New SEMA Show Expansion Area Near South Hall

May 18, 2015

Contact: Della Domingo


New SEMA Show Expansion Area Near South Hall

DIAMOND BAR, Calif. (May 18, 2015) - The 2015 SEMA Show will include a new expansion area to accommodate additional exhibitors during the SEMA Show on Tuesday-Friday, November 3-6, 2015, in Las Vegas, Nevada. Located in the outside area south of the Las Vegas Convention Center (adjacent to the Renaissance Hotel), this new First-Time and Featured Exhibitors area will also include a transportation hub and serve as a primary thoroughfare into the SEMA Show.

"Industry professionals value and rely on the SEMA Show to do business," said Peter MacGillivray, SEMA VP of events and communications. "The expansion areas make it possible for businesses in the industry to participate in the Show."

First-Time and Featured Exhibitors areas serve as extensions to the SEMA Show's 12 designated floor sections, thereby allowing additional manufacturers the opportunity to participate in and meet with buyers during the annual trade show. The 2015 SEMA Show will include a total of four First-Time and Featured Exhibitors areas. Consisting primarily of newer manufacturers, each expansion area includes exhibitors representing market segments from nearby floor sections. The four expansion areas are:

  • Performance Pavilion: Located in the outside area south of the Las Vegas Convention Center, adjacent to the Renaissance Hotel
  • Upper South: Located in the upper level of South Hall, on the east side
  • Grand Lobby Meeting Rooms: Located in the Las Vegas Convention Center Meeting Rooms N100-120, between North and Central Halls just east of the Grand Lobby
  • Westgate Pavilion: Located in the Pavilion area of the Westgate Hotel, just north of the Las Vegas Convention Center

The four areas are conveniently located in or near the convention center's halls, making them easy and natural extensions to the existing Show floor. Each area also includes a unique feature or attraction, such as a transportation hub, parking or registration.

The 2015 SEMA Show will not include the Gold Pavilion, which housed hundreds of exhibitors during the 2014 event. Instead, the area across the street from Paradise Road will accommodate parking during the 2015 SEMA Show, and will feature the second annual SEMA Ignited after the SEMA Show closes on Friday, November 6. SEMA Ignited is the official SEMA Show afterparty where consumers are able to see and get up close with vehicles from the trade-only event.

"Several factors are taken into consideration before determining the location of Show features and attractions," said MacGillivray. "We're constantly looking for ways to improve and provide the industry with the greatest value. Given the new space near the Renaissance Hotel that's been made available, 2015 SEMA Show exhibitors will be better served by the space that will include a transportation hub with parking, buses and taxi drop-off."

The upcoming SEMA Show is on track to include nearly 2,400 exhibiting manufacturers. To view the online floorplan or for more details, visit

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.