Mobile Devices: The Future of Marketing

SEMA Business Technology Symposium

Want to go mobile with your marketing?

The SEMA Business Technology Symposium, July 23 in Pasadena, CA, will provide you with practical advice, case studies – good and bad - and real-world tips that can put all aspects of mobile marketing to work for your business.

In the not so distant past, it became common occurrence for business people to bring their laptops to meetings. Just two years ago, the world was still heavily PC-centric and people lugged their laptops everywhere. Today you see a very different picture. The things we used to do with laptop computers can now be done with our phones and other handheld devices.

Mobile phones are everywhere. Over one billion were sold last year alone. Mobile phones and the applications installed on them provide on-the-go solutions for life’s everyday problems. While you are in a store, you can snap a photo of the bar code on a product and bring up product reviews or compare prices at nearby stores. You can find restaurants that are nearby and see their menus.

The popularity of the mobile device also provides opportunities for businesses. Customers can browse and make purchases of products wherever they may be. They can book a table or even order an entire meal. Apps can direct them to the nearest store.

Mobile is a lifestyle that is here to stay. By 2013, 40% of internet access will be through a mobile device. This is the internet revolution all over again. Except this time it's happening even faster. What will happen if your business is not prepared?

Get prepared; Register by July and save $30.

  • Early-bird registration prices below are available until July 15 (add $30 after July 15):
  • Council Members: $99 – Includes Symposium and lunch.
  • SEMA Members: $149 – Includes Symposium, lunch and one-year Street Performance Council (SPC) Membership (up to $100 value). After the first registration, additional company employees may register for the discounted fee of $99.
  • Non-Members: $199 – Includes Symposium and lunch.

Attend the 2010 Business Technology Symposium and you’ll walk away with essential social media and mobile marketing secrets presented by speakers from eBay Motors and J.D. Powers and Associates, and just maybe, an Apple iPad with an MSRP of $499. At the conclusion of the conference we will randomly draw the name of one lucky person who will win the iPad*. But don’t wait, register now at

The Business Technology Symposium is part of Leadership Days. Other Leadership Days activities include the SEMA Installation Banquet & Gala Fundraiser, the Pinewood Drag Races and the Show ‘N Shine car show.

*Symposium participation is not required to win the iPad and participation will not improve your chances of winning. To be entered in the drawing, simply email your name, address and phone number to