Powersports Industry to Gather at 2012 SEMA Show


Contact: Della Domingo

-- SEMA Show dedicates floor section, New Products Showcase category,
educational seminars to Powersports market --

Diamond Bar, CA (June 19, 2012) - The powersports industry will again converge at the world famous SEMA Show taking place Tuesday-Friday, October 30-November 2, 2012, in Las Vegas, Nevada. In addition to meeting with leading manufacturers in a dedicated Powersports & Utility Vehicles section, buyers in this market will be able to quickly identify products in the New Products Showcase’s Powersports category and discover new business strategies through educational sessions that target powersports professionals.

“Powersports has existed at the SEMA Show in a big way for years now,” said Peter MacGillivray, SEMA VP of events and communications. “The formal creation of a floor section simply solidifies the market’s presence and makes it easy for manufacturers and buyers in the market to connect with one another.”

Last year’s SEMA Show featured 70 manufacturers with either a booth or a kiosk in the Powersports & Utility area. Another 300-plus manufacturers representing cross over markets exhibited in other areas, including the trucks & SUV, racing & performance, wheels and tires sections. As the powersports market’s largest trade gathering west of the Mississippi, the SEMA Show attracted more than 15,000 registered buyers interested in the powersports products in 2011.

“As a natural extension of the automotive specialty equipment market, professionals in the powersports business are turning to the SEMA Show to expand their businesses,” said MacGillivray. “It’s exciting to see this market develop a bigger and stronger presence at the SEMA Show each year. We anticipate 2012 will be the biggest yet.”

To learn more about or to register for the annual trade-only event, visit www.SEMAShow.com.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.SEMA.org, 909/396-0289.