-- SEMA members vote Bill Bader, Doug Lane, Kelle Oeste, Kim Pendergast, and Melissa Scoles to lead the Association --

DIAMOND BAR, Calif. (June 19, 2024) – The Specialty Equipment Market Association (SEMA) has announced the results of the 2024-2025 SEMA Board of Directors elections, with Bill Bader of Summit Motorsports Park, Doug Lane of Motor State Distributing, Kelle Oeste of V8TV Speed & Resto Shop, Kim Pendergast of Magnuson Superchargers, and Melissa Scoles of QA1 elected to serve on the Board. Pendergast is a current SEMA Board member who was re-elected to join the group.


SEMA Board members are industry representatives who volunteer their time to lead and guide the Association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep, and services.


The SEMA Board of Directors for 2024-2025 will be as follows:


Board Officers

Chairman – Kyle Fickler, Director of Business Development, ProCharger

Chair-elect – Melanie White, President, Hellwig Products

Immediate Past-Chair/Secretary – James Lawrence, CEO Power Automedia

Treasurer – Tim McCarthy, Founder & CEO HushMat & ZyCoat


Board Members

Bill Bader – President & Owner, Summit Motorsports Park

Rich Butler – CEO, R&R Marketing Consultants

Doug Lane – President & Owner, Motor State Distributing

Norris Marshall – CEO, BluePrint Engines

Kelle Oeste – CEO & Owner, V8TV Speed & Resto Shop

Kim Pendergast – CEO, Magnuson Superchargers

Kathryn Reinhardt – Senior Vice President of Marketing & Events, Hemmings

Melissa Scoles – President & CEO, QA1

Marcus Umlauff – General Manager-Truck, Toyota Motor North America

Ted Wentz – CEO, Quadratec


Outgoing Board Members

Lindsay Hubley – SVP Consumer Events, Emerald X/Overland Expo

Larry Montante – VP Category Management, Keystone Automotive

Brian Reese – President & CEO, T-Sportline

Steve Whipple – President, PRW Industries


The entire 2024-2025 SEMA Board of Directors and outgoing Board members will be honored and recognized during the 2024 SEMA Leaders & Legends Gala in Anaheim, Calif., on July 19. All SEMA members and industry professionals are invited to join the celebration by purchasing tickets at   


About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $51.8 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind. For more information, visit,, or





Caption: SEMA members have elected (clockwise, from top left) Bill Bader, Doug Lane, Melissa Scoles, Kim Pendergast, and Kelle Oeste to the SEMA Board of Directors.

Photos for this release: Bill Bader, Doug Lane, Kelle Oeste, Kim Pendergast, and Melissa Scoles