SEMA Data Co-op Launches Live Production System


 (Feb. 21, 2013)

Contact: Della Domingo

SEMA Data Co-op Launches Live Production System
--300 Participating Companies begin Migration of Data into System--

DIAMOND BAR, CA (Feb. 21, 2013) -  The SEMA Data Co-op (SDC) launched its live production system, and the 300 participating companies are now preparing to migrate into the newly developed Product Information Management System (PIMS). Since the co-op began its beta test phase in April 2012, 170 suppliers and 130 receivers have joined the program.

"The launch of the program is a key milestone that we are all very excited about," said Bob Castle, VP of E-Business & Information Technology for the SDC. "It brings to bear the most thorough and accurate data management system the industry has  seen, enabling suppliers to maintain total control of their data while meeting each receivers specific data needs." 

The SDC's full featured solution includes comprehensive data validation tools, unlimited secure storage and an easy-to-use web interface for supplier members to manage their product data. Additionally, data receivers can get exports formatted specifically to their requirements, and can manage delivery of data through a versatile scheduling tool.

The SDC encourages all suppliers and receivers to join the co-op and experience the expert help desk services and state-of-the-art technology. There are no set-up fees or costs to sign up. Membership fees don't begin until data is flowing.

Jon Wyly, CEO of the SDC, commented, "It's been a challenging project to build this technology, but we have a great product that we will continue to enhance with ongoing development. We have the best data experts available making it all happen."

The SEMA Data Co-op is an industry-owned and operated project designed to bringfull product data management capabilities to participating suppliers at the lowest possible cost. Features include a secure, industry standards based centralized data repository, extensive on-boarding tools, expert livetraining and technical assistance, and unlimited standard or fully customized data exports. To learn more about the program, visit or contact Jim Graven at or call 888-958-6698 ext. 4.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29.99 billion specialty automotive industry of 6,537 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit or