LAS VEGAS, Nev. (Oct. 31, 2023) – The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning during the 2023 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2023.


SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 18 award categories, and each category has one winner and two runners-up.


More than 1,300 products were entered into the 18 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more. 


The New Product Award Winners are:


Advanced Driver Assistance System (ADAS) Product

Winner: Ultimate ADAS, Hunter Engineering Company

Runner Up: National CDS 360 OEM Laptop, National Calibration and Diagnostic Solutions, Pro Mobile Scan, ADAS Targeting Solutions

Runner Up: AiDN, Diagnostic Network


Collision Repair & Refinish Product

Winner: Goliath Test Weld Stand, Goliath Carts


Runner Up: KECO GPR+ System, KECO Body Repair Products


Electric Vehicle Product

Winner: 16-21 Tesla Model S NOVA-Series LED Projector Headlights, AlphaRex

Runner Up: Venom EV Conversion Kit, Scorpion EV

Runner Up: Plug-N-Play Digital Sound Processor Solution for Tesla Model Vehicles, Metra Electronics


Engineered New Product

Winner: Holley Easy Level Fuel Sender, Holley

Runner Up: BoostGate50, Turbosmart USA

Runner Up: Orangetop Hypercore Lithium Marine/RV Deep Cycle Batteries, OPTIMA Batteries


Exterior Accessory Product

Winner: BAK Industries - X4ts Truck Bed Cover, RealTruck

Runner Up: 2018-2020 Ford F-150 Sequential Turn Signal Animated Red LED Bar Tail Light, Spec-D Tuning

Runner Up: RADIANCE+ POD RGBW, Rigid Industries


Interior Accessory Product

Winner: 1978-1988 RGB LED Monte Carlo/El Camino Gauge Cluster w/IQ Signal Installation Module, Intellitronix

Runner Up: CURT Discovery NEXT Time-Delay Brake Controller, Lippert Curt Luverne Ranch Hand Aries UWS

Runner Up: Fanttik DynamicClean V10 Apex Pivoting Car Vacuum Cordless, Fanttik


Merchandising Display

Winner: NACHO POP Dealer Display, ARB 4x4 Accessories

Runner Up: HitchMount LED Pod display, Diode Dynamics

Runner Up: Green Filter Legendary Performance Now in Vibrant Colors, Green Filter


Mobile Electronics Product

Winner: DroneMobile XC Dash Cam with Remote Start Alarm Integration, Firstech, LLC

Runner Up: OPSIS by Stinger, AAMP Global

Runner Up: AI Dash Cam 4K + 1080p, Horizon Brands


Off-Road/4-Wheel Drive Product

Winner: 2022-2023 Toyota Tundra 6” Stage 9 Suspension System Billet

WITH SUBFRAME KIT, Icon Vehicle Dynamics

Runner Up: Advance Adapters Atlas Adapter for RAM, JEEP, Dodge 8HP Transmissions Part # 50-990X, Advance Adapters

Runner Up: Universal Recovery Mount, SeaSucker


Packaging Design

Winner: Formula Drift Premium Comfort Seat Cover, Horizon Brands

Runner Up: Katana Plus HVLP Spray Gun, Anest Iwata Americas inc

Runner Up: RetroSound Europa Radio, Retro Manufacturing


Performance-Racing Product

Winner: Team Plus Wheel Turtle Pro, Team Plus

Runner Up: Dart Machinery Toyota 2JZ Engine Block, Race Winning Brands

Runner Up: Carbon TRc Intake Manifold, Performance Design


Performance-Street Product

Winner: Hyperformance Pistons, United Engine & Machine

Runner Up: Universal Hydroelectric Power Steering System, EPAS Performance

Runner Up: GM A/F/X Body Tall Hub Spindle, Ridetech


Powersports Product

Winner: NACHO Quatro Combo, ARB 4x4 Accessories

Runner Up: AMSOIL ATV/UTV Oil Change Kits, AMSOIL Inc.

Runner Up: 19+ Honda Talon UTV6 Front Brake Kit, Wilwood Disc Brakes


Street Rod/Custom Car Product

Winner: 4, 6 and 8 Position Relay Panels, American Autowire

Runner Up: RnR Modular Drop Knuckle, Pyramid Optimized Design

Runner Up: Radiator/Water Pump Clamp on Compression -AN Fitting (-16AN or -20AN), CVF Racing


Tire and Related Product

Winner: Fanttik X9 Pro Portable Tire Inflator with Accessories All-in-one, Fanttik

Runner Up: Cooper Cobra Instinct, Cooper Tire & Rubber Co.

Runner Up: Baja Boss XS, Mickey Thompson Tires and Wheels


Tools & Equipment Product

Winner: SoloSwap Big Block Chevy Mock Up Engine Swap Dummy Blocks, Speedway Motors Inc.

Runner Up: TRAC TireJack/Roller Accessory Plate, TRAC/Tire Rotation Assistance Cart-Tire Jack

Runner Up: WheelWise Wheel Fitment Tool, Tire Fit Size Measuring Mockup, 5-Lug Metric, Speedway Motors Inc.


Van/Pickup/Sport-Utility Product

Winner: Aeroleaf for Chevy 1500, Universal Air Suspension

Runner Up: Exhaust Manifold Kit Dodge/Ram 5.7l Hemi

1500 DS/2500 DJ/3500 D2 2009-2018 & RAM 1500 CLASSIC DS 2019-2022, BD Diesel

Runner Up: Shellz - 2023 Ford Super Duty Trim Black-out Kit, ECOOLOGICAL


Wheel and Related Product

Winner: Defiant Wheels – DF06 – 20x10 – Dark Satin Charcoal, 4PLAY Wheels

Runner Up: TR29, Voxx Products

Runner Up: ICON ALLOYS | 17x8.5 ANZA, Icon Vehicle Dynamics


About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.