SEMA Show to Include Auto Dealer Conference


Contact: Della Domingo

SEMA Show to Include Auto Dealer Conference

-- Exclusive program seeks to demonstrate how accessory integration can benefit dealers --

Diamond Bar, CA (Aug. 13, 2012) - For the fifth consecutive year, the SEMA Show will include an exclusive program designed specifically for franchise and independent automotive dealers. Taking place during the SEMA Show on Tuesday, October 30-Friday, November 2, 2012, the program focuses on critical areas of accessory integration and how they impact operations in all key dealership departments.

"We want to help dealers be successful at selling accessories, and we want more dealers to get involved," said Peter MacGillivray, SEMA VP of events and communications. "Although the automotive accessories industry represents a $30 billion market, many dealers are hesitant to jump on board."

Titled Auto Dealer Accessory Conference and Show Tour, the program includes intimate round table discussions on Wednesday, October 31. Topics include accounting, fixed operations, finance and insurance, new and used sales, and accessory sales. Dealers that have successfully incorporated an accessory program into their businesses will share their personal experiences, while experts will outline how there are many easy-to-install products that can have a big impact on the bottom line.

At the conclusion of the discussions, participants will be invited to attend, and given preferred seating at, the Vehicle Connectivity Keynote Lunch. After lunch, they will be taken on an insider's tour of the SEMA Show highlighting key products and services that will help dealers increase sales and add profit to their bottom line. Registered individuals will also be able to visit with nearly 2,000 exhibiting companies and see the new products and trends as they walk the 1-million square foot Las Vegas Convention Center throughout the Show on Tuesday, October 30-Friday, November 2.

"Dealers will be able to see thousands of customized vehicles up close and in person," said MacGillivray. "They will also be able to see the newest products and trends about to hit the market. They'll have a better understanding as to what their customers are looking for."

To participate in the dealer conference, individuals must register for both the SEMA Show, and for the Auto Dealer Accessory Conference and Show Tour. The dual registration provides access to the SEMA Show floor throughout the four-day event, as well as to the exclusive dealer activities on Wednesday, October 31. To learn more about the program and the SEMA Show, visit

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.