Photos for this release: SEMA Show Education

Suggested caption: SEMA Show attendees can learn about current and future trends, proven business strategies, and new opportunities from industry leaders and experts as part of the 2022 SEMA Show Education Program.



-- Attendees can choose from more than 70 sessions in 14 tracks that will take immediate returns to the next level --

DIAMOND BAR, Calif. (Aug. 16, 2022) – Dozens of industry leaders and experts will take the stage at the 2022 SEMA Show Education Program, where attendees will have the opportunity to learn about current and future trends, proven business strategies, and new opportunities while at the annual event taking place in Las Vegas, in November.


Beginning on Monday, October 31 – the day before the official opening of the four-day SEMA Show – the 2022 SEMA Show Education Program will include more than 70 free and premium sessions within 14 tracks. Showgoers may choose individual sessions across different tracks, mixing and matching the offerings to create a personalized agenda that meets one’s individual needs.


“The Education Program is one of the SEMA Show’s key pillars, and it’s always been highly rated by participants,” said Pamela Brown-Matthis, SEMA Director of Education. “We challenged ourselves and pushed to make the program better than ever. We focused heavily on bringing in elite subject matter experts and high-profile industry leaders. SEMA Show attendees are encouraged to take advantage of the opportunity to hear from industry experts while at the Show.”


New this year are four sessions focused on challenges and opportunities associated with Diversity, Equity, and Inclusion (DEI) in the workplace. The first DEI session, "Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace," takes place Tuesday, November 1, and will presented by James Pogue, Ph.D., President & CEO of JP Enterprises. Part of the Business Management Track, each DEI session will feature thought leaders, skill-building seminars, networking, inspiring role models, and action-oriented content.


“Celebrity Insights,” moderated by African American Racers Association Cofounder Chris Harris, features automotive celebrities, legends, and luminaries with diverse backgrounds and experiences. The one-hour discussion will give attendees a glimpse into the lives of some of their favorite personalities. “Celebrity Insights” takes place on Friday, November 4, along with five other sessions that comprise the brand-new Enthusiast Track program.


Returning by popular demand is the Leadership Essentials Track, presented by Dale Carnegie. Consisting of six courses spread out over three days, the program can be taken as a whole or individually. Each course features acclaimed trainers from Dale Carnegie. Known for having a leadership, communications and sales program that improves both individual and business performance, Dale Carnegie Training focuses on core human relations principles and is said to transform lives.


Also continuing in 2022 are comprehensive programs from partners, including the Society of Collision Repairers (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR), and the Tire Industry Association (TIA).


“The SEMA Show has a lot to offer, from seeing new products and vehicle builds, meeting with manufacturers, learning from experts and developing meaningful relationships that you can only get from an in-person event,” said Tom Gattuso, SEMA Vice President of Events. “We encourage Showgoers to take advantage of all the elements of the SEMA Show, so that they get the greatest ROI.”


All sessions are held in meeting rooms at the Las Vegas Convention Center, making it easy and convenient for attendees to schedule seminars between meetings with exhibitors. Registrants can sign up for the education program while applying for SEMA Show credentials at Those who are already approved for credentials can add education sessions by going into their SEMA Show dashboard. Sessions will also be able to be added through the SEMA Show mobile app. This year’s information will be updated in the mobile app in August, but the app can be downloaded now from the app store.


The SEMA Show is the world premier automotive trade show, featuring new products and trends in vehicle customization. Complete details about the November 1-4, 2022, SEMA Show taking place in Las Vegas, NV, are available at

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at or, 909/396-0289.