NADA Convention Features Session Focused on Accessories Market


Media Contact:
Della Domingo,
SEMA 909/978-6723

SEMA’s Zane Clark Presents “Success Without Boundaries: Maximizing Aftermarket Sales”

Diamond Bar, Calif. (January 24, 2011) - A dedicated Aftermarket Zone and a rare presentation from the Specialty Equipment Market Association (SEMA) will provide attendees at the 2011 National Automobile Dealers Association (NADA) Convention & Expo with a chance to discover how relevant and profitable the aftermarket can be for new-car and -truck dealerships.

Taking place February 4-7, 2011, in San Francisco, CA, the NADA Convention is a trade-only event where auto dealers gather to learn about new business opportunities. Research shows that displaying modified vehicles and selling accessories can help dealers increase both sales and profits. SEMA Council Director Zane Clark will elaborate on the opportunities as he examines the industry outlook and opportunities during the presentation, “Success Without Boundaries: Maximizing Aftermarket Sales.”

“This session will provide attendees with a true appreciation for the challenges and opportunities presented by operating a dealer accessory program on a day-to-day basis,” said Clark, who spent 13 years running several successful aftermarket departments for dealerships before joining SEMA. Clark will draw from his real-life experience as he delves into integrating various types of accessory programs, best practices, and maximizing sales through all facets of operations.

The presentation will take place three times during the NADA Convention:

  • Friday, February 4, 2011: 3:15 p.m. to 4:30 p.m. – Room 2022 West
  • Sunday, February 6, 2011: 11:00 a.m. to 12:15 p.m. – Room 2003 West
  • Monday, February 7, 2011: 8:30 a.m. to 9:45 a.m. – Room 2003 West

To learn more about the NADA Convention, visit For more information about the SEMA presentation or how dealers can profit from an accessory program, contact Clark at or 909/978-6696.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $27.9 billion specialty automotive industry of 6,461 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit or