SEMA Show Education Enthusiast Track Kicks Off With NFL Legend Emmitt Smith

Photos for this release: Emmitt Smith

Suggested caption: NFL Legend Emmitt Smith will headline the new 2022 SEMA Show Educational Program Friday Enthusiast Track. He will discuss career opportunities in motorsports and his race team, Jesse Iwuji Motorsports.


SEMA Show Education Enthusiast Track Kicks Off With NFL Legend Emmitt Smith

-- Television Personality Chris Jacobs from Overhaulin’ to Interview Smith as part of the first-ever Friday Enthusiast Track --

DIAMOND BAR, Calif. (Sept. 20, 2022) – Emmitt Smith, the NFL legendary running back who became a NASCAR Xfinity Series team co-owner last summer, will headline the 2022 SEMA Show Educational Program’s Friday Enthusiast Track. The new seven-session series will feature celebrities and iconic personalities as they share personal stories that will inspire and entertain Showgoers.


Smith, who will be joined on the Paradise Event Center stage by television personality Chris Jacobs from the hit show Overhaulin’ on Friday, November 4, at 8:00 am, will discuss career opportunities in motorsports and the importance of paying it forward. His race team, Jesse Iwuji Motorsports, is committed to diversity, equity, and inclusion and seeks to break down barriers in motorsports.


“Through Jesse Iwuji Motorsports, we want to bring awareness to the many opportunities available in motorsports,” said Smith. “We want to inspire and educate people of all walks of life to work hard and pursue their dreams.”


SEMA Showgoers will hear from Smith about what motivated him to partner with Iwuji as a NASCAR Xfinity Series team co-owner and how they are supporting minorities, youth, and the service member community.


The SEMA Education Enthusiast Track will continue with sessions throughout the day on how to secure sponsors for project vehicles, protecting the right to modify, land-use sustainability, and more. The Enthusiast Track is open at no cost to all credentialed SEMA Showgoers, including top enthusiasts who are SEMA Individual Members attending through the SEMA Ignited Friday Experience.


“We’re excited about the Friday Enthusiast Track; it is the first time the SEMA Show Education Program has dedicated a series of seminars to appeal specifically to enthusiasts,” said Pamela Brown-Matthis, SEMA Education Director. “Given that this is such a passion-driven industry filled with professionals who love their jobs, the Enthusiast Track will be especially entertaining and engaging. Attendees will leave with practical information that speaks to this passion.”


For details about the SEMA Show Education Program and a complete schedule of seminars available, visit


About SEMA

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at or, 909/396-0289.