives Media Sneak Peek at High-Profile Projects
-- Ant Anstead, Jenson Button among celebrities taking part in the event --
-- Project by James Marsden to be showcased, along with Radford Lotus Type 62/2

Gold Leaf car --
-- SEMA Awards for Vehicles of the Year to be announced, presented to

winning automakers --

DIAMOND BAR, Calif. (Oct. 22, 2021) -- Featuring a combination of star-studded celebrities, iconic and historic vehicles, as well as brand-new builds featuring modern amenities, the SEMA Show Vehicle Reveal will provide media with an advance preview of the vehicles that will be showcased at the exclusive four-day SEMA Show in Las Vegas, Nev. Taking place Monday, Nov. 1, at 5:00-7:00 p.m. -- the evening before the SEMA Show officially opens -- the Vehicle Reveal teases about a dozen high-profile projects and gives participants an idea as to the innovation that will be showing at the exclusive business-to-business trade show.

“With two years’ worth of innovation, the SEMA Show is going to be jam-packed with excitement,” said Tom Gattuso, SEMA VP of events. “We never know what we’ll see at the SEMA Show until we get on the Show floor. The Monday-evening Vehicle Reveal is a unique opportunity for media to get a jump on some of the vehicles and news that will be debuting.”

During the Vehicle Reveal, the SEMA Awards will be presented to recognize the hottest new vehicle models on the market for personalization. Awards are presented annually in categories for SEMA Car, SEMA 4x4/SUV, SEMA Sport Compact, and SEMA Full-Size Truck of the Year. New this year will be an award for SEMA Mid-Size Truck of the Year. Representatives from winning automakers, who collaborate with SEMA and its members throughout the year, will be onsite to accept the prestigious awards.

Among the celebrities at the Vehicle Reveal will be Ant Anstead, host of Celebrity IOU: Joyride. Anstead will showcase and share details about some of his favorite vehicle builds, including a custom 1962 Buick that has been converted into an electric car in collaboration with American actor James Marsden as a gift to his deserving friend, Will. The project is what Anstead describes as the most ambitious EV build; it maintains the appearance of a classic American car, but operates as a state-of-the-art bespoke electric vehicle with carbon fiber parts and a brand-new Karma Revero concealed underneath.

Anstead will be sharing another modern classic at the SEMA Show Vehicle Reveal: A Radford Lotus Type 62/2 Gold Leaf car built in collaboration with Jenson Button, 2009 Formula One World Champion and Super GT Series Champion. The coach-built car marks the return of the iconic Radford vehicles from the '40s and '50s. Anstead and Button will road trip in the Type 62/2 to the SEMA Show in Las Vegas, where they will be on hand to share details about the production of this model.

Other vehicles that will make their way down the red carpet-style runway include the new 2023 Nissan Z, a 1953 Corvette-inspired carbon fiber concept car by Dave Kindig and some surprises from GM.

The SEMA Show Vehicle Reveal takes place in conjunction with the Exhibitor Appreciation Reception, where exhibitors relax before launching into four consecutive days of meeting face-to-face with resellers, distributors, and media from the worldwide automotive industry. Exhibitors will fill the 2.5 million square-foot Las Vegas Convention Center with displays and in-person demonstrations of new products designed to enhance the performance, styling, comfort, convenience, and safety of cars, trucks, and SUVs. The 2021 SEMA Show, which marks the first industry-wide, in-person gathering since 2019, will include more than 1,300 exhibitors and 40,000 registered buyers to date.

For more information about the Nov. 2-5, 2021 SEMA Show, visit

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $47.89 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit,, or