SEMA Education Institute Offers Automotive Specialty Equipment Industry Top-Notch Business, Sales and Product Training Programs

April 14, 2009

Media Contact: Della Domingo
909/396-0289, ext. 130

DIAMOND BAR, Calif. - (April 14, 2009) - To continue helping its members maximize business results, SEMA has launched a new state-of-the-art online learning center, the SEMA Education Institute (SEI), that will deliver first-class training and education programs of all types to the specialty-equipment industry.

SEMA partnered with software developers, subject-matter experts and professional educators to build an advanced learning program available 24/7 that focuses on two key areas: product training and professional skills improvement. This program has career-path training opportunities tailored to the counterman all the way through the company owner and president. Starting April 1, 2009, the first group of training programs, which include an introductory sales training course for retailers, will be available at New programs will be added on a monthly basis and will include webinars, seminars, courses and other services from world-class subject matter experts and industry leaders.

"We keep a regular pulse on the changing needs of our members and the industry as a whole, and we realize what our industry needs today is access to quality training as well as ongoing sales and marketing assistance, especially given today's economy," said Chris J. Kersting, SEMA's president and CEO. "The new SEI will offer top-notch training to jobbers, retailers and wholesale distributors at a fraction of normal internal development costs. In fact, several of the same programs are offered by Fortune 500 firms for their customers and employees."

The SEI Learning Center will serve as the platform for delivering this Web-based training. This provides all SEMA members one location to access all of their training needs - from introductory classes to advanced product training and instruction. The Learning Center will also house an extensive library of personal skills and professional development courses.

“Ultimately, the SEI will serve as a central repository for continued adult education in the aftermarket," said Bob Price, Executive Director of SEI and aftermarket industry veteran. "Travel budgets are being slashed, but there is still a need in this industry for ongoing product training and education - the SEI will provide practical and engaging programs that are accessible right from people's desktops. Our goal at SEI is to help members maximize their business potential and attract and retain quality employees. We’ll do this by providing best-in-class training at all levels of experience and job function.”

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $38.1 billion specialty automotive industry of 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit and