SEMA Rep Group Changes Format, Name

(Oct. 24, 2012)

Contact: Della Domingo


DIAMOND BAR, CA (Oct. 24, 2012) - The SEMA council that serves manufacturers' reps in the automotive specialty equipment industry has changed from the Manufacturers' Representatives Council to the Manufacturers' Representative Network (MRN). The new name reflects the group's change to better serve the needs of the membership by becoming an individual-based professional network, compared to it's previous agency-based membership format.

"The Manufacturers' Representative Network is very excited about these changes and feels this will best serve, promote and elevate our industry," said MRN Chairman Thomas Jourdan of True High Performance Sales.

The change comes after careful consideration as to how to best deliver value to its membership, and what structure could best influence the manufacturer's representatives industry as a whole. A critical component to the decision was the ability to reach more professionals in the industry and, as a result, better address the challenges and opportunities confronting the professional rep industry. MRN's vision statement is as follows:

MRN is a community of manufacturer agents that seek to promote the benefits and relevance of the profession. We will do this by: 

  • Collaborating with all segments of the specialty-equipment market on the importance of our community.
  • Strengthening our community through engaging industry professionals.
  • Being a catalyst for communicating solutions impacting the industry and its segments. 

Professional sales agencies are comprised of individuals who cover diverse products and territories. The ability to effectively influence change in the industry requires that SEMA increase the communication channel and better serve all those on the front lines. A network approach that focuses on building a community of influencers will best promote the value manufacturer representatives bring to the distribution channel. 

Details about the MRN and how to join are available at or can be obtained from Zane Clark at, 909-978-6696.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29.99 billion specialty automotive industry of 6,537 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit or