SEMA Announces New Product Award Winners


Contact: Della Domingo


DIAMOND BAR, Calif. (Oct. 30, 2012) - SEMA, the Specialty Equipment Market Association, today announced the winners of the New Products Showcase Awards held at the 2012 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, more than 2,000 new products were submitted for consideration. 

Criteria that ranked high on the judges' selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.   

The 2012 New Product Award Winners are:   

Collision Repair & Refinish Product

Winner:         Matrix Wand 3-D Blueprinting System, Matrix Wand 3-D Blueprinting and Discovery System
Runner Up:
    Goliath Carts, D1-A "Mobile Detailer" Detail Cart
Runner Up:    PRO-TECH-IT, PRO-TECH-IT Reusable Covers

Engineered New Product

Winner:         Mastershift, Magnum Paddle and Sequential Type Shifter
unner Up:    Detroit Speed, 1964.5-1970 Mustang Aluma-Frame
Runner Up:    MSD Performance, MSD Atomic LSTM, EFI for LS Engines

Exterior Accessory Product

Winner:         Husky Liners, Husky® 5th Wheel Tailgate w/ Backup Camera Mount
Runner Up:
    Rampage Products LLC, Self Contained Electric mirror and power supply
Runner Up:    Hornblasters Inc., HornBlasters Jackass 228VX

Interior Accessory Product

Winner:         Edge Products/Superchips, TrailDash
Runner Up:
    Xtreme Outfitters, Cargo Assault Mount
Runner Up:    U-Ace Inc./Formosa Saint Jose Corp., 3D MAXDURA FLOOR LINER

Merchandising Display

Winner:         Extang/Truxedo/UnderCover, UnderCover Flex
Runner Up:    AMP Research, PowerStep POP
Runner Up:    Extang/Truxedo/UnderCover, UnderCover SwingCase

Mobile Electronics Product

Winner:         INTRAPHEX, Smartphone Integration Device (S.I.D.)
Runner Up:    Auto-i (Canada) Corp., Special OE Fit Camera for Commercial Van
Runner Up:    Brandmotion, Loftlite LED Interior Lighting Kit  

Off-Road/4-Wheel Drive Product

Winner:         BedRug Inc., BedRug and BedTred for Jeep®
Runner Up:
    Fuel-Tool, Fuel-Tool PT500 Fuel Transfer System
Runner Up:    Hi-Lift Jack Co., Hi-Lift Off-Road Base

Packaging Display

Winner:         Edge Products/Superchips, TrailDash
Runner Up:    MSD Performance, MSD Atomic EFITM, Master Kit Packaging
Runner Up:    Solution Finish Trim Restorer, Solution Finish, Rich Evans DIY Kit  

Performance-Racing Product

Winner:         ATI Performance Products, ATI Cast Aluminum T-400 SuperCase
Runner Up:
    Lingenfelter Performance Engineering, CTAP-001 Clutch and Throttle Activation Position Switch
Runner Up:    Zeitronix Inc., Ethanol Content Analyzer with Flow Through Sensor

Performance-Street Product

Winner:         COMP Performance Group, COMP Cams 4-Pattern Camshafts
Runner Up:    ProCharger, ProCharger i-1® supercharger
Runner Up:    COMP Performance Group, Inglese Sidedraft EFI System

Powersports Product

Winner:         K&N Engineering Inc., K&N Street Metal Intake System
Runner Up:    Warn Industries Inc., WARN Vantage 3000-S Powersports Winch
Runner Up:    AMSOIL Inc., AMSOIL DOMINATOR Octane Boost

Street Rod/Custom Car Product

Winner:         MSD Performance, MSD Atomic LSTM, EFI for LS Engines
Runner Up:    Powertrain Control Solutions (PCS), 6 SPEED VALVE BODY
Runner Up:    Circle Racing Wheels Inc., ORIGINAL EQUIPMENT STYLE BILLET WHEEL

Tire and Related Product

Winner:         Pirelli Tire North America, Pirelli Cinturato P7 All-Season
Runner Up:
    Mickey Thompson Performance Tires & Wheels, ET Street Radial Pro
Runner Up:    Mickey Thompson Performance Tires & Wheels, Street Comp

Tools & Equipment Product

Winner:         Miller Electric Manufacturing Co., MultimaticTM 200 TIG/MIG/Stick Welder
Runner Up:    Del City, Brake Line Wrench Kits
Runner Up:    Wray Products, The Stand Hand Plus

Van/Pickup/Sport-Utility Product

Winner:         CURT Manufacturing LLC, Easy Mount Electrical Brackets
Runner Up:
    AnzoUSA, 2007 and up Chevrolet Silverado/GMC Sierra 5 Function LED Tailgate Spoiler
Runner Up:    Elephant Stand, Elephant Stand Swivel Hitch

Wheel and Related Product

Winner:         Hotchkis Sport Suspension, Hotchkis Performance Wheels Model - H Sport
Runner Up:
    Concept One/Klutch Wheels, Concept One Executive CSL5.5
Runner Up:    Enkei Wheels, COMPE 

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289. 

# # #