SEMA Show Opening Press Conference

You're invited to attend the opening press conference/breakfast of the 2011 SEMA Show, where the industry's hottest vehicle models will be announced as the 2011 SEMA Award Winners.

WHAT: The SEMA Award recognizes the industry's hottest vehicle models and are determined by Show exhibitors, based on the models that they choose to trick out, modify and display most often in their booths. It's an exciting way to tap into the exhibitor's unique ability to identify what's hot, just as the trends are gaining momentum.

- SEMA President and CEO Chris Kersting will present the awards to the winning automakers
- VIPs from the winning automakers will be on hand to receive the award
- Various examples of the winning models will be on display, providing photographers with an ideal photo opportunity showcasing different ways the vehicles can be modified
- Awards presented for Hottest Car, Hottest Truck, Hottest 4x4-SUV and Hottest Sport Compact

WHEN: Tuesday, November 1, 2011, 8:30 am

WHERE: Las Vegas Hilton, Pavilion 1

IMPORTANT NOTES: Pick up media credentials in the Media Center (Las Vegas Convention Center, Room S219) on Friday-Monday, or on Tuesday as early as 7:00 am. Visit for actual Media Center hours. Or, feel free to head straight to the press conference on Tuesday morning at the Las Vegas Hilton, Pavilion 1. 

RSVP: All media are invited to attend the SEMA Press Conference; A limited number of breakfast seats will be available and can be secured by contacting Shari Gold at or 714-251-0375.

Feel free to contact us at if you have questions or if we can be of assistance.

The SEMA PR Team

PS - Be sure to preregister for 2011 SEMA Show media credentials so that you will be able to pick up your badge quickly and easily when you arrive. Visit to preregister.