SEMA LIVE PRESENTED BY AUTOZONE TO DELIVER 32 HOURS OF 2026 SEMA SHOW COVERAGE
-- Livestream will feature vehicle reveals, new products, industry interviews and live action from the automotive aftermarket’s premier gathering. --
DIAMOND BAR, Calif. (Oct. 20, 2026) – SEMA Live presented by AutoZone will deliver 32 hours of livestreamed coverage from the 2026 SEMA Show, giving automotive professionals and enthusiasts worldwide access to new products, vehicle reveals, industry leaders and live demonstrations from the Las Vegas Convention Center Nov. 3-6.
Streaming on SEMA’s YouTube and Facebook channels, SEMA Live will take viewers across the Show campus for new-product introductions, vehicle reveals, interviews with industry leaders and builders, emerging trends and live demonstrations showcasing the creativity and ingenuity of the automotive aftermarket.
“The SEMA Show is where the automotive aftermarket comes together to discover what’s next, build meaningful relationships and create new opportunities for growth,” said SEMA Vice President of Events Tom Gattuso. “SEMA Live extends that experience to a global audience, connecting viewers with the people, products and ideas moving the industry forward.”
Hosted by Chris Jacobs, with reports from JC Fernandez and Cristy Lee, SEMA Live will take viewers throughout the Show floor and outdoor activation areas. Featured programming will include:
- New products and vehicle reveals: First looks at new products, technologies and custom vehicles from major manufacturers, including Ford, Harley-Davidson, Honda Racing Corporation, Mitsubishi, Mopar/Stellantis, Nissan and Toyota.
- Industry voices: Conversations with business leaders, builders and personalities shaping the automotive aftermarket, car culture and motorsports. Scheduled guests include Harley-Davidson CEO Artie Starrs; In-N-Out President Lynsi Snyder; builders Chip Foose and Dave Kindig; and automotive and motorsports icons Jay Leno and Mario Andretti.
- SEMA Battle of the Builders Presented by Mothers: Coverage of the competition and the craftsmanship behind its standout vehicles.
- Expanded Powersports, Side-by-Side and Lifestyle Area: Dedicated coverage of the expanded Show section, including the vehicles, products, trends and experiences driving the powersports and side-by-side markets.
- Live demonstrations: Action from the Show’s outdoor activations and performance areas.
- SEMA Cruise: Coverage of vehicles departing the Las Vegas Convention Center on Friday, Nov. 6.
“Viewers will get more than Show-floor highlights,” said SEMA Trade Show Director Andy Tompkins. “SEMA Live will take them inside new-product and vehicle debuts, connect them with the builders and businesses creating the products and deliver live coverage of the demonstrations and experiences that make the SEMA Show unlike any other automotive event.”
The 2026 SEMA Show will bring the global automotive aftermarket together Nov. 3-6 for four days of product discovery, professional education, networking and business development. The Show will feature more than 2,000 participating brands across more than 1 million net square feet of exhibit space.
SEMA Live will stream from 9 a.m.-5 p.m. PT each day, Nov. 3-6. Viewers can watch on SEMA’s YouTube and Facebook channels and follow SEMA’s social channels for programming announcements and broadcast updates.
The 2026 SEMA Show opens on Election Day, Nov. 3. SEMA’s Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information.
For information about the 2026 SEMA Show or to register, visit semashow.com.
ABOUT SEMA AND THE SEMA SHOW
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.
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