Performance Industry Reception Caps MPMC’s Week at PRI Trade Show

SEMA Member News—January 2019

Performance Industry Reception Caps MPMC’s Week at PRI Trade Show

Each year at the Performance Racing Industry (PRI) Trade Show, the Motorsports Parts Manufacturers Council (MPMC) puts together an entire week of activity that includes a general membership meeting, two seminars, and a Friday-evening reception that includes the induction of new MPMC Hall of Fame members. Look for a full recap of the MPMC action at PRI in the March issue of SEMA Member News. In the meantime, take a moment to meet and congratulate the MPMC Hall of Fame class of 2018.

Marla MooreMarla MooreMarla Moore’s career has taken her through positions at Auto Shack, Competition Cams and Hypertech, and she is currently the marketing director at Coker Tire. She’s been a barrier-breaking champion of women but has inspired both genders as a skilled advertising leader. She volunteered on the SEMA Businesswomen’s Network (SBN) select committee after serving three full terms on the MPMC select committee. While with the MPMC, she was widely recognized as a major force in raising the Media Trade Conference to the standards it is famous for today. She chaired a task force on SBN that completed the SEMA Mustang Build—Powered by Women, and she today continues her volunteering as chair of the Emerging Trends & Technology Network. When Moore was voted SEMA Person of the Year in 2012, SEMA President and CEO Chris Kersting said, “Marla Moore exemplifies all that makes our industry great. She is a person of passion, initiative, service and tireless volunteerism.”


Steve Williams served on the MPMC select committee from 2010–2013, during which time he was a major contributor to the council’s visibility at the PRI Show. Over and above that brief stint on the select committee, he has worked tirelessly on behalf of the performance industry for well over 20 years. Since the mid-’90s, he has spent countless hours working with the California Air Resources Board (CARB) and SEMA in helping to develop and push along the Executive Order (EO) process. A true visionary of “green performance,” he has mentored numerous companies—many of them direct competitors—on the importance of complying with Environmental Protection Agency and CARB regulations by obtaining EOs across their product lines. Those efforts are vital to the future of MPMC-member companies and the performance aftermarket as an industry. Williams is a championship-winning drag racer and feels blessed that his lifelong personal obsession with performance and his career in the industry intertwine.Steve WilliamsSteve Williams
Steve WhippleSteve WhippleSteve Whipple has spent more than 40 years in the performance aftermarket working at Super Shops, Hooker Headers and NOS. He is currently vice president of sales at Edelbrock, a position he has held since 1999. Whipple started serving on the MPMC select committee in 2014 and served on multiple task forces, most recently chairing a membership committee that created the standard operating procedure and criteria for MPMC members. He was up for his third term before being elected to the SEMA Board of Directors in 2018, and in spite of his new responsibilities on the Board, he continues to monitor MPMC teleconferences and meetings and is always available for input and feedback to the council. He was elected PWA Person of the Year in 2015 and received the MPMC Chairman’s Award in 2016 and 2017. Complementing his extensive business accomplishments and industry recognition, Whipple is also an avid, hands-on enthusiast himself. True to his volunteering and “give back” nature, Whipple is most proud of the men and women whom he has tried to positively influence during his career.

MPMC Business Guidelines Manual Updated

Be sure to download the newly updated MPMC Business Guidelines Manual. In the 10 years since the first edition was released in 2008, business owners and operators have used the manual not only to help with startups but also as a reference book of sorts for the most experienced business leaders. Written primarily by MPMC volunteers and edited and proofed by SEMA’s legal counsel, it delivers information in a peer-to-peer manner.

More than 15 chapters cover topics such as Contract Terms and Conditions, Packaging Guidelines, Prop 65, BAR/UPC Codes, Product Liability, EDI, MAP and more. The newest edition was released in July and includes several new chapters and updated content. The MPMC has received so much favorable feedback on the manual over the years that the select committee recently voted to make it available to all SEMA members. Go to to download the manual in PDF form or to review it online.

If you have any comments or suggestions for new content, please forward your notes to MPMC SEMA Staff Liaison Jim Skelly at The MPMC select committee will submit updates and changes to SEMA’s legal counsel each year to keep the most up-to-date information available to members.

Media Trade Conference

Also at press time, the council was looking forward to the 23rd Media Trade Conference on January 22–24, in Santa Ana, California. Hundreds of media members attend the event for a chance to meet with as many of the 100 participating MPMC-member manufacturers as possible to exchange the latest information on new products. Look for a full recap in the March issue of SEMA Member News.