SEMA Show Adds Paint Section

April 29, 2009

Media Contact: Della Domingo
909/396-0289, ext. 130


SEMA Show Adds Paint Section
Newest area of the Show features vehicle paint and related products

DIAMOND BAR, Calif. -- (April 29, 2009) The 2009 SEMA Show will include a new section dedicated to paint and related equipment. Located in North Hall, the new section will feature manufacturers of vehicle paint, prep stations, paint booths, body work, frame machines, spray guns and safety/filtration/breathing apparatus. It also will have related accessories, equipment, systems, coating/refinishing products, services and publications.

 “We’re excited to dedicate a section of the SEMA Show to this important segment of the industry,” said Peter MacGillivray, SEMA vice president of events and communications. “This is a core element of the industry that touches all market niches.”

 The paint, body and equipment section is one of two new sections being added to the SEMA Show. With 2,000 companies exhibiting at the annual event, the Show floorplan is sectionalized so that it’s simple and easy for attendees to navigate the nearly 2-million-square feet convention center.
“The sectionalized SEMA Show floorplan is one of many ways we help buyers connect with the right exhibitors,” said MacGillivray. “It’s also an easy way for buyers to discover cross marketing opportunities.”

 Other SEMA Show floor sections are: business services, hot rod alley; mobile electronics & technology; powersports & utility vehicles; racing & performance; restoration marketplace; restyling & car care accessories; tires, wheels & equipment (sponsored by TIA); tools & equipment; trucks, SUVs & off-road; and OEM.

 The paint section is a direct response to feedback organizers received from both buyers and sellers.
“We definitely know that our existing customers have an interest in this area,” MacGillivray commented about paint and paint-related products. He also noted that the 2009 SEMA Show will include educational programs and networking opportunities targeted to those interested in the vehicle paint market.
The SEMA Show takes place Tuesday-Friday, Nov. 3-6, 2009, at the Las Vegas Convention Center in Las Vegas, Nevada. Registration and complete details are available at

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $38.1 billion specialty automotive industry of 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit and