SEMA Data Co-op Launches New Management Tools


June 10, 2014

Contact: Della Domingo 

SEMA Data Co-op Launches New Management Tools
--Streamlined process reduces loading time from days to hours--

DIAMOND BAR, Calif. (June 10, 2014) - The SEMA Data Co-op (SDC) enhanced its product data management tools to make it easier and faster for auto accessory suppliers to process their files. The new tools, which were introduced last month, will reduce the time it takes to load and validate large files from days to hours.

"We are all very excited about the launch of this important feature," said Bob Castle, VP of eBusiness and I.T. at the SDC.  "It provides much needed capability to brands with very high sku counts, sometimes exceeding 1 million records. Now suppliers can easily stage their large files for loading without tedious prep work, and can enjoy the very efficient automation we have built into our PIMS system."  

The SDC's full-featured solution includes comprehensive data validation tools, unlimited secure storage and an easy-to-use web interface for supplier members to manage their product data. Additionally, data receivers can get exports formatted specifically to their requirements, and can manage delivery of data through a versatile scheduling tool.

Since launching in 2013, the SDC has grown to include more than 285 industry brands and over 375 data Receivers.

"The SDC is designed to be very simple to use," said Castle. "Because members do not need to have any prior data management experience and there are no setup charges, joining the co-op is easy and affordable. In fact, no fees are collected until the on-boarding process is completed and data is being exported to receivers."

The SEMA Data Co-op is an industry-owned and operated project designed to bring full product data management capabilities to participating suppliers at the lowest possible cost. Features include a secure, industry standards based centralized data repository, extensive on-boarding tools, expert live training and technical assistance, and unlimited standard or fully customized data exports. To learn more about the program, visit or contact Jim Graven at or call 888-958-6698 ext. 4.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31.3 billion specialty automotive industry of 6,537 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/610-2030, or visit or

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