Media Invitation - The Race Goes Green

April 6, 2009

Media Contact: Della Domingo
909/396-0289, ext. 130

“The Race Goes Green” is a one-day business conference that addresses how today’s race cars and high-performance
vehicles are utilizing new technologies to be more energy- and fuel-efficient. Presented by the Specialty Equipment Market Association (SEMA) and the Motorsports Industry Association (MIA), the event will demonstrate that horsepower and green power can coexist, and educate participants about the business opportunities that this brings.

Thursday, April 16, 2009 (Opening day of the Toyota Grand Prix of Long Beach)

Long Beach Convention Center
Room 101 A
300 East Ocean Blvd., Long Beach, CA 90802

The conference will feature senior executives from the car makers, the automotive aftermarket, the aerospace and motorsport communities, including:  

  • Mike Jackson - Chairman and chief executive officer of AutoNation
  • Bob Peirce - British Consul General, Los Angeles
  • Don Taylor – National Hot Rod Association (NHRA)
  • John Waraniak – SEMA
  • Herb Fishel - formerly GM Motorsport (USA)
  • Chris Kersting - President SEMA
  • Nick Hayes - formerly RCR (USA) / Cosworth Racing (UK)
  • Pete Spence - Group VP, Technical Director for Toyota Racing Development USA Inc
  • Nick Wirth - MD of Wirth Research
  • Scott Atherton - President & CEO of American LeMans Series
  • Adrian Moore, Technical Director at Xtrac
  • Blake Fuller – Braille Batteries

Who Should Attend:
Targeted to SEMA and MIA members, the event is designed for senior marketing and engineering executives, automakers, performance aftermarket, motorsports, aerospace, new energy companies and media.

About SEMA:
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $38.1 billion specialty automotive industry of 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S.Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit and

About MIA:
The Motorsports Industry Association (MIA) is a global network of companies involved in the business of motorsports. MIA members represent the broad spectrum of the racing industry, including race teams, sanctioning bodies, engineering suppliers, educators, trade media and service providers. For additional information, please visit

Details are available online at

*** For details about complimentary media credentials, contact Jeremy Burne of the MIA or (216) 272 9320