SEMA Show, AAPEX Registration Now Open

April 14, 2010

Della Domingo, 909-978-6723 or
Rich White, 301-654-6664,
Margaret Beck, AASA, 919-406-8828,

SEMA Show, AAPEX Registration Now Open

DIAMOND BAR, Calif. (April 14, 2009) – Attendee and media registration for the 2010 SEMA Show and AAPEX is now open at and The two shows, which are held the first week of November in Las Vegas, Nevada, are open to auto-related buyers, installers, retailers, dealers, manufacturer’s reps and other specified categories.

Registration allows attendees to enter both the SEMA Show (Tuesday-Friday, November 2-5, at the Las Vegas Convention Center) and AAPEX (Tuesday-Thursday, November 2-4, at the Sands Expo & Convention Center). To begin the registration process, visit or and click the registration link. Enter an email address in the attendee or media section to get started.

“We’re encouraged by the strong support that exhibitors are demonstrating for the 2010 SEMA Show,” said Peter MacGillivray, SEMA VP of events and communications. “We’re seeing lots of first-time exhibitors sign up and returning exhibitors are already committing to larger booth space. They’re already planning to be at the upcoming show and their primary reason will be to connect with buyers.”

AAPEX organizers are equally excited about the 2010 event. “Strong and early exhibitor support for AAPEX 2010 sets the stage for a high quality trade show for domestic and international buyers,” said Kathleen Schmatz, president and CEO of the Automotive Aftermarket Industry Association (AAIA), one of the organizations that jointly sponsors AAPEX. “Combined with the SEMA Show’s encouraging numbers, we are all anticipating one of the best Industry Weeks in Las Vegas.”

Steve Handschuh, president and COO of the Automotive Aftermarket Suppliers Association (AASA), co-owner of AAPEX, notes that “The new features introduced at AAPEX 2009 – such as the ‘You Are Here’ interactive kiosks and the ‘ AAPEX Theater’ – enhanced an already successful event, as evidenced by the increases in exhibitor contracts and booth sales for AAPEX 2010. These attractions and services have increased the value and ROI of AAPEX to all participants.”

For more information about the 2010 SEMA Show and AAPEX or to register, visit or, or contact customer service at

About SEMA and the SEMA Show:
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.

About AAPEX:
AAPEX is the annual business-to-business trade show representing the global automotive aftermarket and features more than 2,000 exhibitors. AAPEX is jointly sponsored by the Automotive Aftermarket Suppliers Association (AASA), the aftermarket affiliate of the Motor & Equipment Manufacturers Association (MEMA) and the Automotive Aftermarket Industry Association (AAIA). For more information, visit