New Product Showcase Remains a Key Benefit For All SEMA Show Exhibitors

June 7, 2013

Contact: Della Domingo


-- Research Indicates #1 Reason SEMA Show Buyers Attend is to Find New Products --
-- Featured Product Component Allows Exhibitors to Submit Existing Products --
-- 2013 Applications Available at --

DIAMOND BAR, Calif. (June 7, 2013) -- For exhibitors looking to maximize exposure at the 2013 SEMA Show, the New Products Showcase serves as one of the greatest opportunities for reaching thousands of industry buyers and media. Exhibitor applications for the showcase are now available at

"If an exhibitor wants to get their product out in front of buyers, entering the New Products Showcase is a no-brainer," said Peter MacGillivray, SEMA vice president of communications and events. "An overwhelming majority of buyers look to the Showcase, all in hopes of finding products that they can add to their business."

Open to all exhibitors, the New Products Showcase offers categories for all-new products as well as previously introduced products. Products that do not meet specific criteria in terms of when they are available for shipment are included in the Showcase as a Featured Product. Products are submitted and featured based on market categories. There is no cost for the first product category submission, provided that the submission is entered before the early registration deadline and received online.

In addition to increased exposure at the SEMA Show, every product in the Showcase is photographed and featured in SEMA News. The trade magazine is distributed to 18,000 industry professionals monthly.

Images and details of all products from the Showcase are also made available to media throughout the world. An analysis of SEMA Show media coverage showed that exhibitors who participated in the 2012 New Products Showcase had higher levels of exposure in stories after the Show.

SEMA has also partnered with Autoweek magazine to further increase exposure for all products in the Showcase. All products will automatically be enrolled at no cost into Autoweek's exclusive SEMA Collection digital marketplace, where the products will be promoted to enthusiasts throughout the year. To learn more about Autoweek's exclusive SEMA Collection digital marketplace, visit

Taking place November 5-8, 2013, the SEMA Show is the premier automotive accessories trade show in the world. Featuring more than 2,000 manufacturers and more than 130,000 industry professionals from all over the world, the SEMA Show includes educational seminars, networking events and more.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.

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