SBN Honored and Celebrated Leading Women at 2017 SEMA Show

SEMA Member News—January 2018

By Katie Carson

SBN Honored and Celebrated Leading Women at 2017 SEMA Show

 Krista Baldwin
Presented by SBN, Krista Baldwin (left) of McLeod Racing was honored with the 2017 Athena Rising Star award.

Another year is in the books for the SEMA Businesswomen’s Network (SBN)—a year that brought both seasoned and new committee members to the network, each committed to providing opportunities for professional women in the automotive specialty-equipment industry.

SBN continues to support the SEMA initiative of cultivating the next-generation workforce for the aftermarket industry into 2018.

In addition to raising awareness, the SBN honored women in the industry at the 2017 SEMA Show. Uniquely this year, an entire company was recognized for its dedication to the advancement of women in the industry.

Athena Woman of the Year: Sara Morosan, LGE-CTS Motorsports

Sara Morosan is the sales manager for one of the hottest truck shops in Southern California. Its success is in part because it’s a family-run business that includes Morosan’s sister, mother and father, but also because they work as a team and they treat customers like family.

Morosan has worked hard to build the company’s customer base by hosting open houses as well as attending off-road races and events all over the country. She is dedicated to the success of her business and her desire to see the aftermarket succeed. She has been an active member of the TORA council and even manages key task forces to ensure proper representation and accuracy. She is a board member of the Alex Xydias Center for Automotive Arts, and she volunteers her time and expertise with students at the classroom level.

Sara Morosan
The SBN Athena Woman of the Year award was presented to Sara Morosan (left) of LGE-CTS Motorsports.

Morosan also dedicates more volunteer time to help with the SEMA Cares charities as a select committee member. She has helped raise more than $40,000 in donations, organize child summer camps and produce the annual Pinewood derby events at the SEMA Show and the SEMA installation banquet. Morosan is a role model to students, to her peers and to women. She is a woman who helps other women succeed not because they are women, but because it’s the right thing to do.

Athena Rising Star: Krista Baldwin, McLeod Racing LLC

Only two years after graduating from the University of Arizona, Krista Baldwin has shown tremendous dedication to not only her career but also in supporting other young adults to reach new heights. In a short time, Baldwin has fast-tracked her career at McLeod Racing from marketing assistant to creative marketing director.

In her off time, Baldwin utilizes her marketing skills to help promote Nitro University, which trains young men and women to work/race in motorsports. Baldwin promotes her strengths and those of other young career-minded people as well as the future of motorsports and car enthusiasts in the industry by using multiple social media platforms and by networking with several publications. She is an excellent role model for young women, sporting a positive outlook, a passion for racing and a dedication to success.

Leadership Roundtable

Not only did the SBN celebrate amazing women at the 2017 SEMA Show, but it also hosted a Women in Leadership Roundtable, where a panel of leading women led an open and candid conversation on challenges women face in the workplace and how they may rise above those hurdles.

The SBN is dedicated to providing quality educational and networking events to women and men in the automotive aftermarket and will continue to do so in 2018.